证券代码：300997 证券简称：欢乐家 公告编号：2025-043 欢乐家食品集团股份有限公司 关于股东部分股份解除质押及股份质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 欢乐家食品集团股份有限公司（以下简称"公司"、"本公司"）近日通过 中国证券登记结算有限责任公司深圳分公司查询以及控股股东广东豪兴投资有 限公司（以下简称"豪兴投资"）、实际控制人朱文湛女士告知，获悉豪兴投资 将所持有本公司的部分股份办理了解除质押业务，朱文湛女士将所持有本公司的 部分股份办理了质押业务。具体情况如下： 二、 本次股份质押的基本情况 | | 是否为控 股股东或 | 本次质押数 | 占其所持 | 占公 司总 | 是否 | 是否 为补 | 质押登 | | 质押到 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东 | 第一大股 | | | | 为限 | | 记开始 | | | 质权人 | 质押用途 | | 名称 | | 量（股） | 股份比例 | ...

Core Insights - The company is enhancing its channel diversification strategy to adapt to changing consumer demands and sales channels, particularly focusing on emerging snack specialty chains [1] - The company reported significant revenue from snack specialty channels, achieving 115 million yuan in revenue and 46.4462 million yuan in the first quarter of 2025 [1] - The company has a strong presence in central, southwestern, and eastern China, with these regions accounting for 66.05% of total revenue [1] Group 1 - The company plans to continue optimizing existing sales points and expanding into the catering channel to increase product exposure [2] - The company aims to deepen its channel diversification and brand promotion, focusing on coconut juice and fruit canned products while enhancing brand vitality [2] - The company will advance its dual-driven development strategy for fruit canned goods and coconut juice, while also progressing its coconut processing project in Vietnam [2] Group 2 - The company is committed to improving supply chain management to enhance responsiveness and efficiency [2]

Group 1: Company Progress and Strategy - The company has deepened its channel diversification strategy, entering snack specialty chains, achieving revenue of 1.15 million CNY in 2024 and 46.44 million CNY in Q1 2025 from this channel [2][4] - The company plans to enhance product R&D to offer more personalized and higher value-added products [2][4] Group 2: Management Changes - Mr. Li Xing resigned as president but remains chairman and strategic committee convener; Mr. Li Zihao has been appointed as the new president [3][4] - Mr. Lv Jianliang has been appointed as vice president, responsible for marketing, bringing extensive experience from previous roles in fast-moving consumer goods [3][4] Group 3: Product Development Plans - The company focuses on high-quality canned fruit products, introducing smaller, portable packaging and reduced-sugar options to meet diverse consumer needs [3][4] - Coconut water products are being developed to expand the company's offerings in the ready-to-drink market, with plans for new product categories [3][4] Group 4: Market Position and Sales Strategy - The company has a national layout with factories in multiple provinces, leveraging regional fruit characteristics to maintain a competitive edge [4][5] - In 2024, the company had 2,236 distributors, with 65.07% located in central, southwestern, and eastern China, generating 12.25 billion CNY in revenue, accounting for 66.05% of total revenue [4][5] Group 5: Raw Material Costs and Procurement - The procurement price of peach raw materials decreased by over 30% in 2024 due to a bountiful harvest, while orange prices increased slightly due to lower production [5] - Coconut water and fresh coconut juice are sourced from Southeast Asia, with procurement prices rising due to supply-demand factors [5] Group 6: Sales Strategy and Incentives - The company will continue to refine its sales strategies in 2025, optimizing marketing expenses based on market conditions [5] - Currently, there is no equity incentive plan in place [5]

