Core Viewpoint - The domestic gold jewelry prices in China have surpassed 1200 RMB per gram, indicating a significant increase in the market for gold jewelry [1] Price Summary - The current price of domestic gold jewelry is reported at 1215 RMB per gram [1] - Specific brand prices include: - Lao Feng Xiang at 1206 RMB per gram - Chow Sang Sang at 1213 RMB per gram - Lao Miao at 1218 RMB per gram [1]

Core Insights - The stock price of Lao Feng Xiang increased by 2.10% on October 14, reaching 50.54 CNY per share with a total market capitalization of 26.438 billion CNY [1] Group 1: Stock Performance - Lao Feng Xiang's stock has decreased by 3.22% year-to-date, with a 1.16% increase over the last five trading days, a 5.62% decrease over the last 20 days, and a 4.23% increase over the last 60 days [2] - As of June 30, 2025, the number of shareholders increased by 15.31% to 48,700, with an average of 0 circulating shares per shareholder [2] Group 2: Financial Performance - For the first half of 2025, Lao Feng Xiang reported a revenue of 33.356 billion CNY, a year-on-year decrease of 16.52%, and a net profit attributable to shareholders of 1.22 billion CNY, down 13.07% year-on-year [2] - The company has distributed a total of 8.606 billion CNY in dividends since its A-share listing, with 2.856 billion CNY distributed over the last three years [3] Group 3: Shareholder Composition - As of June 30, 2025, Hong Kong Central Clearing Limited is the fifth-largest circulating shareholder, holding 5.2755 million shares, a decrease of 971,900 shares from the previous period [3] - E Fund Consumption Industry Stock (110022) has exited the list of the top ten circulating shareholders [3]

Core Viewpoint - Shanghai Laofengxiang Zhenpin Trading Co., Ltd. has been established with a registered capital of 50 million yuan, focusing on jewelry wholesale and gold and silver product sales [1] Company Summary - The legal representative of the newly established company is Li Jun [1] - The company is co-owned by Laofengxiang (600612) and Shanghai Laofengxiang Diamond Processing Center Co., Ltd. [1] Industry Summary - The business scope includes jewelry wholesale, sales of gold and silver products, and domestic trade agency services [1]

股票简称：老凤祥 股票代码：600612 编号：临2025-047 一、基本情况 老凤祥股份有限公司（以下简称"公司"）于2025年9月15日召开了公司第十一届董事会第十九次（临 时）会议，审议通过了《关于控股子公司拟投资设立老凤祥奢品销售有限公司的议案》。根据《上海证 券交易所股票上市规则》《公司章程》等规定，本次投资设立子公司事项在公司董事会的审批权限内， 无需提交股东大会审议。具体内容详见公司于2025年9月16日在上海证券交易所网站 （www.sse.com.cn）披露的《老凤祥股份有限公司关于控股子公司拟投资设立老凤祥奢品销售有限公司 的公告》，公告编号：2025-039。 二、本次进展情况 老凤祥B 900905 老凤祥股份有限公司关于控股子公司投资设立老凤祥奢品销售有限公司的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 近日，公司完成了上述奢品销售子公司的注册登记手续。经上海市黄浦区市场监督管理局核名，上述奢 品销售子公司全名为上海老凤祥臻品商贸有限公司，营业执照具体信息如下： 1.公司名称：上海老凤 ...

（文章来源：证券日报） 证券日报网讯 10月13日晚间，老凤祥发布公告称，公司于2025年9月15日召开了公司第十一届董事会第 十九次（临时）会议，审议通过了《关于控股子公司拟投资设立老凤祥奢品销售有限公司的议案》。近 日，公司完成了上述奢品销售子公司的注册登记手续。 ...

Group 1 - A new company, Shanghai Laofengxiang Zhenpin Trading Co., Ltd., has been established with a registered capital of 50 million RMB [1] - The legal representative of the new company is Li Jun [1] - The business scope includes wholesale of jewelry and precious metals, sales of gold and silver products, and domestic trade agency [1] Group 2 - The company is jointly held by Shanghai Laofengxiang Diamond Processing Center Co., Ltd. and Shanghai Laofengxiang Co., Ltd. [1]

股票简称：老凤祥 股票代码：600612 编号：临 2025-047 老凤祥 B 900905 老凤祥股份有限公司 关于控股子公司投资设立老凤祥奢品销售有限公司的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗 漏，并对其内容的真实性、准确性和完整性承担法律责任。 2.公司类型：其他有限责任公司； 3.注册资本：5,000 万元人民币； 4.注册地址：上海市黄浦区福佑路 229 号 204 室； 5.统一社会信用代码：91310101MAEXY5MW3X 6.法定代表人：李军 6.成立日期：2025 年 10 月 11 日. 一、基本情况 老凤祥股份有限公司（以下简称"公司"）于 2025 年 9 月 15 日召开了公司 第十一届董事会第十九次（临时）会议，审议通过了《关于控股子公司拟投资设 立老凤祥奢品销售有限公司的议案》。根据《上海证券交易所股票上市规则》《公 司章程》等规定，本次投资设立子公司事项在公司董事会的审批权限内，无需提 交股东大会审议。具体内容详见公司于 2025 年 9 月 16 日在上海证券交易所网站 （www.sse.com.cn）披露的《老凤祥股份 ...

