中国北京市建国门外大街 1 号国贸写字楼 2 座 12 -15 层 100004 相关主体买卖股票情况的自查报告之 专项核查意见 致：深圳证券交易所 北京市通商律师事务所(以下简称"本所")接受分众传媒信息技术股份有限公 司(以下简称"公司"或"上市公司")委托，担任上市公司拟通过发行股份及支付现 金的方式购买成都新潮传媒集团股份有限公司(以下简称"新潮传媒"或"标的公 司")100%股权(以下简称"本次交易")的专项法律顾问。 本所律师根据《中华人民共和国证券法》 《上市公司重大资产重组管理办法》 《公开发行证券的公司信息披露内容与格式准则第26号——上市公司重大资产 重组》《监管规则适用指引——上市类第1号》等文件的规定，就上市公司首次 披露本次交易事项之日前六个月至本次交易《分众传媒信息技术股份有限公司发 行股份及支付现金购买资产暨关联交易报告书(草案)》首次披露日止，即2024年 情况进行了核查，并出具本专项核查意见。 电话 Tel: +86 10 6563 7181 传真 Fax: +86 10 6569 3838 电邮 Email: beijing@tongshang.com 网址 Web: ww ...

证券代码：002027 证券简称：分众传媒 公告编号：2025-058 分众传媒信息技术股份有限公司 根据中国证券登记结算有限责任公司深圳分公司出具的《信息披露义务人 持股及股份变更查询证明》《股东股份变更明细清单》、本次交易相关主体出具 的自查报告、存在买卖情形的相关机构和人员出具的声明及承诺等文件，在上 述相关主体出具的自查报告及相关声明真实、准确、完整的前提下，上述相关 主体在自查期间买卖分众传媒信息技术股份有限公司（以下简称"分众传媒" "上 市公司""公司"）股票的行为不属于利用内幕信息进行内幕交易的情形，不会 对本次交易构成实质性障碍；除上述情况外，纳入本次交易核查范围内的其他 相关主体在自查期间不存在于二级市场买卖分众传媒股票的情况。 关于本次交易相关主体买卖股票情况的自查报告的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，简明清 晰，通俗易懂，没有虚假记载、误导性陈述或重大遗漏。 特别提示： 公司拟发行股份及支付现金向重庆京东海嘉电子商务有限公司、张继学、百 度在线网络技术（北京）有限公司等 50 名成都新潮传媒集团股份有限公司（以 下简称"标的公司"）股东购买其持有标的公司 ...

证券代码：002027 证券简称：分众传媒 公告编号：2025-058 分众传媒信息技术股份有限公司 关于本次交易相关主体买卖股票情况的自查报告的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，简明清 晰，通俗易懂，没有虚假记载、误导性陈述或重大遗漏。 特别提示： 根据中国证券登记结算有限责任公司深圳分公司出具的《信息披露义务人持 股及股份变更查询证明》《股东股份变更明细清单》以及本次交易相关主体签署 的自查报告及出具的说明、承诺，前述纳入本次交易核查范围内的相关主体于自 查期间通过二级市场买卖上市公司股票的情况如下： 根据中国证券登记结算有限责任公司深圳分公司出具的《信息披露义务人 持股及股份变更查询证明》《股东股份变更明细清单》、本次交易相关主体出具 的自查报告、存在买卖情形的相关机构和人员出具的声明及承诺等文件，在上 述相关主体出具的自查报告及相关声明真实、准确、完整的前提下，上述相关 主体在自查期间买卖分众传媒信息技术股份有限公司（以下简称"分众传媒""上 市公司""公司"）股票的行为不属于利用内幕信息进行内幕交易的情形，不会 对本次交易构成实质性障碍；除上述情况外，纳入本次交易核查范 ...

Core Insights - On August 19, 2023, a block trade of 2.47 million shares of Focus Media was executed, amounting to 19.76 million yuan, with a transaction price of 8.00 yuan, reflecting a premium of 0.38% over the closing price of the day [1] Trading Activity - The closing price of Focus Media on the same day was 7.97 yuan, with a turnover rate of 0.78% and a total trading volume of 900 million yuan, indicating a net inflow of 57.12 million yuan in main funds [1] - Over the past five days, the stock has seen a cumulative decline of 2.21%, with a total net inflow of 53.66 million yuan [1] Margin Financing - The latest margin financing balance for Focus Media stands at 1.267 billion yuan, having increased by 282 million yuan over the past five days, representing a growth rate of 28.58% [1]

