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首款新车上市在即,启境招来董威娜任CMO
Guo Ji Jin Rong Bao· 2026-01-30 06:53
本报此前已独家报道,启境两款新车已确定上市时间表,将于今年二三季度分季度推出。首款猎装轿跑 计划4月北京车展亮相,6月上市,新车定位30万元级别,搭载华为乾崑L3级智驾架构,提供纯电、增 程双版本。 当前高端智能电动车市场竞争已呈白热化,有统计显示2026年30万元以上新车型增至36款,头部车企份 额超85%,马太效应显著,市场竞争激烈。 对于广汽而言,启境是其"番禺行动"改革的核心载体,不仅将补全品牌矩阵,还承载着集团高端化与智 能化转型的双重诉求。 董威娜过往履历和展现出的能力无疑适配当前启境的需求。在业内看来,其既能凭借华为工作经历搭建 与华为生态的沟通桥梁,又能以极氪经验助力启境精准卡位高端市场,同时,跨行业营销能力也有助于 加速启境用户思维落地,弥补广汽在高端电动品牌营销上的短板。 随着两款新车上市临近,广汽与华为联合打造的启境品牌,营销布局正加速推进。 近日,《国际金融报》记者独家获悉,拥有15年跨行业营销经验的董威娜已正式入职启境,担任首席营 销官(CMO)一职,统筹品牌市场营销、战略定位及用户运营等工作。 公开履历显示,董威娜曾任职群邑集团,2010年前后加入华为,参与企业级市场品牌推广与营销 ...
汽车股跌幅扩大 金属及存储芯片等价格急升 短期内或为车企来显著成本压力
Zhi Tong Cai Jing· 2026-01-30 06:48
该行指出,此轮价格上涨主要源于供应瓶颈,相信在消费降级趋势及第一季传统淡季下,车企较难将成 本转嫁给对价格敏感度较高的消费者,企业将要通过垂直整合及技术升级来吸收额外成本,亦可能要依 靠营运手段,包括与供应商谈判更大幅度的年度降价等。 汇丰发布研报称,近期金属及存储芯片等上游原材料价格急升,预料将在短期内为汽车厂商带来显著成 本压力,由于电动车的原材料使用密度更高,生产商面临阻力将更大,其中锂价在过去三个月飙升约 127%,估计金属材料的价格上涨可能导致每辆车成本增加3,000至5,000元人民币,而存储芯片涨价或带 来额外1,000至3,000元人民币的成本,直接对电动车的成本结构造成打击。 汽车股跌幅扩大,截至发稿,广汽集团(601238)(02238)跌3.69%,报3.65港元;长城汽车(601633) (02333)跌2.66%,报13.19港元;理想汽车-W(02015)跌2.58%,报65.95港元。 ...
港股异动 | 汽车股跌幅扩大 金属及存储芯片等价格急升 短期内或为车企来显著成本压力
智通财经网· 2026-01-30 06:46
汇丰发布研报称,近期金属及存储芯片等上游原材料价格急升,预料将在短期内为汽车厂商带来显著成 本压力,由于电动车的原材料使用密度更高,生产商面临阻力将更大,其中锂价在过去三个月飙升约 127%,估计金属材料的价格上涨可能导致每辆车成本增加3,000至5,000元人民币,而存储芯片涨价或带 来额外1,000至3,000元人民币的成本,直接对电动车的成本结构造成打击。 智通财经APP获悉,汽车股跌幅扩大,截至发稿,广汽集团(02238)跌3.69%,报3.65港元;长城汽车 (02333)跌2.66%,报13.19港元;理想汽车-W(02015)跌2.58%,报65.95港元。 该行指出,此轮价格上涨主要源于供应瓶颈,相信在消费降级趋势及第一季传统淡季下,车企较难将成 本转嫁给对价格敏感度较高的消费者,企业将要通过垂直整合及技术升级来吸收额外成本,亦可能要依 靠营运手段,包括与供应商谈判更大幅度的年度降价等。 ...
