Core Viewpoint - The recent controversy surrounding Chow Tai Fook's "Bull and Horse" gold pendant has sparked significant discussion on social media, with a user criticizing the product as a symbol of hard labor [2][4]. Group 1: Product Details - The "Bull and Horse" gold pendant is currently sold exclusively through online channels and has seen a surge in sales recently [5]. - The pendant is priced starting at 3044.7 yuan on the official mini-program [5]. - The product is marketed with the meaning of overcoming difficulties and bringing good luck, with the "Bull and Horse" inscription presented in traditional Chinese characters [5]. Group 2: Customer Feedback and Response - Chow Tai Fook's customer service indicated that they would record customer feedback regarding the design and aim to optimize the product in the future [5].

Group 1 - The core issue revolves around the negative public reaction to Chow Tai Fook's newly launched "Niu Ma" gold pendant, with comments suggesting it is not a desirable item [1][10] - The pendant is priced at 3,255.9 yuan on Chow Tai Fook's Tmall flagship store [8][18] - Chow Tai Fook's official customer service stated that the product symbolizes resilience and good fortune, with no other meanings implied [8][18] Group 2 - The pendant has sparked discussions on social media, with users humorously referring to it as a gift for employees, indicating a perception of it being less prestigious [11]

Core Insights - Chow Tai Fook Jewelry has opened its second high-end store in Shanghai, marking a significant step in its premiumization strategy [1] - The new store features a unique blend of home decor items and high-end jewelry, aiming to enhance customer experience and attract high-net-worth individuals [3][5] - The jewelry industry is shifting from expansion to a focus on high-end offerings, with leading brands like Chow Tai Fook and Lao Feng Xiang actively optimizing their product structures and enhancing brand value [7] Group 1: Store Opening and Product Offering - The new store at Hongqiao Hang Lung Plaza showcases a combination of international luxury brands and local competitors, enhancing its appeal to affluent customers [1] - The store introduces a new line of home decor items made of gold, including incense holders and candle holders, integrating luxury into everyday life [3] - The product matrix has been upgraded to include a wide range of high-end items such as diamonds and jade, with significant new launches contributing to the brand's high-end image [5] Group 2: Industry Trends and Brand Strategy - The jewelry industry is moving away from mere store expansion, with brands like Chow Tai Fook and others closing underperforming stores while focusing on experiential retail [7] - Chow Tai Fook's brand transformation began in April 2024, with a focus on high-end jewelry design and significant sales contributions from non-gold products [7] - Competitors like Lao Feng Xiang are also investing in high-end product lines and strategic partnerships to penetrate the global luxury market [7] Group 3: Technological Integration - Chow Tai Fook is leveraging AI technology to enhance the retail experience, creating a unified AI platform that supports various operational functions [8] - The introduction of AR virtual try-on services addresses consumer challenges in online shopping, improving customer engagement [8] - The integration of technology is reshaping operational efficiency and consumer experience in the jewelry retail sector [8]

最近逛街的朋友肯定发现了，黄金柜台前挤满了人，不是看热闹，而是真金白银在抢购！12月23日，国内足金首饰价格创下历史新高，周大福、周生生等品 牌克价直接突破1400元，这已经是周大福2025年第三次提价了。有意思的是，老铺黄金趁着优惠活动逆势吸客，门店前排出两小时长队，一边是涨价潮，一 边是抢购潮，黄金市场彻底火出圈了，咱们用大白话把来龙去脉说清楚。 周大福一涨价，其他品牌也跟着动了。老庙黄金已经通知，一口价金饰要上调10?5%；周大生也计划月底涨价，幅度大概15%左右，只有六福珠宝等少数品 牌暂时没接到调价通知。不过就算没明确涨价的品牌，最近价格也悄悄涨了不少，店员都说"每天的报价都可能变，早买早划算"。 一边是各大品牌轮番涨价，另一边老铺黄金却靠优惠活动赚足了人气。从12月19日到2026年1月5日，老铺黄金推出"满1000减100"的活动，部分门店还有无 门槛8.8折，消费满50万元还送5克金币，按现在的金价算，这枚金币价值近万元。这一下吸引了大批消费者，上海恒隆港汇、北京国贸商城、香港国金中心 的老铺黄金门店，中午就有十多人排队，周末更是要排2小时才能进店，周围的奢侈品门店都没这么热闹。 有网友晒出排 ...

Core Insights - The gold price has surged dramatically, reaching 1403 yuan per gram, reflecting a significant increase in consumer interest and urgency to purchase gold jewelry as the holiday season approaches [1][3][14] Price Variations - On December 24, 2025, major jewelry brands like Chow Tai Fook and Lao Feng Xiang listed their gold prices at around 1403 yuan per gram, while other brands like Cai Bai offered prices between 1342 and 1345 yuan, showing a price difference of nearly 60 yuan per gram for the same gold quality [3][5] - The price of investment gold bars varies significantly, with brand names like Chow Tai Fook pricing their gold bars at 1230 yuan per gram, while banks like ICBC offer prices as low as 990 to 1014 yuan per gram, which is closer to the raw material price [6][8] Market Dynamics - The gold market is experiencing a split, with high retail prices for jewelry supported by brand value, while investment gold prices reflect a more competitive landscape with significant price differences based on the sales channel [8][10] - In the Shenzhen Shui Bei market, the base price for gold is around 1165 yuan per gram, with additional costs for craftsmanship, indicating that consumers can access gold at much lower prices than retail [10] Consumer Behavior - For consumers purchasing gold for personal milestones, brand stores remain the preferred choice due to their reputation and after-sales service, while those focused on investment should consider bank offerings for lower costs [11][13] - Younger consumers interested in unique designs are turning to alternative channels like Shui Bei for lower-priced options, understanding that these purchases are more about personal enjoyment than investment [13][14] Market Sentiment - The current gold price surge is driven by both panic buying and investment strategies, reflecting a broader sentiment of uncertainty and the desire for tangible assets during volatile times [14]

