Investment Rating - The report maintains a "Recommended" rating for the smart home industry [6][27]. Core Insights - The smart home industry is expected to benefit from a combination of policy support, technological advancements, and evolving consumer demands, driving rapid growth in the sector [4][27]. - Recent government policies, including expanded subsidies for home appliances and a focus on digital economy development, are set to stimulate consumption in the smart home market [3][4][19]. - The shift in consumer preference from "single product intelligence" to "whole-home smart solutions" is accelerating due to rising living standards and the aging population, which is increasing demand for home care solutions [4][27]. Summary by Sections Market Review - In the past two weeks (March 3, 2025 - March 14, 2025), the Shanghai Composite Index rose by 2.97%, the Shenzhen Component Index by 3.46%, and the ChiNext Index by 2.60%. The smart home index (399996.SZ) increased by 4.65%, outperforming the Shanghai Composite by 1.68 percentage points [1][11]. - Year-to-date (January 1, 2025 - March 14, 2025), the smart home index has risen by 15.37%, significantly outperforming the Shanghai Composite by 13.35 percentage points [11][14]. Industry Policy Tracking - New national subsidies have been introduced, including the inclusion of kitchen and bathroom renovation products in the subsidy program, which is expected to enhance market penetration of energy-efficient products [2][17]. - The "Shenzhen Action Plan for Accelerating the Development of the Artificial Intelligence Terminal Industry (2025-2026)" aims to integrate AI capabilities into various smart home products [2][18]. Industry News Tracking - The 2025 government work report emphasizes actions to boost consumption, develop the digital economy, and promote aging-friendly renovations, providing a supportive direction for the smart home industry [3][19]. - Collaborative efforts among major companies, such as the establishment of a smart home IoT open platform, are indicative of the industry's move towards integrated solutions [3][22]. Investment Recommendations - The report highlights that the expansion of the appliance subsidy program from 8 to 12 categories is expected to further stimulate the smart home market, building on the previous year's success which saw over 62 million units sold, generating nearly 270 billion yuan in consumption [4][27]. - The continuous evolution of technologies such as IoT, AI, and big data is expected to broaden the application boundaries of smart home devices, leading to the creation of high-value innovative products [4][27].

Investment Ratings - The report gives a "Buy" rating for Xiangxin Technology (002965) and other companies such as Baoshan (03998) and Haotaitai (603848) [20][38][40] Core Insights - The report highlights the robust growth potential in the new energy vehicle sector, with Xiangxin Technology's clients like Geely and BYD targeting significant sales increases by 2025 [35][36] - The report emphasizes the importance of strategic partnerships in enhancing technological capabilities, particularly in robotics and smart manufacturing [36][37] - The report notes the ongoing transformation in the real estate market towards higher quality and sustainability, indicating a shift from quantity expansion to quality improvement [27][28] Summary by Sections Economic Environment - The government continues a "moderately loose" monetary policy, with potential adjustments in reserve requirements and interest rates based on economic conditions [24] - Fiscal policies are becoming more proactive, with a target deficit rate of around 4%, indicating a willingness to leverage debt for economic growth [25] Industry Trends - The wind power sector is experiencing a positive demand outlook, with significant growth expected in both onshore and offshore wind installations globally [3][7] - The report indicates a recovery in the wind turbine industry, with price stabilization and profitability improvements expected from 2024 onwards [7] Company-Specific Insights - Xiangxin Technology is positioned well in the new energy vehicle supply chain, with a focus on structural components and battery technology [35][36] - Baoshan is launching new outdoor apparel lines that balance fashion and functionality, targeting diverse consumer needs [10][32] - Haotaitai is forming a joint venture to enhance its smart home ecosystem, leveraging partnerships to drive innovation in digital living solutions [40][41]

证券代码：603848 证券简称：好太太 公告编号：2025-008 3、类型：其他有限责任公司 4、住所：广州市天河区员村东郊工业园科韵路 18 号 5、法定代表人：沈汉标 广东好太太科技集团股份有限公司 关于参股子公司完成设立登记并取得营业执照的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 广东好太太科技集团股份有限公司（以下简称"好太太"）与广州好莱客创 意家居股份有限公司（以下简称"好莱客"）、蜂助手股份有限公司（以下简称 "蜂助手"）于 2025 年 3 月 10 日签署《投资合作协议》，拟共同投资设立广州 合觅科技有限公司（以下简称 "合觅科技"）。具体内容详见 2025 年 3 月 11 日 刊登在《中国证券报》《上海证券报》《证券时报》《证券日报》及上海证券交 易所网站（www.sse.com.cn）上的《广东好太太科技集团股份有限公司关于签署投 资合作协议及拟设立参股子公司的公告》（公告编号：2025-007）。 2025 年 3 月 13 日，合觅科技收到广州市天河区行政审批局颁发的营业执照， ...

