【环球网报道 记者 索炎琦】据美国有线电视新闻网（CNN）、《纽约时报》等媒体11日报道，德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On"，因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache"，在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前，阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议，阿迪达斯发布致歉声明，称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称，"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计，阿迪达斯对此公开道歉，并重申其致力于 与墨西哥当地社区合作，以尊重他们文化遗产的方式进行对话。 此外，报道称，这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人，母亲是爱尔兰裔美国人。上周六（8日），他用英 语和西班牙语发表了道歉信，收件人是"瓦哈卡人民"。信中，他表示，他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素，且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称，他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说，就在这款鞋于上周发布 ...

【环球网报道 记者 索炎琦】据美国有线电视新闻网（CNN）、《纽约时报》等媒体11日报道，德国体育用品制造商阿迪 达斯近日发布的一款新鞋"Oaxaca Slip-On"，因其设计涉嫌抄袭墨西哥原住民手工凉鞋"huarache"，在墨国内引发轩然大 波。墨西哥总统辛鲍姆等政界人士指控阿迪达斯涉嫌"文化挪用"并要求赔偿。目前，阿迪达斯及该款鞋设计师查瓦里亚已 就此事道歉。 对于新鞋设计在墨引发的争议，阿迪达斯发布致歉声明，称该公司"承认并重视墨西哥原住民社区的文化底蕴及其手工艺 遗产的意义"。声明称，"Oaxaca Slip-On"的设计灵感源自瓦哈卡州的一种设计，阿迪达斯对此公开道歉，并重申其致力于 与墨西哥当地社区合作，以尊重他们文化遗产的方式进行对话。 此外，报道称，这款新鞋的设计师查瓦里亚的父亲是墨西哥裔美国人，母亲是爱尔兰裔美国人。上周六（8日），他用英 语和西班牙语发表了道歉信，收件人是"瓦哈卡人民"。信中，他表示，他对于这双鞋的设计未经授权挪用瓦哈卡文化元 素，且未与当地原住民社群建立深度协作深表歉意。查瓦里亚补充称，他原意是向瓦哈卡州及其社区的文化和艺术致敬。 《纽约时报》说，就在这款鞋于上周发布 ...

Investment Rating - The industry investment rating is "Positive" [2][54] Core Viewpoints - Adidas reported its Q2 and H1 2025 financial results, with brand revenue of €5.952 billion, a year-on-year increase of 2.2%, and a 12% increase when adjusted for currency (excluding Yeezy) [3][11] - Operating profit reached €546 million, up 58% year-on-year, while net profit attributable to shareholders was €369 million, reflecting a 94.6% increase [3][11] - In the Greater China region, revenue reached €798 million, a year-on-year growth of 11%, marking nine consecutive quarters of growth [3][11] - The ending inventory was €5.26 billion, a 16% increase year-on-year, indicating a healthy inventory level in line with revenue growth [3][11] - It is anticipated that product costs in the U.S. will increase by €200 million in the second half of the year due to tariff impacts, but prices in other markets will remain unaffected [3][11] Market Performance - The textile and apparel industry declined by 2.14%, while light industry manufacturing fell by 1.59% during the week [5][13] - The Shanghai Composite Index decreased by 0.94%, and the Shenzhen Component Index fell by 1.58% [5][13] - The top five performing companies in the textile and apparel sector included Anzheng Fashion (+29.43%) and Jinchun Co. (+18.56%) [15][22] Industry Overview - The textile and apparel industry consists of 263 listed companies, with a total market value of ¥1,651.138 billion and a circulating market value of ¥1,468.415 billion [6] - The average price-to-earnings ratio for the industry is 50.64 [6]

Investment Rating - The report maintains a "Positive" investment rating for the textile, apparel, and luxury goods industry [11]. Core Insights - Revenue performance in Q1 2025 shows divergence among brands, with On (+40%) and Adidas (+13%) performing well, while Nike (-7%) and Under Armour (-11%) face revenue declines due to weak demand and inventory adjustments [6][20]. - The cautious revenue guidance from key companies indicates a continuation of this divergent performance in upcoming quarters, with some brands canceling their full-year guidance [7][25]. - The industry is entering a replenishment phase, but weak end-consumer demand necessitates close monitoring of recovery trends [9][34]. Revenue Performance - In Q1 2025, On and Adidas exhibited strong revenue growth, while Nike and UA struggled with declines [6][18]. - The overall revenue growth rates varied significantly across regions, with North America and Greater China showing relative weakness [20][22]. Inventory Dynamics - The apparel industry has returned to a healthy inventory level but is now entering a replenishment phase, with some brands beginning to accumulate stock [8][9]. - Retailers' inventory-to-sales ratios are normal, but certain brands are still in a destocking phase, particularly Nike and VF [8][9]. Future Outlook - The report emphasizes the need to monitor the pace of consumer demand recovery, especially as the industry faces challenges from weak demand and inflationary pressures [9][34]. - Nike's gradual operational improvement may alleviate some negative pressures on the industry, suggesting potential for a rebound in the manufacturing sector [9][34].

