本文源自：金融界AI电报 港股智能驾驶板块盘初走强，百度(09888.HK)涨超2%，浙江世宝(01057.HK)、中国联通(00762.HK)、广 汽集团(02238.HK)等个股跟涨。《广东省加快数字社会高质量建设实施意见》提出，拓展无人驾驶公共 交通运营区域，扩大智能网联汽车道路测试与示范应用范围，鼓励导航、网约车、智慧停车等数字交通 服务平台提供智慧融合交通服务。 ...

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2026年1月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 廣州汽車集團股份有限公司(於中華人民共和國註冊成立的股份有限公司) 呈交日期: 2026年2月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | A | | | 於香港聯交所上市 (註1) | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 601238 | 說明 | A股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 7,383,697,595 | RMB | | 1 RMB | | 7,383,697,595 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 7,383,697,595 | RMB | | 1 RMB | | 7,383,697,595 | ...

Core Insights - The automotive industry is highlighted as a pillar industry in various local government work reports, emphasizing its role in driving high-quality development during the "14th Five-Year Plan" period [2][4]. Economic Growth - In 2025, 18 provinces reported GDP growth rates exceeding the national average, with Guangdong leading at 14.58 trillion yuan, growing by 3.9%, and Jiangsu at 14.23 trillion yuan, growing by 5.3% [3]. - Industrial growth remains crucial, with the automotive sector acting as a stabilizing force for economic growth, particularly in provinces like Anhui, which produced 368.65 million vehicles in 2025, including 179.41 million new energy vehicles [4]. Innovation and Technology - Local governments are focusing on technological innovation to support emerging industries, with a particular emphasis on new energy smart connected vehicles [5][6]. - Various provinces are promoting the development of intelligent driving and new-generation smart wearable devices, with expected revenue growth in the AI core industry exceeding 20% [6]. Consumer Activation - The automotive sector is identified as a key driver for consumer spending, with initiatives to boost automobile consumption through policies like trade-in programs [7][9]. - Local governments are implementing measures to enhance the automotive consumption environment, including increasing parking spaces and charging stations [9]. Investment Environment - Creating a favorable business environment is a priority, with measures to combat unfair competition and improve market order in the automotive industry [10][11]. - Provinces like Zhejiang and Guangdong are committed to establishing a market-oriented, law-based, and international business environment to support the automotive sector [10][12]. International Expansion - Local governments are focusing on international market expansion, with initiatives to enhance logistics services and promote high-quality automotive exports [13][14]. - In 2025, China's automotive exports surpassed 7 million units, with plans for further international cooperation and infrastructure development to support exports [14][15].

截至月份: 2026年1月31日 狀態: 新提交 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 致：香港交易及結算所有限公司 公司名稱: 廣州汽車集團股份有限公司(於中華人民共和國註冊成立的股份有限公司) 呈交日期: 2026年2月4日 I. 法定/註冊股本變動 | 1. 股份分類 | 普通股 | 股份類別 | A | | | 於香港聯交所上市 (註1) | 否 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 601238 | 說明 | A股 | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 7,383,697,595 | RMB | | 1 RMB | | 7,383,697,595 | | 增加 / 減少 (-) | | | 0 | | | RMB | | 0 | | 本月底結存 | | | 7,383,697,595 | RMB | | 1 RMB | | 7,383,697,595 | ...

（文章来源：国际金融报） 近日，广汽集团副总经理陈家才在接受采访时表示，目前，广汽已累计布局86个海外市场，去年开拓了 16个海外新市场，包括巴西、澳洲等，整体销量达13万台，增速达47%，跑赢大市。 据陈家才透露，内部给2026年设定目标是"保25万台，挑战30万台"。"我认为实现这一目标的可能性非 常高，因为我们在市场、产品以及海外子公司等各方面均已准备就绪。预计从今年第二季度开始，尤其 是五六月份，销量将呈现较大的爬升状态。" ...