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Insights - The company is collaborating with Hao Laike and Feng Assistant to establish a joint venture, Guangzhou Hami Technology Co., Ltd., with a registered capital of 50 million yuan, aiming to enhance the digital living experience [1][2]. - The joint venture will leverage the strengths of each partner to develop a "smart integration gateway" product for home automation, creating an open platform for smart home IoT and enhancing the overall consumer experience [2]. - Government policies are expected to support the home appliance market, with a projected increase in consumer demand, positively impacting the company's order performance [3]. Financial Performance and Forecast - The company’s revenue for 2022 was 1,382.02 million yuan, with a projected revenue of 1,688.33 million yuan for 2023, reflecting a growth rate of 22.16% [4]. - The adjusted net profit forecasts for 2024, 2025, and 2026 are 273.78 million yuan, 304.36 million yuan, and 344.87 million yuan respectively, with corresponding P/E ratios of 21X, 19X, and 17X [4]. - The company’s EBITDA is expected to grow from 367.29 million yuan in 2024 to 439.40 million yuan in 2026, indicating a positive trend in operational efficiency [4]. Market Position and Strategy - The joint venture is expected to enhance the company's market channels and product coverage, thereby improving its competitive edge and long-term profitability [2]. - The company aims to create a high-value smart home product ecosystem by integrating digital goods from Feng Assistant, which will contribute to a more convenient and secure digital lifestyle for consumers [2].

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [5]. Core Insights - The company is collaborating with Hao Laike and Feng Assistant to establish a joint venture, Guangzhou Hami Technology Co., Ltd., with a registered capital of 50 million yuan, aiming to enhance the digital living experience [1][2]. - The joint venture will leverage the strengths of each partner to develop a "smart integration gateway" product for home automation, creating an open platform for smart home IoT and enhancing the overall consumer experience [2]. - Government policies are expected to support the home improvement market, which will likely boost the company's order performance [3]. - The profit forecast has been adjusted, with expected net profits for 2024, 2025, and 2026 being 273.78 million yuan, 304.36 million yuan, and 344.87 million yuan respectively, reflecting a cautious outlook due to previous weak operating conditions [4]. Financial Data and Valuation - Revenue is projected to grow from 1,382.02 million yuan in 2022 to 1,945.96 million yuan in 2026, with a compound annual growth rate of approximately 11.23% [4]. - The company's net profit margin is expected to improve from 15.82% in 2022 to 17.72% in 2026, indicating a strengthening profitability outlook [10]. - The price-to-earnings (P/E) ratio is projected to decrease from 21.11 in 2024 to 16.76 in 2026, suggesting potential value for investors [4][10].

公司研究 证 券 研 究 报 告 好太太（603848）重大事项点评 强推（维持） 成立智能家居子公司，三方联手共建智能家 居生态平台 事项： ❖ 好太太、好莱客和蜂助手于 2025 年 3 月 10 日签署《投资合作协议》，拟共同 投资设立广州合觅科技有限公司，其中好莱客/好太太/蜂助手分别持股 50%/25%/25%。合资公司将整合和发挥各方的资源及行业优势，凭借好莱客 全屋定制产品和全渠道业态布局，依托蜂助手数字商品资源、物联网技术的优 势能力，以及结合好太太智能家居硬件产品矩阵及供应链整合能力，研发家庭 端"智能融合网关"产品，实现全屋自动组网连接和智能控制，打造智能家居物 联网开放平台，通过转售蜂助手提供的数字商品，构建高附加值智能家居产品 生态体系，为消费者带来更加便捷、舒适、安全的数字化生活体验，提升家庭 生活品质。 评论： [ReportFinancialIndex] 主要财务指标 | | 2023A | 2024E | 2025E | 2026E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 1,688 | 1,574 | 1,732 | 1 ...

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - Haolaike, Haotaitai, and Fengzhushou signed an investment cooperation agreement on March 10, 2025, to establish a joint venture with a registered capital of 50 million yuan, where Haolaike, Haotaitai, and Fengzhushou will contribute 25 million yuan, 12.5 million yuan, and 12.5 million yuan respectively, holding 50%, 25%, and 25% of the shares [2][6] - The joint venture aims to develop a smart home IoT open platform, leveraging Haolaike's full-house customization products, Fengzhushou's digital goods resources and IoT technology, and Haotaitai's smart home hardware product matrix and supply chain integration capabilities [12] - The joint venture will focus on creating a "smart integration gateway" product for home automation and control, enhancing the smart home product ecosystem through the resale of digital goods provided by Fengzhushou [12] Summary by Sections Company Overview - Haolaike specializes in full-house customization, integrating design, research, production, and sales, with a nationwide sales network and leading marketing and service scale in the industry [12] - Fengzhushou is a well-known provider of digital virtual goods services, focusing on mobile internet scenarios and expanding into IoT application solutions and cloud services [12] - Haotaitai has over 20 years of experience in the smart drying industry, leading with a market share of 40%, and aims to expand its product offerings into a full smart home ecosystem [12] Market Potential - The penetration rate of smart drying products in China is currently around 17%, indicating significant growth potential [12] - The expected national subsidies for smart homes in 2025 are anticipated to drive replacement demand in the market [12]

