Group 1: Company Overview and Strategy - The company is involved in AI toy business and aims to provide a one-stop AI lifestyle solution for children and new families [1] - The company has established a comprehensive support system for its franchise business, focusing on six empowering capabilities [3] - The company plans to open 500 new franchise stores by 2025, with 30 already opened and over 100 in preparation [3] Group 2: Financial Performance - In 2024, the company achieved a revenue of CNY 9.337 billion, a year-on-year increase of 6.68%, and a net profit of CNY 181 million, up 72.44% [10] - The estimated net profit for Q1 2025 is between CNY 29.147 million and CNY 38.474 million, expected to increase by 150%-230% compared to the same period last year [11] - The company's gross profit margin for 2024 was 29.74%, an increase of 0.18 percentage points from the previous year [10] Group 3: Market Expansion and Product Development - The company is focusing on expanding its product categories to meet the needs of all age groups, including snacks and educational products for older children [4] - The company is transitioning from pure product sales to a "product + service" model, leveraging three service platforms [4] - The company has launched an "export to domestic sales support plan" to help foreign trade enterprises expand into the domestic market [8] Group 4: Competitive Advantages and Innovations - The company has a significant competitive advantage through its one-stop shopping experience, professional parenting services, and digital and AI capabilities [6] - The company is developing a digital management system and has built a nationwide warehouse network to enhance its logistics and supply chain efficiency [9] - The company is actively pursuing AI technology applications to create a series of intelligent products for the maternal and child market [5] Group 5: Industry Outlook and Challenges - The company is optimistic about the industry's future, citing ongoing government support for childbirth and family policies as beneficial for maternal and child consumption [10] - The company acknowledges the uncertainties in its subsidiary operations due to macroeconomic factors and technological iterations [3] - The company is committed to maintaining its market leadership by enhancing service quality and expanding its market presence [6]

华泰联合证券有限责任公司 关于孩子王儿童用品股份有限公司 2024 年年度跟踪报告 | 保荐人名称：华泰联合证券有限责任公司 | 被保荐公司简称：孩子王 | | --- | --- | | 保荐代表人姓名：鹿美遥 | 联系电话：025-8338 7689 | | 保荐代表人姓名：李琦 | 联系电话：025-8338 7691 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 0 次 | | 2.督导公司建立健全并有效执行规章制度的情况 | | | （1）是否督导公司建立健全规章制度（包括但不限 于防止关联方占用公司资源的制度、募集资金管理 | 是 | | 制度、内控制度、内部审计制度、关联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3.募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 每月一次 | | （2）公司募集资金项目进展是否与信息披露文件 | | | 一致 | 是 | | 4.公司治理督导情 ...

Core Viewpoint - The financial performance of the company in 2024 shows growth in revenue and net profit, but the sustainability of this growth is questionable due to heavy reliance on a single subsidiary, Leyou International [1][2]. Financial Performance - In 2024, the company achieved a revenue of 9.337 billion yuan, representing a year-on-year increase of 6.68% [1]. - The net profit attributable to shareholders was 181 million yuan, with a significant year-on-year growth of 72.44% [1]. - The company plans to distribute a cash dividend of 0.5 yuan per 10 shares (tax included) [1]. Dependency on Leyou International - Leyou International contributed 1.0454 billion yuan to the net profit, accounting for 57.7% of the total [1]. - Excluding Leyou International, the company's original business net profit was only 76.72 million yuan, a decline of 36% compared to 2022 [1]. - Leyou International's profit commitment for 2024 was 100 million yuan, with an actual completion of 1.0454 billion yuan, indicating a completion rate of 104.4% [1]. Industry Challenges - The mother and baby retail industry is facing intense competition from traditional offline retailers and e-commerce platforms, leading to price wars and traffic competition [2]. - The overall industry is experiencing a decline in newborn birth rates, with 1.079 million related businesses being deregistered in 2023, indicating a downward trend in industry prosperity [2]. Strategic Recommendations - Optimize store structure and enhance single-store efficiency through refined operations, such as site selection and membership data analysis [3]. - Strengthen online and offline integration capabilities, exploring O2O models to reduce logistics costs and enhance repurchase rates through private traffic operations [3]. - Deepen supply chain and brand building by increasing the proportion of proprietary brands and collaborating with international brands to develop exclusive products [3]. - Monitor policy and market risks closely, preparing for potential policy benefits and enhancing ESG investments to align with changing consumer values [3]. Conclusion - The company's 2024 performance reflects initial success in strategic acquisitions and digital transformation, but challenges such as store efficiency, margin pressure, and intensified competition remain [4]. - Future strategies should focus on balancing expansion and profitability through innovative service models and supply chain optimization to solidify industry position [4].

