Group 1 - The core point of the article highlights the recent price adjustments of gold, with Chow Tai Fook's gold price at 1357 CNY per gram and Lao Feng Xiang at 1354 CNY per gram, indicating a correction from previous highs [1] - The price differentiation in bank investment gold bars is noted, with China Construction Bank quoting 994 CNY per gram, reflecting a broader trend in the market [1] - The primary reasons for the price adjustments include the narrowing expectations for a Federal Reserve interest rate cut, a strengthening US dollar, and profit-taking by some investors, leading to a domestic gold price decline following raw material price corrections [1]

Core Viewpoint - The gold prices of Chow Tai Fook and Lao Feng Xiang have decreased, with Chow Tai Fook at 1357 CNY per gram and Lao Feng Xiang at 1354 CNY per gram, indicating a correction from previous highs [1] Group 1: Price Trends - The price of investment gold bars varies among banks, with China Construction Bank pricing at 994 CNY per gram [1] - The recent price differentiation is primarily due to the narrowing expectations of interest rate cuts by the Federal Reserve and a strengthening US dollar [1] Group 2: Market Dynamics - Some investors are taking profits, leading to a domestic gold price adjustment that follows the raw material price decline [1] - Retail gold prices in stores are supported by brand premiums and processing fees, resulting in a relatively moderate decline compared to raw material prices [1]

Core Viewpoint - The domestic gold jewelry prices have significantly decreased, with multiple brands reporting a notable drop in their gold prices per gram [1] Group 1: Price Adjustments - Zhou Shengsheng's gold price has fallen to 1353 yuan per gram [1] - Lao Feng Xiang's price is now 1363 yuan per gram [1] - Lao Miao Gold is priced at 1359 yuan per gram [1] - Chow Tai Fook's price remains at 1363 yuan per gram [1] - Liufuk Jewelry's price is the highest at 1403 yuan per gram [1]

2026.01. 01 盘和林认为，消费者如果想要投资黄金，需要有投资黄金的对应常识。"不需要你专业，但黄金定价 的基本认知还是要有的。金店中，大部分金价是追随国际金价的，店员的误导涉嫌虚假宣传，但法律 上很难去取证，消费者要自己明白。" 微信编辑 | 七三 本文字数：1050，阅读时长大约2分钟 作者 | 第一财经 宋婕 专家呼吁消费者理性看待短期金价波动和金饰营销话术。 1月1日，元旦假期首日，各大黄金珠宝品牌的克重金价在经历了12月30日的普跌之后，在假期期间 并未出现涨幅，金价还在下跌。 公开数据显示，12月30日，国内多家品牌的金饰克价集体大跌。其中，周大福、老凤祥、周六福和 老庙黄金均跌超40元/克，周生生更是跌超50元/克。次日，多家品牌金价止跌，部分品牌的足金克价 涨幅为几块钱的回升。 元旦假期首日，各大黄金珠宝品牌的足金金价又开始下跌。周大福报价1357/克（跌6），老凤祥报 价1360元/克（跌6），老庙黄金报价1354元/克（跌11），周生生报价1345元/克（跌10），六福珠 宝报价1361元/克（跌6）。部分品牌在1月1日的足金克价，比12月30日大跌之后的价格还要低。 知名经济学家 ...

Group 1 - The consumer market in Shanghai is experiencing a surge in activity, with significant enthusiasm from citizens and tourists for shopping during the New Year period [1] - The "1231 Year-End Carnival" at the Pudong First 800 Partner mall featured extended hours and strong promotional offers, leading to high foot traffic and sales [2][3] - The gold sales area in the mall was particularly busy, with brands implementing a ticketing system to manage customer flow, indicating high demand for gold jewelry [2] Group 2 - Various shopping centers in Shanghai organized diverse events and activities to attract consumers, particularly targeting younger demographics [4] - The West Bund and Jing'an Joy City saw significant participation in their New Year events, with many attendees engaging in shopping and social activities [4][5] - Reports indicate that several shopping districts extended their operating hours, resulting in increased foot traffic and sales, with notable growth in customer numbers and revenue across multiple venues [6]

Core Viewpoint - The domestic gold jewelry prices have continued to decline, with specific brands reporting lower prices per gram compared to the previous day [1] Price Summary - Chow Sang Sang's gold jewelry is priced at 1345 yuan per gram, down 10 yuan from 1355 yuan [1] - Lao Miao's gold jewelry is priced at 1354 yuan per gram, down 11 yuan from 1365 yuan [1] - Lao Feng Xiang's gold jewelry is priced at 1360 yuan per gram, down 6 yuan from 1366 yuan [1]

Core Viewpoint - Domestic gold jewelry prices continue to decline, indicating a downward trend in the market for gold products [1] Price Summary - Chow Sang Sang's gold jewelry is priced at 1345 CNY per gram, down 10 CNY from the previous day's price of 1355 CNY [1] - Lao Miao's gold jewelry is priced at 1354 CNY per gram, down 11 CNY from the previous day's price of 1365 CNY [1] - Lao Feng Xiang's gold jewelry is priced at 1360 CNY per gram, down 6 CNY from the previous day's price of 1366 CNY [1]

