7月30日，阿迪达斯发布2025年第二季度及上半年财报。今年第二季度，阿迪达斯品牌全球营收达60亿 欧元，在货币中性下(下同)，同比增长12%(剔除Yeezy因素，下同)；营业利润达5.46亿欧元，同比增长 58%；毛利率同比提升0.9个百分点至51.7%。今年上半年，阿迪达斯品牌全球实现营收121.05亿欧元， 同比增长14%；营业利润达12亿欧元，同比增长70%；毛利率同比提升0.9个百分点至51.9%。 今年第二季度，阿迪达斯品牌运动表现与运动时尚业务均实现双位数增长，分别同比增长12%和13%。 分品类看，阿迪达斯品牌鞋类收入同比增长9%，其中以ADIZERO0系列为代表的跑步业务收入同比增 长超25%，服饰业务收入同比增长17%，配饰业务收入同比增长7%。 作为阿迪达斯品牌最为重要的战略市场之一，大中华区业绩连续九个季度实现"有质量的增长"。财报显 示，第二季度，阿迪达斯品牌大中华区实现营收7.98亿欧元，同比增长11%。今年上半年，阿迪达斯品 牌大中华区贡献营收18.27亿欧元，同比增长13%。 今年以来，阿迪达斯从赛场到街头，从运动科技到时尚潮流，全方位彰显运动品牌的生命力与持续高涨 的品牌热度 ...

He was speaking as countries from which Adidas sources much of its products face tariffs. Vietnam, Adidas's largest sourcing country, accounting for 27% of the company's total volume, will face a 20% tariff from August 1. Indonesia made 19% of Adidas' products and will face a 19% tariff. Adidas joins other companies saying they will raise prices because of tariffs. Its rival Nike said at the end of June that it would raise prices in the US to offset a predicted $1 billion rise in costs. Related stories Adid ...

Core Insights - Adidas reported strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase on a currency-neutral basis [1] - The company achieved an operating profit of €546 million in Q2, reflecting a 58% year-over-year growth, and a gross margin of 51.7%, up 0.9 percentage points [1] - For the first half of the year, global revenue totaled €12.105 billion, a 14% increase year-over-year, with an operating profit of €1.2 billion, up 70% [1] Revenue Growth - The Adidas brand's sports performance and sports fashion segments both experienced double-digit growth, increasing by 12% and 13% respectively [1] - By product category, footwear revenue grew by 9%, with the ADIZERO series running business seeing over 25% growth, apparel revenue increased by 17%, and accessories revenue rose by 7% [1] Market Performance - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue reaching €798 million, an 11% year-over-year increase [1] - For the first half of the year, the Greater China region contributed €1.827 billion in revenue, marking a 13% year-over-year growth [1] Strategic Vision - CEO Gulden emphasized the strategy of being a "local thinking global brand," focusing on talent management and localized product offerings [2] - The "For China, In China" strategy has been credited for the growth in the Greater China region, with plans to enhance product quality and services to stimulate sports consumption [2] Future Outlook - Gulden projected that Adidas will maintain double-digit revenue growth in 2025, with operating profit expected to remain between €1.7 billion and €1.8 billion [2] - Growth will be driven by competitive product lines, collaborations with retailers, and impactful marketing activities [2]

体育用品消费发展势头依旧迅猛。 阿迪达斯大中华区董事总经理萧家乐认为，大中华区业绩连续九个季度实现增长得益于坚定践行'在中 国，为中国'本土化战略，深度洞察本土需求，加码运动表现与运动时尚双轮驱动。 7月30日，阿迪达斯发布上半年财报，公司实现营收121.05亿欧元，同比增长14%；营业利润达12亿欧 元，同比增长70%；毛利率同比提升0.9个百分点至51.9%。 作为阿迪达斯最为重要的战略市场之一，大中华区业绩连续九个季度实现增长。今年上半年，阿迪达斯 品牌大中华区贡献18.27亿欧元，同比增长13%。 在发布财报的同时，公司高层也对2025年全年展望、关税影响给出反馈。阿迪达斯全球CEO古尔登表 示，受到关税影响，公司已在第二季度受到数千万欧元的影响，预计今年接下来在美国的产品成本将增 加2亿欧元。 不过，阿迪达斯仍维持了最初的全年展望，预计在货币中性下，2025年阿迪达斯品牌的营收将保持双位 数增长态势，营业利润维持在17亿至18亿欧元之间。同时，有竞争力的产品线、与零售商的深度合作关 系将成为营收增长的主要驱动力。 目前看来体育消费用品在未来仍将保持增长。来自麦肯锡（McKinsey）与世界体育用品联 ...

Core Viewpoint - The CEO of Adidas indicated that the company will proceed slowly with price increases in the U.S. market while monitoring market conditions [1] Group 1 - The company plans to implement price hikes gradually in the U.S. market [1] - The strategy involves careful observation of market dynamics before making further pricing decisions [1]

Core Viewpoint - The CEO of Adidas indicated that price increases in the U.S. will be implemented gradually while monitoring market conditions [1] Group 1 - The company plans to approach price adjustments in a slow manner [1] - The strategy involves careful observation of the market before making pricing decisions [1]

阿迪达斯首席执行官：涨价将仅限于美国。 ...

阿迪达斯首席执行官：集团拥有强大的供应链。将对最终关税进行定价审查。我们并未因美国关税而取 消任何订单。 ...

Group 1 - The core viewpoint of the article highlights Adidas' second-quarter performance, showing a revenue of €5.95 billion, which represents a year-on-year growth of 2.2%, although it fell short of the forecast of €6.21 billion [1] - The net profit for the quarter reached €369 million, marking a significant year-on-year increase of 94%, surpassing the expected €336.3 million [1] - The gross margin improved to 51.7%, compared to 50.8% in the same period last year, and exceeded the forecast of 51.5% [1]

阿迪达斯首席财务官：库存状况非常好。 ...