北京商报讯(记者张君花)7月31日，北京商报记者获悉，阿迪达斯发布2025年上半年业绩报告，上半年 实现营收121.05亿欧元，同比增长14%；营业利润达12亿欧元，同比增长70%；毛利率同比提升0.9个百 分点至51.9%。其中，大中华区贡献18.27亿欧元，同比增长13%。 ...

Core Viewpoint - Adidas has achieved "quality growth" in the Greater China region for nine consecutive quarters, demonstrating strong performance in both revenue and profit metrics [3][4]. Financial Performance - In Q2 2025, Adidas reported global revenue of €6 billion, a 12% year-over-year increase, with operating profit reaching €546 million, up 58% [2]. - For the first half of 2025, global revenue was €12.105 billion, a 14% increase, and operating profit was €1.2 billion, a 70% increase [2]. - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half of 2025 [2]. Regional Performance - In the Greater China region, Q2 revenue was €798 million, a year-over-year increase of 11%, contributing €1.827 billion in the first half, up 13% [3][4]. - The CEO expressed pride in maintaining double-digit growth and emphasized the importance of local market strategies [3][4]. Product and Market Strategy - Adidas has focused on localizing its strategy in China, enhancing its product offerings and marketing to meet local consumer demands [4][13]. - The ADIZERO 0 series has significantly contributed to the running category, with over 25% growth in running revenue [2][9]. - The company is actively engaging in sports events to boost brand visibility and consumer interest [6][7]. Innovation and Marketing - Adidas is embracing the "first launch" economy, collaborating with celebrities and designers to enhance its product appeal [11]. - The company is committed to nurturing young sports talent in China, partnering with educational institutions to promote sports education [13]. Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its revenue growth forecast for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [13].

Group 1 - Adidas reported global revenue of €6 billion in Q2 2025, a 12% increase year-on-year on a currency-neutral basis [1] - Operating profit for Q2 reached €546 million, reflecting a 58% year-on-year growth [1] - Gross margin improved by 0.9 percentage points to 51.7% in Q2 2025 [1] Group 2 - For the first half of 2025, Adidas achieved global revenue of €12.105 billion, a 14% year-on-year increase [1] - Operating profit for the first half was €1.2 billion, up 70% year-on-year [1] - Gross margin for the first half improved by 0.9 percentage points to 51.9% [1] Group 3 - Both the performance and fashion segments of Adidas experienced double-digit growth in Q2, with increases of 12% and 13% respectively [1] - Footwear revenue grew by 9% year-on-year, with the ADIZERO 0 series running business seeing over 25% growth [1] - Apparel revenue increased by 17%, while accessories revenue rose by 7% [1] Group 4 - The Greater China region, a key strategic market for Adidas, reported revenue of €798 million in Q2, a year-on-year increase of 11% [1] - For the first half of 2025, the Greater China region contributed €1.827 billion in revenue, reflecting a 13% year-on-year growth [1] Group 5 - Adidas CEO Gulden expressed pride in the team's performance and confidence in the company's strategy of being a globally successful brand with local thinking [2] - Despite facing a €20 million impact from tariffs in Q2, the company maintains its initial outlook for 2025, expecting double-digit revenue growth and operating profit between €1.7 billion and €1.8 billion [2]

公司行政总裁Bjørn Gulden表示，目前未知最终美国关税税率，上季已造成数亿元损失；在最新进展 下，目前进口税将推高其美国产品的成本，预告下半年与关税相关的额外成本将达到2亿欧元，亦难以 估计关税对消费者需求将带来的影响程度。该公司维持全年业绩预测不变，预计经营溢利将在17亿至18 亿欧元之间，目前有信心实现相关目标，亦不排除会调整预期。 格隆汇7月30日｜德国体育用品公司阿迪达斯(Adidas)公布，截至今年6月底第二季度营业额59.52亿欧 元，同比增长2.2%；盈利3.69亿欧元，同比增长94%；经营溢利5.46亿欧元，同比增长57.7%。 ...

