股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 致：香港交易及結算所有限公司 公司名稱: 北京汽車股份有限公司 呈交日期: 2026年2月3日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | H | | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 01958 | 說明 | H 股 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | | 法定/註冊股本 | | | 上月底結存 | | | 2,520,690,682 | RMB | | 1 | RMB | | 2,520,690,682 | | 增加 / 減少 (-) | | | 0 | | | | RMB | | 0 | | 本月底結存 | | | 2,520,690,682 | RMB | | 1 | RMB | | 2,520,690,682 | | 2. 股份分類 | 普通股 | 股份類別 | 其他類別 ...

Group 1 - The Hong Kong stock market saw a collective decline in automotive stocks, with Xpeng Motors dropping over 8%, NIO down over 6%, and Li Auto, Great Wall Motors, and others also experiencing declines [1] - Major Chinese automakers reported January vehicle delivery data, with BYD's January new energy vehicle sales at 210,051 units, a year-on-year decrease of 30.11%, while Li Auto delivered 27,668 units, down 7.55%, and Xpeng delivered 20,011 units, a decline of 34.07% [1] Group 2 - Specific stock performance included Xpeng Motors at -8.58% with a latest price of 65.500 and a market cap of 125.09 billion, NIO at -6.53% with a price of 36.100 and a market cap of 88.96 billion, and BYD at -4.60% with a price of 93.250 and a market cap of 850.18 billion [2] - Other notable declines included Li Auto at -3.03%, Great Wall Motors at -3.09%, and Geely Auto at -2.11%, with respective market caps of 129.09 billion, 109.88 billion, and 171.66 billion [2]

Group 1 - The Beijing Automotive Group announced the appointment of Chang Rui as the Deputy Secretary of the Party Committee, Director, and General Manager of the company [1] - The meeting was attended by leaders from the Municipal Organization Department and the State-owned Assets Supervision and Administration Commission, along with members of the North Auto Group leadership team and key personnel from various departments [1]

Group 1 - The core point of the article is the appointment of Chang Rui as the new Deputy Secretary of the Party Committee, Director, and General Manager of Beijing Automotive Group Co., Ltd. [1] - The announcement was made during a cadre meeting held by the Beijing Automotive Group on January 30 [1] - Leaders from the Beijing Municipal Organization Department and the State-owned Assets Supervision and Administration Commission attended the meeting, along with members of the leadership team and key personnel from various departments and subsidiaries of the group [1]

Core Insights - Beijing Off-road has achieved significant growth in 2025, marking a return to over one million units for domestic brands after six years, with over 200,000 units sold and a 72% year-on-year increase in deliveries of the boxy model [1][2] - The company emphasizes a transformation into a "user-centric enterprise," focusing on emotional value and community building among users, while also enhancing operational efficiency [2][3] Group 1: Performance Highlights - In 2025, Beijing Off-road's sales reached over 200,000 units, with the boxy model delivering 147,000 units, a 72% increase year-on-year, and monthly sales consistently exceeding 20,000 units [1] - The user structure has shifted, with personal users now accounting for 83% of sales, a 13 percentage point increase, and sales of rugged off-road vehicles nearly doubling to 76,000 units [1] Group 2: Strategic Initiatives - The company plans to launch six new models in 2026, including the BJ40 Explorer and BJ60, which will feature advanced technology and luxury elements, aiming for a comprehensive product matrix [2] - Marketing strategies include the "4,3,2,3" approach, focusing on brand events and user engagement through various activities and clubs to deepen connections with customers [3] Group 3: Future Goals - Beijing Off-road aims for a total sales target of over 300,000 units in 2026, with 200,000 units for domestic sales and 100,000 units for exports, indicating a strong push for global market expansion [3] - The company is committed to deepening its roots in user engagement and quality while embracing innovation to become a leader in the off-road vehicle market [3]

