Investment Rating - The report maintains a "Buy" rating for the media industry [6][10]. Core Insights - The media industry is expected to benefit from the integration of AI applications, particularly with the launch of GPT-5 and AI glasses, which are anticipated to drive new consumption patterns and enhance content creation across various sectors [5][17]. - The report emphasizes the importance of leveraging IP (Intellectual Property) to stimulate consumer spending and highlights the potential of AI to improve operational efficiency and create innovative applications [5][16]. Summary by Sections 1. Industry Review - The media sector has shown significant performance, with a 47.3% increase over the past 12 months, outperforming the Shanghai and Shenzhen 300 indices [2][15]. - The gaming index has seen substantial growth, while the animation index has experienced a decline [15][24]. 2. Key Recommendations - The report recommends several stocks within the media sector, including Tianzhou Culture, Wanda Film, and Mango Super Media, highlighting their potential for financial recovery and growth through AI integration [6][10]. 3. AI Glasses and Applications - AI glasses are positioned as a new focus for the summer season, with companies like Xiaomi and Rokid launching new products that enhance user interaction and content consumption [5][16]. - The report discusses the potential market expansion for AI glasses as they reach a technological tipping point, with applications in daily life and creative processes [16]. 4. Upcoming Market Trends - The report anticipates a surge in AI applications across various fields, including digital marketing, education, and entertainment, driven by the release of GPT-5 and advancements in AI technology [17][18]. - The summer box office is projected to benefit from new film releases, with total box office earnings exceeding 2 billion yuan as of early July 2025 [28][31]. 5. Company Performance and Forecasts - The report provides detailed earnings forecasts for key companies, indicating a positive outlook for several firms in the media sector, with expected EPS growth in the coming years [10][18].

Summary of BlueFocus Conference Call Company Overview - **Company**: BlueFocus - **Industry**: Marketing and Advertising - **Key Clients**: Gaming, E-commerce, Internet, and Application sectors - **Revenue Composition**: Approximately 80% of revenue comes from overseas business, with gaming accounting for 42%-43% and e-commerce around 30% [2][4][5] Core Insights and Arguments - **Market Trends**: - Domestic gaming regulations are tightening, prompting many small to medium-sized gaming companies to expand overseas [6] - E-commerce cross-border business has rapidly grown from 18% to about 30% of total revenue, with major clients including Shein, Pinduoduo, and Alibaba [7] - The company’s global market presence is primarily in Southeast Asia and the Middle East (45%-50%), with North America accounting for 30% [8] - **Financial Performance**: - In Q1 2025, BlueFocus reported revenue of 14.0143 billion yuan and a net profit of approximately 95 million yuan [3] - Projected total revenue for 2025 is around 65 billion yuan, with AI-related revenue expected to reach 1.2 billion yuan in 2024 and between 3 billion to 5 billion yuan in the current year [10][11] - **AI and Innovation**: - AI-related revenue is categorized into content and generative tools, with significant growth potential [11] - The company is leveraging AI to enhance content creativity and improve user experience [12][24] - **VR Projects**: - BlueFocus has implemented VR projects in notable tourist sites, ensuring sustainability through digital applications [12][13] - Initial projects are expected to yield returns within 12-18 months, with a focus on popular tourist attractions [13] Additional Important Points - **Profit Margins**: - The gross margin for overseas marketing remains stable at 1.6%-1.8%, driven by revenue scale effects [19] - Future margin improvements are anticipated through increased collaboration with mid-tier media and the use of generative tools for small to medium clients [20] - **Emerging Opportunities**: - The company sees a bright future for overseas business, particularly in emerging sectors like gaming and e-commerce, despite domestic economic pressures affecting large client budgets [9] - The rise of short dramas as a new revenue source for overseas marketing is noted [17] - **New Platforms**: - BlueFocus has launched two new platforms, Blue X and Blue Turbo, aimed at enhancing game advertising [15] - The importance of online advertising has surged due to changes in consumer behavior during the pandemic [15] - **Collaboration and ROI**: - The effectiveness of different media platforms on advertising ROI is crucial, with a shift towards platforms like TikTok being encouraged for better returns [21] - New marketing scenarios, such as VR, are expected to significantly enhance agency profit margins [22] - **Future Projections**: - The company anticipates completing several high-value projects in the VR space, with a focus on optimizing business models for scalability [27] - The partnership with Applovin for e-commerce is expected to grow, although significant contributions have yet to materialize [28]