Core Insights - Adidas reported a strong performance in Q2 2025, with global revenue reaching €6 billion, a 12% year-over-year increase when adjusted for currency effects, and operating profit rising 58% to €546 million [1] - The company achieved a 14% year-over-year revenue growth in the first half of 2025, totaling €12.105 billion, with operating profit increasing 70% to €1.2 billion [1] - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue of €798 million, up 11% year-over-year, and a total of €1.827 billion for the first half, reflecting a 13% increase [1] Financial Performance - In Q2 2025, Adidas' gross margin improved by 0.9 percentage points to 51.7%, while the first half gross margin also increased by 0.9 percentage points to 51.9% [1] - The footwear segment saw a 9% revenue increase, with the ADIZERO 0 series running shoes growing over 25% year-over-year [1] Strategic Initiatives - CEO Gulden emphasized the importance of a localized approach to global branding, focusing on hiring and retaining top talent to cater to local markets [2] - The company is committed to enhancing its presence in the Chinese market, with plans for more innovative product launches and deeper engagement in local sports initiatives [5] Market Engagement - Adidas has successfully engaged in various sports events, including supporting youth football leagues and basketball competitions, which have helped to boost brand visibility and consumer engagement [3] - The company has integrated fashion and sports through unique product launches and collaborations with designers, enhancing its appeal among consumers [5] Future Outlook - Despite facing cost increases due to tariffs, Adidas maintains its initial revenue growth outlook for 2025, expecting double-digit growth and operating profit between €1.7 billion and €1.8 billion [6] - The company plans to leverage competitive product lines and strong retail partnerships to drive revenue growth [6]

Core Insights - Adidas reported a strong performance in Q2 2023, with global revenue reaching €6 billion, a 12% year-on-year increase, and operating profit rising by 58% to €546 million [1] - The Greater China region showed particularly impressive results, with Q2 revenue of €798 million, up 11% year-on-year, and a total of €1.827 billion for the first half of the year, reflecting a 13% increase [1] - The company has experienced nine consecutive quarters of growth in the Greater China market, attributed to a localized strategy that focuses on consumer engagement and cultural relevance [1][2] Financial Performance - For the first half of 2023, Adidas achieved global revenue of €12.105 billion, a 14% increase year-on-year, and operating profit of €1.2 billion, up 70% [1] - The gross margin improved to 51.7%, an increase of 0.9 percentage points compared to the previous year [1] Strategic Initiatives - Adidas is actively engaging in local sports events, such as the 2024-2025 National Youth Campus Football League and grassroots basketball leagues, to enhance its influence among sports enthusiasts [2] - The company has launched its first global flagship store in Shanghai and introduced new product lines, including a pet series, to attract consumer interest [2] - Collaborations with designers and athletes have been emphasized to incorporate trendy elements into products, further boosting brand visibility [2] Challenges and Outlook - Despite the positive performance, Adidas anticipates an increase in product costs in the U.S. by €200 million due to tariffs and other factors [2] - The company expects to maintain double-digit revenue growth for the year, with operating profit projected to remain between €1.7 billion and €1.8 billion [2]

Core Insights - Adidas reported a global revenue of €6 billion for Q2 2025, a 12% year-on-year increase, with operating profit rising to €546 million, up 58% [1] - The company's gross margin improved to 51.7% due to reduced discounts and lower product and freight costs [1] - The "Performance + Fashion" dual strategy continues to drive growth, particularly in the running shoe segment, with ADIZERO series sales increasing over 25% globally [1] Financial Performance - Total revenue for the first half of the year reached €12.105 billion, a 14% increase year-on-year, with operating profit at €1.2 billion, a 70% rise [1] - The Greater China region achieved revenue of €798 million in Q2, an 11% increase, contributing €1.827 billion in the first half, up 13% [1] Strategic Initiatives - Adidas is enhancing its localization strategy in China through collaborations with local universities and designers, as well as flagship store openings [2] - The opening of the first flagship store on Anfu Road in Shanghai showcased local culture and featured exclusive product launches [2] Challenges and Outlook - The company faced a significant impact from tariffs, estimating a €20 million cost in Q2, with an expected increase of €200 million in product costs for the year due to U.S. tariffs on imports from Indonesia and Vietnam [4] - Despite these challenges, Adidas maintains a forecast for double-digit revenue growth for the year, aiming to enhance product competitiveness and marketing efficiency [4]

