智通财经4月21日电，投行Baird将阿迪达斯评级上调至跑赢大盘，目标价240欧元。 ...

Core Viewpoint - Adidas AG shares experienced a significant increase of 13.2% to $113.51, following a recent announcement regarding tariff pauses that benefit key sourcing nations [1][2]. Group 1: Stock Performance - The stock's recent surge contrasts with a 17.6% decline over the previous four weeks, indicating a volatile trading environment [1]. - The increase in share price was accompanied by a higher-than-average trading volume, suggesting strong investor interest [1]. Group 2: Trade and Sourcing Impact - President Trump's announcement of a 90-day pause on higher tariffs for several nations, including Vietnam, is expected to benefit major apparel and footwear brands like Adidas [2]. - Vietnam has become Adidas' top sourcing nation, contributing 27% of the company's total product volume in 2024, up from 26% in 2023 [3]. - Vietnam led global footwear production last year with a 39% share, while Indonesia and China followed with 32% and 14%, respectively [3]. Group 3: Earnings Expectations - Adidas is projected to report quarterly earnings of $1.13 per share, reflecting a year-over-year increase of 117.3%, with revenues expected to reach $6.62 billion, up 11.8% from the previous year [4]. - The consensus EPS estimate for the quarter has been revised 1.9% lower over the last 30 days, which may indicate potential challenges for future price appreciation [5]. Group 4: Industry Context - Adidas is part of the Zacks Shoes and Retail Apparel industry, which includes other companies like Carter's, whose stock also saw significant movement but with a negative trend in earnings estimates [5][6].

世界级体育用品巨头阿迪达斯的大中华区总部就设在徐汇区。阿迪达斯全球政府事务副总裁曼培轩 说，徐汇区政府部门"亲商重商"的服务理念让企业感触很深。阿迪达斯决定，今年上半年将在徐汇区新 开2家高规格门店，立足上海徐汇继续深耕中国市场。 徐汇区投促办介绍，本次推介会不仅向德国当地企业展示上海优质的投资环境，徐汇区更希望通过 推介会平台，帮助中国企业出海。 作为工业互联网企业的代表，聚焦工业零部件数字化平台建设的"海智在线"通过自主开发的B2B平 台，帮助国内企业顺利实现全球采购。海智在线海外事业部总监段丹彤在推介会上表示，徐汇区正加速 各类场景的数字化转型，这与企业力图通过数字化和智能化赋能中小制造业企业、推动中国产能服务世 界制造的方向相契合。 推介会上，区领导还进一步细数了徐汇的各项优势长板。徐汇拥有"千年龙华""百年徐家汇"等城区 IP，还有着改革开放后迅速崛起的漕河泾高新技术开发区、上海世博会后开发的黄浦江西岸新片 区。"希望更多中外朋友来到徐汇，一起干事创业，创造未来。"徐汇区委书记曹立强说。接下来，徐 汇"外资总部赋能"行动计划与"一企一策"定制服务体系将持续优化提升，吸引更多来自德国的"隐形冠 军"企 ...

Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE) . But which of these two stocks offers value investors a better bang for their buck right now? We'll need to take a closer look.We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The proven Zacks Rank puts an emphasis on earnings estimates and estimate revi ...

21世纪经济报道记者胡慧茵广州报道 在新冠疫情暴发的背景下，以美国为首的发达国家寻求重塑全球生产链，并在2020年提出了"友岸制 造"的说法。正因如此，拥有劳动力成本优势的越南成为了美国"友岸制造"的试验田，承接了众多纺织 品、鞋类、服装等劳动密集型产业的转移。之后，越南的纺织服装业和皮革制鞋业迅速发展，成为该国 两大重点出口产业。 据越南皮革鞋类手袋协会数据，预计越南鞋类和箱包产品2024年出口额为260亿至270亿美元，比2023年 增加30亿美元，成为全球第二大鞋类出口国和第三大鞋类生产国。另外，据越南纺织服装集团的数据， 预计越南纺织业2024年出口额近440亿美元，年增长率超10%，成为全球第二大纺织服装出口国。在越 南出口订单不断跃升的背后，美国是其最重要的出口市场。 就在越南加速赶制来自美国的订单时，来自美国的服装、鞋类品牌也抓紧在越南布局产品代工厂。 美国"对等关税"大棒之下，在出口中扮演着重要角色的越南成了最大的受害者之一。 美国对越南征收的"对等关税"将在4月9日正式生效。就在一周前，美国总统特朗普在白宫签署两项关于 所谓"对等关税"的行政令，宣布美国对贸易伙伴设立10%的"最低基准关税" ...