融资方面，广汽集团当日融资买入1510.56万元。当前融资余额25.49亿元，占流通市值的4.40%，融资 余额超过近一年50%分位水平，处于较高位。 分红方面，广汽集团A股上市后累计派现256.39亿元。近三年，累计派现39.74亿元。 机构持仓方面，截止2025年9月30日，广汽集团十大流通股东中，香港中央结算有限公司位居第七大流 通股东，持股7222.61万股，相比上期减少4785.95万股。华泰柏瑞沪深300ETF（510300）位居第九大流 通股东，持股3775.86万股，相比上期减少195.38万股。易方达沪深300ETF（510310）位居第十大流通 股东，持股2726.19万股，相比上期减少86.48万股。 声明：市场有风险，投资需谨慎。本文基于第三方数据库自动发布，不代表新浪财经观点，任何在本文 出现的信息均只作为参考，不构成个人投资建议。如有出入请以实际公告为准。如有疑问，请联系 biz@staff.sina.com.cn。 融券方面，广汽集团2月3日融券偿还4300.00股，融券卖出4.60万股，按当日收盘价计算，卖出金额 36.11万元；融券余量35.74万股，融券余额280.56万元 ...

Core Viewpoint - The article discusses innovative marketing strategies adopted by automotive companies during the winter sales season in January 2026, highlighting how they engage consumers through unique experiences and cross-industry collaborations [3][4]. Group 1: Winter Marketing Strategies - January is a critical month for car companies, often referred to as the winter testing season, where numerous companies gather in regions like Inner Mongolia for vehicle testing [5]. - Traditional testing methods are becoming less effective in attracting attention, leading companies to create engaging winter experiences, such as Great Wall Motors' collaboration with Harbin Tourism Bureau for the "Harbin Ice and Snow Happy Week" [8][10]. - The "Long Spring First Ice Pot," a giant ice structure in Changchun, has become a popular destination, attracting over 1,000 vehicles for ice drifting experiences since its opening on January 10, 2026 [10][12]. Group 2: Cross-Industry Collaborations - Cross-industry marketing remains a popular strategy, with companies like Wangwang and Dong Mingzhu engaging in partnerships to attract consumer attention [15][20]. - Notable interactions include a humorous exchange between GAC Group's chairman and Gree Electric's chairman, which, despite being misinterpreted, enhanced the collaboration's visibility [22]. - BMW's playful marketing campaign during the New Year featured various humorous themes, effectively combining cultural elements with brand promotion [23][25]. Group 3: Community Engagement Initiatives - Xiaopeng Motors launched a "1000 Mobile Charging Stations" initiative, providing charging cables to 1,000 car owners, addressing the real needs of consumers during the Spring Festival [29][30]. - This initiative not only alleviates charging anxiety but also fosters a sense of community among car owners, enhancing brand warmth and consumer pride [33]. Group 4: Cultural and Brand Positioning - Volvo's innovative marketing approach involved a real-life simulation of a racing game, effectively engaging consumers by mimicking gaming experiences [34][37]. - GAC Aion capitalized on local cultural phenomena by creating a music video related to a trending song, thereby connecting emotionally with the audience [38][41]. - NIO's collaboration with the talk show "Thirteen Invitations" reflects a commitment to deeper values and long-term engagement rather than superficial marketing [42][45]. Group 5: Year-End Reflections and Celebrations - The automotive industry has seen a surge in year-end celebrations, with companies like Chasing and Mercedes-Benz using these events to enhance brand image and consumer engagement [49][51]. - The collective celebration of Mercedes-Benz's 140th anniversary showcased the industry's youthful spirit and creativity, with various brands participating in playful marketing campaigns [51].