Core Viewpoint - The company BlueFocus Communication Group is pursuing a secondary listing on the Hong Kong Stock Exchange, aiming to leverage the A+H listing model, following the trend of major A-share companies expanding into Hong Kong [1][3]. Company Overview - Founded in 1996 and headquartered in Beijing, BlueFocus is one of the earliest public relations firms in China and currently the largest marketing communication group in the country [1]. - As of July 2, 2023, BlueFocus's stock price was 6.37 RMB, with a total market capitalization of 22.534 billion RMB [1]. Financial Performance - BlueFocus's revenue for 2022, 2023, and 2024 was reported as 36.683 billion RMB, 52.616 billion RMB, and 60.8 billion RMB respectively, with corresponding gross profits of 1.7 billion RMB, 1.789 billion RMB, and 1.53 billion RMB [3]. - The company experienced a decline in profit margins, with net profits of -2.177 billion RMB, 0.112 billion RMB, and -0.3 billion RMB for the same years, indicating a shift towards strategic investments in AI technology [3][4]. Strategic Initiatives - BlueFocus has adopted an "All in AI" strategy, developing a large model application engine called Blue AI, which has produced 137 AI-driven applications by the end of 2024, generating approximately 1.2 billion RMB in revenue [3][4]. - The company is also implementing a "Globalization 2.0" strategy, transitioning its cross-border marketing services to a localized and technology-driven model, with five overseas offices established in key markets [3][4]. Industry Trends - The global marketing industry is projected to reach a market size of 8.9 trillion USD in 2024, with a compound annual growth rate (CAGR) of 9.7% from 2020 to 2024, and is expected to grow to 14 trillion USD by 2029 [5]. - The Chinese marketing industry is anticipated to grow to 1.89 trillion USD in 2024, with a CAGR of 10% from 2020 to 2024, driven by digital transformation and increasing demand for brand establishment [5]. Market Dynamics - Two major trends are identified as growth engines for the marketing industry: the increasing demand for "overseas marketing" as Chinese brands expand globally, and the restructuring of the marketing value chain through AI technology [7][9]. - The digital marketing market in China is expected to exceed 1.2 trillion RMB by 2025, with the top 10 companies holding 60% of the market share, primarily due to their comprehensive service capabilities and AI technology advantages [8]. Competitive Position - BlueFocus is well-positioned to capitalize on industry opportunities due to its leading AI technology and global presence, despite facing short-term profitability challenges [9].

Core Viewpoint - BlueFocus, a Chinese advertising and marketing company, has submitted an application for a listing on the Hong Kong Stock Exchange, aiming to raise funds for AI research, global business expansion, and potential acquisitions [1][12]. Company Background - Founded in 1996 and listed on the Shenzhen Stock Exchange in 2010, BlueFocus provides marketing solutions across various industries, reaching nearly 200 countries and regions [2]. - The company's revenue is projected to grow from 366.83 billion RMB in 2022 to 607.97 billion RMB in 2024, representing a compound annual growth rate (CAGR) of 28.7% [2]. Main Business Segments - BlueFocus's main business segments include: 1. **Cross-border Marketing Services**: Digital advertising, integrated marketing, programmatic advertising, and other marketing services via its SaaS platform. 2. **Domestic Integrated Marketing Services**: Public relations, data analysis, and other integrated marketing services. 3. **Domestic Full-service Advertising**: Digital and programmatic advertising services in China [3]. - The cross-border marketing services segment is the largest revenue contributor, expected to generate 483.33 billion RMB in 2024, accounting for 79.50% of total revenue [3]. Profitability and Cost Structure - BlueFocus's gross profit for 2024 is projected at 15.30 billion RMB, with a gross margin of only 2.5%, indicating significant cost pressures [7]. - Media costs are the largest component of expenses, comprising 91.59% to 95.27% of total revenue from 2022 to 2024 [9]. - The company faces challenges in maintaining profitability due to high media costs and competitive pressures in the marketing industry [10]. Future Development Plans - BlueFocus plans to transition its cross-border marketing business from an agency model to localized operations and technology-driven approaches [11]. - The company has developed a large model application engine, Blue AI, aimed at enhancing automation and operational efficiency, with projected AI-driven revenue of approximately 1.2 billion RMB in 2024 [11]. Strategic Importance of Hong Kong Listing - The Hong Kong listing is seen as a strategic move to diversify funding sources and alleviate financial pressures, enabling further investment in technology and business expansion [12]. - The marketing industry is undergoing digital transformation, and BlueFocus must adapt to the evolving landscape, including the impact of AI on marketing practices [12].

