新城控股集团股份有限公司2025 年半年度报告 公司代码：601155 公司简称：新城控股 新城控股集团股份有限公司 2025 年半年度报告 1 / 238 新城控股集团股份有限公司2025 年半年度报告 重要提示 六、前瞻性陈述的风险声明 √适用 □不适用 本报告除对事实陈述外，所有本公司对（包括但不限于）预计、预测、目标、估计、规划、计划及 展望的前瞻性陈述都涉及各类已知或未知的风险与不确定因素，其大部分不受公司控制，且将影响公司 的经营运作及实际业绩，导致公司未来的实际结果可能会与这些陈述出现重大差异。敬请投资者审慎参 考且不可完全依赖本报告的前瞻性陈述。本公司声明，本公司没有义务对本报告中的任何前瞻性陈述公 开地进行更新或修改（除法律规定外）。本公司及其任何员工并未就公司未来表现作出任何保证声明， 及不为任何该等声明负责。 七、是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、是否存在违反规定决策程序对外提供担保的情况 九、是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、重大风险提示 公司已在本报告中详细描述存在的行业风险、市场风险等，敬请查阅管理层经营与分 ...

Investment Rating - The report maintains a "Positive" outlook for the real estate industry [6] Core Insights - The recent policy adjustments in Beijing and Shanghai align with expectations and are moderate in intensity, which will aid in regional inventory digestion. This series of "city-specific policies" strengthens confidence in the industry's long-term recovery path [1][4] - The recovery of real estate stocks does not solely depend on the timing of policy implementations; rather, the decline in risk-free interest rates and the reduction in industry risk assessments are the primary drivers of this recovery. The market has entered a new bottoming phase, where the impact of the denominator (risk-free rates) outweighs that of the numerator (real estate prices) [2] - The new policies in Shanghai, including the relaxation of purchase restrictions and adjustments to mortgage rates, are expected to stimulate demand in suburban areas, which will help reduce inventory [3] Summary by Sections Policy Developments - On August 25, Shanghai announced new housing policies, including easing purchase restrictions outside the outer ring and enhancing public housing fund support. The adjustments are expected to significantly impact the new housing market, particularly in suburban areas [3] - The report notes that the new policies are similar to those in Beijing, focusing on optimizing public housing fund policies and adjusting commercial loan rates to lower housing costs [3] Market Trends - Since Q2 of this year, the new housing market has shown signs of weakening in both volume and price, increasing the pressure for stabilization. The recent policies from Beijing and Shanghai have reinforced confidence in the industry's long-term recovery, with further policy space anticipated [4] Investment Recommendations - The report suggests focusing on specific stocks: China Merchants Shekou (001979, Buy), Poly Developments (600048, Buy), Beike-W (02423, Buy), Longfor Group (00960, Buy), and Gemdale Corporation (600383, Hold) [5]

Investment Rating - The report maintains a "Positive" outlook for the real estate industry [7] Core Viewpoints - Since Q2 of this year, real estate data has shown a continuous downward trend, yet there has been a notable hot sales performance for quality new properties in multiple regions. This contradiction is understood as a release of improvement-driven demand due to the introduction of high-efficiency residential projects, although the overall new housing market stabilization will require more time [2][4] - The recovery of the real estate industry and stock prices does not solely depend on the timing of policy implementations. The main drivers for the recovery are the decline in risk-free interest rates and the reduction in industry risk assessments. The real estate sector is currently in a bottoming phase, with the influence of the denominator (risk-free rates) surpassing that of the numerator (fundamentals), leading to a potential rebound in stock prices [3][4] Summary by Sections Market Performance - From January to July, the cumulative sales of commercial housing in China decreased by 6.5% in value and 4.0% in area year-on-year. In July alone, sales amounted to 532.5 billion, down 14.1% year-on-year, with a sales area of 57.09 million square meters, down 8.4% year-on-year [4] - The price of newly built commercial residential properties in first, second, and third-tier cities fell by 1.1%, 2.8%, and 4.2% year-on-year, respectively, with the decline narrowing compared to the previous month. Notably, Shanghai saw a price increase of 6.1% due to concentrated demand for high-end and improved housing [4] Policy Outlook - Given the weakening trend in the new housing market, there is significant room for future policy adjustments. Recent policy changes in Beijing and Shanghai include optimizing purchase restrictions and increasing support for housing funds, with expectations for Shenzhen to follow suit [5] - The year-on-year decline in new construction has been narrowing, attributed to improved cost-effectiveness of new land parcels, enhancing developers' profit outlook. From January to July, new construction area decreased by 19.4% year-on-year, but the decline has been narrowing for two consecutive months [5] Investment Recommendations - Recommended stocks to watch include China Merchants Shekou (001979, Buy), Poly Developments (600048, Buy), Beike-W (02423, Buy), Longfor Group (00960, Buy), and Gemdale Corporation (600383, Hold) [6]

