Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [4] Core Views - The report emphasizes the importance of stabilizing real estate market expectations and highlights the sector's significant role in the national economy and as a source of household wealth [3][50] - The report suggests that the real estate market's healthy development is crucial for overall economic stability and calls for decisive policy measures rather than piecemeal approaches [50] Market Performance - The Shanghai Composite Index rose by 0.1%, while the Shenzhen Component Index fell by 0.6%, and the real estate sector (Shenwan) declined by 0.7% during the week [5][8] - Notable stock performances included Chengjian Development (+13.2%) and Sanzhong Impression (+10.7%), while Hualian Holdings (-15.5%) and Yatong Shares (-6.8%) saw significant declines [5][8] Data Tracking New Housing Transactions - In the week of December 27 to January 2, new housing transactions in 42 key cities totaled 2.56 million square meters, a 2.0% decrease from the previous week [16] - For December, new housing transactions reached 10.63 million square meters, a 35.7% increase month-on-month but a 40.5% decrease year-on-year [21] Second-Hand Housing Transactions - In the same week, second-hand housing transactions in 21 key cities totaled 1.64 million square meters, a 21.5% decrease from the previous week [34] - For December, second-hand housing transactions amounted to 9.22 million square meters, an 11.1% increase month-on-month but a 27.9% decrease year-on-year [37] Industry News - The Ministry of Housing and Urban-Rural Development aims for significant progress in housing quality improvement by 2030, focusing on standards, design, materials, and construction [50] - New tax policies were introduced, reducing the value-added tax rate for second-hand housing transactions to 3% for properties held for less than two years, while properties held for two years or more are exempt from VAT [50] - The China Securities Regulatory Commission announced the launch of a pilot program for commercial real estate investment trusts (REITs) to promote high-quality market development [50] Company Announcements - China Resources Land secured a sustainable development-linked loan of 2 billion yuan with a term of 36 months [54] - Huafa Group elected Guo Lingyong as the chairman of its board and Liu Yingzhe as vice chairman [54]

Group 1 - The core viewpoint of the articles highlights the strong performance of New城控股's shopping centers during the 2026 New Year holiday, showcasing their ability to attract consumer interest and boost local economies through innovative experiences [1][2][4] - New城控股 aligns with national strategies to enhance domestic consumption, actively exploring new consumption pathways through diverse experiences at its 吾悦广场 locations [2][3] - The company has successfully transformed 吾悦广场 from traditional shopping venues into multifunctional lifestyle spaces, enhancing customer engagement and satisfaction [3][4] Group 2 - 吾悦广场 locations have seen significant increases in foot traffic and sales, with the 南浔 location reporting an average daily footfall of 34,000, a 13% year-on-year increase, and a 14% rise in sales [4] - The company emphasizes the importance of high-quality development and consumer needs, aiming to create premium commercial spaces that stimulate diverse consumption [4][5] - New城控股's commitment to a resilient corporate culture, referred to as the "camel spirit," reflects its dedication to long-term growth and adaptation in the commercial real estate sector [5]

摩根士丹利发布研报称，去年12月内地主要城市二手房价格持续环比下跌，但跌幅有所放缓，同期销售 额同比降幅也趋于温和;该行认为未来数月住房政策可能保持低调，而二手房挂牌量居高不下仍可能抑 制买家情绪，从而对房屋销售和价格构成压力。 大摩重申其观点，认为随着居民信心进一步减弱，预计实体房地产市场的下行趋势将延续至今年，但步 伐会较为放缓，二手房价格预期同比跌幅为高个位数，相对于2025年跌13.7%。若宏观环境保持韧性， 一线及主要二线城市的房价可能在2027年下半年趋于稳定。 尽管大摩对房地产实体市场复苏保持谨慎看法，但预见今年的整体行业与具备可靠自救能力的优质企业 之间的股价表现将进一步分化。该行看好稳健的商场营运商华润置地(01109)和新城控股（601155） (601155.SH)，相信其受益于"十五五"规划对消费的重视及REITs政策的强劲顺风。 大摩亦看好建发国际集团(01908)和中国海外发展(00688)，其优化的土储将支持利润，并推动盈利恢复 正增长。 ...