Group 1: Plant-Based Beverage Industry - The plant-based beverage industry is experiencing a divergence in performance among major companies, with some like Yangyuan Beverage seeing profit growth despite a slight revenue decline, while others like Huanlejia face declines in both revenue and profit [2] - Traditional plant-based beverages are limited by seasonal demand and face competition from emerging categories, necessitating innovation to meet the health-conscious preferences of younger consumers [2] Group 2: Chinese Condiment Industry - The Chinese condiment industry has evolved from a focus on export during the planned economy era to becoming a global rule-maker, with companies like Haitian Flavoring and Lee Kum Kee leading the way [3][4] - The industry is leveraging cultural exports and technological innovation to reshape its landscape, emphasizing quality and innovation to support the globalization of Chinese flavors [4] Group 3: Community Supermarkets - Community supermarkets are gaining traction, with brands like Ole' and Hema NB expanding rapidly, focusing on middle-class consumers and enhancing product quality and efficiency [5] - The core competitiveness of community supermarkets lies in product control and operational efficiency, requiring deep supply chain engagement and digital tool application [5] Group 4: Health and Wellness Trends - There is a growing trend among young consumers towards "light wellness" products, with a focus on health-conscious beverages that are low in sugar and calories [6] - Boxed water products have seen significant sales growth, with products like fig and flaxseed water experiencing a 130% increase in sales [6] Group 5: Instant Food Market - The instant food market is shifting from high-end products to a focus on affordability, with budget products now accounting for nearly 50% of the instant noodle market [7] - Future opportunities lie in diversifying flavors and adjusting strategies to meet the differentiated demands of various market segments [7] Group 6: Aging Population and Bakery Market - The aging population is driving demand for soft-textured baked goods, with health-oriented and age-appropriate products becoming market hotspots [9] - Innovations inspired by Japanese practices, such as low-sugar and low-salt options, are key directions for the industry [9] Group 7: Snack Food Market Forecast - The Chinese snack food market is projected to grow to 972 billion yuan by 2025, with nut snacks holding the largest market share [10] - The industry is witnessing a shift towards health-oriented ready-to-eat products, with e-commerce and live streaming becoming significant growth drivers [10] Group 8: Beverage Market Dynamics - The beverage market is undergoing adjustments, with significant growth in electrolyte water and tea beverages, while packaged water sales are declining [12] - Companies like Nongfu Spring and Eastroc Beverage are experiencing contrasting performance, highlighting the competitive landscape [12] Group 9: Pre-made Dishes Market - The pre-made dishes market is experiencing a cooling phase, with many leading companies facing revenue declines due to changing consumer demands and increased competition [14] - Opportunities remain in local specialties and high-end products, with new retail channels emerging as growth points [14] Group 10: Health Drink Innovations - The market for Chinese herbal health drinks is expanding rapidly, with sales increasing from 0.1 billion yuan in 2018 to an expected 10 billion yuan by 2028 [19] - Companies are focusing on packaging, formulation, and marketing to differentiate themselves in a competitive landscape [19] Group 11: Functional Beverage Market - The functional beverage market is becoming increasingly diverse, with brands like Zhenguanzhuang entering the market with zero-sugar options targeting health-conscious consumers [32] - The collaboration between Zhenguanzhuang and Super Extreme Drink aims to fill market gaps and cater to the preferences of the younger generation [32] Group 12: Snack Food IPO Trends - Recent trends show a surge in snack food companies seeking IPOs in Hong Kong, with brands like Three Squirrels aiming to solidify their market position [21] - These companies face challenges related to competition and growth bottlenecks, despite their ambitions for expansion [21]

Investment Rating - The investment rating for the company is maintained as "Buy" [6] Core Views - The company experienced a revenue decline of 3.53% year-on-year in 2024, with total revenue reaching 1.855 billion yuan and a significant drop in net profit by 47.06% to 147 million yuan. The first quarter of 2025 also showed a decline in revenue by 18.52% year-on-year, amounting to 449 million yuan, and a net profit decrease of 58.27% to 34 million yuan [1][4] Financial Summary - For 2024, the company reported revenues of 1.855 billion yuan, a decrease of 3.53% year-on-year, and a net profit of 147 million yuan, down 47.06% year-on-year. The projected revenues for 2025, 2026, and 2027 are 2.014 billion yuan, 2.264 billion yuan, and 2.572 billion yuan, respectively, with expected growth rates of 8.56%, 12.44%, and 13.59% [5][4] - The net profit forecast for 2025, 2026, and 2027 is 163 million yuan, 190 million yuan, and 219 million yuan, reflecting year-on-year growth rates of 10.81%, 16.06%, and 15.29% [5][4] Product Performance - In 2024, the revenue from coconut juice, other beverages, fruit cans, and other canned products was 964 million yuan, 142 million yuan, 627 million yuan, and 38 million yuan, respectively, with year-on-year changes of -3.66%, -0.84%, -11.51%, and -22.96% [2] Profitability Metrics - The company achieved a net profit margin of 7.95% in 2024, down 6.53 percentage points year-on-year. The net profit margin for Q4 2024 was 12.36%, a decrease of 4.29 percentage points year-on-year, and for Q1 2025, it was 7.63%, down 7.27 percentage points year-on-year [3][4]

Investment Rating - The investment rating for the company is "Buy" [2] Core Views - The company reported a revenue of 449 million yuan in Q1 2025, a year-on-year decrease of 18.52%, and a net profit attributable to shareholders of 343 million yuan, down 58.27% year-on-year [2] - The company is shifting its focus from channel-driven growth to user-driven and brand-driven growth, with 2025 designated as the year of reform, concentrating on "fruit cans + coconut-based beverages" as core segments [2] - Despite short-term profit fluctuations, the long-term growth logic remains intact due to the company's extensive experience in canned products and the expanding coconut beverage market [2] Financial Summary - The company achieved a revenue of 1,923 million yuan in 2023, with a growth rate of 20.5%, and is projected to have revenues of 1,857 million yuan in 2025, showing a slight increase of 0.1% [3] - The net profit attributable to shareholders is expected to recover from 147 million yuan in 2024 to 156 million yuan in 2025, reflecting a year-on-year growth of 5.6% [3] - The gross margin is projected to decline from 38.7% in 2023 to 32.7% in 2025, before recovering to 33.9% by 2027 [3] - The earnings per share (EPS) are forecasted to be 0.36 yuan in 2025, with a price-to-earnings (P/E) ratio of 39.78 [3] Business Strategy - The company is actively expanding its bulk snack channel, achieving revenue of 46.45 million yuan in Q1 2025, with average monthly sales reaching ten million yuan [2] - The management emphasizes the importance of refined management and is implementing region-specific policies and team incentive plans [2] - The company has recruited external talent, including a new vice president with extensive experience in major fast-moving consumer goods companies, to enhance organizational efficiency [2]