证券代码：603848 证券简称：好太太 公告编号：2025-007 广东好太太科技集团股份有限公司 关于签署投资合作协议及拟设立参股子公司的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 一、 交易概述 公司与好莱客、蜂助手于 2025 年 3 月 10 日签署《投资合作协议》，拟共同投 资设立合资公司。合资公司注册资本 5,000 万元，好莱客认缴出资 2,500 万元，持 股 50%，由好莱客控股；好太太认缴出资额 1,250 万元，持股 25%；蜂助手认缴出 资额 1,250 万元，持股 25%；各方均以货币方式出资。 合资公司将整合和发挥各方的资源及行业优势，凭借好莱客全屋定制产品和 广东好太太科技集团股份有限公司（以下简称"好太太"或"公司"）与广州 好莱客创意家居股份有限公司（以下简称"好莱客"）、蜂助手股份有限公司（以 下简称"蜂助手"）于 2025 年 3 月 10 日签署《投资合作协议》，拟共同投资设 立广州合觅科技有限公司（暂定名，以市场监督管理局核定为准，以下简称"合 资公司 ...

证券代码：603848 证券简称：好太太 公告编号：2025-006 广东好太太科技集团股份有限公司 关于使用部分闲置自有资金购买理财产品的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 一、委托理财情况概述 （一）委托理财目的 公司坚持规范运作，防范风险，为实现资产的保值增值，确保不影响公司正常 运营的前提下，使用闲置自有资金购买理财产品，有利于盘活闲置资金，提高资 金使用效率，降低财务成本，增加投资收益，为公司及股东谋取更多的投资回报。 （二）委托理财金额 本次购买理财产品的总金额为人民币10,000.00万元。 （三）资金来源 本次购买理财产品的资金为公司营业活动产生的闲置自有资金。 二、审议程序 公司已于 2024 年 4 月 22 日召开第三届董事会第十二次会议、第三届监事会 第十二次会议，于 2024 年 5 月 13 日召开 2023 年年度股东大会，分别审议通过了 《关于公司使用闲置自有资金进行现金管理的议案》，同意公司及下属子公司使 用闲置自有资金合计不超过 100,000 万元， ...

Summary of Conference Call Company and Industry - The conference call primarily discusses the smart home industry and the company "好太太" (Hao Tai Tai) within this sector, focusing on the impact of national subsidies and market dynamics. Key Points and Arguments 1. **Impact of National Subsidies**: The national subsidies for the home industry in 2024 did not significantly benefit home enterprises as expected, but they did indicate a direction for future improvements [2][3][4]. 2. **Consumer Perception Shift**: There is a gradual shift in consumer perception towards Chinese products, moving from low-cost to higher quality and better value, which may lead to increased product premiums in the future [2][3]. 3. **Sales and Profitability**: Despite a challenging environment, the company maintained stable sales volume, although revenue decreased. The gross profit margin is expected to recover in 2025 due to controlled costs [3][7][28]. 4. **Channel Performance**: The company operates primarily through self-managed e-commerce channels, which are more effective than dealer channels that struggle to meet subsidy standards [3][4][10]. 5. **Dealer Participation**: Only a small percentage of dealers are willing to participate in the national subsidy program, limiting its overall impact [4][10]. 6. **Future Subsidy Expectations**: The company anticipates that the 2025 subsidy policies will be clearer and more beneficial than those in 2024, with expectations for improved execution at the local level [5][6][28]. 7. **Market Dynamics**: The overall home industry faced significant pressure in 2024, but the company expects a rebound in 2025 as economic conditions improve [7][28]. 8. **Product Development**: The company is focusing on enhancing its smart home product offerings, aiming to integrate more advanced features and improve consumer acceptance [15][16]. 9. **Cost Management**: The company plans to manage costs effectively, with expectations that material prices will stabilize, allowing for better profit margins in 2025 [19][28]. 10. **Sales Strategy**: The company is exploring new sales strategies, including leveraging online platforms to drive traffic to physical stores, which has shown promising results [23][25]. Other Important but Overlooked Content 1. **Economic Environment**: The overall economic environment is expected to improve in 2025, with consumer confidence showing signs of recovery [27][28]. 2. **Long-term Outlook**: The company is optimistic about its long-term growth prospects, projecting double-digit revenue growth for 2025 [28]. 3. **Market Share**: The company has gained market share amidst industry declines, benefiting from its established brand and operational efficiencies [26]. This summary encapsulates the main themes and insights from the conference call, highlighting the company's strategic positioning and outlook within the smart home industry.