Investment Rating - The report maintains a "Market Perform" rating for the media sector relative to the Shanghai and Shenzhen 300 Index [1] Core Views - The report expresses a positive outlook on sub-sectors such as gaming, publishing, and IP derivatives, highlighting strong performance and growth potential in these areas [12][13] - The gaming market in H1 2025 reached new highs in both market size and user data, supported by favorable policies and the integration of AI technology [12][42] - The publishing sector shows stable demand for educational materials, with a recommendation to focus on state-owned companies with high dividend yields [13] - The film sector is expected to see improved performance in Q3 due to the summer box office demand, despite a weaker Q2 [14] Summary by Sections Investment Recommendations - Continuous optimism for gaming, publishing, and IP derivative sectors due to strong performance and growth potential [12] - Emphasis on the gaming sector's resilience and AI's role in enhancing valuation [12][42] - Recommendations to monitor companies with positive fundamentals ahead of the upcoming mid-year reports [12] Market Review - From July 21 to August 15, 2025, the media sector rose by 6.56%, outperforming the Shanghai and Shenzhen 300 Index [15][16] - The gaming and broadcasting sectors saw significant increases of 12.55%, while the publishing sector grew by 1.35% [16] - The overall PE ratio for the media sector as of August 15, 2025, is 31.11, significantly above the historical average [22] Industry News - New policies from the Shanghai Municipal Government aim to support high-quality internet content creation [23] - The approval of 127 domestic game licenses in July 2025 indicates a robust regulatory environment for the gaming industry [25] - The central government emphasizes the importance of artificial intelligence in driving economic growth and innovation [25] Monthly Data Film Market - In July 2025, the domestic film market generated a box office of 4.067 billion yuan, a year-on-year decrease of 24.38% [26] - The total box office for the first seven months of 2025 reached 33.299 billion yuan, reflecting a 13.72% increase year-on-year [26] Game Market - The domestic gaming market's actual sales revenue for the first half of 2025 was 168 billion yuan, marking a 14.08% year-on-year increase [42] - The user base for games reached 679 million, a 0.72% increase from the previous year [42]

| 交易日期 | 证券代码 | 证券简称 | 成交价格 (元) | 成交量 (万股/万份) | 成交金额 (万元) | 买方营业部 | 卖方营业部 | | --- | --- | --- | --- | --- | --- | --- | --- | | 2025-08-19 | 002027 | 分众传媒 | 8.00 | 247.00 | 1,976.00 中信证券股份有限 | | 机构专用 | | | | | | | | 公司北京亚运村证 | | | | | | | | 券营业部 | | | 8月19日，分众传媒大宗交易成交247万股，成交额1976万元，占当日总成交额的2.15%，成交价8元，较市场收盘价7.97元溢 价0.38%。 ...

Investment Rating - The report maintains an "Outperform the Market" rating for the media and internet sector [5][4][38] Core Views - The industry is experiencing an upward performance cycle, with a focus on AI applications and IP trends. The report emphasizes the importance of individual stock performance within gaming, advertising media, and film sectors [4][38] - Key highlights include the release of Google's efficient open-source AI model Gemma3 270M, the testing of Kuaishou's Keling 2.1 video generation model, and the popularity of the overseas AI product MuleRun, which offers a unique virtual machine environment for users [2][4][38] Summary by Sections Industry Performance - The media sector saw a slight increase of 0.20% during the week of August 11-15, underperforming compared to the CSI 300 index (2.13%) and the ChiNext index (8.17%) [12][4] - Notable gainers included Jishi Media and Youzu Network, while Beijing Culture and Light Media faced significant declines [12][4] Key Data Tracking - The box office for the week reached 1.274 billion yuan, with top films being "Wang Wang Mountain Little Monster" (408 million yuan, 32.4% share), "Nanjing Photo Studio" (338 million yuan, 26.8% share), and "Chasing the Wind" (192 million yuan, 12.9% share) [18][3] - In the gaming sector, the top three mobile games in July 2025 were "Whiteout Survival" and "Kingshot" by Diandian Interactive, and "Gossip Harbor: Merge & Story" by Lemon Microfun [26][3] Investment Recommendations - The report suggests focusing on gaming, advertising media, and film sectors, with specific stock recommendations including Kaiying Network, Giant Network, and Yaoji Technology for gaming; and Focus Media and Bilibili for advertising [4][38] - The report also highlights the potential of high-dividend, low-valuation stocks in the state-owned publishing sector, and the ongoing growth in IP trends and AI applications across various industries [4][38]

