餐饮行业 产品上新报告（2025年6月） 2025年7月 2025年6月，从茶饮品类的新品成分元素细分类别来看，除了柠檬、百香果等经典水果和水蜜桃、青提、西瓜等时令 水果外，荔枝、黄皮、杨梅等极具南方地域特色的当季水果成为创新主力。从咖饮品类新品的基底来看，咖啡液基底 是占比最高的基底，含咖啡液基底的新品占总数的66%；此外，在基底的组合搭配方面，同时含有咖啡液基底与其他 基底的新品数较多，远高于咖啡液基底与奶基底、咖啡液基底与茶基底等组合搭配的新品数 2025年6月，红餐产业研究院新品监测的范畴包括西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅这六大赛道，监测 品牌样本量共330个，2025年6月共有177个品牌推出新品，占监测品牌样本量的53.6%。从六大品类的新品数量来看， 西式快餐、粉面、茶饮、咖饮、面包烘焙、火锅这六个品类的新品数量总共为785款，环比下降了14.1% 2025年6月，从西式快餐品类的新品细分类别来看，甜品甜点类的新品数量最多，占比达24.2%；从堡卷类、比萨类、 炸鸡鸡排类以及小食类的新品创新点来看，新品创新主要集中在馅料和风味方面，以食材融合、本土风味创新为核心 亮点。从粉面品类的新 ...

Core Insights - The report from Hongcan Industry Research Institute highlights the trends in new product launches within the restaurant industry, focusing on six major categories as of June 2025 [1][3]. Group 1: Overall Market Trends - In June 2025, 177 out of 330 monitored brands launched new products, representing 53.6% of the sample [3]. - A total of 785 new products were launched across the six categories, showing a decrease of 14.1% compared to May [5]. - The categories of Western fast food, noodle dishes, tea drinks, coffee drinks, bakery, and hot pot were monitored, with varying trends in new product launches [3][5]. Group 2: Category-Specific Insights Western Fast Food - 20 brands launched 66 new products, with desserts leading at 24.2% of the total, followed by pizza at 21.2% [8][10]. - Innovations focused on ingredient fusion and local flavors, with significant emphasis on filling and flavor innovations [10] [11]. Noodle Dishes - 21 brands introduced 65 new products, with mixed noodles and drinks being the core focus, accounting for over 40% of new launches [11][13]. - Local and wild ingredients were highlighted as key innovation points in toppings [13]. Tea Drinks - 64 brands launched 245 new products, with fruit tea leading the category [16]. - The price range for new tea products was primarily between 15-20 yuan and 10-15 yuan, indicating a focus on affordability [16]. Coffee Drinks - 23 brands introduced 78 new products, with fruit elements dominating at 71.2% of the total [20][23]. - The trend shows an increase in the use of coffee liquid bases combined with other bases [23]. Bakery - 33 brands launched 263 new products, with cakes being the most popular category at 57.8% [25]. - Seasonal and health-oriented products were emphasized, particularly for summer [25]. Hot Pot - 16 brands introduced 68 new products, with hot pot ingredients making up 54.4% of the new launches [26][29]. - Emphasis was placed on the quality of ingredients and traditional preparation methods [27][29].

