今天刷到金价，把我吓了一跳，2026年1月3日，国内金价直接掉到977.7元一克，比前两天跌了一百多块，回收价也跟着掉，现在卖金也只能拿967块一克。 金店那边更惨，周大福、老凤祥这些品牌虽然标价还在1350以上，根本没人买，我有个朋友在周大福做销售，说这周客流少了一半，店长天天愁着要不要关 店。 在众多商业银行中，平安银行的"和谐平安金条"以每克997.5元的价格吸引投资者。 浦发银行的"投资金条"价格稍高，达到每克1043.5元。 之前金价一路冲上1300，大家抢金条跟抢菜似的，今年一开年就崩了，估计不少高位买进的都套牢了，银行那边人民币账户黄金也掉到982块左右，美元计 价也跌破4400大关。 金店冷清，网上打金的人反而多了，小红书、抖音一堆人晒自己在家打金的过程，从熔金到倒模，全套工具不到100块，有个女生说她把家里旧金项链重新 打了个手镯，省了快2000工费。 潮宏基和宝庆银楼都设定了黄金每克1357元的售价，铂金在这两间店铺的定价分别为823元/克和705元/克，宝庆银楼的价格稍显优惠。 城隍珠宝的黄金定价略低于前述两家，为1355元/克，铂金是810元/克，星光达珠宝和金兰首饰的黄金定价相同，均 ...

2026年01月02日， 银行的金条价格相对稳定，建行的龙鼎金条每克1027.5元，工行的如意金条稍微贵一点，最离谱的是浦发银行，金条卖到了1062.5元一克，这价格都能买两 克便利店的关东煮了。 深圳水贝市场的足金999卖到1129元一克，999.99纯度的也只多两块钱，古法金和5G黄金涨到了1130元，铂金只要466元，让人想起去年打折的黄金月饼。 国际金价在4300美元附近徘徊，专家说这可能是板块级别的涨势，能持续三年，央行这两年一直在买黄金，给价格托底，美联储可能低估了通胀的影响，黄 金依然是大家避险的首选。 现在5000美元这个关口像块烫手山芋，金价一涨就波动很大，这波行情能持续多久，还得看明年大家口袋里还有多少钱能继续买金，我这个月工资刚够买半 克，只能看着价格线发呆。 金价又跌了，伦敦金今天直接跌破4300美元，国内金店的价格也跟着往下掉，周大福的金饰每克才1357元，老凤祥要1360元，这点差价让打工人都有点摸不 着头脑。 水贝金店报1126元一克，周边的小牌子价格更低，六福、周生生这些连锁店也在降价，有的降了10块，有的只降6块，菜百和周六福却坚持不降价，依然保 持在1345到1348元之间 ...

来源：智通财经 文｜财天COVER 陈大壮 编辑 | 朗明 黄金又创历史新高了！12月24日上午，现货黄金首次冲上4520美元/盎司，年内涨幅达71%，大幅跑赢 其他资产。 从全球央行集体增持，到机构增配纳入核心策略，再到广大投资者踊跃入市掀起购金热潮，黄金早已跳 出传统避险符号的单一标签，跃升为全球共识度最高的核心资产，一场全新的黄金财富盛宴也随之拉开 帷幕。 01、没有最高，只有更高 2025年，黄金上演了一轮波澜壮阔的牛市行情：年初，伦敦现货黄金价格不足2600美元/盎司，3月14日 突破3000美元/盎司关口，10月8日突破4000美元/盎司关口，到10月20日，现货黄金创下4381.48美元/盎 司的阶段高点后回落至4000美元/盎司以下。 没想到黄金短暂回调后再创新高，12月23日，现货黄金首次突破每盎司4490美元大关，有媒体指出这是 今年以来第50天刷新历史纪录。12月24日，黄金价格又以最高4525美元/盎司的数据向市场证明，金价 没有最高，只有更高。 伴随国际金价的大涨，国内黄金实物的价格随之再创新高。 截至12月24日下午2点，周大福、周生生、老庙黄金等头部品牌足金报价均站上1410元/ ...

