"百善孝为先"，孝是嵌入中国人骨子里的基因，如何让父母颐养天年，是每个子女都牵挂的事情。7月 28日，阳光保险在北京重磅推出"美好人生"系列产品，产品坚守"爱与责任"的理念，完完全全以客户需 求为导向，通过系列创新性理念与定制化设计，成为市场首个涵盖父母养老健康等保障需求的综合养老 解决方案，为更多客户守护父母的"美好人生"提供安心之选。 银发经济方兴未艾，养老保险大有可为 截至2024年底，我国60岁及以上老年人口达3.1亿人，占全国总人口的22.0%，其中65岁及以上人口2.2 亿人，占全国人口的15.6%。随着我国步入深度老龄化社会，养老金融已成为国家战略中不可或缺的关 键环节，是金融业"五篇大文章"的重要组成，是实现老有所养、老有所医、老有所为、老有所学、老有 所乐、老有所安的重要途径。 保险既是金融三大支柱体系之一，又是多层次、多支柱保障体系的核心构成。保险公司在提供养老保障 方面发挥了巨大的作用，根据披露数据，具有养老属性的商业保险业务累计积累责任准备金已超过6万 亿，但是整体来看，距离我国巨大的老龄人群与市场需求，仍有巨大的缺口。如何满足老年人的养老需 求，成为摆在保险业面前的重要时代课题，关键 ...

2005年7月28日，我国保险业中第79家保险企业——阳光财险正式开业。那一年，中国汽车产量冲上570 万辆的关口，正式超越日本成为全球第二大汽车生产国。车轮上的中国，正以前所未有的加速度驶入现 代化快车道，而车轮下的风险，却仍在依赖粗放式定价的"经验法则"。 这并非孤立的图景。从"十一五"到"十四五"，中国经济的二十年堪称一部"压缩式现代化"史诗：GDP跃 居世界第二，城镇化率突破60%，中产阶层规模达4亿……当14亿人从"生存型社会"向"发展型社会"集 体迁徙，风险的形态也在裂变——从温饱时代的财产损失，到小康时代的健康焦虑，再到富裕时代的财 富传承与精神安顿。 然而，传统保险业却显露出"时代错位"：车险定价依赖"吨位论英雄"，健康险同质化泛滥，养老保障体 系青黄不接……一面是喷薄的需求，一面是僵化的供给——历史在2005年埋下伏笔：谁能重构风险管理 的逻辑，谁就握住了打开下一个二十年的钥匙。 彼时，我国入世不久便向全球开放保险市场，国际巨头们虎视眈眈，相比之下内资保险业才刚刚起步， 亟须有实力、有理想的先行者加入。 正是在这样的时代褶皱里，一家名为"阳光"的险企悄然启程。它的二十年，恰是中国从"风险盲区 ...

Investment Rating - The report maintains a positive outlook on the non-bank sector, particularly in insurance and securities, suggesting a "Recommended" rating for key companies in these sectors [3][41]. Core Insights - The report highlights a reduction in the preset interest rates for life insurance products, with ordinary life insurance at 2.0%, participating insurance at 1.75%, and universal insurance at 1.0%. This adjustment is expected to optimize the liability structure of insurance companies and promote a shift towards non-guaranteed income products [1][3]. - The China Securities Regulatory Commission (CSRC) is focused on stabilizing the capital market and enhancing market vitality through reforms, which is anticipated to boost investor confidence and market performance [2][3]. - The report emphasizes the positive impact of recent monetary policies, including interest rate cuts, which are expected to enhance market sentiment and support the valuation recovery of quality listed companies [3][41]. Summary by Sections Market Review - Major indices showed positive performance, with the Shanghai Composite Index up by 1.67% and the Shenzhen Component Index up by 2.33% during the week [7]. - The non-bank financial sector saw a mixed performance, with the securities index rising by 4.82% [7][8]. Securities Sector - The report notes that the total trading volume in the A-share market reached 10.66 trillion yuan, with a daily average trading volume of 1.78 trillion yuan, reflecting a 14.20% increase week-on-week [16]. - The IPO underwriting scale for the year reached 560.64 billion yuan, while refinancing underwriting amounted to 8050.88 billion yuan [16][18]. Insurance Sector - The report indicates that the life insurance premium growth rate for major companies like China Life and Ping An Life has shown positive trends, with significant increases in premium income [24][25]. - The adjustment of preset interest rates is expected to lower the liability costs for insurance companies, enhancing their financial stability [1][3]. Investment Recommendations - The report suggests focusing on key insurance companies such as China Pacific Insurance, Sunshine Insurance, and Ping An Insurance, as well as leading securities firms like CITIC Securities and Huatai Securities [41][42]. - It also highlights potential benefits for non-bank institutions from the implementation of stablecoin regulations and cross-border payment innovations [3][41].