创近五年新低 2025年汽车行业销售利润率仅4.1%
经济观察报· 2026-01-28 12:24
Core Viewpoint - The automotive industry is experiencing a significant decline in profitability, with upstream components showing steady growth, while vehicle manufacturing and downstream dealerships face considerable pressure [1][2]. Group 1: Profitability Trends - In 2025, the automotive industry achieved a profit of 461 billion yuan, a year-on-year increase of 0.6%, but the sales profit margin dropped to 4.1%, lower than the average of 5.9% for downstream industrial enterprises [2]. - The profit margin for the automotive industry fell to 4.1% in 2025, marking a five-year low, with December profits plummeting to 20.7 billion yuan, a year-on-year decrease of 57.4% [2][3]. - The overall profit margin for the automotive industry in December 2025 was the lowest in five years, with a significant decline from 4.1% in December 2024 to 1.8% [2]. Group 2: Performance of Different Segments - Among 129 A-share automotive parts companies, 80 reported a year-on-year profit increase, indicating over 60% had both revenue and profit growth [3]. - In the vehicle manufacturing segment, 16 out of 22 A-share car manufacturers were profitable, but major players like BYD and GAC Group saw significant profit declines, with GAC Group's profit dropping by 3691.33% [3]. - The downstream dealership segment is under severe pressure, with only 28% meeting sales targets and a loss rate climbing to 55% [3]. Group 3: Cost Pressures - The overall unit cost for industrial enterprises has increased significantly, with lithium carbonate prices doubling and raw material costs rising for midstream and downstream sectors [3][4]. - The cost of a typical mid-sized smart electric vehicle has increased by 4,000 to 7,000 yuan due to rising prices of lithium, aluminum, and copper, which are difficult for manufacturers to pass on to consumers [4]. - Starting in 2026, a 5% purchase tax on new energy vehicles and changes to subsidy policies will further increase consumer costs, complicating demand and supply dynamics in the automotive market [4]. Group 4: Strategic Responses - Some automotive companies are accelerating collaboration with upstream suppliers to address challenges, as seen in the strategic discussions between China Aluminum Group and China FAW Group [5].
创近五年新低 2025年汽车行业销售利润率仅4.1%
Jing Ji Guan Cha Wang· 2026-01-28 07:36
Core Viewpoint - The Chinese automotive industry is facing significant profit declines, with 2025 projected profits at 461 billion yuan, a mere 0.6% increase year-on-year, and a sales profit margin of 4.1%, which is below the average of 5.9% for downstream industrial enterprises [2] Group 1: Profit Trends - The automotive industry's profit margin is expected to drop to 4.1% in 2025, marking a five-year low, following a decline to 4.3% in 2024 [2] - In December 2025, the automotive industry reported profits of 20.7 billion yuan, a year-on-year decrease of 57.4%, with a profit margin of 1.8%, significantly lower than the 4.1% in December 2024 [2] - Excluding the pandemic-affected April 2022, December 2025's profit margin is the lowest in five years [2] Group 2: Industry Performance - The automotive supply chain shows a mixed performance, with upstream parts manufacturers experiencing stable growth, while vehicle manufacturing and downstream dealerships face significant challenges [3] - Among 22 A-share automotive companies, 16 reported profits, but major players like BYD and GAC Group saw substantial profit declines, with GAC Group's profit dropping by 3691.33% [3] - The dealership segment is under severe pressure, with only 28% meeting sales targets and a loss rate climbing to 55% [3] Group 3: Cost Pressures - The automotive industry is experiencing increased cost pressures, with lithium carbonate prices doubling and overall raw material costs rising, impacting profit margins [3][4] - The cost of a typical electric vehicle has increased by 4,000 to 7,000 yuan due to rising prices of lithium, aluminum, and copper, which manufacturers struggle to pass on to consumers [4] - Starting in 2026, a 5% tax on new energy vehicle purchases and changes to subsidy policies will further increase consumer costs, complicating demand and supply dynamics [4][5] Group 4: Future Outlook - The China Automotive Industry Association forecasts total vehicle sales to reach 34.75 million units in 2026, a 1% year-on-year increase, with new energy vehicles projected to grow by 15.2% to 19 million units [5] - Some automotive companies are accelerating collaborations with upstream suppliers to address these challenges, focusing on strategic partnerships and new material development [5]
广汽集团(02238) - 海外监管公告


2026-01-26 09:33
海外監管公告 本公告乃廣州汽車集團股份有限公司(「本公司」)按香港聯合交易所有限公司證 券上市規則第 13.10B 條發出。 隨附之文件乃本公司於二零二六年一月二十六日在中華人民共和國上海證券交 易所網頁登載之《廣州汽車集團股份有限公司關於 2026 年度第二期綠色科技創 新債券發行結果的公告》,僅供參閱。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確 性或完整性亦不發表任何聲明,並明確表示,概不對因本公告全部或任何部分內容而產生或 因依賴該等內容而引致的任何損失承擔任何責任。 GUANGZHOU AUTOMOBILE GROUP CO., LTD. 廣州汽車集團股份有限公司 ( 於中華人民共和國註冊成立的股份有限公司 ) (股份編號: 2238) 关于 2026 年度第二期绿色科技创新债券发行结果的公告 承董事會命 廣州汽車集團股份有限公司 馮興亞 董事長 中國廣州,二零二六年一月二十六日 於本公告日期,本公司的執行董事為馮興亞及閤先慶,本公司的非執行董事為陳小 沐、鄧蕾、周開荃、王亦偉及洪素麗,以及本公司的獨立非執行董事為趙福全、肖 勝方、王克勤及宋鐵波。 A 股代码: ...