大摩重申其观点，认为随着居民信心进一步减弱，预计实体房地产市场的下行趋势将延续至今年，但步 伐会较为放缓，二手房价格预期同比跌幅为高个位数，相对于2025年跌13.7%。若宏观环境保持韧性， 一线及主要二线城市的房价可能在2027年下半年趋于稳定。 尽管大摩对房地产实体市场复苏保持谨慎看法，但预见今年的整体行业与具备可靠自救能力的优质企业 之间的股价表现将进一步分化。该行看好稳健的商场营运商华润置地(01109)和新城控股(601155.SH)， 相信其受益于"十五五"规划对消费的重视及REITs政策的强劲顺风。 智通财经APP获悉，摩根士丹利发布研报称，去年12月内地主要城市二手房价格持续环比下跌，但跌幅 有所放缓，同期销售额同比降幅也趋于温和;该行认为未来数月住房政策可能保持低调，而二手房挂牌 量居高不下仍可能抑制买家情绪，从而对房屋销售和价格构成压力。 大摩亦看好建发国际集团(01908)和中国海外发展(00688)，其优化的土储将支持利润，并推动盈利恢复 正增长。 ...

Investment Rating - The report maintains a "Buy" rating for several companies in the commercial real estate sector, including Longfor Group, China Overseas Development, Link REIT, and others [9][26]. Core Insights - The introduction of commercial real estate REITs (C-REITs) marks a significant shift in China's real estate development model, with policies aimed at enhancing liquidity and asset valuation [1][5]. - The new policies are expected to accelerate the scale of C-REITs, particularly in the commercial real estate sector, which is seen as having the most substantial growth potential [4][25]. - The report emphasizes the importance of expanding the asset base and optimizing regulatory mechanisms to attract more investment and enhance market efficiency [3][4]. Summary by Sections Investment Rating - The report recommends a "Buy" rating for Longfor Group, China Overseas Development, Link REIT, and several other companies, indicating strong growth potential in the commercial real estate sector [9][26]. Policy Background - The transformation of the REITs system is driven by three main factors: revitalizing existing assets, promoting pilot experiences, and enhancing the quality of REITs to meet market demands [2][11]. Policy Core - The core of the new policies focuses on expanding the asset base and increasing efficiency, which includes breaking the self-holding restrictions for original rights holders and enhancing market-driven pricing mechanisms [3][12]. Impact and Outlook - The report identifies three key factors that could drive the rapid scaling of REITs: increased motivation for original rights holders, a broader range of participating funds, and improved efficiency in the review and management processes [4][19]. - Commercial real estate is expected to become the focal point for expansion, with the potential for significant growth in this sector [24][25]. Investment Recommendations - The report suggests investing in companies with a strong presence in commercial real estate and management advantages, such as Longfor Group, China Overseas Development, and others [5][26].

Investment Rating - The report maintains an "Outperform" rating for the real estate industry [8] Core Insights - The report emphasizes the financial attributes of real estate, highlighting its significant impact on the macro economy and the necessity for strong policy support from the central government [16][18] - It suggests that policies should be implemented in a decisive manner to stabilize market expectations, avoiding gradual measures that have proven ineffective [17] - The report anticipates a shift towards a new model of "affordable housing + quality housing + services," with an acceleration in the acquisition of existing properties to alleviate inventory pressure [18] Summary by Sections 1. Market Trends - The real estate market is expected to stabilize with policies that support both demand and supply, particularly in major cities where restrictions may be eased [16][18] - The report notes a significant decline in new and second-hand housing transaction volumes, with year-on-year decreases of 22.39% and 28.04% respectively [72] 2. Stock Market and Credit Bonds - The A-share real estate sector underperformed the market, with a weekly decline of 0.69%, trailing the broader market by 0.10 percentage points [21][22] - The issuance of real estate credit bonds totaled 1.514 billion yuan, with a net financing amount of -2.527 billion yuan [21] 3. REITs Market - The REITs index experienced a decline of 0.36%, with the property REITs index down 0.39% and the operating rights REITs index down 0.33% [41][54] - The total transaction volume for REITs was 0.551 billion yuan, reflecting a significant decrease of 59.30% compared to the previous period [56] 4. Land Market - The report indicates a decrease in land supply across major cities, with a 66.43% drop in supply and a 132.09% increase in transaction area, alongside a rise in premium rates [5] 5. Policy Outlook - The report outlines expectations for more robust housing policies in 2026, including the removal of restrictive measures and a focus on meeting diverse housing needs [18][19]

