Core Viewpoint - Japanese automakers are facing significant challenges in the Chinese market, with declining sales and increased competition from electric vehicles, leading to drastic price cuts and structural adjustments [5][6][9]. Group 1: Market Performance - Japanese cars held nearly a quarter of the Chinese market share in 2020, but by 2024, their overall market share has dropped by over 10 percentage points compared to 2020 [4][5]. - Nissan's sales in China for January to April 2023 were 167,600 units, a decline of 24.6% year-on-year, while Honda's sales were 202,000 units, down 28% [6][8]. - The new models from Nissan and Honda, such as the N7 and S7, have seen poor sales performance, with retail numbers of 665 and 373 units respectively in their first month [11]. Group 2: Strategic Adjustments - Nissan announced a global workforce reduction of 20,000 employees by the 2027 fiscal year, representing 15% of its total workforce, and plans to reduce its global factories from 17 to 10 [8]. - Honda has also initiated large-scale layoffs, affecting over a thousand employees, as part of its restructuring efforts [9]. - Toyota's sales in the same period were 530,100 units, a 7.7% increase, but this growth is seen as unsustainable due to heavy discounting on key models [9][10]. Group 3: Consumer Perception and Product Development - Consumers express dissatisfaction with Japanese cars, citing a lack of innovation and technology compared to domestic brands, which are perceived as more aligned with modern preferences [10][14]. - Japanese automakers are attempting to localize production and technology by partnering with Chinese companies like CATL and Huawei to enhance their electric vehicle offerings [15][16]. - Despite efforts to adapt, there is skepticism about the commitment to electric vehicle development, as seen in Honda's recent decision to cut its electric vehicle investment plan [16][17].

Group 1 - Japan's trade negotiations with the US are currently in disarray, with key US officials unable to reach a consensus, leaving Japan's negotiating team confused about US demands [1][3] - Japanese Prime Minister Shigeru Ishiba initially demanded a complete removal of the 25% tariff on automobiles but has now proposed a phased reduction, starting with a decrease to 15% in the first year and 10% in the second year, in exchange for increased access for US agricultural products [3][4] - The Japanese automotive industry, which constitutes 8.3% of Japan's GDP and supports 7 million jobs, is facing severe challenges due to tariffs, with Toyota reporting losses of 180 billion yen (approximately 90 billion RMB) [5][4] Group 2 - Japan's military reliance on the US is significant, with the Japanese Self-Defense Forces depending on US satellite systems for missile warning and purchasing primarily American military equipment [7][4] - The US maintains over 50 military bases in Japan, housing 50,000 troops, with Japan covering 75% of the costs, effectively limiting Japan's military autonomy [7][4] - Japan holds $1.13 trillion in US Treasury bonds, which, while appearing to be a position of strength, actually constrains Japan's financial options and exposes it to risks associated with US debt fluctuations [7]

| 特斯拉 | 10695.2 | + -393.65 | 332.05 | | --- | --- | --- | --- | | (9) 丰田汽车 | 2449.63 | + -44.9 | 187.96 | | והו 小米汽车 | 1765.65 | + +3.52 | 6.86 | | 比亚迪 | 1543.04 | + -2.94 | 50.07 | | ANI 法拉利 | 857.09 | 1 +9.33 | 480.96 | | 梅赛德斯奔驰 | 564.6 | + -2.72 | 58.63 | | 宝马汽车 | 543.69 | -2.68 | 87.87 | 金十图示：2025年06月05日（周四）全球汽车制造商市值变化 2 @ JIN10.COM 金十数据 | 一个交易工具 JIN10.COM t 2016 - 11:50 - 11 - 11 - 11 - 11 - | 入》 大众汽车 | 534.66 | + -3.99 | 106.26 | | --- | --- | --- | --- | | 通用汽车 | 458.32 | + -13.35 | 47.67 | | >6 玛鲁蒂 ...

Group 1 - Japanese automakers have recognized the urgency of the crisis in the Chinese market and are accelerating the development of electric vehicles (EVs) tailored for this market, with products expected to launch by 2025 [1][5] - Toyota and Nissan have seen significant order volumes for their EVs, with Toyota's bZ3X achieving approximately 10,000 orders by the end of April, contributing to a 21% year-on-year increase in new car sales [3][4] - The bZ3X is developed in collaboration with Guangzhou Automobile Group and features advanced driving assistance technology, with a delivery volume of around 10,000 units by the end of April [3][4] Group 2 - Price competitiveness is a key factor attracting consumers, with the bZ3X starting at 109,800 RMB, significantly lower than previous models [4] - Nissan's new electric sedan N7 also reached 10,000 orders by mid-May, despite a 16% year-on-year decline in overall new car sales for April [4][5] - Japanese automakers are shifting their development strategies to prioritize local market preferences, with Nissan's N7 featuring AI-optimized comfort and a competitive price of 119,900 RMB [4][5] Group 3 - The competitive landscape in the Chinese EV market is intensifying, with local brands like BYD enhancing their technological capabilities and engaging in aggressive price competition [5] - The total new car sales for the three major Japanese automakers in China are projected to decline by 30% from 2021 to 2024, with market share dropping from 20.6% to 11.2% [5] - Despite the strong performance of the bZ3X, it ranks only 20th among foreign brands in sales compared to local competitors, highlighting the ongoing challenges faced by Japanese brands [6]