广汽集团(601238) - 广汽集团关于2026年度第二期绿色科技创新债券发行结果的公告


2026-01-26 09:15
2026 年 1 月 23 日,公司完成了 2026 年度第二期绿色科技创新债券的发行, 发行规模为人民币 20 亿元,募集资金已于 2026 年 1 月 23 日全部到账,具体情 况如下: | 债务融资 | 广州汽车集团股份有 | 债务融资 | 26 广汽集 MTN002 | | --- | --- | --- | --- | | 工具名称 | 限公司 2026 年度第二 | 工具简称 | (科创债) | | | 期绿色科技创新债券 | | | | 债券代码 | 102680273 | 债券期限 | 3 年 | | 发行利率 | 1.89% | 发行价格 | 100 元 | | 计划发行总额 | 20 亿元 | 实际发行总额 | 20 亿元 | | 起息日 | 2026 年 1 月 23 日 | 兑付日 | 2029 年 1 月 23 日 | | 主承销商 | 兴业银行股份有限公司 | | | | 联席主承销商 | | 中国建设银行股份有限公司、上海浦东发展银行股份有限公司 | | 簿记管理人 兴业银行股份有限公司 A 股代码:601238 A 股简称:广汽集团 公告编号:2026-009 H 股代码:02 ...
瑞银:上调广汽集团目标价至4.2港元,上调今明两年销量预测
Xin Lang Cai Jing· 2026-01-26 06:44
瑞银发表研报指,重申对广汽集团"中性"评级,目标价由3.2港元上调至4.2港元。报告认为,广汽集团 近期风险与回报趋于平衡,尽管公司在组织改革与成本控制方面取得进展,但自有品牌实现盈亏平衡仍 需时间,且合资品牌在2026年出现明显销量反弹的可能性较低。考虑到新车型推出加速及成本控制成 效,瑞银将2026至2027年的销量预测上调20%至31%,并将同期盈利预测大幅上调至14.54亿至29.91亿 元。 ...
大行评级|瑞银:上调广汽集团目标价至4.2港元,上调今明两年销量预测
Ge Long Hui· 2026-01-26 06:44
瑞银发表研报指,重申对广汽集团"中性"评级,目标价由3.2港元上调至4.2港元。报告认为,广汽集团 近期风险与回报趋于平衡,尽管公司在组织改革与成本控制方面取得进展,但自有品牌实现盈亏平衡仍 需时间,且合资品牌在2026年出现明显销量反弹的可能性较低。考虑到新车型推出加速及成本控制成 效,瑞银将2026至2027年的销量预测上调20%至31%,并将同期盈利预测大幅上调至14.54亿至29.91亿 元。 ...
港股汽车股集体走低 小鹏汽车-W跌4.62%
Mei Ri Jing Ji Xin Wen· 2026-01-26 06:30
Group 1 - Hong Kong automotive stocks collectively declined, with Xpeng Motors-W (09868.HK) falling by 4.62% to HKD 73.25 [2] - Great Wall Motors (02333.HK) decreased by 4.54% to HKD 13.24 [2] - GAC Group (02238.HK) dropped by 1.29% to HKD 3.83 [2]