（原标题：阿迪达斯千元夹克被指像东北大花袄） 据羊城晚报报道，阿迪达斯近日与英国Liberty London联名，推出最新联名款女士绗缝夹克。该款为运 动生活系列女装，采用日本直邮模式，仅在天猫国际自营渠道发售（专享券后1228元），天猫官方旗舰 店无售。 这种将传统服装元素拆解、重组的玩法，是时尚圈的潮流延续，但对于普通消费者来说，"难评"的背后 是审美惯性的冲击，难免引发了不少网友的热议：有人看到899元的价格直呼"农贸市场89（元）不能更 多"，调侃"阿迪你盯上我奶奶退休金了"；也有网友表示"不理解但尊重"。 ...

Core Viewpoint - The recent revelation that a consumer's expensive Adidas down jacket was actually produced by a local OEM has sparked discussions about brand value and consumer awareness in the context of modern commercial practices [2][4]. Group 1: OEM Phenomenon - The phenomenon of OEM (Original Equipment Manufacturer) is not new, as consumers have long been aware of the existence of cheaper alternatives produced by OEMs for well-known brands [3][6]. - The practice of OEM is widespread across various industries, not just in clothing, and is considered a core model of modern commerce [3][4]. - Notable OEM manufacturers, such as Shenzhou International, have been recognized for producing garments for major global brands like Nike, Uniqlo, and Adidas since around 2005 [3]. Group 2: Brand Premium Logic - The advantages of the OEM model include economies of scale and specialization, allowing brands to focus on design and marketing while manufacturers handle production, thus reducing costs and increasing efficiency [4]. - Consumers often pay a premium for brands not necessarily for product quality but for trust and identity associated with the brand [4]. Group 3: Consumer Choices - Consumers have become more discerning, often opting for lower-priced alternatives from OEMs instead of paying high prices for branded products [6]. - The trend of "tag peeling," where consumers check the origin of products to avoid being misled, has become common, reflecting a shift towards more rational purchasing decisions [6]. - Ultimately, the decision to pay a brand premium depends on individual preferences, with some valuing brand prestige while others prioritize cost-effectiveness [6].

Group 1 - The importance of the Chinese market for global sports giants is increasing, as evidenced by the frequency of visits by top executives [1][2] - Adidas CEO Bjoern Gulden expressed confidence in the Chinese market, noting that 95% of products sold in China are "made in China" and that there is a growing trend towards original Chinese designs [1][2] - Nike's Greater China revenue declined by 10% to $1.512 billion (approximately 10.775 billion RMB) for the latest fiscal quarter ending August 31, 2025, while Adidas reported a revenue increase of 11% to €798 million (approximately 6.653 billion RMB) in the same period [2] Group 2 - Nike's Greater China market share is 13.3%, while Adidas holds 13.4%, indicating a competitive landscape where both brands are closely matched [2] - Despite the revenue decline, Nike remains the market leader with a share of 16.2%, followed by Anta at 10.5% and Li Ning at 9.4%, while Adidas has fallen to a 2024 market share of 8.7% [2] - The rise of domestic brands is posing a significant challenge to international players like Nike and Adidas [4][5]

Group 1 - The importance of the Chinese market for global sports brands is increasing, as evidenced by the frequent visits of CEOs from major companies like Adidas and Nike [1][2] - Adidas CEO Bjoern Gulden expressed confidence in the Chinese market, noting that 95% of products sold in China are "Made in China" and that the company is gradually achieving original designs in China [1][2] - Nike's revenue in Greater China has declined by 10% to $1.512 billion (approximately 107.75 billion RMB) for the latest fiscal quarter ending August 31, 2025, while Adidas reported an 11% increase in revenue to €798 million (approximately 66.53 billion RMB) [2] Group 2 - The competition between international brands in China is intensifying, with Adidas' market share in China at 8.7%, lower than Nike's 16.2%, Anta's 10.5%, and Li Ning's 9.4% [2] - The decline in Nike's sales is attributed to decreased foot traffic, a competitive promotional environment, and ongoing inventory clearance pressures [2] - Adidas has faced challenges in the Chinese market, including a decline in revenue for eight consecutive quarters prior to the recent growth, leading to a drop in its market position from second to fourth [2][3]

