2025年5月17日至18日，北京国家体育馆首次迎来一场全球健身界的盛事——由阿迪达斯CLIMACOOL 清风系列领衔的"莱美盛典"吸引万人参与，阿迪达斯品牌代言人那尔那茜现身舞台，与四位莱美顶尖教 练带领近千名用户共赴"一起练，更带感"的燃动现场，在节奏与力量的碰撞中，"双奥之城"上演一场热 练狂欢。 这场盛典不仅是健身爱好者的狂欢，也是阿迪达斯与莱美Les Mills两大品牌深度合作的成果展示。通过 与莱美的资源整合、那尔那茜的影响号召，以及CLIMACOOL系列的技术革新，阿迪达斯构建了一 个"社群-体验-产品"三位一体的健身新生态。在业内人士看来，在"全民健身"上升为国家战略的背景 下，这一模式或将成为运动品牌突围的新范式。而对于消费者而言，当健身不再是任务，而是释放潜能 的快乐源泉时，品牌的真正价值才得以彰显。 阿迪达斯与莱美的"双向赋能" 在当下，团课已然成为一种时尚的生活方式，健身也逐渐演变成大众表达态度的一种途径。随着健身爱 好者群体的不断壮大与成熟，对团课与产品的需求愈发细分。 自2023年官宣合作以来，阿迪达斯携手莱美充分发挥各自优势，通过"产品+课程"的深度融合，为广大 健身爱好者群体带 ...

Investment Rating - The industry investment rating is "Positive" and maintained [9] Core Insights - In FY2025Q1 (January 1, 2025 - March 31, 2025), Adidas achieved revenue of €6.15 billion, slightly above expectations (Bloomberg consensus expected €6.10 billion), with a year-on-year growth of 13% at constant exchange rates. Excluding the impact of Yeezy, Adidas brand revenue grew by 17% year-on-year [2][4] - The net profit attributable to shareholders was €430 million, representing a year-on-year increase of 151%. The gross margin improved by 0.9 percentage points to 52.1%, primarily due to lower product costs and shipping expenses, as well as improved discounts [2][4] Revenue Breakdown - **By Region**: Excluding the Yeezy business, all regions showed strong growth. Latin America and emerging markets continued robust growth, with revenues increasing by 26% and 23% year-on-year to €700 million and €870 million, respectively. Europe, Greater China, and Japan/Korea regions grew by 14%, 13%, and 13% year-on-year, respectively. North America was impacted by the cessation of Yeezy business, with a revenue growth of only 3% year-on-year, but grew by 13% when excluding this factor [5] - **By Channel**: Both DTC (Direct-to-Consumer) and wholesale channels achieved quality growth. Wholesale channel revenue increased by 18% year-on-year to €4.0 billion, benefiting from high sell-through rates and product mix adjustments. E-commerce channel revenue decreased by 3% due to the impact of Yeezy business separation, but grew by 18% when excluding this factor. DTC channel revenue grew by 6% year-on-year to €2.16 billion, driven by double-digit same-store sales growth in owned stores [5] - **By Product**: Footwear products continued to lead growth, with revenue increasing by 17% year-on-year to €3.76 billion. Apparel and equipment also showed growth, with revenues increasing by 8% and 10% year-on-year to €1.97 billion and €424 million, respectively. In FY2025Q1, footwear, apparel, and equipment accounted for 61%, 32%, and 7% of total revenue, respectively, indicating a healthy product mix [6] Inventory and Tariff Impact - Inventory remained healthy, supporting continued growth, with FY2025Q1 inventory at €5.07 billion, a year-on-year increase of 15% [12] - The impact of tariffs was relatively small due to low procurement from China, with approximately 20% of revenue from the US market, which can be compensated by strong performance in other mature markets. The procurement ratio for footwear from China is around 3%, moving towards zero, and for apparel, it is less than 2% [12] Performance Guidance - The company maintains its full-year guidance, expecting FY2025 revenue to grow at a high single-digit rate at constant exchange rates (Bloomberg expects revenue of €26.01 billion, a year-on-year increase of 9.8%). The expected operating profit for FY2025 is between €1.7 billion and €1.8 billion, representing a year-on-year increase of 27.2% to 34.6% [12]