清明时节，踏青赏花露营正当时！正值京东出游季，京东运动携阿迪达斯、FILA、牧高笛等多个知名 品牌，带来涵盖运动鞋服、体育健身、户外装备等众多出游必备好物，更有每满200减30优惠。大家可 以来京东APP搜索"出游焕新"进入会场，开启舒适惬意的踏青之旅！ 如今外出游玩，兼具功能性与时尚感的穿搭越来越受到户外爱好者们的喜爱。山系女孩必备TNV女士 速干防晒服，凉感透气，在户外穿着更舒适；下装搭配TNV速干户外半身工装裙，机能版型飒酷有 型；易烊千玺同款FILA 情侣款针织短袖，微落肩版型休闲舒适，轻松拿捏松弛感；运动鞋就选择 Adidas「寻光者」SPIRITAIN 2.0厚底网面老爹鞋，Y2K设计复古感十足，透气网眼鞋面春夏穿着不闷 热。 外出旅行，功能强大的箱包搭子必不可少。短途旅行就选择Diplomat外交官铝框拉杆箱、卡拉羊云朵行 李箱，都是轻量顺滑，耐磨又大容量的出行行李箱优选；随身携带的双肩包可以选择Herschel加拿大赫 行轻量系列Retreat Small双肩包，轻便实用又不失时尚感；或是tomtoc几何双肩包，时尚简约，收纳功 能强大，日常通勤装电脑也毫不费力。 出游在即，大家来京东APP搜 ...

2025开年，阿迪达斯翩然启幕一系列品牌盛事。无论是在上海永源路整条街道打造"贝壳头街区"，还是 在上海西岸举办炫酷的ADIZRERO科技发布会，又或是竞速跑鞋产品助力运动员在国内外路跑赛事中 赢得冠军，阿迪达斯当属今年运动用品行业中势头最为强劲的品牌之一。 3月29日，阿迪达斯又重磅官宣，巴黎奥运会游泳冠军潘展乐成为品牌代言人。 全球知名运动品牌阿迪达斯"牵手"中国顶尖运动员，不仅仅是简单的品牌代言联动，更是其深耕中国市 场、践行"在中国，为中国"理念的关键举措。 顶峰相见，为破纪录而来 "纪录就是用来打破的，垄断更是要被打破。"潘展乐曾公开表示。这位不到21岁的奥运冠军正一步步地 将这句话付诸实践。 男子100米自由泳的项目上，潘展乐一直在破纪录的路上。2022年布达佩斯游泳世锦赛，潘展乐以47秒 65的成绩追平全国纪录，成为中国第二位在该项目上游进48秒的选手；2023年杭州亚运会，他又以46秒 97的成绩成为亚洲历史上首位在该项目游进47秒的选手。 2024年，潘展乐的职业生涯迎来了新高峰。先是在多哈游泳世锦赛男子4×100米自由泳接力决赛中，潘 展乐以46秒80的开棒成绩打破了世界纪录，随后在巴黎奥 ...

近日，在2025年国际雪联世界单板滑雪和自由式滑雪锦标赛上，阿迪达斯签约运动员苏翊鸣以出色的表 现摘得男子单板滑雪坡面障碍技巧项目银牌，完成了自己的世锦赛首秀。值得一提的是，他在比赛中身 着的正是其与阿迪达斯TERREX共创的滑雪服系列。 在本届赛事中，苏翊鸣表现出了极佳的竞技状态，以资格赛第一的成绩晋级决赛。决赛首轮，他便获得 了85.07的高分，并最终凭借这一成绩，摘得职业生涯首枚世锦赛奖牌，也创下了中国单板滑雪世锦赛 历史最佳战绩。此外，苏翊鸣还是全场16位选手中唯一一位全程零失误的运动员。 据了解，阿迪达斯TERREX与苏翊鸣共创滑雪服是1年9个月研磨打造的产品，这款滑雪服不仅融入苏翊 鸣的个人风格与对单板滑雪运动的深刻理解，同时结合了阿迪达斯在专业运动装备领域的先进设计理念 与制作工艺，为苏翊鸣的赛场表现提供了坚实的保障。 阿迪达斯TERREX与苏翊鸣共创滑雪服在外观上简约大气，充满设计感，采用了阿迪达斯最新的GORE- TEX 3L科技面料和C-KNIT内衬技术，使雪服具备出色的防风、防水和透气性能，能够有效抵御风雪侵 袭，确保运动员在极端天气条件下依然保持身体干爽舒适。此外，该款雪服充分考虑了运 ...

