Core Insights - Adidas reported strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase on a currency-neutral basis [1] - The company achieved an operating profit of €546 million in Q2, reflecting a 58% year-over-year growth, and a gross margin of 51.7%, up 0.9 percentage points [1] - For the first half of the year, global revenue totaled €12.105 billion, a 14% increase year-over-year, with an operating profit of €1.2 billion, up 70% [1] Revenue Growth - The Adidas brand's sports performance and sports fashion segments both experienced double-digit growth, increasing by 12% and 13% respectively [1] - By product category, footwear revenue grew by 9%, with the ADIZERO series running business seeing over 25% growth, apparel revenue increased by 17%, and accessories revenue rose by 7% [1] Market Performance - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue reaching €798 million, an 11% year-over-year increase [1] - For the first half of the year, the Greater China region contributed €1.827 billion in revenue, marking a 13% year-over-year growth [1] Strategic Vision - CEO Gulden emphasized the strategy of being a "local thinking global brand," focusing on talent management and localized product offerings [2] - The "For China, In China" strategy has been credited for the growth in the Greater China region, with plans to enhance product quality and services to stimulate sports consumption [2] Future Outlook - Gulden projected that Adidas will maintain double-digit revenue growth in 2025, with operating profit expected to remain between €1.7 billion and €1.8 billion [2] - Growth will be driven by competitive product lines, collaborations with retailers, and impactful marketing activities [2]

体育用品消费发展势头依旧迅猛。 阿迪达斯大中华区董事总经理萧家乐认为，大中华区业绩连续九个季度实现增长得益于坚定践行'在中 国，为中国'本土化战略，深度洞察本土需求，加码运动表现与运动时尚双轮驱动。 7月30日，阿迪达斯发布上半年财报，公司实现营收121.05亿欧元，同比增长14%；营业利润达12亿欧 元，同比增长70%；毛利率同比提升0.9个百分点至51.9%。 作为阿迪达斯最为重要的战略市场之一，大中华区业绩连续九个季度实现增长。今年上半年，阿迪达斯 品牌大中华区贡献18.27亿欧元，同比增长13%。 在发布财报的同时，公司高层也对2025年全年展望、关税影响给出反馈。阿迪达斯全球CEO古尔登表 示，受到关税影响，公司已在第二季度受到数千万欧元的影响，预计今年接下来在美国的产品成本将增 加2亿欧元。 不过，阿迪达斯仍维持了最初的全年展望，预计在货币中性下，2025年阿迪达斯品牌的营收将保持双位 数增长态势，营业利润维持在17亿至18亿欧元之间。同时，有竞争力的产品线、与零售商的深度合作关 系将成为营收增长的主要驱动力。 目前看来体育消费用品在未来仍将保持增长。来自麦肯锡（McKinsey）与世界体育用品联 ...

Core Viewpoint - The CEO of Adidas indicated that the company will proceed slowly with price increases in the U.S. market while monitoring market conditions [1] Group 1 - The company plans to implement price hikes gradually in the U.S. market [1] - The strategy involves careful observation of market dynamics before making further pricing decisions [1]

Core Viewpoint - The CEO of Adidas indicated that price increases in the U.S. will be implemented gradually while monitoring market conditions [1] Group 1 - The company plans to approach price adjustments in a slow manner [1] - The strategy involves careful observation of the market before making pricing decisions [1]

阿迪达斯首席执行官：涨价将仅限于美国。 ...

阿迪达斯首席执行官：集团拥有强大的供应链。将对最终关税进行定价审查。我们并未因美国关税而取 消任何订单。 ...

Group 1 - The core viewpoint of the article highlights Adidas' second-quarter performance, showing a revenue of €5.95 billion, which represents a year-on-year growth of 2.2%, although it fell short of the forecast of €6.21 billion [1] - The net profit for the quarter reached €369 million, marking a significant year-on-year increase of 94%, surpassing the expected €336.3 million [1] - The gross margin improved to 51.7%, compared to 50.8% in the same period last year, and exceeded the forecast of 51.5% [1]

阿迪达斯首席财务官：库存状况非常好。 ...

Core Insights - Adidas shares declined by 8.3% following the announcement of a significant financial impact from U.S. tariffs, estimating a hit of 200 million euros ($231 million) in the second half of the year [1] - The company expressed concerns about potential risks to consumer demand due to inflation triggered by tariffs, while maintaining its full-year guidance amidst elevated uncertainty [2] - Despite challenges, Adidas reported a 2% year-on-year increase in second-quarter revenues, totaling 5.95 billion euros, although this fell short of analyst expectations [3] Financial Impact - The anticipated cost increase from tariffs could reach 200 million euros ($231 million) in the latter half of the year [1] - The company reported a negative currency impact of 300 million euros on revenues [3] - Operating profit for the second quarter rose by 58% year-on-year to 546 million euros, exceeding forecasts of 518 million euros [3] Sales Performance - Second-quarter sales growth was noted at 2% year-on-year, with the U.S. market experiencing the weakest growth [3] - Full-year currency-neutral sales are expected to increase at a high-single digit rate, with operating profit projected between 1.7 billion euros and 1.8 billion euros [2]

智通财经7月30日电，阿迪达斯股价下跌6.8%，原因是收入增长低于预期。 ...