Investment Rating - The report maintains an "Accumulate" rating for the insurance sector [2]. Core Insights - The PCE-ROCE valuation system is introduced to better reflect the true value of insurance companies under new standards, addressing the limitations of the traditional P/EV system [6][47]. - The report identifies that companies like China Pacific Insurance and China Life Insurance are significantly undervalued in the A-share market, while in the H-share market, China Pacific, China Life, and Sunshine Insurance are also notably undervalued [6][6]. - The insurance sector is characterized by dual benefits: companies possess dividend advantages, and leading firms like Ping An have strategically invested in high-dividend assets, which positively impacts their performance [6]. Summary by Sections 1. Introduction - The P/EV valuation system is under scrutiny due to a prolonged low interest rate environment, leading to a decline in the valuation levels of listed insurance companies [16][16]. - As of July 23, 2025, major insurance companies are trading at historical low P/EV ratios, indicating a potential valuation trap [16][16]. 2. PCE-ROCE Valuation System - The PCE-ROCE system incorporates comprehensive equity (CE) and return on comprehensive equity (ROCE) to provide a more accurate valuation framework [47][48]. - The system aims to mitigate the volatility associated with traditional valuation methods by integrating net assets and contract service margins [6][47]. 3. Comparison with PIEV - The PCE-ROCE system is deemed more effective in reflecting the true value of insurance companies in a low interest rate environment compared to the PIEV system, which relies heavily on long-term investment return assumptions [8][8]. - The report highlights that the PCE-ROCE system offers a balanced valuation approach by considering both net assets and contract service margins [8][8]. 4. Profitability Analysis of Listed Insurance Companies - The report evaluates the profitability of insurance policies under the new standards, focusing on contract service margins (CSM) and new business contract service margins (NBCSM) [8][8]. - A scoring system is established to assess the performance of listed insurance companies based on various profitability indicators, with AIA, PICC, and CPIC scoring the highest [8][8]. 5. Main Conclusions and Investment Recommendations - The report concludes that the insurance sector presents significant investment opportunities, particularly in companies that are undervalued and have strong dividend policies [6][6]. - Recommended companies for investment include New China Life, Ping An, AIA, China Life, China Pacific, and China People’s Insurance [6][6].

Investment Rating - The report maintains an "Overweight" rating for the insurance sector [2]. Core Insights - The P/EV valuation system is facing challenges in a persistently low interest rate environment, leading to significant adjustments in risk discount rates and investment return assumptions, which have resulted in a decline in NBV and EV growth [5][9]. - The introduction of the PCE-ROCE valuation system aims to provide a more comprehensive reflection of the true value of insurance companies by incorporating comprehensive equity (CE) and return on comprehensive equity (ROCE) [31][43]. - The report identifies that A-share listed insurance companies, particularly China Pacific Insurance and China Life Insurance, are relatively undervalued according to the PCE-ROCE valuation system [5][29]. Summary by Sections 1. Introduction - The P/EV valuation system shows signs of "failure" as the valuation levels for A-share listed insurance companies continue to decline, with significant pressure on new business value growth due to macroeconomic factors [9][14]. 2. PCE-ROCE Valuation System Proposal - The PCE-ROCE system introduces comprehensive equity (CE) and ROCE to better reflect the value of insurance companies under new accounting standards [31][43]. - The system aims to address the limitations of the P/EV system by providing a more stable and predictable valuation framework [5][31]. 3. Comparison of Valuation Systems - The PCE-ROCE system is more effective in reflecting the true value of insurance companies in a low interest rate environment compared to the traditional P/EV system [5][31]. - The report highlights that the P/CE ratio provides a better fit and reflects the comprehensive value of insurance companies compared to P/B and P/EV ratios [5][31]. 4. Analysis of Insurance Companies' Policy Profitability - The report establishes a profitability evaluation system for listed insurance companies based on CSM and NBCSM, identifying key performance indicators to assess profitability [5][31]. - The scoring system ranks companies based on their CSM performance, with AIA, PICC, and CPIC scoring the highest [5][31]. 5. Main Conclusions and Investment Recommendations - The report concludes that several A-share and H-share listed insurance companies are undervalued, suggesting a focus on companies like New China Life, Ping An, AIA, China Life, CPIC, and PICC for potential investment opportunities [5][29].