2025年12月24日，我先是去了周大福询问当天的金价，得知每克黄金的价格是1368元，我走到隔壁的中国黄金询问，他们告诉我每克黄金只需1262元，这个 差价让我有些犹豫，如果买30克的手镯，差价几乎可以买一部手机了，同样是黄金，价格怎么就能差这么多呢？ 当时国际金价约为每盎司4440.2美元，国内的原料金价格是每克994元，所有的金店都是依据这个价格来定价的，到了柜台，价格就翻了一番，像周大福、 六福等知名品牌，金价甚至高达每克1360元以上，中国黄金保持在1262元左右，这个差价足够再买一斤猪肉了。 菜百的报价为每克1342.00元，宝庆银楼的价格为每克1329.00元，太阳金店相对较低，为每克1179.00元，扬州金店的黄金报价为每克1270.00元，福泰珠宝的 售价为每克1373.00元，周大生与潮宏基的黄金价格保持一致，均为每克1403.00元，嘉华珠宝的黄金售价也与此相同。 在铂金方面，各品牌的价格差距较为明显，菜百的铂金价格为每克640.00元，宝庆银楼低至每克368.00元，扬州金店报价为每克560.00元，福泰珠宝高达每 克720.00元，周大生和潮宏基的铂金价格相同，均为每克861.00元 ...

Core Insights - The gold market in 2025 is characterized by unprecedented demand and price surges, reflecting a shift in consumer behavior and local industry transformation in Guizhou [1][7]. Market Dynamics - Gold prices have reached historical highs, with retail prices at 1353 yuan per gram, leading to a decline in new jewelry purchases but an increase in gold bar exchanges [2][9]. - National gold consumption in the first three quarters of 2025 was 682.73 tons, a 7.95% year-on-year decrease, while gold bar and coin consumption rose by 24.55% to 352.116 tons, indicating a shift towards investment demand [2][9]. Consumer Behavior - Consumers are increasingly opting for smaller, more affordable gold items for special occasions, reflecting a change in purchasing priorities due to high prices [2][11]. - The trend of "lightweight consumption" is emerging, with younger consumers favoring high-design, lower-weight products, as seen in platforms like Xiaohongshu [9][12]. Investment Trends - Investment demand is driving market changes, with a 164.03% year-on-year increase in domestic gold ETF holdings, highlighting a strong shift towards investment over consumption [9]. - The price volatility of gold has led to cautious investment strategies among consumers, with some opting for gold funds despite the risks associated with price fluctuations [4][6]. Global Influences - The surge in gold prices is attributed to geopolitical tensions, a global central bank gold-buying spree, and adjustments in U.S. Federal Reserve policies, reinforcing gold's status as a safe-haven asset [7][9]. - The global central bank gold purchases increased from 450 tons in 2021 to 1089 tons in 2024, significantly impacting demand [7]. Local Industry Response - The high gold prices are benefiting local mining companies, with a reported 20% increase in gold production in the first three quarters of 2025 [15]. - Local artisans are adapting to market pressures by innovating in product design and focusing on cultural experiences, transitioning from selling products to offering immersive experiences [12][14]. Future Outlook - The gold and silver industries in Guizhou are expected to evolve towards high-value cultural products and tourism integration, leveraging local characteristics to enhance market positioning [17]. - The balance between investment enthusiasm and consumer spending will be crucial for the sustainable development of the local gold market [17].

Core Insights - On November 13, 2025, global financial markets focused on precious metals, with international spot gold prices experiencing notable fluctuations, reaching $4,129.2 per ounce [1] - The domestic gold market also showed complex dynamics, with real-time prices providing investors with immediate market references [2] Domestic Precious Metals Market - The domestic gold price was reported at 946.3 RMB per gram, while silver, platinum, and palladium prices were 11.6 RMB, 365.7 RMB, and 332.6 RMB per gram respectively [2] - Various jewelry brands offered different retail prices for gold, with notable examples including Chow Tai Fook at 1,313 RMB per gram for gold jewelry and 642 RMB for platinum [5] Gold Price Trends - The Shanghai Gold Exchange reported a gold price of 942.19 RMB per gram, down 4.31 RMB from the previous trading day, reflecting a decline of 0.455% [6] - The price fluctuated during the day, reaching a high of 949.22 RMB and a low of 938.16 RMB [6] Financial Institutions' Gold Bar Pricing - Different financial institutions offered varying prices for their gold bars, with prices ranging from 936.1 RMB to 976 RMB per gram [7] - For instance, the Agricultural Bank's gold bar was priced at 945.2 RMB per gram, while the higher-priced option from Qianjiaxin was 1,072 RMB per gram [7] Investment Logic Behind Gold Price Movements - Recent adjustments in international gold prices followed a significant prior increase, with London spot gold prices dipping below $4,000 per ounce [8] - Factors influencing this trend included a strengthening dollar, high interest rates, and a shift in global investor risk appetite [8][9] Dollar and Interest Rate Impact - A strong dollar typically pressures gold prices, while a weak dollar supports them; recent Federal Reserve actions have contributed to a stronger dollar [9] - High yields on 10-year U.S. Treasury bonds, currently above 4.1%, have led investors to reassess the opportunity cost of holding gold [9] Evolving Investor Sentiment - The allure of gold as a safe-haven asset has diminished as geopolitical and financial risks have eased, prompting a shift of funds towards equities, bonds, and cryptocurrencies [10] - The adjustment in gold prices reflects a rebalancing of market investment logic rather than panic selling or a decline in gold's intrinsic value [10]