Investment Rating - The report maintains an "Overweight" rating for the real estate sector, indicating a positive outlook for the industry [5]. Core Insights - The recent policy adjustments in Beijing and Shanghai signal a shift away from pessimistic expectations in the real estate market, with a focus on stabilizing prices and promoting recovery [5]. - The Shanghai policy changes are more significant than those in Beijing, aimed at improving the housing market structure and facilitating the housing replacement chain [5]. - The report anticipates further policy relaxations in other cities like Shenzhen, following the trend set by Beijing and Shanghai [5]. Summary by Sections Policy Changes - On August 25, 2025, Shanghai announced the relaxation of housing purchase limits, allowing families to buy unlimited properties outside the outer ring, and increasing the maximum housing provident fund loan amount to 2.16 million yuan from 1.92 million yuan [5][6]. - The new policies also include a reduction in commercial loan interest rates for second homes and the removal of the interest rate floor [5][6]. Market Analysis - The report notes a "dumbbell" structure in the Shanghai housing market, with improving prices for new homes and a rebound in second-hand homes priced below 3 million yuan [5]. - It predicts that the core cities' real estate markets are at a bottoming point and will lead the recovery [5]. Investment Recommendations - The report recommends investing in companies with strong product capabilities such as China Resources Land, Longfor Group, and China Jinmao, as well as undervalued firms like New Town Holdings and China Overseas Development [5][7]. - It also highlights opportunities in the second-hand housing brokerage sector and property management companies [5][8].

Summary of Conference Call on Shanghai Real Estate Policy Industry Overview - The conference call focuses on the real estate industry in Shanghai and its recent policy changes, comparing them with similar policies in Beijing [1][3][21]. Key Points and Arguments Shanghai Real Estate Policy - Shanghai's new real estate policy is expected to significantly boost new home sales, potentially doubling transaction volumes in the first week post-implementation [1][5]. - The policy includes relaxed household registration restrictions and increased public housing fund loan limits, which are anticipated to enhance market activity [3][10]. - The expected duration of the policy's positive effects is at least one quarter, likely maintaining high transaction volumes through the "Golden September and Silver October" period [1][12]. Comparison with Beijing Policy - The new policy in Shanghai is similar to Beijing's, with both cities relaxing purchase restrictions and increasing public housing fund loan limits [3][9]. - However, Shanghai's policy is more favorable for non-local residents, as it exempts the first home purchase from property tax [3][10]. Market Performance and Predictions - The real estate sector is currently in a bullish phase, with expectations of a continued upward trend driven by policy catalysts and positive corporate earnings reports [2][6][17]. - New home sales in Beijing saw a 50%-60% increase following the last policy change, with expectations that Shanghai will outperform this [5][21]. Investment Opportunities - Recommended investment areas include commercial real estate, property management, and second-hand housing intermediaries, with specific companies highlighted such as New Town Holdings, China Resources Land, and I Love My Home [2][6][20]. - New Town Holdings is particularly favored, with a conservative valuation range of 50-75 billion, based on its strong commercial real estate performance [18][19]. Future Catalysts - Future catalysts for the real estate sector include potential policy changes in Shenzhen and macroeconomic factors such as interest rate cuts by the Federal Reserve, which could create a favorable environment for domestic rate reductions [13][16]. - Urban renewal and village reconstruction projects are expected to accelerate in the latter half of the year, further stimulating the market [14][15]. Additional Insights - The recovery of idle land and land storage has shown significant progress, with expectations of increased issuance of special bonds for land recovery [15]. - The overall sentiment is optimistic, with a strong belief that the real estate market will continue to see positive developments and investment opportunities in the coming months [21]. Conclusion - The Shanghai real estate policy is set to create substantial market activity and investment opportunities, particularly in commercial real estate and property management sectors. The overall outlook for the real estate market remains positive, with several catalysts expected to drive growth in the near future [21].