Group 1 - The real estate sector saw significant capital inflow on the first trading day of 2026, with the only ETF tracking the CSI 800 Real Estate Index (159707) rising by 1% and experiencing a net subscription of 200 million shares, indicating a surge in trading activity [1][5] - Leading real estate companies such as Poly Developments, New Town Holdings, and China Merchants Shekou all saw their stock prices increase by over 3% [1][5] - A commentary article published in the January issue of "Qiushi" magazine emphasized the need to improve and stabilize expectations in the real estate market, signaling the central government's heightened focus on managing market expectations [2][7] Group 2 - Starting January 1, the interest rates for existing housing provident fund loans and commercial loans will be lowered, with a specific reduction of 0.25 percentage points for loans issued before May 8, 2025 [2][7] - Analysts from Ping An Securities believe that the policy environment in 2026 remains promising, with a focus on mortgage rate adjustments and urban renewal progress, suggesting a new product iteration cycle is underway [2][7] - Huatai Securities recommends prioritizing investments in real estate stocks that possess "good credit, good cities, and good products," and emphasizes the importance of companies that can manage cash flow effectively during market adjustments [8] Group 3 - The real estate ETF (159707) is noted for its concentration on top-tier companies, with over 90% of its top ten constituent stocks, indicating a strong focus on central state-owned enterprises [3][8] - The ETF is designed to passively track the CSI 800 Real Estate Index, which was established on December 31, 2004, and published on December 21, 2012, reflecting a significant historical performance [3][9] - In the context of industry consolidation, leading real estate firms are expected to exhibit greater resilience and potential for growth [3][8]

Core Viewpoint - Morgan Stanley's report indicates that if the macro environment remains stable and resilient, housing prices in first-tier and major second-tier cities are expected to stabilize in the second half of 2027 [1] Group 1: Company Insights - Morgan Stanley is optimistic about China Resources Land (01109) and New City Holdings (601155.SH) as stable mall operators, benefiting from the emphasis on consumption in the 14th Five-Year Plan and strong policy support for Real Estate Investment Trusts (REITs) [1] - The report also highlights that C&D International (01908) and China Overseas Development (00688) have land reserves that will support their profit margins, driving earnings back to positive growth [1]

Group 1 - The core viewpoint of the article indicates that if the macro environment remains stable and resilient, property prices in first-tier and major second-tier cities are expected to stabilize in the second half of 2027 [1] - Morgan Stanley is optimistic about China Resources Land (01109) and New World Development (601155.SH) as stable mall operators benefiting from the emphasis on consumption in the 14th Five-Year Plan and strong policy support for Real Estate Investment Trusts (REITs) [1] - The report also favors C&D International (01908) and China Overseas Land & Investment (00688), noting that their land reserves will support profit margins and drive earnings back to positive growth [1]

Investment Rating - The report maintains an "Overweight" rating for the real estate development and services sectors [7]. Core Insights - The central government emphasizes the importance of managing expectations in the real estate market, indicating a proactive approach to stabilize the market [2][3]. - The report highlights that while the traditional real estate development model has reached its limits, the sector remains a crucial foundation for the national economy, with significant demand still to be released [4]. - The report suggests that if policies continue to address expectations effectively, it could accelerate market stabilization [5]. Summary by Sections Investment Opportunities - The report recommends investing in "three good" real estate companies, which are characterized by good credit, good cities, and good products, including companies like China Overseas Development and Longfor Group [5]. - It also highlights companies with strong operational capabilities that can manage cash flow during market adjustments, such as New Town Holdings and Longfor Group [5]. - Companies benefiting from the recovery of the Hong Kong market, like Sun Hung Kai Properties, are also recommended [5]. Policy Management - The report stresses the need for maintaining policy strength, effective supply management, and enhancing information and public opinion guidance to stabilize market expectations [3]. - It notes that policies should align with market expectations and be implemented decisively to avoid a situation where the market and policies are in conflict [3]. Market Dynamics - The report indicates that the real estate market is still adjusting, with significant declines in sales and prices, and mentions the potential for bankruptcies among some companies [2]. - It emphasizes that the real estate sector is closely linked to financial security and household wealth, underscoring its importance in the broader economic context [2]. Company Performance - The report provides detailed performance forecasts for several key companies, adjusting earnings per share (EPS) estimates for various firms based on market conditions and operational performance [12][13][14]. - For instance, Longfor Group's EPS estimates for 2025-2027 have been adjusted to 0.52, 0.68, and 1.04 yuan, reflecting a downward revision due to expected profitability challenges in its development business [12]. - China Overseas Development's EPS estimates have been adjusted to 1.39, 1.48, and 1.60 yuan for the same period, indicating a more optimistic outlook based on its strong market position and project pipeline [12].