Investment Rating - The report indicates a positive investment outlook for the restaurant industry, with a significant increase in the national restaurant prosperity index from 94.7 in April to 104.2 in May 2025, reflecting a 10% month-on-month growth [7][8]. Core Insights - The restaurant industry is experiencing a robust recovery driven by holiday consumption, with increased foot traffic and sales during May due to various celebrations [6][7]. - New product launches are thriving, particularly in Western fast food and tea beverages, showcasing regional flavors and innovative ingredients [12][22]. - The expansion of restaurant brands is notable, with both domestic growth and international market entries being actively pursued [41][45]. - Investment activities are stabilizing, with several financing events and IPOs occurring in the restaurant sector, indicating a healthy investment climate [48][52]. Summary by Sections 1. Restaurant Industry Prosperity Index - The national restaurant prosperity index rose to 104.2 in May 2025, a 10% increase from April, driven by holiday spending and seasonal demand [7][8][9]. 2. New Product Launches - In May, 45 Western fast food brands launched 121 new products, an 8% increase from the previous month, with a focus on regional flavors [13][14]. - The tea beverage sector saw 64 brands introduce 242 new products, with fruit tea leading the market and a notable increase in health-oriented ingredients [22][23]. - The bakery segment introduced 237 new products, with cakes being the most popular category, driven by Mother's Day and the upcoming Dragon Boat Festival [31][32]. 3. Opening Situations - Domestic brands are actively expanding, with notable openings such as Luckin Coffee's Brazilian coffee-themed store and Haidilao's first crispy fish-themed restaurant [45][46]. - International expansions include the opening of tea brands in Europe and Southeast Asia, indicating a strategic move towards global markets [45][46]. 4. Investment, Mergers, and IPOs - The report recorded four financing events in May, with a focus on downstream restaurant brands, and three companies indicating IPO plans [48][49]. - Notable IPOs include the successful listing of沪上阿姨 and海天味业, highlighting the growing interest in the restaurant sector [52][54]. 5. Major Events in the Restaurant Industry - Key developments include McDonald's stable performance in China, the launch of new themed stores by various brands, and strategic partnerships aimed at expanding market reach [57][61]. - Regulatory updates are also noted, with new legislation aimed at enhancing food safety and protecting traditional dining cultures [61]. 6. Red Restaurant Index Top 100 - The top three brands in the Red Restaurant Index for May 2025 are Haidilao, KFC (China), and Luckin Coffee, reflecting their strong market positions [66][70].

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry. Core Insights - The report highlights a significant increase in new product launches across six major categories in the restaurant industry, with a total of 896 new products launched in April 2025, representing a month-on-month growth of 55.8% [5][12][14]. Summary by Sections Overall New Product Overview - In April 2025, 174 out of 329 monitored brands launched new products, accounting for 52.9% of the sample [11][12]. - The new product count across six categories showed positive growth, with the highest increase seen in the noodle category, which surged by 118.6% [14][33]. Western Fast Food - In April, 19 Western fast food brands introduced 112 new products, marking a 93.1% increase from March [13][26]. - The most common new product categories included pizza and light meals, each accounting for 17.0% of the new launches [17][26]. Noodle Products - A total of 94 new noodle products were launched by 24 brands, with a remarkable increase of 118.6% compared to March [33]. - The most prevalent new product category was soup noodles, which made up 25.5% of the new launches [32][33]. Tea Drinks - 55 tea brands launched 183 new products in April, with fruit tea being the most popular category, accounting for 38.3% of the new launches [39]. - The price range for new tea products was primarily concentrated between 15 and 20 yuan per cup, representing 52.2% of the total [39]. Coffee Drinks - 23 coffee brands introduced 80 new products, with latte products being the most common, comprising 37.5% of the new launches [49]. - The focus on health-oriented products was evident, with many new offerings featuring low-sugar and low-fat attributes [49][50]. Bakery Products - 33 bakery brands launched 325 new products, with Chinese pastries leading the way at 33.5% of the total new products [60]. - The report noted a trend towards incorporating seasonal elements and floral flavors in new bakery items [58][60].