Core Viewpoint - Sunshine Property Insurance Co., Ltd. has faced multiple administrative penalties due to issues such as false financial data and fictitious intermediary business practices, indicating significant internal control weaknesses and compliance risks [2][5][8]. Summary by Category Administrative Penalties - Sunshine Property Insurance's two branches were fined a total of 386,000 yuan for issues including "untrue financial data and fictitious intermediary business" [2]. - The Yangquan branch was fined 100,000 yuan for using fictitious intermediary business to extract fees, with the branch manager receiving a warning and a fine of 30,000 yuan [3][5]. - The Xi'an branch was fined 286,000 yuan for similar violations, with the branch manager and the head of the business management department also receiving fines [5][9]. Financial Performance - In 2024, Sunshine Property Insurance reported original insurance premium income of 47.82 billion yuan, a year-on-year increase of 8.1%, but net profit decreased by 37.2% to 610 million yuan [9]. - The total investment income for the same year was 1.66 billion yuan, up 54.7%, while the underwriting profit dropped to 120 million yuan, a decline of 78.5% [9]. - For the first quarter of 2025, the company achieved operating income of 21.436 billion yuan, a 4.55% increase, with net profit of 1.789 billion yuan, down 9.92% [9]. Internal Control Issues - Sunshine Property Insurance has received 22 fines totaling over 6 million yuan in 2025 alone, with frequent violations related to false financial data, fictitious intermediary business, and misleading policyholders [5][8]. - A significant fraud case involving a former manager led to a total loss of 76.23 million yuan, raising concerns about the company's internal controls and oversight [8].

Group 1: Aging Economy and Financial Opportunities - The aging economy is on the rise, with the population over 60 expected to exceed 400 million by 2035, leading to a market size of approximately 30 trillion yuan [1] - The government emphasizes the importance of pension finance as a key measure to address population aging, creating a new "blue ocean" market [1] Group 2: Long-term Care Insurance (LTCI) Initiatives - Long-term care insurance is recognized as a crucial social security measure to address the challenges of long-term care for disabled individuals [2] - In Tianjin, China Life Insurance has paid nearly 130 million yuan in LTCI funds, benefiting around 8,000 severely disabled individuals [2][3] - The company has established a professional team of nearly 70 members, with over 30% having medical and rehabilitation backgrounds, to ensure high-quality long-term care services [3] Group 3: Specialized Pension Financial Products - Insurance companies are innovating specialized pension financial products to meet the diverse needs of the elderly population [4] - China Life Insurance's "Silver Age Health Action" project has provided coverage for over 1.9 million elderly individuals, with total payouts reaching 2.3 billion yuan [5] - Sunshine Life Insurance has launched 29 long-term life and annuity insurance products to help clients plan their retirement funds flexibly [5] Group 4: Enhanced Services for the Elderly - Insurance companies are focusing on providing warm and convenient services for the elderly, optimizing both online and offline service channels [6] - China Life Insurance has implemented a "green channel" for elderly clients, ensuring priority service and traditional cash service options [6] - The company has served over 115,600 elderly clients in person, demonstrating a commitment to addressing the needs of this demographic [6]