Core Viewpoint - Gold prices continue to rise, with both domestic and international markets showing strength, indicating a positive trend in the gold industry [1] Group 1: Gold Prices - As of November 8, 2025, the price of physical gold from brands like Chow Tai Fook and Chow Sang Sang is 1268 CNY per gram, reflecting an increase of approximately 0.71% [1] - The investment gold bar prices vary among banks, with the Industrial and Commercial Bank of China (ICBC) offering its gold bar at 933.96 CNY per gram [1]

Core Viewpoint - The recent announcement of a new gold tax policy by the Ministry of Finance and the State Taxation Administration is prompting banks to adjust their gold product offerings, transitioning to a purchasing model to better protect consumer interests and adapt to market changes [1][3]. Group 1: Tax Policy Changes - The new tax policy, effective from November 1, 2025, distinguishes between "investment" and "non-investment" uses of gold, aiming to regulate the market and reduce speculative behavior [3][11]. - For investment purposes, a VAT refund will be implemented, while non-investment gold will be exempt from VAT, leading to a clearer tax deduction process for compliant enterprises [3][11]. - The tax burden for non-investment gold enterprises will increase by approximately 7 percentage points due to changes in input tax deduction rules [3][11]. Group 2: Bank Adjustments - Major banks, including China Merchants Bank, have begun to suspend certain gold-related services and products in response to the new tax policy [4][6]. - China Merchants Bank has shifted its gold products to a purchasing model, with invoices issued by suppliers, and currently only offers "non-cash" buyback services for its proprietary gold products [10]. - Following the policy announcement, some banks experienced rapid depletion of gold product inventories, indicating strong consumer demand [6][9]. Group 3: Market Impact - Analysts believe the new tax policy will have a limited impact on gold prices, as the changes primarily affect the tax structure rather than the fundamental supply-demand dynamics [11]. - The policy is expected to clarify the usage of non-investment gold, potentially benefiting the jewelry sector by reducing tax-related uncertainties [11].

Core Viewpoint - The recent changes in gold tax policies have led to multiple banks, including Industrial and Commercial Bank of China (ICBC), China Construction Bank, and Agricultural Bank of China, temporarily suspending their gold accumulation and physical exchange services, with some banks adjusting their product offerings and pricing in response to the new regulations [3][5][12]. Group 1: Impact of New Tax Policies - The new gold tax policy has prompted banks to pause gold accumulation services and adjust their product offerings, with ICBC and China Construction Bank announcing suspensions on November 3, 2025 [5][6]. - ICBC quickly resumed its gold accumulation services on the evening of the same day, indicating a rapid response to the regulatory changes [7][8]. - The adjustments made by banks are primarily due to system upgrades and the need to comply with the new tax regulations, rather than a significant impact on their gold business [12][14]. Group 2: Changes in Product Offerings - Banks like China Merchants Bank have shifted some of their self-operated gold products to a consignment model, reducing the range of physical gold products available for exchange [8][15]. - The new tax policy has led to an increase in the prices of physical gold products, with banks adjusting their pricing structures accordingly [12][15]. - The changes in tax regulations mean that banks will now face different invoicing rules, which could affect their cost structures and pricing strategies for gold products [13][14]. Group 3: Market Reactions and Future Outlook - The market for gold products has seen a tightening of inventory, with certain gold bars becoming unavailable for purchase [9][12]. - Industry experts suggest that while the immediate impact on banks' gold businesses may be limited, the overall product and operational structures will undergo adjustments in response to the new tax policies [14].

Business Operations - ICBC has resumed accepting new accounts for the "Ruyi Gold Accumulation" business [1] - ICBC temporarily suspended the opening of new accounts, active accumulation, new fixed accumulation plans, and applications for physical gold extraction for the "Ruyi Gold Accumulation" business due to policy market impact and risk management requirements [1] - CCB also made a similar decision to suspend the "Easy Gold Accumulation" business (existing customers are not affected) [1] Market Observation - There was a buying rush for ICBC's "Ruyi Gold Bar" over the weekend [2]