Group 1: Market Dynamics - The 618 promotional event combined with national subsidies has significantly boosted the small home appliance market, leading to increased sales both online and offline [1][2] - Online platforms like JD.com and Tmall reported substantial growth in small appliance sales, with specific products like portable fans and ice-making water purifiers seeing sales increases of 300% and 350% respectively [2] - Offline sales at stores like Suning have also surged, with a reported 69% year-on-year increase in sales of cleaning appliances since the start of the 618 promotion [2] Group 2: Consumer Trends - Young consumers are driving the demand for smart and health-oriented small appliances, with products like smart vacuum cleaners and health-focused cooking devices gaining popularity [3][5] - The sales of cleaning appliances, particularly vacuum robots and washing machines, accounted for 70% of total small appliance sales in stores, indicating a strong consumer preference for these products [4] - The trend towards health-conscious products is evident, with sales of water purifiers increasing by 195% and microwave ovens by 76% during the promotional period [5] Group 3: Product Innovation and Quality Upgrade - The small appliance market is experiencing a quality upgrade, with brands focusing on product innovation and higher quality offerings, as indicated by rising average prices for various kitchen appliances [7] - Companies like Bear Electric and Supor are implementing strategies to enhance product quality and brand image, with a focus on mid-to-high-end flagship products [7] - There is a growing market opportunity for small appliances targeting specific demographics such as the elderly and single-person households, highlighting the industry's shift towards specialization [8]

Summary of Key Points from the Conference Call Industry Overview - The small home appliance industry entered a plateau phase after 2021, but new categories like air fryers and coffee machines showed remarkable growth in 2022, with air fryers increasing by 88% and coffee machines by 41% [1][2][4]. - The macroeconomic downturn in 2023-2024 is expected to impact consumer spending, but the national subsidy policy in Q4 2024 is anticipated to boost confidence, particularly benefiting mid-to-high-end products [1][2][4]. Core Insights and Arguments - By 2025, small appliance companies are expected to face a mild recovery in demand, reduced competition, and improved profitability, driven by fiscal subsidies and low base effects [1][4]. - Online sales channels have become the mainstream for small appliances, accounting for 79% of sales, with platforms implementing cost-reduction policies to alleviate pressure on brands [1][5]. - Brands like Xiaoxiong are optimizing product structures and focusing on high-end products to enhance brand image and profitability, while also emphasizing marketing efficiency and supply chain cost reduction [1][6]. Future Trends and Recommendations - The kitchen small appliance market is projected to recover in 2025, with significant price-driven growth expected. The domestic market is entering a phase of enhanced product capabilities [1][7]. - Recommended companies to watch include Xiaoxiong, Feike, Delma, and the stable dividend-paying leader Supor, as well as the promising water purification company Yunmi Technology [1][7]. Market Environment and Strategic Directions - Current market conditions for small appliance companies include moderate demand recovery, easing competition, and improving profitability, with a focus on high-quality development [4]. - Companies are adopting various strategic directions, including market penetration, product development, market expansion, and diversification to adapt to the plateau phase [8][10]. - The mother and baby small appliance market is particularly strong, with Xiaoxiong's revenue in this segment growing by 32% in 2024, outperforming other business areas [2][9]. Additional Important Insights - The online retail share of kitchen small appliances rose from 55% in 2019 to 67% in 2020 due to the pandemic, with brands like Xiaoxiong, Beiding, and Xinbao seeing significant revenue growth [2]. - Platforms are shifting their strategies towards GMV (Gross Merchandise Volume) to enhance user engagement, repeat purchase rates, and average transaction value, leading to a reduction in price competition [5]. - Companies are increasingly focusing on overseas markets due to prolonged domestic demand weakness, with brands like Xiaoxiong and Beiding achieving substantial growth in international sales [10].