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry Core Insights - The report highlights a significant increase in new product launches across six major categories in the restaurant industry, with a total of 896 new products launched in April 2025, representing a 55.8% increase compared to March 2025 [11][12][13] - The monitoring of 329 brands revealed that 174 brands introduced new products, accounting for 52.9% of the sample [10][11] - The report emphasizes the innovation trends in various segments, particularly focusing on seasonal preferences and health-conscious options [20][21] Summary by Relevant Sections Overall New Product Overview - In April 2025, the total number of new products across six categories reached 896, marking a 55.8% month-over-month increase [11][12] - The brands monitored included 19 in Western fast food, 24 in noodle dishes, 55 in tea drinks, 23 in coffee drinks, 33 in bakery, and 20 in hot pot [9][10] Western Fast Food - 19 brands launched 112 new products, a 93.1% increase from March [12][24] - The most popular categories included pizza and light meals, each accounting for 17.0% of new products [16][24] - Innovations focused on flavor upgrades and healthier options, with a notable increase in regional flavor integration [25][26] Noodle Dishes - 24 brands introduced 94 new products, with a remarkable 118.6% increase from the previous month [31] - The most common new product categories were soup noodles and snacks, each representing 25.5% and 24.5% respectively [30][31] - Innovations included seasonal dishes and cold food options to cater to consumer preferences [29][31] Tea Drinks - 55 brands launched 183 new products, with fruit tea being the most prevalent category at 38.3% [37] - The price range for new products was primarily between 15 to 20 yuan per cup, accounting for 52.2% of the total [36][37] - The report noted a strong emphasis on refreshing flavors and the use of multiple fruit combinations in new products [38][41] Coffee Drinks - 23 brands introduced 80 new products, with a 35.6% increase from March [47] - The most common new product was the latte, making up 37.5% of the total [45][47] - Innovations focused on health-oriented options, including zero-sugar and zero-fat products [45][48] Bakery - 33 brands launched 325 new products, an 82.6% increase from the previous month [58] - The most significant categories were Chinese pastries and cakes, accounting for 33.5% and 32.9% respectively [58] - Seasonal elements and health-conscious ingredients were highlighted in the new product offerings [56][58]

Investment Rating - The report does not explicitly provide an investment rating for the restaurant industry Core Insights - The report analyzes the product innovation trends in the restaurant industry, focusing on six representative segments: Western fast food, noodle dishes, tea beverages, coffee drinks, bakery, and hot pot [3][18] - In January 2025, a total of 530 new products were launched across these segments, reflecting a 39.0% decrease compared to December 2024 [11][14] - The slowdown in new product launches is attributed to the proximity of the Spring Festival, with 150 out of 329 monitored brands introducing new products, accounting for 45.6% of the sample [9][7] Summary by Relevant Sections Overall New Product Overview - In January 2025, the total number of new products across six categories was 530, down 39.0% from December 2024 [11][14] - The number of new brands launching products decreased across all categories, with the most significant drop in noodle dishes and hot pot, which saw declines of 46.5% and 40.0%, respectively [9][14] Western Fast Food - In January, 19 Western fast food brands launched 88 new products, with a focus on social and leisure-oriented items like pizza, desserts, and snacks [25][24] - Innovations primarily centered around filling and flavor, with 37.2% of new products focusing on these aspects [29][28] Noodle Dishes - The noodle segment emphasized a "slow-cooked" broth style, with 35.7% of new products falling into this category [33][33] - The main innovation focus was on toppings, which accounted for 50.0% of new product developments [33][33] Tea Beverages - Tea beverage innovations included a variety of categories, with milk tea products making up over 40% of new launches [37][36] - Key innovation areas were in ingredients, particularly the use of green tea (51.4%) and dairy products (92.0%) [41][45] Coffee Drinks - Coffee drink innovations were led by latte products, which comprised 60.3% of new offerings [53][52] - The focus was on milk bases and coffee liquid innovations, with significant use of high-quality coffee beans from various regions [58][60] Bakery - The bakery segment saw a rich variety of new products, with cakes being the most prevalent, accounting for 52.9% of new launches [73][72] - Many products were themed around the Spring Festival, emphasizing festive and auspicious elements [73][72] Hot Pot - Hot pot innovations were primarily in the area of side dishes, which accounted for 35.5% of new products, with a notable focus on desserts and beverages [75][74] - Brands are increasingly integrating desserts and drinks into their hot pot offerings to enhance the dining experience [75][74]