Investment Rating - The industry investment rating is "Positive" (maintained) [2] Core Viewpoints - The report emphasizes the potential of AI applications in video understanding and generation, particularly through the launch of Kwai Keye-VL by Kuaishou, which showcases advanced multimodal capabilities [5] - The report suggests continued investment in the gaming sector, particularly with the recent approval of numerous domestic game licenses, indicating a favorable environment for new game launches [6] - The upcoming summer season is expected to boost consumption in various IP sectors, including games, animated films, concerts, and trendy toys, with specific recommendations for companies in these areas [6] Summary by Sections Industry Data Overview - "Delta Action" ranked first in the iOS free chart, while "Honor of Kings" topped the iOS revenue chart as of June 28, 2025 [13][17] - The film "Sauce Garden Case" achieved the highest box office for the week, grossing 1.64 billion [28] Industry News Overview - AI advancements in embodied intelligence and brain-computer interfaces are highlighted, with ongoing releases in gaming and film sectors [35] - The report notes the launch of Gemini, the first model capable of running locally on robots, enhancing task adaptability and efficiency [35] Company Recommendations - For AI video applications, key recommendations include Kuaishou-W, Shanghai Film, and Tencent Holdings, with beneficiaries like Alibaba-W and Kunlun Wanwei [5] - In the gaming sector, companies such as Xindong Company, Giant Network, and Perfect World are recommended, with beneficiaries including Youyi Time and Kingsoft [6] - For animated films, Shanghai Film is highlighted, while beneficiaries include Zhongwen Online [6] - In the concert and performance sector, Fengshang Culture is recommended, with beneficiaries like Alibaba Pictures and Maoyan Entertainment [6] - The trendy toy sector recommends Blukoo and Aofei Entertainment, with beneficiaries including Pop Mart and Quantum Song [6]

Core Viewpoint - BlueFocus, a Chinese advertising and marketing company, has submitted an application for an IPO in Hong Kong, aiming to raise funds to enhance AI research, expand global business networks, improve domestic service capabilities, and pursue potential acquisitions or investments [2][13]. Company Background - Founded in 1996 and listed on the Shenzhen Stock Exchange in 2010, BlueFocus provides marketing solutions across various industries, reaching nearly 200 countries and regions [3]. - The company's revenue is projected to grow from 36.683 billion RMB in 2022 to 60.797 billion RMB in 2024, representing a compound annual growth rate (CAGR) of 28.7% [3]. Main Business Segments - BlueFocus's main business is divided into three categories: 1. **Cross-border Marketing Services**: Includes digital advertising, integrated marketing, programmatic advertising, and other marketing services via its SaaS platform. 2. **Domestic Integrated Marketing Services**: Encompasses public relations, data analysis, and other integrated marketing services. 3. **Domestic Full-service Advertising**: Divided into digital advertising and programmatic advertising services [4]. Revenue Contribution - The cross-border marketing services segment is the largest revenue contributor, expected to generate 48.333 billion RMB in 2024, accounting for 79.5% of total revenue [4]. Profitability and Cost Structure - Despite significant revenue, BlueFocus faces low profitability, with a projected gross profit of only 1.530 billion RMB and a gross margin of 2.5% in 2024 [8]. - Media costs constitute the largest expense, accounting for over 95% of total revenue in recent years, which significantly impacts gross margins [10]. Future Development Plans - BlueFocus plans to transition its cross-border marketing business from an agency model to localized operations and technology-driven approaches, enhancing connections with overseas clients [12]. - The company has developed a large model application engine, Blue AI, aimed at improving automation and operational efficiency, with projected AI-driven revenue of approximately 1.2 billion RMB in 2024 [12]. Strategic Importance of Hong Kong Listing - The IPO in Hong Kong is seen as a crucial strategic move for BlueFocus, providing access to diverse financing channels to alleviate funding pressures and invest in technology and business expansion [13]. - The competitive landscape in the marketing industry is intensifying, with advancements in AI technology changing the dynamics of marketing services, necessitating BlueFocus to adapt and innovate [13].