Core Points - The Shanghai Composite Index opened high and the CSI All Retail Index reported at 2456.24 points [1] Group 1: Index Performance - The CSI All Retail Index has decreased by 1.82% over the past month, increased by 7.68% over the past three months, and has declined by 4.78% year-to-date [2] - The index is designed to reflect the overall performance of different industry companies within the CSI All Index, categorized into 11 primary industries, 35 secondary industries, over 90 tertiary industries, and more than 200 quaternary industries [2] Group 2: Index Composition - The top ten weights in the CSI All Retail Index are: Yonghui Supermarket (10.98%), China Duty Free Group (9.78%), Digital China (8.64%), Wangfujing (5.27%), Kidswant (4.25%), Aishide (3.57%), Bailian Group (3.23%), Nanjing E-commerce (3.07%), Chongqing Department Store (3.03%), and Tianyin Holdings (2.81%) [2] - The market share of the CSI All Retail Index is composed of 50.64% from the Shenzhen Stock Exchange and 49.36% from the Shanghai Stock Exchange [2] Group 3: Industry Breakdown - The composition of the CSI All Retail Index by industry shows that general retail accounts for 49.17%, specialty retail for 26.73%, internet retail for 14.31%, and travel retail for 9.78% [2] Group 4: Sample Adjustment - The index samples are adjusted biannually, with adjustments implemented on the next trading day following the second Friday of June and December [3] - Weight factors are generally fixed until the next scheduled adjustment, with temporary adjustments made in response to changes in the CSI All Index samples [3]

Investment Rating - The report maintains a "Buy" rating for the cosmetics and medical beauty industry, highlighting the potential for domestic brands to gain market share and improve competitive dynamics [4]. Core Insights - The domestic beauty market is expected to see an optimization in competitive dynamics, driven by a rise in domestic consumption and a retreat of international brands due to increasing geopolitical uncertainties [9][10]. - The cosmetics and medical beauty sector outperformed the market during the period from April 3 to April 11, 2025, with the Shenwan Beauty Care Index declining by 2.5%, which is better than the Shenwan A Index's decline of 1.9 percentage points [5][6]. Summary by Sections Industry Performance - The cosmetics and medical beauty sector showed resilience, with key indices performing better than the overall market, indicating a positive trend for domestic brands [5][6]. - The report notes that the retail sales growth for cosmetics in January and February 2025 was 4.4%, outperforming the overall retail sales growth of 4.0% [23]. Market Trends - According to Euromonitor data, the market for domestic skincare and makeup brands is on the rise, with significant improvements in market share for brands like Proya and Natural Hall, which have entered the top ten in market share [9][35]. - The report anticipates that domestic brands will continue to benefit from the trend of rising domestic consumption, especially as international brands face challenges [10][35]. Company Performance Forecasts - For Q1 2025, several companies are expected to report positive growth: - Up Beauty Co. is projected to see a revenue and net profit increase of 10% year-on-year [11]. - Marubi is expected to achieve a revenue increase of 40% and a net profit increase of 35% [11]. - Proya is forecasted to have a revenue increase of 8% and a net profit increase of 10% [11]. - The report highlights that companies like Giant Biological and Mao Geping are also expected to see significant growth, with revenue and net profit both projected to increase by 40% and 25% respectively [11]. Investment Recommendations - The report recommends focusing on companies with strong brand matrices and high growth potential, such as Up Beauty Co., Proya, and Marubi, which are well-positioned to leverage the e-commerce boom [14]. - It also suggests keeping an eye on companies like Shanghai Jahwa and Betaini, which are expected to perform well in the upcoming quarters [14]. Industry Dynamics - The report discusses the entry of four prominent researchers into Proya, indicating a strong focus on technological innovation and talent development within the company [26]. - The competitive landscape in the medical beauty sector is evolving, with new products and innovations expected to drive growth and market share for companies like Jinbo Biological and Huaxi Biological [29][30].