郑衡自去年12月因个人身体原因辞去广汽集团副总经理职务后，其原负责的业务逐步交接。郑衡在广汽体系内深耕多年，曾主导广汽丰田、广汽本田等核 心合资企业的营销与管理工作，其离职一度引发行业关注。而接任者黄永强同样为广汽资深高管，拥有丰富的整车企业运营经验，曾历任广汽菲克、广汽 丰田、广汽乘用车等重要职务，去年11月刚晋升为集团副总经理。 （来源：品牌与商业） 近日，广汽集团旗下新能源商用车业务板块迎来重要人事调整。广汽领程新能源商用车有限公司（简称"广汽领程"）发生工商变更，原董事长、法定代表 人郑衡卸任，由广汽集团副总经理黄永强接任。此次调整被视为广汽强化商用车业务战略布局的关键一步。 （来源：品牌与商业） 近日，广汽集团旗下新能源商用车业务板块迎来重要人事调整。广汽领程新能源商用车有限公司（简称"广汽领程"）发生工商变更，原董事长、法定代表 人郑衡卸任，由广汽集团副总经理黄永强接任。此次调整被视为广汽强化商用车业务战略布局的关键一步。 郑衡自去年12月因个人身体原因辞去广汽集团副总经理职务后，其原负责的业务逐步交接。郑衡在广汽体系内深耕多年，曾主导广汽丰田、广汽本田等核 心合资企业的营销与管理工作，其离职一度 ...

处于转型阵痛期的广州汽车集团股份有限公司（下称"广汽集团"）交出近20年中首个全年亏损报表。 2026年1月30日，广汽集团发布2025年度业绩预告，预计全年归属于母公司所有者的净利润为-80亿元至-90亿元，同比由盈转亏，这也是其自2006年以来近 20年首次出现年度亏损。 转型代价 同时，广汽集团2025年扣除非经常性损益后的净利润亏损幅度更大，预计为-89亿元至-99亿元，而2024年同期扣非净利润亏损为43.51亿元，亏损规模同比显 著扩大。 孙婉秋 摄 回溯业绩变动原因，既受行业环境影响，也与公司主动调整相关。 2025年，中国汽车市场处于电动化与智能化转型的关键重构期，燃油车与新能源车市场份额此消彼长，价格战从传统燃油车蔓延至新能源领域，40余家中国 车企在海内外市场的"内卷"加剧，挤压了整体盈利空间。 广汽集团在公告中提到，为应对市场变化，广汽集团2025年加大了销售投入，尤其是在自主品牌新能源车型的推广上；同时，受自主品牌新能源产品结构调 整影响，公司对无形资产和存货的资产减值计提较上年同期增加，进一步侵蚀利润。 此外，旗下广汽丰田、广汽本田等合营企业加快新能源转型，对产线进行调整优化，导致广 ...

Core Insights - January saw a significant reshuffling in the domestic automotive market, with new energy vehicle (NEV) purchase tax reinstatement and demand being pulled forward due to promotions leading to changes in rankings among new players [1] - New energy vehicle companies showed a clear divergence in January sales, with Zeekr, NIO, and Xiaomi Auto experiencing over 90% year-on-year growth, while Li Auto and Xpeng faced declines [1][2] Sales Performance - Hommage Zhixing delivered 57,900 vehicles in January, with the AITO brand contributing 40,000 units, accounting for 69.1% of total deliveries [2] - Xiaomi Auto delivered over 39,000 vehicles, marking a 95% year-on-year increase, despite a 22% month-on-month decline [2] - Leap Motor's January deliveries reached 32,100 units, with plans to hit a sales target of 1 million vehicles in 2026 [2] - Li Auto's deliveries were 27,700 units, entering a self-adjustment phase due to supply chain issues affecting production [3] - NIO delivered 27,200 vehicles, with a significant year-on-year increase of 163% driven by the new ES8 model [3] - Xpeng delivered approximately 20,000 vehicles, focusing on new product launches for 2026 [4] Traditional Automakers - Geely topped the sales chart in January with 270,200 units sold, a 1.29% year-on-year increase and a 14.08% month-on-month increase, driven by the Zeekr brand [5][6] - BYD's sales fell to 210,100 units, a 30.11% year-on-year decline, primarily due to weak domestic demand [6] - GAC Group reported sales of 116,600 units, an 18.47% year-on-year increase, although it faced a 37.81% month-on-month decline [7][8] - Chery Group's total sales were 190,000 units, down 10.7% year-on-year, with only the Chery brand showing growth [8] - Great Wall Motors sold 90,300 vehicles, an 11.60% year-on-year increase, with a notable 30% growth in NEV sales [9]