Core Viewpoint - BlueFocus Communication Group has submitted an application for the issuance of overseas listed shares (H-shares) and listing on the Hong Kong Stock Exchange, with the aim to enhance its capabilities in AI research and development, global business network, and operational capacity in the domestic market [1] Financial Performance - The company's revenue from 2022 to Q1 2025 was reported as follows: 36.683 billion, 52.616 billion, 60.797 billion, and 14.258 billion respectively [2] - The net profit attributable to shareholders for the same period was -2.175 billion, 0.117 billion, -0.291 billion, and 0.096 billion respectively [2] - The net profit attributable to shareholders after deducting non-recurring gains and losses was -1.899 billion, 0.150 billion, -0.331 billion, and 0.087 billion respectively [2] - The net cash flow from operating activities was reported as 1.080 billion, 0.633 billion, 0.090 billion, and -1.299 billion respectively [2] Cash Position - As of the end of March 2025, the company's cash and cash equivalents amounted to 2.989 billion, a decrease from 4.192 billion at the end of the previous year [3]

Core Viewpoint - Beijing Bluecursor Data Technology Group Co., Ltd. has submitted an application for the issuance and listing of overseas listed shares (H shares) on the Hong Kong Stock Exchange, with the application materials published on the exchange's website [1][2]. Group 1 - The company submitted the application for H share issuance and listing on June 25, 2025, and published the application materials on the Hong Kong Stock Exchange website on the same day [1]. - The application materials were prepared in accordance with the requirements of the Hong Kong Securities and Futures Commission and the Hong Kong Stock Exchange, and are subject to updates and revisions [1][3]. - The subscription for this issuance is limited to qualified overseas investors and domestic qualified investors who are authorized to conduct overseas securities investments under Chinese laws and regulations [2]. Group 2 - The company must meet several conditions for the issuance and listing, including obtaining approvals from the China Securities Regulatory Commission, the Hong Kong Securities and Futures Commission, the Hong Kong Stock Exchange, and other relevant regulatory bodies, indicating uncertainty in the process [3]. - The company will fulfill its information disclosure obligations in accordance with relevant laws and regulations as the situation progresses [3].

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证券代码：300058 证券简称：蓝色光标 公告编号：2025-036 鉴于本次发行上市的认购对象仅限于符合相关条件的境外投资者及依据中 国相关法律法规有权进行境外证券投资的境内合格投资者，公司将不会在境内证 券交易所的网站和符合境内监管机构规定条件的媒体上刊登该申请资料，但为使 境内投资者及时了解该等申请资料披露的本次发行以及公司的其他相关信息，现 提供该申请资料在香港联交所网站的查询链接供查阅： 中文版： https://www1.hkexnews.hk/app/sehk/2025/107472/documents/sehk25062 501328_c.pdf 英文版： https://www1.hkexnews.hk/app/sehk/2025/107472/documents/sehk25062 501329.pdf 北京蓝色光标数据科技集团股份有限公司 关于向香港联交所递交境外上市股份（H股）发行与上市申 请并刊发申请资料的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 北京蓝色光标数据科技集团股份有限公司（以下简称"公司"）已于 2025 年 ...