Core Insights - Adidas shares declined by 8.3% following the announcement of a significant financial impact from U.S. tariffs, estimating a hit of 200 million euros ($231 million) in the second half of the year [1] - The company expressed concerns about potential risks to consumer demand due to inflation triggered by tariffs, while maintaining its full-year guidance amidst elevated uncertainty [2] - Despite challenges, Adidas reported a 2% year-on-year increase in second-quarter revenues, totaling 5.95 billion euros, although this fell short of analyst expectations [3] Financial Impact - The anticipated cost increase from tariffs could reach 200 million euros ($231 million) in the latter half of the year [1] - The company reported a negative currency impact of 300 million euros on revenues [3] - Operating profit for the second quarter rose by 58% year-on-year to 546 million euros, exceeding forecasts of 518 million euros [3] Sales Performance - Second-quarter sales growth was noted at 2% year-on-year, with the U.S. market experiencing the weakest growth [3] - Full-year currency-neutral sales are expected to increase at a high-single digit rate, with operating profit projected between 1.7 billion euros and 1.8 billion euros [2]

智通财经7月30日电，阿迪达斯股价下跌6.8%，原因是收入增长低于预期。 ...

Core Viewpoint - Adidas reported significant losses in Q2 due to the Trump administration's global tariff policies, warning of potential cost increases of up to €200 million (approximately $231 million) for its U.S. sales in the second half of the year [1] Financial Performance - Adidas' Q2 net sales grew by 2.2% year-on-year to €5.95 billion, slightly below Wall Street's average expectation of €6 billion, impacted by approximately €300 million in adverse currency effects [2] - The company's inventory increased by 16% to €5.26 billion as a result of early procurement of sports products before the tariffs took effect [1] Market Outlook - Adidas maintained its full-year guidance, expecting sales growth in the high single digits and operating profit between €1.7 billion and €1.8 billion, which is stronger than market expectations [1] - The company faces challenges from U.S. tariffs on exports from its major sourcing countries, Vietnam and Indonesia, which account for about 27% and 19% of its product scale, respectively [2] Competitive Landscape - Nike, a major competitor, reported a significant decline in net profit by 86% to $211 million, indicating the severe impact of tariffs on international sports brands [2] - Analysts from JPMorgan view the 2026 World Cup, co-hosted by the U.S., Canada, and Mexico, as a potential catalyst for sales growth for Nike and other sports brands, predicting a recovery in operating profit margins [3]

阿迪达斯表示，关税将使下半年成本增加2.31亿美元。 ...

毛利率51.7％，上年同期50.8％，预估51.5％。 毛利30.8亿欧元，同比+4%，预估31.9亿欧元。 阿迪达斯第二季度营业利润5.46亿欧元，同比+58%，预估5.031亿欧元。 ...

智通财经7月30日电，阿迪达斯 第二季度营收59.5亿欧元，预估62.1亿欧元。 ...

Core Viewpoint - The "Tomorrow's Stars Championship Cup" is a significant youth football event in Shanghai, showcasing international youth teams and supported by Adidas, aiming to enhance local football training and connect with global standards [1][3][7][14]. Group 1: Event Overview - The event features U16 teams from top international clubs, including Manchester City, Chelsea, and Benfica, promoting high-level competition in Shanghai [9]. - Adidas sponsors the event, providing equipment and apparel for teams, enhancing the overall experience for players and fans [3][14]. - The tournament has evolved from a nurturing event to a landmark competition, attracting nearly 20 elite youth training teams globally since its inception in 2022 [7]. Group 2: Local Impact and Development - The Shanghai team, coached by Cheng Yaodong, consists of players from various local clubs, aiming to strengthen their skills against top-tier international teams [5]. - The collaboration between Adidas and the championship is seen as a catalyst for youth football development in Shanghai, contributing to the city's ambition to become a globally recognized sports city [14][19]. - Adidas has been actively involved in local sports initiatives, including the establishment of sports parks and engaging with schools to promote football among youth [17]. Group 3: Cultural and Community Engagement - The event includes community activities, allowing fans to interact with players and enjoy shopping discounts, fostering a football culture in Shanghai [11]. - The partnership with Adidas is expected to inspire local youth and enhance the visibility of Shanghai's football scene, potentially leading to the emergence of future football stars [14][19].