Core Viewpoints - The home appliance industry is expected to outperform the market, driven by strong retail demand and favorable policies such as the old-for-new replacement program [6][14][18] - The online retail performance of major home appliance categories has accelerated since May, with air conditioners, refrigerators, and washing machines showing significant year-on-year growth [2][19] - The production of white goods in June saw a year-on-year increase of 7.3%, with air conditioner domestic sales experiencing a notable growth of 29.3% [3][37] Market Performance - The online retail sales of air conditioners, refrigerators, and washing machines increased by 25.4%, -3.5%, and 9.4% respectively in the first 21 weeks of 2025 compared to the same period in 2024 [2][19] - Offline retail sales maintained a growth rate of over 10%, indicating robust market demand [2][19] - The home appliance sector achieved a relative return of +1.65% in May, outperforming the Shanghai Composite Index [46] Production and Sales Data - In June, the total production of white goods reached 35.15 million units, with air conditioner production increasing by 11.5% year-on-year [3][37] - The production of air conditioners for domestic sales was 20.5 million units, reflecting a growth of 29.3% compared to the previous year [3][37] - The production of refrigerators and washing machines showed stable performance, with year-on-year growth of 3.6% and flat production respectively [3][37] Company Recommendations - Key companies recommended for investment include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Technology, and Hisense Home Appliances, all rated as outperforming the market [5][14][64] - In the small appliance sector, Stone Technology and Bear Electric are highlighted for their strong overseas growth and product expansion [14][17] - The kitchen appliance sector recommends Boss Electric, which is expected to maintain stable growth due to its strong market position [14][17]

Summary of the Conference Call for Bear Electric (小熊电器) Company Overview - **Company**: Bear Electric (小熊电器) - **Industry**: Small Home Appliances Key Points and Arguments Financial Performance - In Q1 2025, Bear Electric achieved double-digit revenue growth with profit margins returning to the range of 8-10% due to strategic adjustments focusing on balanced growth between revenue and profit while strictly controlling sales expenses and improving operational efficiency [2][4][5] - The acquisition of Roman, a personal care small appliance company, contributed significantly to the company's performance, with consolidated revenue of 300 million RMB and profit exceeding 50 million RMB in 2024 [3][19] Strategic Adjustments - The company shifted its strategy during downturns to prioritize balanced growth over sheer revenue scale, implementing cost-cutting measures and enhancing operational efficiency across various channels and departments [5][6] - Bear Electric optimized its organizational structure on the Douyin platform to continuously improve profitability and managed pricing strategies to reduce low-margin SKUs [2][5] Market Environment - The competitive landscape in the small appliance sector has intensified, particularly with the introduction of a lowest price comparison mechanism by JD.com, leading to a concentration of market share among leading brands [2][7] - In Q1 2025, the relaxation of subsidies in the small appliance category has alleviated some competitive pressures, benefiting Bear Electric [2][7] Sales and Marketing Strategy - The company adopted a conservative competition strategy in the domestic market to avoid price wars, with expectations that the upcoming 618 shopping festival will perform better than the previous year [2][8][11] - The company is focusing on differentiated product strategies, expanding into non-kitchen appliance categories such as maternal and infant care, personal care, and home products to avoid fierce competition in traditional kitchen appliances [13][14] External Factors - Adjustments in tariff policies in April impacted export business, but signs of recovery were noted in May, although uncertainties regarding trade frictions remain [12][15] - The company’s export markets are primarily in Southeast Asia and Japan/Korea, with a relatively low share in overseas markets [16][17] Future Outlook - The company is cautious about providing clear performance expectations due to the volatile nature of the second quarter, with a clearer outlook anticipated after this period [22] - The integration of Roman has been successful, transforming it from a loss-making entity to a profitable one, enhancing Bear Electric's overall market position [19] Organizational Changes - Recent organizational restructuring aimed at reducing costs and improving efficiency involved consolidating smaller departments within the kitchen division and creating a new emerging products division to better allocate resources [20][21] Additional Important Information - The company is actively pursuing overseas expansion, particularly in Southeast Asia, where it has achieved significant market share in self-branded exports [18] - The competitive environment in the small appliance sector is less intense compared to white goods, providing Bear Electric with more strategic flexibility [9][10]