Group 1 - Adidas reported a revenue of €12.105 billion for the first half of 2025, a 14% year-on-year increase, with an operating profit of €1.2 billion, up 70% [1] - The Greater China region has shown consistent quality growth for nine consecutive quarters, with a revenue of €798 million in Q2, representing an 11% increase, and €1.827 billion for the first half, a 13% increase [1] - The CEO emphasized the effectiveness of the localization strategy, which focuses on understanding local needs and enhancing product performance and fashion [1][2] Group 2 - The Chinese creative team has been increasingly active since 2022, focusing on product design, brand marketing, and supply chain collaboration under a strong localization strategy [2][4] - The aim of the reforms is to regain consumer trust in Adidas, with a focus on product strength as the key to consumer engagement [4] - Adidas has been integrating its historical brand elements with Chinese cultural elements, enhancing emotional resonance with consumers [7][9] Group 3 - The Chinese consumer market has shifted from brand-oriented to self-expression, prompting Adidas to adjust its product offerings accordingly [9] - The running business has become a significant highlight for Adidas in Greater China, contributing nearly 30% growth in global running shoe sales in Q2 2025 [10] - Adidas is responding to more segmented consumer demands, with a growing number of "China-first" creative products launched monthly [12] Group 4 - The concept of "rapid and precise" product launches is emphasized, with a focus on creating products that resonate with consumers while also generating buzz [14] - The strategy includes hidden product releases in flagship stores to create a sense of discovery for consumers [16] - Social media plays a crucial role in understanding consumer needs and driving product innovation [17][20] Group 5 - The localization strategy has empowered local teams, with over 80% of products produced in China and more than half designed locally, indicating a shift towards local talent development [20][22] - The CCS team aims to become a platform for creative talent in China, fostering a connection with consumers through co-created products [22]

Core Insights - Adidas reported a 7% year-on-year revenue growth for FY2025H1, reaching €12.105 billion, with a net profit increase of 121% to €798 million [4] - The brand's revenue growth was 14% on a currency-neutral basis, with all regional markets achieving double-digit growth [4] - The company maintains its full-year guidance, expecting high single-digit revenue growth on a currency-neutral basis for FY2025, with double-digit growth for the Adidas brand [4] Market Trends - The domestic market indices showed positive performance, with the Shanghai Composite Index closing at 3,617.60, up 0.96% [3] - The textile and apparel sector experienced a decline of 2.14% this week, underperforming the broader market [5] - Retail sales of sports and entertainment products grew significantly, with a 22.2% year-on-year increase in the first half of 2025 [5] Industry Dynamics - The Chinese gold consumption in the first half of 2025 was 505.205 tons, a decrease of 3.54% year-on-year, with jewelry consumption dropping by 26% [5] - The pharmaceutical industry is seeing advancements in innovative drugs, particularly in obesity treatments with GLP-1 and Amylin therapies showing promising results in clinical trials [8][11] - In the biopharmaceutical sector, ADC drugs for lung cancer are demonstrating significant efficacy, with several products showing improved outcomes in clinical trials [10][12]

Core Insights - Adidas continues its growth momentum, reporting a global revenue of €12.105 billion in the first half of 2025, a 14% year-on-year increase, with operating profit reaching €1.2 billion, up 70% [1] - The Greater China region has shown "quality growth" for nine consecutive quarters, with Q2 revenue of €799 million, an 11% increase, and a total of €1.827 billion for the first half, a 13% rise [1] - The CEO emphasizes the effectiveness of the "localization" strategy, which has been a key focus since Adidas's rebound in 2023 [1] Financial Performance - In the first half of 2025, Adidas achieved a revenue of €12.105 billion, marking a 14% increase compared to the previous year [1] - Operating profit for the same period reached €1.2 billion, reflecting a significant 70% growth [1] - The Greater China region contributed €1.827 billion in revenue for the first half, with an 11% increase in Q2 revenue [1] Localization Strategy - The localization strategy has been pivotal in driving growth, with a focus on understanding local consumer needs and enhancing product offerings [1][22] - The Greater China team has been empowered to make decisions, allowing for greater flexibility in responding to market changes [22] - The creative team in China has been increasingly involved in product design, with over 80% of products produced locally and more than half designed in China [22] Product Development - The Shanghai Creative Center (CCS) has become a key player in product design, focusing on creating products that resonate with Chinese consumers [5][20] - Recent product launches have emphasized a blend of Adidas's historical elements with contemporary Chinese influences, enhancing emotional connections with consumers [9][20] - The running category has emerged as a significant growth area, contributing nearly 30% to global running shoe sales in Q2 2025 [12] Consumer Engagement - Adidas is adapting to the evolving Chinese consumer landscape, shifting from brand-driven to consumer-driven approaches [11] - The brand aims to balance proactive marketing with real-time consumer feedback to create products that reflect individual expression [11] - The introduction of "first launch" products has been a strategy to engage consumers and create memorable experiences [14][16] Future Outlook - The CCS aims to become a platform for creative talent in China, fostering local design and innovation [25] - The brand's commitment to local production and design is expected to enhance its cultural relevance and market position [22][23] - Adidas is focused on building emotional resonance with consumers through tailored products and community engagement [25]