Core Insights - Adidas collaborates with Chinese artist Dorophy Tang to launch a new collection that merges traditional Chinese culture with modern streetwear, featuring the "Three Leaf Clover Panda" as a central theme [1][3][4] - The collection includes five unique T-shirt designs inspired by various aspects of Chinese culture, including ethnic minority motifs and retro advertising styles, appealing to the younger generation [3][6] - The initiative aims to enhance the recognition of Chinese cultural elements in contemporary fashion, with plans for the collection to tour major cities like Beijing and Shanghai [1][10] Cultural Integration - The collaboration emphasizes the integration of traditional Chinese elements, such as panda imagery, into modern artistic expressions, fostering a deeper appreciation among young people for their cultural heritage [6][14] - The designs draw from various cultural inspirations, including traditional Chinese paper-cutting and New Year motifs, showcasing a blend of heritage and modernity [7][9] Market Strategy - Adidas views China as a crucial market for innovation and design, actively investing in local talent and creative initiatives to promote "Chinese creation" on a global scale [10][12] - The company has established platforms for emerging designers, such as the A.C.E. internship program, encouraging the fusion of sports, fashion, and local trends [12][14] Future Directions - The brand plans to continue exploring the intersection of traditional and contemporary cultures, aiming to create a cultural confidence among youth and share Chinese stories with the world [14]

Group 1 - Adidas Group's stock price decreased by 2.2% after the European market opened [1] - Deutsche Bank's stock price fell by 2.3% following the same market opening [1]

Investment Rating - The report maintains an "Outperform" rating for the sports brand industry [6][10]. Core Insights - The sports outdoor industry is projected to reach approximately $400 billion in 2024, with a year-on-year growth of 3.8%, indicating a stable growth phase post-pandemic, but with significant brand performance differentiation [1][17]. - Nike, Adidas, and Asics have shown distinct stock price trends since 2019, with Nike experiencing a V-shaped recovery, Adidas an N-shaped reversal, and Asics achieving nearly a tenfold increase [1][25][28]. - The underlying performance of these brands is driven more by their operational results than by valuation fluctuations [1][33]. Summary by Sections Industry Trends - The global sports outdoor industry is entering a stable growth phase post-pandemic, with a notable shift in competitive dynamics and brand performance differentiation [17]. - The market share of leading brands like Nike and Adidas has declined, while local brands such as Li Ning and FILA have gained traction [18]. Company Analysis Nike - Nike's stock price has shown a downward trend due to supply chain disruptions and inventory issues, with a significant drop of 50% from its peak in early 2023 to April 2025 [2][47]. - The company is facing challenges with over-reliance on classic models and a decline in consumer interest, as indicated by a drop in Google search index since Q2 2023 [2][47]. - Nike plans to revitalize its brand through enhanced sports marketing and new product launches [2]. Adidas - Adidas has successfully pivoted its product strategy, focusing on fashion and running categories, leading to a significant stock price recovery [3][27]. - The new CEO has driven a turnaround by optimizing inventory and enhancing brand performance, with a notable increase in marketing efficiency [3][27]. - The brand's focus on localized strategies and retro product lines has contributed to its resurgence [3]. Asics - Asics has experienced a remarkable stock price increase, driven by a strong product cycle and a focus on high-end professional running shoes [4][28]. - The brand has successfully capitalized on the running trend and has built a robust ecosystem around running events [4][28]. - Asics' marketing expenditures are lower than its competitors, yet it has effectively built brand strength through strategic sponsorships and collaborations [4]. Investment Recommendations - Investors are advised to track the product cycles of sports brands, focusing on key marketing events and the subsequent commercial performance [5]. - The report highlights the importance of identifying new product opportunities and adjusting supply strategies as brands transition through different product cycle phases [5]. - Specific recommendations include monitoring Nike's new product cycles and Adidas' ongoing product strategy, while also considering local brands like Anta and Li Ning for their growth potential [9].