Investment Rating - The report maintains an "Outperform" rating for the home appliance industry [6] Core Insights - The home appliance sector is experiencing accelerated revenue growth, with a combined revenue growth rate of nearly 15% in Q1 2024. The white goods segment shows the best performance, benefiting from domestic subsidy policies and strong export demand [12][13] - The handheld smart imaging device industry, where the company operates, has a market size exceeding 40 billion, with a compound annual growth rate of 14.3% from 2017 to 2023, and is expected to surpass 40 billion in 2024 [2][33] - The company, Ying Shi Innovation, has become a leader in the global consumer-grade panoramic camera market with a market share of 67.2% in 2023, and is also among the top three in the action camera sector [1][40] Summary by Sections Investment Rating - The report rates the home appliance industry as "Outperform" [6] Company Overview - Ying Shi Innovation, established in 2015, focuses on the research, production, and sales of smart imaging devices, including consumer-grade panoramic cameras and action cameras. The company achieved a revenue of 55.7 billion in 2024, representing a year-on-year growth of 53.3% [1][18] - The company has a strong competitive advantage due to its advanced technology, product innovation, and comprehensive marketing system [3][42] Financial Performance - The company is projected to achieve a net profit of 9.9 billion in 2024, with a year-on-year increase of 19.9%, and a compound annual growth rate of 106.5% from 2017 to 2024 [1][18] - The revenue from consumer-grade imaging devices is expected to reach 47.9 billion in 2024, accounting for 86.6% of total revenue [20] Market Dynamics - The global handheld smart imaging device market has grown from 164.3 billion in 2017 to 364.7 billion in 2023, with a forecasted growth to over 400 billion in 2024 [2][33] - The market for action cameras reached 7.18 billion in 2022, while the global aerial drone market was valued at 4.85 billion [2][34] Competitive Landscape - The global consumer-grade panoramic camera market is concentrated, with Ying Shi Innovation holding a 67.2% market share, followed by Ricoh and GoPro [2][40] - In the professional-grade panoramic camera market, Ying Shi Innovation leads with a 61.4% market share [40] Strategic Initiatives - The company plans to expand its product range and enhance its marketing and channel coverage, particularly in new markets such as Europe [3][42] - The company has a diversified ownership structure, with a strong and experienced management team [28][31]

Group 1 - The market experienced a slight adjustment last week, with the brand index closing at 1657.60 points, while several component stocks rose against the trend, including Xinlitai, Tigermed, and Stone Technology [1][2] - Xinlitai led the gains with an increase of 14.96%, followed by Tigermed at 12.48%, and Stone Technology at 11.47%. Other notable gainers included Three Squirrels and Supor, which rose by 7.69% and 6.07% respectively [2] - Since the beginning of 2025, Maimai Biological has seen a significant increase of 51.27%, with Shanghai Jahwa and Xinlitai also showing strong performance with gains of 47.96% and 47.71% respectively [3] Group 2 - Looking ahead, the market is expected to gradually shift towards a more positive trend as investors remain sensitive to favorable factors, with ongoing accumulation of positive elements supporting economic expectations and fundamentals [4] - The current market structure indicates a potential for mid-term positive performance, driven by policy support, domestic technological breakthroughs, and a favorable external environment, which may enhance liquidity in the domestic capital market [4] - In the medium to long term, opportunities may arise in sectors such as domestic demand, technology, and overseas expansion, with a focus on defensive dividend sectors and aggressive technology sectors, including internet and robotics [5]

证券代码：002959 证券简称：小熊电器 公告编号：2025-034 小熊电器股份有限公司 关于控股股东股份解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 小熊电器股份有限公司（以下简称"公司"）于近日获悉公司控股股东佛山 市兆峰投资有限公司（以下简称"兆峰投资"）所持有公司的部分股份已解除质 押，现将具体内容公告如下： 二、股东股份累计质押基本情况 截至 2025 年 5 月 23 日，上述股东及其一致行动人所持质押股份情况如下： 小熊电器股份有限公司 | | | | | | | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | 情况 | | 情况 | | | 股东 | 持股数量 | 持股 | 累计质押股 | 占其所 | 占公司 | 已质押 股份限 | | 未质押股 | | | 名称 | （股） | 比例 | 份数量 | 持股份 | 总股本 | 售和冻 | 占已质 | 份限售和 | 占未质 | | | ...