Group 1 - Adidas customer service responded to claims that their down jackets are made by Snow Flying, assuring that all products have quality guarantees [2][2] - The jacket in question has a price of 579 yuan with a fill power of 600+, while a similar product from Snow Flying is priced at 519 yuan with a fill power of 680+ [2][2] - The Chinese Ministry of Foreign Affairs expressed hope for Japan to work towards mutual understanding following the election of new Prime Minister Takashi Hayashi [2][2] Group 2 - QianDao responded to a viral report regarding a refund issue, clarifying that the transaction was a personal exchange and not related to their platform services [3][4] - The company emphasized that the alleged "minor refund policy" was not an official rule but a personal message from the seller [3][4] - QianDao is committed to improving transaction rules and customer service based on user feedback [4][4] Group 3 - The international gold and silver markets saw significant declines, with COMEX gold futures dropping by 5.07% to $4138.5 per ounce, marking the largest single-day drop since April 2013 [4][4] - COMEX silver futures fell by 6.27% to $48.16 per ounce, also experiencing a significant decline [4][4] Group 4 - The smart glasses market experienced a 64.2% increase in shipments in the first half of 2025, reaching 4.065 million units [11][11] - The global smart glasses market is expected to exceed 40 million units by 2029, with China projected to have the highest growth rate [11][11] Group 5 - Bubble Mart announced an expected revenue growth of 245%-250% for Q3 2025 compared to Q3 2024, with domestic revenue increasing by 185%-190% [17][17] - The company also reported a 365%-370% increase in overseas revenue [17][17] Group 6 - China Telecom reported a net profit of 7.756 billion yuan for Q3 2025, a year-on-year increase of 3.60% [18][18] - The company's revenue for the same period was 124.848 billion yuan, a slight decline of 0.91% [18][18] Group 7 - Good Housekeeper reported a net profit of 57.0469 million yuan for Q3 2025, reflecting a year-on-year increase of 21.67% [19][19] - The company's revenue for the quarter was 382 million yuan, up 7.27% year-on-year [19][19] Group 8 - Quanjude reported a net profit of 13.791 million yuan for Q3 2025, a significant decline of 66.46% year-on-year [21][21] - The company's revenue for the quarter was 329 million yuan, down 17.30% year-on-year [21][21] Group 9 - China National Pharmaceutical Group reported a net profit of 544 million yuan for Q3 2025, an increase of 13.10% year-on-year [22][22] - The company's revenue for the quarter was 13.747 billion yuan, a growth of 3.58% [22][22]

当地时间10月21日，阿迪达斯发布2025年第三季度初步业绩报告：剔除汇率影响，阿迪达斯品牌营收同 比增长12%；尽管面临不利汇率波动和关税上涨影响，公司毛利率仍提升0.5个百分点至51.8%；营业利 润升至7.36亿欧元，上年同期为5.98亿欧元，营业利润率达到11.1%。此外，阿迪达斯上调2025全年业 绩指引，全年营业利润预计将提升至约20亿欧元水平，此前预期为17亿至18亿欧元区间。 ...

德国运动品牌阿迪达斯在第三季度业绩初步结果中上调了全年盈利预期，受益于复古鞋款的强劲需求以 及公司应对美国关税影响的举措。公司表示，今年经营利润预计约为20亿欧元，高于此前17亿至18亿欧 元目标。按不变汇率计算，销售额预计将增长约9%。首席执行官Bjoern Gulden正努力维持品牌两年前 由经典鞋款Samba复兴所引发的热潮。这一趋势现已扩展至其他带有"三道杠"标志的复古鞋型，帮助阿 迪达斯在市场重新赢得消费者，并缩小与行业龙头耐克的差距。公司表示，盈利预期上调得益于品牌势 头强劲，以及成功部分抵消美国关税上升带来的成本压力。 ...

Core Insights - Adidas achieved its highest quarterly revenue ever, reaching 6.63 billion euros in Q3 2025, a 2.8% increase from 6.45 billion euros in the same quarter last year [1][2] - Currency-neutral revenues for the Adidas brand increased by 12% in Q3, driven by strong growth across various markets and product categories [1][2] Revenue and Profit Performance - The operating profit for Q3 improved significantly to 736 million euros, up from 598 million euros in the previous year [2] - The company completed the sale of its remaining Yeezy inventory, meaning Q3 2025 results do not include Yeezy contributions, which were approximately 200 million euros in the prior year [3] Future Guidance - Adidas has raised its full-year guidance for 2025, now expecting currency-neutral revenues to increase by around 9%, up from a previous high-single-digit rate [4] - The expected operating profit for the full year is now around 2.0 billion euros, an increase from the previous guidance of 1.7 billion to 1.8 billion euros [5] - The company anticipates continued double-digit currency-neutral revenue growth for the Adidas brand throughout the year [6]

格隆汇10月22日｜阿迪达斯：第三季度营业利润初步数据7.36亿欧元，预估6.878亿欧元。若将上一年度 （2024年约6.5亿欧元）的椰子鞋（Yeezy）销售额计算在内，目前预计按固定汇率计算的营收将增长约 9%。就全年而言，公司仍预计阿迪达斯品牌的营收将实现双位数的货币中性增长。 ...

Core Viewpoint - Recent consumer complaints on social media suggest that Adidas down jackets sold on short video platforms are actually produced by Snow Flying, raising questions about brand pricing and product quality [1][4]. Group 1: Product Comparison - A specific short down jacket from Adidas is priced at 579 yuan, featuring duck down with a fill power of 600+ and a down content of 80% [4]. - In contrast, a similar jacket from Snow Flying is priced at 519 yuan, with a fill power of 680+ and a down content of 90%, indicating a better value proposition [4][5]. - Another Adidas jacket listed at 869 yuan contains 135 grams of duck down and 80% down content, while a comparable Snow Flying jacket is priced at 879 yuan with 200-249 grams of duck down and 90% down content [5]. Group 2: Company Background - Jiangsu Snow Flying Garment Co., Ltd. was established in September 1997, with a registered capital of approximately 150 million yuan, and its business scope includes textile sales and garment manufacturing [8]. - The company is wholly owned by Jiangsu Kangbo Intelligent Manufacturing Co., Ltd., which is a subsidiary of Bosideng Co., Ltd. [9].