Investment Rating - The report maintains a positive investment rating for the non-banking sector, highlighting the potential for both beta and alpha resonance in the market due to upcoming mid-year performance catalysts [5]. Core Insights - The introduction of new regulations for insurance capital, promoting long-term investments, is expected to enhance the matching of assets and liabilities for insurance companies, thereby increasing their equity investment ratios and stabilizing profit margins [1]. - The performance of listed securities firms is anticipated to show robust growth in the first half of 2025, with several firms projecting significant year-on-year profit increases, driven by active market conditions and improved business operations [2]. - The China Securities Association's new self-regulatory management guidelines aim to enhance the quality of the securities industry, focusing on compliance and risk management, which is expected to support sustainable growth in the sector [3]. Summary by Sections Market Review - Major indices experienced gains, with the Shanghai Composite Index rising by 1.09% and the Shenzhen Component Index increasing by 1.78% during the week of July 7-11, 2025 [8]. Securities Sector - The total trading volume in the A-share market reached 8.80 trillion yuan, with a daily average trading amount of 1.47 trillion yuan, reflecting a 2.25% increase week-on-week and a 118.28% increase year-on-year [17]. - The IPO underwriting scale for the year reached 391.22 billion yuan, while refinancing underwriting amounted to 795.95 billion yuan as of July 11, 2025 [17]. Insurance Sector - The new regulations for insurance capital are expected to improve the long-term investment capabilities of insurance companies, enhancing their ability to provide stable returns and support economic growth [1]. Liquidity Tracking - The central bank conducted a reverse repurchase operation of 425.7 billion yuan, resulting in a net withdrawal of 226.5 billion yuan from the market, indicating tightening liquidity conditions [28]. Investment Recommendations - The report suggests focusing on leading insurance companies such as China Pacific Insurance, Sunshine Insurance, and China Life, as well as top securities firms like CITIC Securities and Huatai Securities, due to their strong market positions and growth potential [39][40].

"1+3+5"长周期考核背后的深意 2025 年 07 月 13 日 [Table_Author] 分析师：张凯烽 研究助理：李劲锋 执业证号：S0100524070006 执业证号：S0100124080012 邮箱：zhangkaifeng@mszq.com 邮箱：lijinfeng_2@mszq.com ➢ 事件：2025 年 7 月 11 日，财政部下发《关于引导保险资金长期稳健投资 进一步加强国有商业保险公司长周期考核的通知》（财金〔2025〕62 号）（以下 简称《通知》），调整了相关经营指标的考核方式，国有商业保险公司自开展 2025 年度绩效评价工作开始执行。 ➢ 增设长周期考核指标，引导长期稳健投资。根据财政部《商业保险公司绩效 评价办法》，商业保险公司绩效评价指标体系中经营效益的考核占比为 25%，主 要分为 3 大指标：（国有）资本保值增值率、净资产收益率、分红上缴比例，分 别占比 10%、8%、7%。本次《通知》对其中（国有）资本保值增值率、净资产 收益率两大指标进行了调整，形成"1+3+5"（当年、3 年周期、五年周期）的考 核模式，引导险企更加着眼长期投资和稳健投资。 ➢ 净资产收 ...

Core Viewpoint - Insurance funds are accelerating their entry into the capital market through private equity funds, driven by regulatory policies and declining interest rates [1][5]. Group 1: Private Fund Establishment - The recently established Honghu Fund Phase 1 and Phase 2 are part of the third batch of long-term investment pilot funds for insurance capital, with a total scale of 225 billion yuan, equally funded by New China Life and China Life [1][2]. - Since the long-term investment reform pilot began at the end of 2023, three batches have been approved, totaling 222 billion yuan, with the first batch fully invested in the stock market [1][2]. - Major insurance companies, including China Life, Ping An, and New China Insurance, have been actively setting up private equity funds since 2025 [2][4]. Group 2: Investment Strategies and Focus - The newly established funds primarily focus on long-term equity investments, targeting companies with stable cash flows and growth potential [6][7]. - The Honghu Fund Phase 1 aims for steady dividend income through low-frequency trading and long-term holding of large-cap A+H shares [5][6]. - Sunshine Insurance's fund will invest in stocks from the CSI 300 Index and Hang Seng Index, utilizing various investment methods to enhance capital market participation [6][7]. Group 3: Market Impact and Trends - The orderly entry of insurance funds into the market is expected to enhance market depth and resilience, fostering the development of high-quality listed companies [5][6]. - The focus of these pilot funds is on companies with good fundamentals and stable dividends, reflecting a long-term investment philosophy [6][7]. - Insurance capital is increasingly concentrated in sectors such as banking, telecommunications, automotive, electronics, and pharmaceuticals, as indicated by recent investment trends [7].