Market Overview - The Shanghai Composite Index rose by 0.85% on August 18, with 29 sectors experiencing gains, led by the communication and comprehensive sectors, which increased by 4.46% and 3.43% respectively [1] - The media sector also saw an increase of 2.24% [1] - In contrast, the real estate and oil & petrochemical sectors faced declines of 0.46% and 0.10% respectively [1] Capital Flow Analysis - The main capital flow showed a net outflow of 16.057 billion yuan across the two markets, with 8 sectors experiencing net inflows [1] - The electronics sector had the highest net inflow, totaling 5.040 billion yuan, with a daily increase of 2.48% [1] - The communication sector followed closely with a net inflow of 4.904 billion yuan and a daily increase of 4.46% [1] - A total of 23 sectors experienced net outflows, with the non-bank financial sector leading at 7.087 billion yuan, followed by the power equipment sector with a net outflow of 5.090 billion yuan [1] Media Sector Performance - The media sector experienced a net inflow of 2.017 billion yuan, with 116 out of 130 stocks rising [2] - Notably, 5 stocks hit the daily limit up, while 11 stocks declined [2] - The top three stocks with the highest net inflow were Huace Film & TV (5.03 billion yuan), Mango Excellent Media (3.20 billion yuan), and Ciwen Media (2.51 billion yuan) [2] - The stocks with the highest net outflow included ST Huaton (-1.206 billion yuan), Shanghai Film (-918.29 million yuan), and Focus Media (-858.12 million yuan) [3] Media Sector Capital Flow Rankings - **Top Inflow Stocks**: - Huace Film & TV: +20.00%, 24.51% turnover, 503.41 million yuan inflow [2] - Mango Excellent Media: +16.98%, 13.81% turnover, 319.92 million yuan inflow [2] - Ciwen Media: +9.99%, 14.00% turnover, 251.22 million yuan inflow [2] - **Top Outflow Stocks**: - ST Huaton: +1.04%, 1.91% turnover, -120.61 million yuan outflow [3] - Shanghai Film: -0.49%, 4.30% turnover, -91.83 million yuan outflow [3] - Focus Media: -0.62%, 0.97% turnover, -85.81 million yuan outflow [3]

Core Viewpoint - The company has announced the implementation of its 2024 annual profit distribution plan, which includes a cash dividend of 2.30 RMB per 10 shares, totaling approximately 3.32 billion RMB for all shareholders [1][14]. Summary by Sections Profit Distribution Plan - The profit distribution plan approved by the shareholders' meeting on June 25, 2025, involves a cash distribution of 2.30 RMB per 10 shares, amounting to a total of 3,321,705,936.98 RMB based on a total share capital of 14,442,199,726 shares [1][14]. - The distribution will not include capital reserve transfers or stock dividends, with any remaining undistributed profits reserved for future allocation [1]. Implementation Details - The equity registration date for the distribution is set for August 21, 2025, and the ex-dividend date is August 22, 2025 [4][5]. - The cash dividends will be directly credited to shareholders' accounts through their custodial securities companies [7]. Adjustments Due to Profit Distribution - Following the profit distribution, the share issuance price for the acquisition of assets will be adjusted from 5.68 RMB to 5.45 RMB per share, with the number of shares to be issued increasing from 1,439,952,995 to 1,500,721,631 shares [12][16]. - The adjustments are in accordance with the regulations set by the Shenzhen Stock Exchange and are based on the cash dividend distribution [15].

Core Viewpoint - The company has announced its 2024 annual profit distribution plan, which includes a cash dividend of RMB 0.23 per share, subject to adjustments based on any changes in total share capital before the distribution [1][2]. Summary by Sections Profit Distribution Plan - The profit distribution plan was approved at the company's annual shareholders' meeting held on June 25, 2025, with a cash dividend of RMB 0.23 per share (before tax) [1]. - The total cash dividend distribution is based on the company's total share capital of 14,442,199,726 shares, resulting in a distribution of RMB 2.30 for every 10 shares held [1]. Dividend Taxation - For investors holding shares through the Hong Kong market, the cash dividend will be RMB 2.07 for every 10 shares after tax [1]. - Different tax rates apply for individual shareholders based on their holding period, with no withholding tax by the company at the time of distribution [1][2]. Key Dates - The record date for the dividend distribution is set for August 21, 2025, and the ex-dividend date is August 22, 2025 [2]. Distribution Method - The cash dividends will be directly credited to shareholders' accounts through their securities companies or other custodians on the ex-dividend date [2]. Consultation Information - The company has provided contact details for inquiries regarding the dividend distribution, including a contact person and phone number [2].