Investment Rating - The investment rating for the company is "Buy" [3] Core Views - The company is experiencing significant growth driven by the integration of Lejoy, the implementation of a three-expansion strategy, and cost reduction measures, leading to a revenue increase of 7% and a net profit increase of 72% in 2024 [1][2] - The company is positioned as a leader in the maternal and infant retail sector, with a unique large-store model and steady franchise development, which is expected to enhance market share and long-term investment value [2] - Revenue forecasts for 2025-2027 are projected to be 108.58 billion, 141.68 billion, and 181.84 billion respectively, with corresponding net profits of 3.48 billion, 5.39 billion, and 8.55 billion, indicating substantial growth rates [2] Financial Summary - In 2024, the company reported a revenue of 93.37 billion and a net profit of 1.81 billion, with a significant increase in net profit margin to 2% [1][6] - The gross margin improved to 30% in 2024, reflecting a 0.2 percentage point increase, while the net profit margin increased by 0.8 percentage points [6] - The company aims to expand its franchise stores to over 500 by 2025, with a total of 1,046 stores as of the end of 2024 [6][7]

Core Viewpoint - The company, a leader in the maternal and infant products sector, is actively pursuing a transformative "three expansions" strategy to drive long-term growth, focusing on expanding product categories, market segments, and business formats, while also integrating AI into its operations [1][2]. Group 1: Company Strategy - The company is implementing a "three expansions" strategy, which includes expanding product categories to cover all age groups, enhancing services for families, and increasing market penetration through acquisitions and partnerships [2]. - In 2024, the company reported a revenue of 9.337 billion yuan, a year-on-year increase of 6.68%, and a net profit attributable to shareholders of 181 million yuan, reflecting a significant growth of 72.44% [1]. - The company has acquired a 60% stake in the adult skincare company Xingyan Biotechnology for 162 million yuan, indicating a move to diversify its product offerings [2]. Group 2: Market Opportunities - The maternal and infant industry in China is projected to reach a transaction scale of 4.13 trillion yuan in 2024, with a growth rate of 7.4%, despite challenges such as declining birth rates [1]. - The company is focusing on structural growth opportunities in lower-tier cities and the middle and older children's market segments, where there is a stronger willingness to have children [1]. Group 3: AI Integration - The company is actively investing in AI technology, having established a subsidiary called "Zhilin Future" to collaborate with ByteDance's Volcano Engine to create an intelligent incubator for smart hardware and IP [3]. - The AI initiatives aim to provide comprehensive lifestyle solutions for families, covering various aspects such as education, toys, home products, and emotional companionship [3]. - The company is positioned as a unique channel provider for AI hardware products, which is expected to enhance store efficiency and sales revenue [3]. Group 4: Financial Projections - The company's net profit forecasts for 2025-2027 are 395 million yuan, 559 million yuan, and 741 million yuan, representing year-on-year growth rates of 117.75%, 41.69%, and 32.54% respectively [3]. - The projected price-to-earnings ratios for 2025 and 2026 are 45 and 32 times, compared to the average of comparable companies at 36 and 30 times, indicating potential for valuation premium [3].