Investment Rating - The report maintains a "Positive" outlook for the home appliance industry [6] Core Viewpoints - The first quarter results for home appliances generally exceeded expectations, with domestic sales expected to benefit from policy support. There is a notable performance differentiation in high-end positioning and cost-effectiveness. The air conditioning peak season is anticipated to benefit from higher temperatures and lower inventory levels, making the demand for home appliances in the second quarter promising [4][9] - In April, the export of white goods showed steady growth, indicating potential in emerging markets. The disruptions in exports to the U.S. are also expected to ease [4][9] Summary by Sections Investment Recommendations and Targets - The report suggests focusing on quality white goods leaders that benefit from ongoing domestic policies and proactive overseas expansion, such as Midea Group (000333, not rated), Haier Smart Home (600690, Buy), and Hisense Home Appliances (000921, not rated) [4] - It recommends companies that are reshaping their market share in mature overseas markets and have short-term global supply chain advantages, such as Hisense Visual (600060, Overweight) and Ousheng Electric (301187, Buy) [4] - The report also highlights small appliance companies that are expected to benefit from national subsidy policies in the short term and enjoy demand dividends from emerging appliance categories in the medium to long term, recommending Stone Technology (688169, Buy) and Bear Electric (002959, Overweight) [4] Market Trends - Since May, many regions have experienced average maximum temperatures higher than in previous years, positively impacting air conditioning sales. The demand for air conditioning is closely related to temperature, with a significant increase in sales expected during the peak season from April to July [9] - In April, air conditioning exports reached 7.51 million units, a year-on-year increase of 12.1%, while washing machine exports grew by 10.9%. The export of refrigerators saw a slight decline [9][20] - The report indicates that the risk of a price war in the air conditioning market is manageable, with efficiency improvements and high-end upgrades occurring simultaneously. The average prices for air conditioners in April were 2,609 yuan online and 4,418 yuan offline, showing a slight decrease and increase respectively [9]

Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [4][6][57]. Core Views - The home appliance retail demand in China accelerated in April, with online and offline sales increasing approximately 20% year-on-year. The 618 shopping festival started earlier this year, extending the promotional period [1][18]. - The export value of home appliances in April slightly decreased by 2% due to the impact of U.S. tariffs, but categories like air conditioners and washing machines continued to show strong growth [2][22]. - The 618 shopping festival has simplified rules and started earlier, with major platforms like Tmall and JD.com adjusting their promotional strategies to enhance consumer engagement [3][33]. Summary by Sections Retail Demand Growth - In April, the online and offline retail sales of home appliances grew by 21.8% and 18.6% year-on-year, respectively. Cumulatively, from January to April, the growth was 9.1% and 14.8% [1][18]. - The growth in retail volume and price was significant, driven by national subsidy policies, with online and offline retail volumes increasing by 6.5% and 10.8% year-on-year in April [1][18]. Export Performance - The export value of home appliances in April saw a year-on-year decline of 1.7%, marking the first drop since the recovery began in 2023, primarily due to U.S. tariffs. However, the impact was relatively limited [2][22]. - Categories with lower reliance on U.S. markets, such as air conditioners and washing machines, experienced growth, with air conditioner exports increasing by 11.9% and washing machines by 9.6% [2][22]. 618 Shopping Festival - The 618 shopping festival commenced on May 13, with a longer promotional period and simplified rules. Tmall reintroduced pre-sale options, while JD.com added a new shopping season to enhance consumer participation [3][33]. - The promotional strategies focus on straightforward discounts, eliminating complex conditions to encourage consumer spending [3][33]. Key Company Recommendations - Recommended companies in the white goods sector include Gree Electric Appliances, Midea Group, Haier Smart Home, TCL, and Hisense. For kitchen appliances, Boss Electric is recommended, while for small appliances, Bear Electric, Roborock, and Xinbao are highlighted [4][14][57].

Group 1 - The 34th Harbin International Economic and Trade Fair (referred to as "Harbin Fair") was held from May 17 to 21 at the Harbin International Exhibition and Sports Center [1] - The Guangdong trade delegation showcased a 195 square meter special exhibition area, highlighting the "Foshan Manufacturing" characteristics of the Foshan home furnishing industry, featuring nearly 20 well-known brands and over 100 smart home products [1] - The "Guangdong-Black龙江 Economic and Trade Cooperation Exchange Activity" attracted over 200 representatives from key enterprises and business associations from both provinces [1] Group 2 - The "Guangdong-Black龙江" series of online and offline economic and trade activities will host 615 events by the end of 2024, with over 150,000 participating enterprises and a special fund of nearly 110 million yuan, resulting in a transaction intention amount exceeding 210 billion yuan [1] - A total of 18 cooperation projects were collected during the Harbin Fair, covering various fields such as consumer electronics, agricultural product procurement, food and beverage, logistics services, and import-export trade, with a total intended cooperation amount of 5.064 billion yuan [1] - Guangdong's economic cooperation with Heilongjiang is highlighted by complementary advantages in economic and industrial chains, with the potential for win-win cooperation [2]