Group 1 - Traditional retail giants are facing significant performance challenges, with major players like Baisheng Group reporting an 18.4% drop in same-store sales and announcing the closure of its Beijing store by year-end [3][4] - Other retailers such as Xinhua Department Store and Tianhong reported revenue declines of 0.99% and 1.79% respectively, while Nanning Department Store experienced a net loss of 13.38 million yuan, a 653.3% increase in loss [3][4] Group 2 - The outlet mall sector is experiencing a growth spurt, with multiple new projects announced, including the opening of Wuhan Shanshan Outlet on September 25, which will be the first "Lakeside Outlet" in Central China [5][6] - The emergence of differentiated concepts like "Lakeside Outlet" and "Warehouse-style Outlet" indicates that this sector is effectively targeting various consumer needs amid a backdrop of consumption downgrade [6] Group 3 - A wave of renaming among shopping centers reflects strategic shifts and the need for brand upgrades, with examples including the rebranding of "Changsha Beichen Triangular Deyue City" to "Changsha Beichen Hui" [7][8] - The rebranding of "Shenyang Vanke Plaza" to "Wan Qian Hui" resulted in a 15% increase in foot traffic and a 26% rise in sales, demonstrating the effectiveness of targeted brand revitalization [8] Group 4 - China is becoming a testing ground for global brand innovations, with notable first stores like LV Beauty opening in Nanjing and Haidilao launching an innovative concept store in Beijing [10][11] - This trend indicates a shift in China's market position from a follower to a leader in global brand innovation, as brands increasingly prioritize launching new products in China [11] Group 5 - There is a dual acceleration in the internationalization of brands in China and the globalization of local brands, with companies like Anta and Li Ning deepening market penetration through themed stores [12][13] - The significant growth of brands like Pop Mart, which reported a 204.4% increase in revenue, highlights China's market as a critical battleground for both international and domestic brands [13]

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1] Core Viewpoints - The real estate sector has underperformed the market due to multiple factors, with a weekly increase of 0.5%, lagging behind the CSI 300's 4.18% rise. Key influences include a preference for more elastic sectors, a lack of stability in the housing market, and pressure on some real estate companies' interim performance [2][3] - Despite concerns, there are positive factors such as potential policy support and the ongoing demand for quality properties, which may sustain market interest [2][3] Summary by Sections Market Performance - As of August 22, the real estate sector has only increased by 3.4% year-to-date, significantly underperforming the CSI 300's 11.3% [2] - Recent comments from Premier Li Qiang emphasize the need for strong measures to stabilize the real estate market, indicating potential policy support [2][7] Market Monitoring - New home transactions in 50 key cities reached 15,000 units, a 17.4% increase week-on-week, while second-hand home transactions in 20 key cities reached 18,000 units, up 7.8% [2][9] - Inventory levels slightly increased, with a total of 9,149 million square meters and a depletion cycle of 20.1 months as of August 22 [2][12] Capital Market Monitoring - The real estate sector's PE ratio (TTM) stands at 45.69, significantly higher than the CSI 300's 13.97, indicating a valuation at the 99.84 percentile over the past five years [2][21] - This week, the issuance of domestic real estate bonds totaled 11.16 billion yuan, reflecting a rise in issuance volume [2][18] Key Company Recommendations - Recommended companies include: - China Resources Land, benefiting from stable dividends and a recovery in quality property sales [4] - Beike-W, a high-elasticity stock with significant market share in second-hand and new homes [4] - Jianfa International Group, known for its strong product quality and high dividends [4] - China Overseas Land, a leading state-owned enterprise with low valuation [4] - Greentown China, recognized for its quality and strong land acquisition capabilities [4]