Core Insights - The article highlights the transformation of Beijing Off-road into a user-centric company, emphasizing the importance of community and lifestyle in the off-road vehicle market [3][4][9] - The company achieved significant sales growth in 2025, with total deliveries of 147,499 units of the "Box" series, a 72% increase year-on-year, and hard-core off-road vehicle sales reaching 76,000 units, nearly doubling from the previous year [4][8] Group 1: Company Transformation - Beijing Off-road is transitioning from a traditional vehicle manufacturer to a user-oriented enterprise, focusing on user feedback and community engagement [3][4] - The company has adopted a "user-centric" approach, integrating user feedback into product development and service enhancements [5][6] - The concept of "Same Interest Economics" is central to the company's strategy, emphasizing the importance of connecting with niche communities rather than targeting the mass market [4][5] Group 2: Sales and Market Performance - In 2025, personal users accounted for 83% of total deliveries, a 13 percentage point increase from the previous year, indicating a shift towards everyday consumer use [4][8] - The BJ40 extended-range version sold 38,000 units in eight months, ranking first in its segment, while the smart model "Yuanjing Zhixing" received over 5,000 orders within 24 hours of launch [4][8] - The company aims to achieve sales of 500,000 units by 2027 and targets one million units by 2030, with plans to introduce six new models in 2026 [8][9] Group 3: Strategic Initiatives - The company is implementing a comprehensive transformation strategy that includes marketing, cost control, and quality assurance [6][7] - A new marketing team has been established to enhance data-driven decision-making, resulting in a 30% increase in conversion rates and a 20% reduction in sales cycles [7] - Quality assurance is a top priority, with initiatives such as direct involvement of executives in quality checks and a commitment to maintaining high standards [6][7] Group 4: Future Outlook - The market for off-road vehicles is expected to evolve towards both professional and mass-market segments, driven by diverse consumer demands [8] - The company plans to expand its product lineup to include "light off-road, professional off-road, and luxury off-road" vehicles, catering to various market segments [8][9] - International expansion is also on the agenda, with a focus on key markets in Europe, Asia-Pacific, and Latin America, aiming to leverage global demand for SUVs [8][9]

Core Viewpoint - The 12th Jin Xuan Award ceremony serves as a significant event in the automotive marketing industry, recognizing outstanding achievements and innovations over the past year while promoting a professional evaluation system across the entire automotive industry chain [4][7]. Group 1: Event Overview - The 12th Jin Xuan Award ceremony took place on January 23, 2026, in Beijing, gathering attention from the automotive marketing community [4]. - The event marks a reflection on twelve years of dedication to the principles of fairness, objectivity, and long-termism in the evaluation process [5]. - The Jin Xuan Award is recognized as a "marketing barometer" in the industry, collaborating with other awards to enhance the evaluation framework [7]. Group 2: Award Categories and Winners - This year's awards include 6 annual awards, 20 gold awards for marketing cases, and 43 excellent marketing case awards, covering various categories such as creative works, public welfare, sustainable development, AIGC marketing, and brand IP marketing [8]. - The awards highlight innovative practices in user communication, emotional resonance, technological transformation, and social responsibility [11][12]. Group 3: Notable Award Winners - The Public Welfare and Sustainable Development category recognized winners such as Mercedes-Benz, Jaguar Land Rover China, and SAIC Volkswagen for their impactful initiatives [16]. - The Creative Works category awarded brands like Deep Blue Automotive, Beijing Automotive, and Changan Automobile for their innovative marketing campaigns [23]. - The Cross-Border Marketing category included winners like Geely Galaxy and Kaiyi Automotive, showcasing the synergy between automotive brands and other sectors [43]. Group 4: Marketing Innovations - The AIGC Marketing category awarded East Wind Yipai and SAIC Roewe for their integration of AI technology into marketing strategies [63]. - The Brand IP Marketing award was given to Wuling Automotive for successfully establishing deep emotional connections with users [72]. - The Personality Marketing category recognized Porsche and GAC Group for their effective engagement strategies that resonate with consumers [77].

Core Insights - Beijing Off-road has revealed its core operating performance for 2025, with BAIC Group's total sales reaching 850,000 units, and Beijing Off-road contributing over 200,000 units, marking a significant growth trajectory [1][2] - The company emphasizes a transformation towards a user-centric model, focusing on optimizing user structure, strengthening brand core, and upgrading technology [3][4] Sales Performance - BAIC Group's self-owned brand sales have returned to over 1 million units for the first time in six years, with Beijing Off-road's sales exceeding 200,000 units [2] - The delivery of the "Box Car" model reached 147,499 units, a year-on-year increase of 72%, with personal users accounting for 83% of deliveries, up 13 percentage points from the previous year [2] Product Strategy - The BJ40 series has become the top seller in the off-road segment, with sales of hard-core off-road vehicles nearly doubling to 76,000 units [2] - New product launches, including the BJ40 extended version and the "Yuanjing Zhixing," have shown strong market demand, with the latter achieving over 5,000 orders within 24 hours [2][5] Marketing and Distribution - The company has expanded its dealer network by 136 new dealers in 2025, with plans for an additional 100 in 2026, enhancing its market presence [3] - A data platform has been established to improve the conversion rate by 30% and shorten the transaction cycle by 20% [3] User Engagement - Beijing Off-road is transitioning to a "user-oriented enterprise," focusing on building long-term relationships with customers through direct communication and feedback [4] - The company operates numerous user clubs and communities, enhancing brand loyalty and engagement [4][5] Future Outlook - The product matrix will expand to include light off-road, professional off-road, and luxury off-road series, aiming for a sales target of 1 million units by 2030 [5][6] - The company plans to launch several new models in 2026, including the BJ40 Explorer and a new C-class SUV co-created with users [5] Technological Innovation - Beijing Off-road's smart factory has achieved flexible production across multiple vehicle types, ensuring no loss in capacity during model changes [5][6] - The company is committed to a diversified powertrain strategy, including hybrid, extended-range, and pure electric vehicles, to meet varying market demands [6]