二、本次进展情况 近日，公司完成了上述黄金精炼子公司注册登记手续。经上海市金山区市场监督管理局核名，上述黄金 精炼子公司全名为上海老凤祥精材科技发展有限公司，营业执照具体信息如下： 1.公司名称：上海老凤祥精材科技发展有限公司； 股票简称：老凤祥 股票代码：600612 编号：临2025-046 老凤祥B 900905 老凤祥股份有限公司 关于控股子公司投资设立黄金精炼子公司的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者重大遗漏，并对其内容 的真实性、准确性和完整性承担法律责任。 一、基本情况 老凤祥股份有限公司（以下简称"公司"）于2025年9月15日召开了公司第十一届董事会第十九次（临 时）会议，审议通过了《关于控股子公司拟投资设立黄金精炼子公司的议案》。根据《上海证券交易所 股票上市规则》《公司章程》等规定，本次投资设立子公司事项在公司董事会的审批权限内，无需提交 股东大会审议。具体内容详见公司于2025年9月16日在上海证券交易所网站（www.sse.com.cn）披露的 《老凤祥股份有限公司关于控股子公司拟投资设立黄金精炼子公司的公告》，公告编号：2025-037 ...

Core Viewpoint - The company, Lao Feng Xiang, is strategically investing in the high-end luxury market by acquiring a 20% stake in Maybach Luxury Goods Asia Pacific Ltd. for $24 million, aiming to leverage international brand resources to develop the high-end luxury market in the Asia-Pacific region [2][3]. Investment Details - Lao Feng Xiang plans to invest through its subsidiary, Lao Feng Xiang Hong Kong Ltd. (LFXHK), acquiring 2,000 voting shares in Maybach Luxury Goods, which will enhance its business development in the luxury sector [2][3]. - The investment is not related to Maybach's automotive business, focusing instead on luxury lifestyle products such as optical goods, fashion apparel, perfumes, home goods, silverware, and pet products [3]. Previous Initiatives - This is not the first move by Lao Feng Xiang in the luxury sector; in September, it established Lao Feng Xiang Luxury Sales Co., Ltd. with an investment of 50 million yuan to focus on high-end products like jewelry and watches [4]. Financial Performance - The company is facing financial pressure, with a 20.5% year-on-year decline in revenue to 56.793 billion yuan and a nearly 12% drop in net profit to 1.95 billion yuan for 2024 [5]. - The wholesale business, which accounts for over 70% of revenue, has a low gross margin of 9.39%, while retail operations have a higher margin of 23.61% [5]. Market Challenges - The traditional franchise model is seen as inadequate for the high-end transformation, with concerns about brand control and market positioning [6]. - The transition from jewelry to comprehensive luxury goods requires significant adjustments in supply chain, talent, and management, posing a challenge for the company [6].

Core Viewpoint - The recent investment by Lao Feng Xiang in Maybach Luxury Goods Asia Pacific is seen as a significant step towards high-end transformation in the gold and luxury goods sector, sparking discussions about the dilution of gold attributes and the potential for mutual benefits in market expansion [1][2][6]. Company Summary - Lao Feng Xiang plans to invest $24 million (approximately 170 million RMB) to acquire a 20% stake in Maybach Luxury Goods Asia Pacific, along with securing distribution rights in the Asia Pacific region [1][3]. - The partnership aims to enhance Lao Feng Xiang's brand image and product offerings while expanding into international markets [3][5]. - The investment is structured as a dual approach, combining equity investment with brand agency agreements to facilitate a stable relationship and operational learning from the luxury sector [4][5]. Industry Summary - The gold jewelry industry is currently facing profitability challenges due to high gold prices and increasing product homogeneity, leading to declining consumer demand [6][7]. - Lao Feng Xiang's revenue fell by 16.52% to 33.356 billion RMB, with net profit down 13.07% to 1.22 billion RMB in the first half of 2025, reflecting broader industry trends [7]. - In contrast, competitors like Lao Pu Gold have seen significant growth, with a 251% increase in revenue, indicating a potential shift towards high-end strategies within the industry [7][8]. - The luxury goods market is expected to see over 50% of luxury brands introducing pure gold jewelry, indicating a growing intersection between gold and luxury sectors [10].