2025年12月24日，我先是去了周大福询问当天的金价，得知每克黄金的价格是1368元，我走到隔壁的中国黄金询问，他们告诉我每克黄金只需1262元，这个 差价让我有些犹豫，如果买30克的手镯，差价几乎可以买一部手机了，同样是黄金，价格怎么就能差这么多呢？ 当时国际金价约为每盎司4440.2美元，国内的原料金价格是每克994元，所有的金店都是依据这个价格来定价的，到了柜台，价格就翻了一番，像周大福、 六福等知名品牌，金价甚至高达每克1360元以上，中国黄金保持在1262元左右，这个差价足够再买一斤猪肉了。 菜百的报价为每克1342.00元，宝庆银楼的价格为每克1329.00元，太阳金店相对较低，为每克1179.00元，扬州金店的黄金报价为每克1270.00元，福泰珠宝的 售价为每克1373.00元，周大生与潮宏基的黄金价格保持一致，均为每克1403.00元，嘉华珠宝的黄金售价也与此相同。 在铂金方面，各品牌的价格差距较为明显，菜百的铂金价格为每克640.00元，宝庆银楼低至每克368.00元，扬州金店报价为每克560.00元，福泰珠宝高达每 克720.00元，周大生和潮宏基的铂金价格相同，均为每克861.00元 ...

Core Viewpoint - The international gold prices have reached new historical highs, with London spot gold and COMEX gold futures surpassing $4500 and $4550 respectively, marking a significant increase of over 70% for the year [1][3][5]. Price Movements - As of December 24, London spot gold peaked at $4525.83 per ounce and COMEX gold futures at $4555.1 per ounce, before settling at $4482.86 and $4516.8 respectively [3][5]. - Domestic gold jewelry prices have also surged, with several brands reporting prices exceeding 1400 RMB per gram for pure gold [7][9]. Market Predictions - Experts predict that international gold prices may continue to rise, potentially exceeding $5000 per ounce by 2026, driven by factors such as anticipated interest rate cuts by the Federal Reserve and ongoing geopolitical tensions [5][6]. - The current supportive factors for gold prices include persistent safe-haven demand, a loose monetary environment, and strong structural buying [6]. Consumer Guidance - Consumers are advised to avoid impulsive purchases in the current high-price environment and consider staggered buying strategies to mitigate price risk [9][10]. - For those looking to invest, it is recommended to focus on standardized investment tools with low premium rates and good liquidity, rather than high-value decorative gold items [9].

Group 1 - The spot gold price has surpassed $4500 per ounce for the first time on the 24th, currently trading at $4520.933 per ounce, reflecting a 0.82% increase [1] - Domestic gold jewelry brands have raised their prices in response to the increase in gold prices, with Chow Sang Sang's gold price at 1411 yuan per gram, up 8 yuan from the previous day and 44 yuan from the 22nd [1] - Lao Feng Xiang's gold price is 1406 yuan per gram, increasing by 7 yuan from the previous day and 41 yuan from the 22nd, while Chow Tai Fook's price is 1410 yuan per gram, also up by 7 yuan from the previous day and 42 yuan from the 22nd [1]

（文章来源：第一财经） 国内黄金饰品价格对比显示，多家黄金珠宝品牌公布的境内足金首饰价格较昨日均有上调，老凤祥报价1406元/克，老庙黄金报价1402元/克，周生生报价 1411元/克，周大福报价1410元/克，六福珠宝报价1401元/克。 ...

国际金价延续连日来的涨势。受此带动，以人民币计价的黄金价格再创新高。12月23日，伦 敦现货黄金盘中一度接近每盎司4490美元，突破10月底每盎司4381美元的高点。上海黄金交 易所现货黄金价格23日盘中来到每克1014元，上海期货交易所上市的黄金期货主力合约一度 涨至每克1018元，均创新高。众多黄金珠宝品牌如周大福、周生生、周大生、老庙黄金的足 金饰品报价也因此首次站上每克1400元。据悉，今年以来，国际现货黄金涨幅已超70%，以 人民币计价的现货黄金价格累计上涨超64%。 周大福日前正式宣布，受市场因素影响，部分商品已于12月19日起上调价格。本轮调价主要针对"一口 价"黄金饰品，多数产品涨幅在4%～16%。周大福方面表示，产品价格调整属于集团日常营运政策，会 根据市场环境及产品需求适时进行，并始终坚持卓越品质与精湛工艺，满足消费者期待，而这次调整主 要基于国际金价持续上涨带来的成本压力。值得注意的是，这是周大福2025年内第三次对黄金产品调 价。 周大福部分款式年内涨价近两倍。 今年3月，周大福将一口价黄金饰品价格上调10%-20%；10月再次上调，根据当时周大福官方预计，多 数产品涨幅12%-18% ...