Core Insights - The successful two-year anniversary celebration of New Town Holdings' Urumqi Midong Wuyue Plaza attracted nearly 150,000 visitors and initiated a series of summer activities to boost regional consumption and lifestyle [1][10] Group 1: Event Highlights - The anniversary event featured over 20 cultural, entertainment, and interactive shopping activities, creating a vibrant summer landmark for the community [1] - The event utilized the "Capybara" core IP to create a full-day experience matrix, combining daytime activities with nighttime festivities to engage a younger consumer base [3][10] - Various entertainment options, including a stage play of "Frozen" and interactive themes, successfully attracted diverse interests and increased foot traffic across different sectors [3][10] Group 2: Promotional Strategies - The event offered exclusive member benefits and promotions across all sectors, encouraging consumer spending through various incentives [7][9] - Specific promotions included rewards for spending thresholds, such as gifts for purchases over 200 yuan and discounts on jewelry and apparel, enhancing the value proposition for consumers [7][12] - The combination of "member benefits + all-sector promotions" effectively stimulated consumption and built a high-value member base [9] Group 3: Business Impact - The anniversary celebration significantly enhanced foot traffic, sales, and brand influence, confirming the plaza's strong appeal to its core customer base [10] - The integration of various brands and promotional activities created a "one-stop shopping experience," reinforcing the plaza's position as a leading leisure, shopping, and entertainment destination in the region [12] - Following the anniversary, the plaza will launch a series of summer activities to maintain commercial momentum and solidify its status as a regional commercial benchmark [14][17] Group 4: Company Overview - New Town Holdings, founded in 1993 and headquartered in Shanghai, has rapidly expanded to operate 202 Wuyue Plazas across 145 major cities in China, with 174 already opened [17][18] - The company adheres to a dual-driven long-term strategy of "residential + commercial," focusing on deepening its presence in key urban areas while enhancing consumer insights [18] - Committed to high-quality and sustainable development, New Town Holdings aims to innovate its products and services, ensuring a happy living experience for consumers [18]

Investment Rating - The industry investment rating is "Leading the Market - A" [7] Core Viewpoints - The report emphasizes the need for strong measures to stabilize the real estate market and release improvement demand through urban renewal and the renovation of old housing [1] - It anticipates a new round of policy easing in the real estate sector due to increased downward pressure on housing prices in core cities and a dovish shift in the Federal Reserve's stance [1] - The report suggests focusing on companies that are reversing their difficulties, such as China Vanke and New Town Holdings, as well as leading firms maintaining land acquisition intensity [1] Sales Review (8.16-8.22) - The total number of transactions in 32 monitored cities reached 14,498 units, a week-on-week increase of 20.4%; cumulative transactions for 2025 are 521,000 units, down 6.7% year-on-year [2][14] - In first-tier cities, transactions totaled 3,626 units, up 7.7% week-on-week, with a cumulative total of 148,000 units for 2025, down 0.5% year-on-year [2][15] - Second-tier cities saw transactions of 9,303 units, a week-on-week increase of 29.5%, with a cumulative total of 312,000 units for 2025, down 9.4% year-on-year [2][15] - Third-tier cities recorded 1,569 transactions, up 5.1% week-on-week, with a cumulative total of 61,000 units for 2025, down 6.7% year-on-year [2][15] Land Supply (8.11-8.17) - The planned construction area for residential land supply in 100 cities is 7.45 million square meters, with a cumulative supply of 14.368 million square meters for 2025, down 15.6% year-on-year [3][39] - The average floor price for land supply in 100 cities is 3,519 yuan per square meter, with a recent four-week average of 4,165 yuan per square meter, down 12.4% month-on-month and 15.6% year-on-year [3][41] Land Transactions (8.11-8.17) - The planned construction area for residential land transactions in 100 cities is 3.92 million square meters, with a cumulative total of 12.213 million square meters for 2025, up 4.2% year-on-year [4][64] - The average transaction floor price for residential land in 100 cities is 5,465 yuan per square meter, up 15.2% month-on-month and 18.6% year-on-year, with an overall premium rate of 11.7% [4][66]

Group 1 - The company will hold an investor briefing on September 1, 2025, from 9:00 to 10:00 AM to discuss its 2025 semi-annual performance and financial indicators [3][6][5] - Investors can submit questions from August 25 to August 29, 2025, through the Shanghai Stock Exchange Roadshow Center website or via the company's email [2][5][7] - The briefing will be conducted online, allowing for interactive communication between the company and investors [3][5][6] Group 2 - The chairman and president, Mr. Wang Xiaosong, will lead the briefing, along with other senior executives [4][6] - Contact information for the company’s board office is provided for further inquiries, including a phone number and email address [7] - After the briefing, investors can access the main content and details of the event on the Shanghai Stock Exchange Roadshow Center website [7]