证券代码：300997 证券简称：欢乐家 公告编号：2025-041 欢乐家食品集团股份有限公司 关于股东部分股份解除质押的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 欢乐家食品集团股份有限公司（以下简称"公司"、"本公司"）近日通过 中国证券登记结算有限责任公司深圳分公司查询以及控股股东广东豪兴投资有 限公司（以下简称"豪兴投资"）告知，获悉豪兴投资将所持有本公司的部分股 份办理了解除质押业务，具体情况如下： 二、 股东股份累计质押情况 1 股东 名称 是否为控股股东 或第一大股东及 其一致行动人 本次解除质 押股份数量 （股） 占其所持 股份比例 占公司总 股本比例 起始日 解除日期 质权人 豪兴投资 是 4,400,000 1.92% 1.01% 2024 年 5 月 10 日 2025 年 4 月 29 日 云南国际信托有 限公司 豪兴投资 是 700,000 0.31% 0.16% 2024 年 9 月 2 日 2025 年 4 月 29 日 云南国际信托有 限公司 合计 - 5,100,000 2.22% 1.17% - - - 一、 本 ...

证券代码：300997 证券简称：欢乐家 公告编号：2025-042 欢乐家食品集团股份有限公司 关于为全资子公司向银行申请融资提供担保的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、 担保情况概述 欢乐家食品集团股份有限公司（以下简称"公司"）于 2025 年 3 月 27 日召 开第二届董事会第三十次会议和第二届监事会第二十一次会议，于 2025 年 4 月 18 日召开 2024 年年度股东大会，审议通过了《关于公司及子公司 2025 年度融 资和担保额度的议案》，同意就 2025 年度公司及子公司融资总额度进行统一授 权。2025 年度公司及子公司（含分公司）拟向商业银行、外资银行、政策性银行 及其它金融机构申请融资授信额度（包括新增及原授信到期后续展）合计不超过 20 亿元，均为生产经营所需。同时公司及子公司预计为上述综合授信额度提供 不超过人民币 15 亿元的担保。上述授权期限自公司 2024 年年度股东大会审议通 过本事项之日起至 2025 年年度股东大会召开之日止。在上述已审议通过的授权 期限、融资授信额度和担保额度的范围内，公 ...

证券代码：300997 证券简称：欢乐家 公告编号：2025-040 欢乐家食品集团股份有限公司 关于为全资子公司向银行申请融资提供担保的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、 担保情况概述 欢乐家食品集团股份有限公司（以下简称"公司"）于 2025 年 3 月 27 日召 开第二届董事会第三十次会议和第二届监事会第二十一次会议，于 2025 年 4 月 18 日召开 2024 年年度股东大会，审议通过了《关于公司及子公司 2025 年度融 资和担保额度的议案》，同意就 2025 年度公司及子公司融资总额度进行统一授 权。2025 年度公司及子公司（含分公司）拟向商业银行、外资银行、政策性银行 及其它金融机构申请融资授信额度（包括新增及原授信到期后续展）合计不超过 20 亿元，均为生产经营所需。同时公司及子公司预计为上述综合授信额度提供 不超过人民币 15 亿元的担保。上述授权期限自公司 2024 年年度股东大会审议通 过本事项之日起至 2025 年年度股东大会召开之日止。在上述已审议通过的授权 期限、融资授信额度和担保额度的范围内，公 ...

注：本次质押股份未负担重大资产重组等业绩补偿义务。 1 股东 名称 是否为控股股东 或第一大股东及 其一致行动人 本次解除质 押股份数量 （股） 占其所持 股份比例 占公司总 股本比例 起始日 解除日期 质权人 豪兴投资 是 12,600,000 5.49% 2.88% 2024 年 5 月 10 日 2025 年 4 月 28 日 云南国际信托有 限公司 豪兴投资 是 1,800,000 0.78% 0.41% 2024 年 9 月 2 日 2025 年 4 月 28 日 云南国际信托有 限公司 合计 - 14,400,000 6.28% 3.29% - - - 一、 本次股份解除质押的基本情况 二、 本次股份质押的基本情况 股东 名称 是否为控 股股东或 第一大股 东及其一 致行动人 本次质押数 量（股） 占其所持 股份比例 占公 司总 股本 比例 是否 为限 售股 是否 为补 充质 押 质押登 记开始 日期 质押到 期日 质权人 质押用途 豪兴 投资 是 11,100,000 4.84% 2.54% 否 否 2025 年 4 月 28 日 解除质 押之日 止 云南国际信 托有限公司 为关联方 融资担保 ...