Market Overview - The Shanghai Composite Index rose by 1.16% on April 10, with 31 out of 38 industries experiencing gains, led by the retail trade and textile sectors, which increased by 4.83% and 3.78% respectively [1] - The net inflow of capital in the two markets reached 10.043 billion yuan, with 22 industries seeing net inflows [1] Capital Flow Analysis - The electronics industry had the largest net capital inflow, totaling 3.291 billion yuan, with a daily increase of 2.58% [1] - The food and beverage sector also saw a net inflow of 1.650 billion yuan, with a daily increase of 0.64% [1] - Nine industries experienced net capital outflows, with the computer industry leading at a net outflow of 1.780 billion yuan, followed by the agriculture, forestry, animal husbandry, and fishery sector with an outflow of 0.897 billion yuan [1] Retail Sector Performance - The retail trade industry increased by 4.83%, with a net capital inflow of 1.623 billion yuan, and 98 out of 100 stocks in this sector rose [2] - Notably, 16 stocks hit the daily limit up, while only 2 stocks declined, with 1 stock hitting the daily limit down [2] - The top three stocks by net capital inflow in the retail sector were Kidswant with 187 million yuan, Yonghui Superstores with 174 million yuan, and Zhongbai Group with 167 million yuan [2] Notable Stocks in Retail Sector - The following stocks had significant performance in the retail sector: - Kidswant: +8.62%, turnover rate 15.63%, net inflow 187.496 million yuan [2] - Yonghui Superstores: +3.15%, turnover rate 12.29%, net inflow 174.053 million yuan [2] - Zhongbai Group: +10.06%, turnover rate 22.14%, net inflow 166.897 million yuan [2] Stocks with Capital Outflows - The stocks with the largest capital outflows included: - China Duty Free: -4.99%, net outflow of 215.799 million yuan [3] - Dongbai Group: -4.08%, net outflow of 49.823 million yuan [3] - Sumec Group: -4.48%, net outflow of 21.374 million yuan [3]

股票交易异常波动公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或者重大遗漏。 一、股票交易异常波动的情况介绍 证券代码：301078 证券简称：孩子王 公告编号：2025-030 孩子王儿童用品股份有限公司 孩子王儿童用品股份有限公司（以下简称"公司"或"本公司"）股票交易价格 连续 3 个交易日内（2025 年 4 月 8 日、2025 年 4 月 9 日、2025 年 4 月 10 日） 收盘价格涨幅偏离值累计超过 30%，根据《深圳证券交易所交易规则》的有关规 定，属于股票交易异常波动的情形。 二、公司关注及核实情况说明 针对公司股票交易异常波动，公司董事会对公司、控股股东、实际控制人就 有关事项进行了核查，现将有关情况说明如下： 1、公司前期披露的信息不存在需要更正、补充之处。 4、公司及控股股东、实际控制人不存在关于本公司的应披露而未披露的重 大事项，也不存在处于筹划阶段的重大事项。 5、公司控股股东和实际控制人以及本公司董事、监事、高级管理人员在股 票交易异常波动期间均未买卖公司股票。 6、公司在关注、核实过程中未发现其他应披露的事项。 三、是否存在应披 ...

Core Viewpoint - The "three-child policy" concept stocks have shown significant growth, with a 4.82% increase, ranking fourth among concept sectors, indicating strong market interest and investment potential in this area [1][2]. Group 1: Market Performance - As of April 10, the three-child concept stocks saw 162 stocks rise, with notable performers including Taihu Snow and Knight Dairy reaching a 30% limit up, while companies like Qide New Materials and Western Animal Husbandry achieved 20% limit up [1]. - The leading gainers in the three-child concept include Jiayi Co., Huayi Group, and Rongxin Culture, with increases of 12.62%, 12.07%, and 10.80% respectively [1]. - Conversely, stocks such as Miaokelan Duo, Dengkang Oral, and Stable Medical experienced declines of 1.76%, 0.38%, and 0.26% respectively [1]. Group 2: Capital Inflow - The three-child concept sector attracted a net inflow of 1.408 billion yuan, with 94 stocks receiving net inflows, and 13 stocks exceeding 50 million yuan in net inflow [2]. - Leading the net inflow is Yili Co., with a net inflow of 291 million yuan, followed by Kid King, Bei Yin Mei, and Western Animal Husbandry with net inflows of 187 million yuan, 134 million yuan, and 105 million yuan respectively [2]. - In terms of capital inflow ratios, stocks like Kuaijingtong, Jinfalabi, and Yantang Dairy led with net inflow ratios of 49.27%, 39.47%, and 33.13% respectively [3]. Group 3: Stock Performance Metrics - Notable stocks in the three-child concept include Yili Co. with a 0.51% increase and a turnover rate of 1.28%, and Kid King with an 8.62% increase and a turnover rate of 15.63% [3]. - Other significant performers include Bei Yin Mei with a 9.95% increase and a turnover rate of 27.45%, and Western Animal Husbandry with a remarkable 19.97% increase and a turnover rate of 30.92% [3]. - Stocks like Jiechang Drive and Kuaijingtong also performed well, both achieving a 10% increase with respective turnover rates of 2.85% and 4.28% [3].