Core Insights - The rivalry between NIKE Inc. and adidas AG is a significant aspect of the global athletic apparel and footwear market, with both companies competing in various metrics such as revenue growth, brand equity, and sustainability [1][2][3] Investment Case for NIKE (NKE) - NIKE is the leader in the global athletic footwear and apparel market, supported by strong brand equity and a dominant distribution network [4] - The company is implementing a "Win Now" strategy to address near-term challenges and stabilize performance, aiming for stronger growth in fiscal 2026 [5] - NIKE is focusing on its core identity in sports, accelerating product development, and enhancing brand perception through strategic marketing [6][8] - Innovation is central to NIKE's strategy, with new development models allowing for quicker responses to consumer trends [7] Investment Case for adidas (ADDYY) - adidas is undergoing a strategic turnaround under new leadership, focusing on revitalizing brand presence and improving execution [9] - The company is addressing operational challenges by cleaning up excess inventory and narrowing its product focus [10] - adidas emphasizes innovation and product credibility, with recent successful launches indicating a return of brand momentum [11][12] - Financially, adidas is setting the stage for sustainable growth and margin expansion from 2025 onward [13][14] Financial Estimates Comparison - The Zacks Consensus Estimate for NIKE's fiscal 2025 sales and EPS indicates declines of 10.7% and 45.6%, respectively [15] - In contrast, adidas's estimates suggest year-over-year growth of 12.3% in sales and 83% in EPS [16] Price Performance & Valuation - Year-to-date, adidas stock has outperformed NIKE, with a total return of 2.2% compared to NIKE's decline of 18.5% [19] - NIKE trades at a forward price-to-sales multiple of 2.02X, while adidas trades at 1.49X, indicating that adidas may be undervalued relative to its potential [23][26] Conclusion - The near-term outlook appears more favorable for adidas, which is showing signs of a focused turnaround, while NIKE is recalibrating its strategy [27][28]

进入中国市场28年来，阿迪达斯始终秉持着"在中国，为中国"的理念。通过与中国本土设计师的合作， 持续加码"中国创造"。此前与陈冠希、张鼎昀、周睿等中国设计师的合作均有不错的市场反响。除此之 外，阿迪达斯在中国设立上海创意中心，组建了由35人核心设计团队领衔、超100名创意人才构成的本 土化设计矩阵。据悉，在中国市场销售的阿迪达斯产品，超一半为中国设计。 通过这些举措，阿迪达斯强化了品牌对市场需求的快速响应能力，更彰显了对中国消费者审美与价值观 的尊重。此次阿迪达斯与胡颖琪（Caroline Hu）的再度合作，正是阿迪达斯"中国创造"实力与本土设计 力量的双重见证，也为运动时尚领域带来了新的活力与可能。 此次合作延续了双方2024春夏系列的设计灵感，并进行了材质创新与色彩碰撞。本次焕新系列以褶皱缎 面覆盖Samba经典鞋身，搭配皮革材质的三条纹标志，让T头鞋有了女性独有的柔美与气质。值得一提 的是，每双鞋履的褶皱缎面需经匠人长达12小时的手工定型，鞋舌内衬处还特别缝制可拆卸的Caroline Hu手写标签。新系列共有金属银、雅致红、深邃蓝三款配色，满足不同风格穿搭需求。 作为中国当下新锐青年时装设计师，胡颖琪（ ...

等待和希望，不仅是人类最大的智慧，也是体育选秀之所以迷人的本质。 不久前，2025年NFL选秀大会落幕，卡姆·沃德当选状元，社媒话题度最高的「二刀流」特拉维斯·亨特，在第二顺位被美洲虎签走。最大的冷门，则要属 亨特在大学时的四分卫队友——谢都尔·桑德斯，行情一落千丈，从预期的前两轮落到了第五轮144顺位才被叫出名字。 但作为一个平均收视率超过1360万的体育生「校招」，NFL选秀大会不仅是大学生实现梦想、进入职业赛事的大门，也是各大品牌最看重的营销场合之 一。 选秀大会开始前几天，各大体育品牌开始了朴素的商战，竞相官宣参选的选手阵容——其中签约数量最多的是adidas和Nike，前者签约数量达到了12位， 包括榜眼亨特、探花阿卜杜勒·卡特等；后者更是多达17位，最大牌的当属谢都尔·桑德斯和阿仕顿·詹蒂。 为了进一步制造声势，adidas发布了创意短片，用机场的航班抵达信息屏幕，模拟球员加入球队的航班依次抵达；Nike则是延续了他们最拿手的文案式营 销，以「现在错过我，以后恐惧我」的文案来输出情绪。 这也是两家一贯的风格和传播策略差异：adidas更侧重制造故事感和创意整活，Nike则看重对情绪的精准把控和输出 ...

Group 1 - The article focuses on the Asia Value & Moat Stocks research service, which targets value investors looking for Asia-listed stocks with significant discrepancies between price and intrinsic value [1] - The service emphasizes deep value balance sheet bargains, such as net cash stocks and low price-to-book (P/B) stocks, as well as wide moat stocks that represent high-quality businesses [1] - The author provides a range of watch lists with monthly updates, particularly concentrating on investment opportunities in the Hong Kong market [1]