近日，知名咨询机构GlobalData发布的数据显示，耐克、阿迪达斯、Shein成为2024年全球前三时尚零售商。凭借1.53%的市场份额，Shein超越了Zara、H&M 和优衣库，仅次于耐克和阿迪达斯，成为全球第三大时尚零售商。 超百亿加码供应链、深入技术创新持续赋能供应商业绩增长 GlobalData的数据显示，耐克以2.85%的市场份额成为全球最大零售商，但这家运动巨头2024年的市场份额下降了0.15个百分点。而Shein的市场份额增长了 0.24个百分点，达到1.53%，与爱马仕和香奈儿成为去年时尚市场最大赢家。 值得一提的是，Shein目前在全球四大时尚品牌中排名最高，另外三家品牌中Zara、优衣库表现良好，分别增长了0.05和0.04个百分点，H&M则下降了0.01个 百分点。此外，LV、斯凯奇、Puma、New Balence也跻身前十，Shein是全球前十大时尚零售商中唯一的中国品牌。 此前，在线分析平台semrush的数据显示，2025年1月，Shein(shein.com)成为了全球访问量最大的服装时尚类购物网站，Just Style分析认为Shein将在2025年继 续取得成功。 为 ...

Industry Overview - The Zacks Shoes and Retail Apparel industry is currently facing challenges such as rising costs, reduced consumer spending on discretionary items, and higher marketing expenses, which are pressuring profits [1][4] - Unfavorable currency fluctuations pose risks for globally operating companies within the industry [1] Growth Drivers - The industry shows promise due to rising consumer interest in healthy lifestyles and increasing demand for activewear and athletic footwear [2] - Innovation in design is a key growth driver, with companies focusing on product innovation, store expansion, digital transformation, and omnichannel strategies [2][5] - E-commerce has become a significant growth driver, with companies enhancing their digital platforms and customer engagement through social media and online sales [6] Consumer Demand Trends - Strong consumer demand for activewear, athleisure, and footwear is expected to continue through 2025, driven by a rising focus on fashion and health [5] - Companies are prioritizing product innovation and marketing to capture market share, with multi-functional shoes gaining popularity [5] Cost Challenges - Companies are experiencing higher costs due to commodity price inflation, supply-chain disruptions, and increased logistics costs, which are anticipated to impact margins in the short term [4] - Increased spending on marketing, operating overhead, and investments in stores and digital operations have raised SG&A costs [4] Industry Performance - The Zacks Shoes and Retail Apparel industry has underperformed compared to the broader Zacks Consumer Discretionary sector and the S&P 500, with a collective decline of 24.9% over the past year [10] - The industry currently holds a Zacks Industry Rank of 232, placing it in the bottom 6% of over 250 Zacks industries, indicating dull prospects for the near term [7][8] Valuation Metrics - The industry is trading at a forward 12-month price-to-earnings (P/E) ratio of 24.54X, higher than the S&P 500's 20.77X and the sector's 17.86X [11] Company Highlights - **NIKE Inc. (NKE)**: The company is focusing on its Consumer Direct Acceleration strategy, enhancing competitiveness through product innovation and brand storytelling. However, the consensus estimates indicate declines in sales and earnings for fiscal 2025 [14][15] - **Adidas AG (ADDYY)**: The company is benefiting from strong demand and improved margins due to price increases. The consensus estimates indicate growth in sales and earnings for fiscal 2025 [17][18] - **Birkenstock Holding plc (BIRK)**: The company has sustained strong demand despite inflation, with significant growth potential in various regions. The consensus estimates indicate growth in sales and earnings for fiscal 2025 [19][20]