Core Insights - Adidas reported a strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase, and a 14% increase for the first half, totaling €12.105 billion [1] - The company achieved an operating profit of €546 million in Q2, up 58% year-over-year, and €1.2 billion for the first half, a 70% increase [1] - The gross margin improved by 0.9 percentage points to 51.7% in Q2 and 51.9% in the first half [1] Financial Performance - Q2 global revenue: €6 billion, 12% growth (currency-neutral) [1] - H1 global revenue: €12.105 billion, 14% growth [1] - Q2 operating profit: €546 million, 58% growth [1] - H1 operating profit: €1.2 billion, 70% growth [1] - Q2 gross margin: 51.7%, up 0.9 percentage points [1] - H1 gross margin: 51.9%, up 0.9 percentage points [1] Market Performance - The Greater China region reported Q2 revenue of €798 million, an 11% increase, and H1 revenue of €1.827 billion, a 13% increase [1] - The sports performance and sports fashion segments both achieved double-digit growth, with increases of 12% and 13% respectively [1] - Footwear revenue grew by 9%, with running products like the ADIZERO0 series seeing over 25% growth [1] Strategic Initiatives - Adidas emphasizes a localized strategy in China, focusing on understanding local demands and enhancing both sports performance and fashion [2] - The company is actively engaging in sports events to boost consumer interest and participation [3] - Adidas is committed to nurturing young sports talent in China through partnerships with educational institutions and sports events [5] Future Outlook - For 2025, Adidas expects to maintain double-digit revenue growth and an operating profit between €1.7 billion and €1.8 billion [6]

Core Viewpoint - Adidas plans to raise prices in the US due to tariffs, which could cost the company approximately €200 million (around $218 million) in the second half of the year [1]. Group 1: Financial Impact - The company experienced a "negative impact in the double-digit euro millions" from tariffs in Q2 [1]. - Revenue increased by about 2% year-on-year to nearly €6 billion for the three months ending June 30 [10]. - Operating profit surged 58% year-on-year in Q2 to €546 million [10]. Group 2: Tariff Details - Vietnam, Adidas's largest sourcing country, which accounts for 27% of the company's total volume, will face a 20% tariff starting August 1 [3]. - Indonesia, responsible for 19% of Adidas's products, will face a 19% tariff [3]. - Other companies, including Nike, Macy's, Shein, Temu, Ford, and Walmart, are also raising prices to offset tariffs [3][8]. Group 3: Market Outlook - CEO Bjørn Gulden expressed caution regarding a bullish outlook for 2025 due to global volatility and uncertainty surrounding final US tariffs [2]. - The company maintains its initial outlook for 2025 operating profit between €1.7 billion and €1.8 billion, although this may change [9]. - Adidas's stock fell 7% to €13.85 per share on the Frankfurt stock exchange [9].

Core Insights - Adidas reported strong financial performance for Q2 and the first half of 2025, with global revenue reaching €6 billion in Q2, a 12% year-over-year increase on a currency-neutral basis [1] - The company achieved an operating profit of €546 million in Q2, reflecting a 58% year-over-year growth, and a gross margin of 51.7%, up 0.9 percentage points [1] - For the first half of the year, global revenue totaled €12.105 billion, a 14% increase year-over-year, with an operating profit of €1.2 billion, up 70% [1] Revenue Growth - The Adidas brand's sports performance and sports fashion segments both experienced double-digit growth, increasing by 12% and 13% respectively [1] - By product category, footwear revenue grew by 9%, with the ADIZERO series running business seeing over 25% growth, apparel revenue increased by 17%, and accessories revenue rose by 7% [1] Market Performance - The Greater China region has shown consistent quality growth for nine consecutive quarters, with Q2 revenue reaching €798 million, an 11% year-over-year increase [1] - For the first half of the year, the Greater China region contributed €1.827 billion in revenue, marking a 13% year-over-year growth [1] Strategic Vision - CEO Gulden emphasized the strategy of being a "local thinking global brand," focusing on talent management and localized product offerings [2] - The "For China, In China" strategy has been credited for the growth in the Greater China region, with plans to enhance product quality and services to stimulate sports consumption [2] Future Outlook - Gulden projected that Adidas will maintain double-digit revenue growth in 2025, with operating profit expected to remain between €1.7 billion and €1.8 billion [2] - Growth will be driven by competitive product lines, collaborations with retailers, and impactful marketing activities [2]