Core Viewpoint - The trust of end consumers in the narrative of "gold as a store of value" is being tested due to recent fluctuations in gold prices and the pricing strategies of jewelry brands [2][4]. Group 1: Price Fluctuations and Consumer Behavior - On December 30, international gold prices closed at $4,340.13 per ounce, while domestic gold jewelry prices saw significant declines, with brands like Chow Tai Fook and Lao Feng Xiang dropping over 40 yuan per gram [2]. - In mid-December, brands such as Chow Tai Fook announced price increases of around 15% for their products, indicating a trend of rising prices prior to the recent drop [2]. - The volatility in international gold prices is increasingly impacting the trading dynamics of the gold jewelry market, with sales personnel often not fully disclosing the risks associated with price fluctuations [4]. Group 2: Consumer Sentiment and Market Dynamics - Consumers exhibit irrational behavior characterized by "buying high and selling low," driven by narratives of inflation resistance and risk aversion during price surges, leading to increased purchasing intentions [4]. - When prices decline, consumer sentiment shifts to a wait-and-see approach, resulting in behaviors such as order cancellations and delays in product pickup [4]. - The pricing mechanism of gold jewelry brands typically involves "raw material cost + processing fee + brand premium," leading to rapid price increases during gold price surges, while adjustments during price declines are more cautious due to inventory costs and consumer expectations [5]. Group 3: Trust Issues and Market Positioning - The price stickiness in the market can lead to consumers feeling "stuck" after purchasing at high prices, which undermines their trust in the narrative of gold as a reliable store of value [5]. - If brands continue to market gold jewelry as a value-preserving asset, a decline in gold prices could trigger a demand shrinkage and a crisis of trust among consumers [5].

Core Viewpoint - The jewelry sector experienced a rise of 1.01% on December 31, with Feiya leading the gains, while the overall market showed mixed results with the Shanghai Composite Index up by 0.09% and the Shenzhen Component Index down by 0.58% [1]. Group 1: Market Performance - The jewelry sector's performance on December 31 showed a notable increase, with Feiya's stock price rising by 10.01% to close at 16.38, leading the sector [1]. - The overall market indices reflected mixed results, with the Shanghai Composite Index closing at 3968.84 and the Shenzhen Component Index at 13525.02 [1]. Group 2: Individual Stock Performance - Key performers in the jewelry sector included: - Feiya (000026) with a closing price of 16.38 and a trading volume of 214,700 shares, resulting in a transaction value of 339 million [1]. - Cai Zi (665560) closed at 16.37, up by 2.57%, with a trading volume of 44,100 shares [1]. - Jin Yi Culture (002721) saw a 1.94% increase, closing at 3.15 with a trading volume of 742,900 shares [1]. - Other notable stocks included: - China Gold (600916) closed at 8.15, up by 0.74% with a trading volume of 236,000 shares [1]. - Lao Feng Xiang (600612) closed at 44.47, up by 0.47% with a trading volume of 9,504 shares [1]. Group 3: Capital Flow Analysis - The jewelry sector saw a net inflow of 71.07 million in main funds, while retail investors experienced a net outflow of 53.85 million [2]. - Main fund inflows were led by Feiya, which had a net inflow of 93.68 million, representing 27.60% of its trading volume [3]. - Other stocks like Jin Yi Culture and China Gold also experienced positive net inflows, while several stocks faced net outflows from retail investors [3].

出品｜虎嗅商业消费组 作者｜柳柳 编辑｜苗正卿 题图｜AI生成 政策红利打开低价购金窗口，一场千里淘金盛宴正在海南上演。 12月18日海南自贸港正式启动全岛封关，到今天已超过10天，多项相关政策，相继实现了首批业务落地。海口海关数据显示，封关首周，海南新增外资备案 企业1972家，同比增长2.3倍。 封关后，海南将以"零关税、低税率、简税制"为重点核心政策。政策指出，"零关税"政策主要包括："一线"（国境线）全面放开：除极少数例外（如危害国 家安全、生态环境等特殊物品），绝大多数境外货物进入海南自贸港时，免征进口关税、进口环节增值税和消费税； "二线"（海南与内地之间）有限监管：海南与内地之间的货物流动视为"进口"，需按规定补税，但对岛内企业生产的货物加工增值超过30%（含）进入内地 时，免征进口关税（已在洋浦保税港区试点，封关后推广至全岛）；特定清单"零关税"则全覆盖。 一个重要变化在于，"零关税"商品税目比例从封关前的约21%大幅跃升至74%。企业进口自用的生产设备、运营所需的交通工具、原辅料，基本全部免征进 口关税、增值税和消费税。个人购物享受的免税额度也提升至每人每年10万元。 对于普通消费者来说，享 ...