Investment Rating - The investment rating for the industry is "Positive" and maintained [6] Core Insights - In FY2025Q2 (April 1, 2025 - June 30, 2025), Adidas reported revenue of €5.95 billion, which was below the expected €6.21 billion, showing a year-on-year growth of 8% at constant exchange rates, and a 12% increase when excluding the impact of Yeezy. The net profit attributable to shareholders was €370 million, exceeding the expected €340 million, with a year-on-year increase of 95%. The gross margin improved by 0.9 percentage points to 51.7%, primarily due to better product discounting and reduced shipping costs [2][4] Summary by Sections Revenue Performance - Adidas achieved revenue of €5.95 billion in FY2025Q2, which was lower than the expected €6.21 billion, with a year-on-year growth of 8% at constant exchange rates and 12% when excluding Yeezy [2][4] - The company's net profit was €370 million, surpassing the expected €340 million, reflecting a year-on-year increase of 95% [2][4] Gross Margin and Costs - The gross margin increased by 0.9 percentage points to 51.7%, attributed to improved product discounting and lower shipping costs [2][4] Market Performance - In FY2025Q2, Adidas' revenue growth in Europe, North America, and Greater China was 7%, 15%, and 11% respectively, with all markets except Europe achieving double-digit growth [10] - Direct-to-Consumer (DTC) and wholesale channels grew by 3% and 11% year-on-year respectively, indicating overall positive channel performance [10] Inventory and Cost Impacts - The inventory level was €5.26 billion, up 16% year-on-year, maintaining a healthy status in line with revenue growth [10] - Tariff impacts resulted in a negative effect of several million euros, with an expected increase in sales costs of €200 million in H2 [10] Performance Guidance - The company maintained its full-year guidance, expecting high single-digit revenue growth at constant exchange rates for FY2025, with an operating profit forecast of €1.7 to €1.8 billion, below market expectations of €2 billion [10]

Group 1: Financial Performance - Hermès reported a 9% sales growth in Q2, reaching €3.9 billion, with all regions showing growth [15] - Adidas achieved a 7.3% increase in net sales to €12.1 billion, with a significant 70% rise in operating profit to €1.2 billion [2] - Prada's net revenue for H1 reached €2.74 billion, reflecting a 9.1% growth at constant exchange rates [3] - Canada Goose experienced a robust start to the fiscal year with a 22.4% increase in global revenue to CAD 107.8 million [10] - L'Oréal's sales for H1 were €22.47 billion, with a 1.6% growth, and an operating profit margin of 21.1% [9] - SMCP reported a 2.7% increase in sales to €601.1 million, with growth in all regions except Asia [11] Group 2: Management Changes - Kering appointed Luca de Meo as CEO, offering a €20 million signing bonus, which positively impacted the stock price [4] - PUMA appointed Andreas Hubert as COO, aiming to streamline operations by integrating various functions [8] - Arena announced Mark Pinger as the new Chief Brand Officer, effective October 1, 2025 [8] - Jil Sander's CEO Serge Brunschwig resigned after six months in the position [14] Group 3: Brand and Market Insights - The performance of Prada's main brand declined by 1.9%, while Miu Miu surged by 49.2%, indicating a divergence in brand performance [3] - Hermès' leather goods sales grew by 14.8%, while the watch segment faced challenges with a 5.5% decline [15][16] - L'Oréal's digital transformation efforts are beginning to show results, with a growth acceleration from Q1 to Q2 [9] - The luxury market is showing resilience, with brands like Canada Goose capitalizing on strong demand [10]

Core Viewpoint - Adidas reported a challenging outlook in its Q2 2025 financial results, primarily impacted by U.S. tariff policies, which are expected to increase costs by approximately €200 million in the second half of the year [1] Group 1: Financial Performance - Adidas achieved Q2 revenue of €5.95 billion, reflecting a year-on-year growth of 2.2%, with a gross margin increase of 0.9 percentage points [1] - The revenue growth was largely attributed to reduced product discounts, lower shipping costs, and a strategic move to ship a significant amount of goods to the U.S. before the tariffs took effect [1] - As of the end of June, Adidas's inventory surged by 16%, reaching €5.26 billion [1] Group 2: Impact of Tariffs - The U.S. has established new trade agreements with Vietnam and Indonesia, imposing tariffs of 20% and 19% on imports from these countries, which are key manufacturing locations for Adidas [1] - Adidas CEO Bjorn Gulden expressed concerns that these tariffs could lead to broader inflation, making it difficult to predict the subsequent impact on consumer demand [1] - Other major sports brands, including Nike and Puma, have also reported significant impacts from U.S. tariff policies, with Nike experiencing an 86% year-on-year drop in net profit [2] - Nike executives indicated that U.S. tariffs could increase their costs by approximately $1 billion, highlighting that the sports consumer goods sector may be one of the most affected areas by these policies [2]