Core Insights - Beijing Off-road's growth is driven by a significant increase in sales, with a target of over 200,000 units for 2025, contributing to the overall sales of 850,000 units for BAIC Group [1][2] - The company emphasizes a transformation towards a user-centric model, enhancing customer engagement and product development through direct communication with users [4][5] Sales Performance - BAIC Group's total sales reached 850,000 units, with Beijing Off-road contributing over 200,000 units, marking a return to over 1 million units for the group's self-owned brands for the first time in six years [1] - The "Box" model saw deliveries of 147,499 units, a 72% year-on-year increase, while the BJ40 model remains the market leader in its segment [1][2] User Structure and Product Strategy - The user structure is evolving, with 83% of the "Box" model buyers being individual users, up 13 percentage points from the previous year, indicating a shift from utility vehicles to everyday use [2] - The BJ40 series has become the top seller in the off-road market, with sales of 76,000 units, nearly doubling from 2024 [2] Marketing and Distribution - The company added 136 new dealerships in 2025, with plans for an additional 100 in 2026, enhancing its distribution network significantly [3] - A data platform has been established to improve the sales conversion rate by 30% and reduce the sales cycle by 20% [3] User Engagement and Community Building - Beijing Off-road operates numerous user clubs and communities, focusing on various activities such as long-distance travel and off-road rescue, fostering a strong brand connection with users [5] - The company plans to host multiple brand events and user-centric activities to deepen emotional ties with customers [5] Product Development and Innovation - The product matrix will expand over the next three years, covering light, professional, and luxury off-road vehicles, with a goal of reaching 1 million units by 2030 [5] - New models will be launched in 2026, including the BJ40 Explorer and a new BJ60 equipped with Huawei's intelligent driving system [5] Technological Advancements - The smart factory has achieved flexible production capabilities for multiple vehicle types without capacity loss, implementing a fully digitalized supply chain [7] - The company is committed to a diverse powertrain strategy, including hybrid and electric vehicles, to meet varying market demands [7] Competitive Advantages - BAIC Group's competitive edge is built on its 64 years of military-grade off-road technology, rapid product iteration driven by user feedback, and a comprehensive quality control system [7] - Cost control is achieved through design and innovation rather than mere reduction, ensuring quality while maintaining competitiveness [7]

Core Insights - Beijing Automotive Group's off-road vehicle brand, Beijing Off-road, has launched the BJ40 Explorer model, with a sales target of over 200,000 units by 2025, and a projected annual delivery of 147,499 units for the "boxy" model, representing a 72% year-on-year increase [1] Group 1: Sales and Growth Strategy - The growth of Beijing Off-road is driven by a "growth triangle" consisting of user structure optimization, brand core strength, and technology-driven innovation [2] - The user base has shifted significantly, with individual users now accounting for 83% of sales, and high-value products priced above 150,000 yuan increasing in sales proportion [2] - Sales of hard-core off-road vehicles are expected to reach 76,000 units in 2025, nearly doubling year-on-year, with the BJ40 extended version selling 38,000 units in eight months [2] Group 2: Product Development and Market Positioning - The product development approach has shifted from "parameter competition" to "understanding scenarios," focusing on real user experiences [3] - The marketing system has been restructured to enhance efficiency, achieving a 30% increase in conversion rates through a data-driven approach [3] - Beijing Off-road plans to launch six new products in 2026, targeting both domestic and international markets, with a goal of reaching a sales scale of one million units by 2030 [4] Group 3: Future Vision and Market Leadership - The company aims to transition from being the "inventor of Chinese off-road vehicles" to a "popularizer" and "leader" in the off-road vehicle market [5] - The strategy includes deepening user ecosystems and strengthening product matrices to build systemic advantages and sustainable leadership in the evolving market [5]