Group 1 - The U.S. tariff policy has led to significant price increases in consumer goods, with a 53% rise in the price of shoes, from $150 to $230, due to the tariffs imposed [1][2] - The apparel industry is heavily reliant on imports, with 98% of clothing items imported, and the tariff policy is projected to increase clothing prices by 65% and shoe prices by up to 87% over the next year [2][3] - Basic clothing items, such as T-shirts and underwear, are expected to face the most severe impact from tariffs, as they are frequently imported and have low profit margins, which will lead to higher prices for low-income households [2][3] Group 2 - A letter signed by 76 shoe brands, including Nike and Adidas, has been sent to the White House requesting exemptions from the tariffs, citing that many companies producing affordable footwear cannot bear the high tariffs and may face closure [3] - The pharmaceutical sector is also affected, with an estimated increase of $51 billion in import costs due to tariffs, leading to a projected 12.9% rise in drug prices for consumers [3] - The tariffs are expected to reduce the competitiveness of the U.S. pharmaceutical industry, increasing production costs by 4.1% and potentially leading to job losses in the sector [3] Group 3 - Economic experts indicate that the damage from the tariff policy may already be done, with significant impacts expected to manifest by the end of May, particularly affecting low-income Americans who will spend a larger portion of their income on goods [4]

Group 1: Footwear Industry - The American Footwear Distributors and Retailers Association has requested the White House to exempt the footwear industry from the "reciprocal tariffs," stating that these tariffs pose a "survival threat" to the industry [1] - A letter signed by 76 footwear brands, including Nike, Adidas, Skechers, and Under Armour, indicates that many companies producing affordable footwear cannot bear the high tariffs and cannot pass on these costs to consumers [1] - The CEO of the association noted that the price of a $150 sneaker has increased to $230 due to tariffs, representing an $80 increase or a 53% rise [1][2] Group 2: Hair Care Industry - The U.S. tariff policy is causing significant price increases for many hair care products, leading to concerns among small business owners and consumers about rising costs [3] - In Los Angeles, a major center for the hair care industry, local businesses are feeling the impact of the tariff policy, with worries about increased prices for hair services [3] - A hair salon owner in Colorado mentioned that the tariff policy is affecting supply chains, and a hairstylist expressed concerns about having to pass on increased costs to customers [6]

Core Viewpoint - The Footwear Distributors and Retailers of America is requesting a tariff exemption from President Trump, citing the tariffs as an "existential threat" to the footwear industry, with 76 brands including Nike and Adidas signing the letter [1][2]. Industry Impact - Many companies producing affordable footwear for lower and middle-income families are unable to absorb high tariff rates or pass costs to consumers, risking business closures and low inventory for U.S. consumers [2]. - The footwear industry is already facing significant duties on products like children's shoes, with tariffs expected to range from 150% to about 220% for U.S. footwear companies [5]. Tariff Details - Trump's tariffs, announced on April 2, included high levies on key footwear supplier countries such as China, Vietnam, and Cambodia, with effective rates of 145% on Chinese imports and initial rates of over 45% for Vietnam and Cambodia reduced to 10% for a limited period [3]. - The higher tariffs on various trade partners are set to resume in early July, exacerbating the situation for the footwear industry [3]. Business Sentiment - Adidas has warned that tariffs will lead to increased prices for American consumers, while Nike's finance chief indicated that global levies and economic uncertainty would negatively impact current-quarter sales [4]. - The footwear association emphasized the urgency of the situation, stating that the industry cannot afford months to adjust to the new tariff regime, which undermines the certainty needed for investment in sourcing changes [6].

Core Viewpoint - The article discusses the rise of modern training shoes, particularly the German Army Trainer (德训鞋), highlighting their dual appeal in both fitness and fashion markets, and their evolution from military origins to trendy footwear [4][15][22]. Group 1: Market Trends - Modern training shoes are gaining popularity among both office workers seeking comfort and fitness enthusiasts prioritizing functionality [4]. - The sales trend of training shoes is increasing, driven by their stylish design and versatility for both casual wear and workouts [5][7]. - The emergence of various brands reinterpreting the traditional training shoe has created a "despise chain" in the market, where certain high-end brands are favored over others [7][9]. Group 2: Historical Background - The German Army Trainer was first produced in the 1930s for soldiers, with its design attributed to the Dassler brothers, who later founded Adidas and Puma [15][16]. - The shoe gained fame when worn by Jesse Owens during the 1936 Olympics, marking its significance in sports history [15]. - Post-World War II, the shoe transitioned into the vintage market, becoming popular in Europe due to its durability and unique design [16]. Group 3: Product Features - Modern training shoes retain the hard sole characteristic, providing necessary support for weight training and preventing injuries [11][35]. - They are designed to be versatile, suitable for various sports activities, including running and jumping, while ensuring comfort and stability [30][33]. - The shoes are made with high-quality materials, such as suede and leather, ensuring breathability and durability [28][35]. Group 4: Brand Landscape - A wide range of brands offers training shoes at different price points, from affordable options like Li Ning and Feiyue to high-end brands like Maison Margiela and Dior Homme [43][40]. - The market includes both international brands and emerging domestic brands, catering to diverse consumer preferences [21][38]. - The article emphasizes that there is no "despise chain" in training shoes; various brands meet different consumer needs and price ranges [41].