Core Viewpoint - Japanese automakers are intensifying the development of electric vehicles (EVs) tailored for the Chinese market, with significant sales growth observed in recent months, despite facing fierce competition from local brands [1][5]. Group 1: Sales Performance - The Toyota bZ3X, launched in March, has seen over 10,000 units delivered by late April, contributing to a 21% year-on-year increase in Toyota's new car sales in April, totaling 142,800 units [3][4]. - Nissan's new electric sedan N7, introduced in late April, also reached 10,000 orders by May 15, although Nissan's overall new car sales in April declined by 16% year-on-year [4][5]. - The overall sales of Japanese automakers in China are declining, with total new car sales projected to drop by 30% from 2021 to 2024, with market share decreasing from 20.6% to 11.2% [4][5]. Group 2: Product Development and Features - The bZ3X is developed in collaboration with Guangzhou Automobile Group and features advanced driving assistance technology and fast charging capabilities, with a starting price of 109,800 RMB [3][4]. - Nissan's N7 includes AI-optimized massage seats and a built-in refrigerator, priced from 119,900 RMB, reflecting a shift towards localizing design and manufacturing processes [4][5]. - Honda's EV brand "Yay" faced challenges with its S7 SUV, which had to reduce its price by 60,000 RMB shortly after launch due to consumer feedback and competition [5][6]. Group 3: Competitive Landscape - Japanese automakers are struggling to keep pace with local competitors like BYD, which are rapidly advancing in EV technology and pricing strategies [4][5]. - The competitive environment in the Chinese market is forcing Japanese companies to adapt their strategies, including the introduction of new models and leveraging local technology partnerships [6].

当电动汽车业务持续亏损，美国总统特朗普的关税政策又带来重压时，越来越多的跨国车企选择重 新加码内燃机。 近日，通用汽车宣布，将斥资8.88亿美元，在纽约州托纳万达工厂投产新一代V8发动机。本田也计 划削减电动化领域投资，同时进一步强化油电混合动力车产品线。另外，梅赛德斯-奔驰、Stellantis、 马自达、斯巴鲁、丰田等多家车企此前都承诺继续投资内燃机技术。 本田这样做，同样是基于现实考虑。2024财年（2024年4月~2025年3月），本田净利润同比下降 24.5%。尤其是2025年1-3月，本田季度净利润同比暴跌87%。严峻的数据迫使本田做出改变。发展混动 确保基本盘，同时对纯电采取渐进策略，则成了本田的最优解。 博弈与平衡 值得注意的是，跨国车企对内燃机的重新加码并非始于2025年，早在2024年便已显现诸多端倪。 2024年初，丰田汽车会长丰田章男宣布，丰田将继续生产发动机，且已经启动了新型内燃机开发项 目。随后在2024年5月底，丰田、马自达、斯巴鲁三家车企的社长罕见地共同露面，承诺将继续投资内 燃机技术，并通过使内燃机与电动化技术相结合，与绿色替代燃料（如生物燃料和合成燃料）兼容，从 而助力内燃 ...

【环球时报特约记者 孙晓蕾】"日本将组建汽车制造商联盟，研发人工智能（AI）自动驾驶汽车技 术。"《日经亚洲评论》日前报道，在日本政府支持下，丰田汽车、本田汽车和其他日本汽车制造商将 合作研发人工智能自动驾驶技术，共同构建AI基础设施并培养相关人才。日本政府拟通过财政补贴等 方式支持该研发机制，旨在强化本国相关供应链体系建设。 据报道，日本政府一直在推动"软件定义汽车"（SDV）的研发。SDV是指以人工智能为核心的软件技术 决定未来汽车。在5月29日举办的讨论会上，日本经济产业省和国土交通省发布了关于汽车产业数字化 转型的"移动性DX战略"修订案。《日刊汽车新闻》网站2日对此报道说，尽管"移动性DX战略"发布至 今仅1年，但随着电动化和智能化汽车的竞争愈演愈烈，日本经济产业省认为有必要灵活地重新审视 该"战略"。此次修订案新增了"支持使用人工智能自动驾驶"的内容。此外，AI基础设施、人才培养、相 关安全标准设定等，将是今后日本车企合作的重点。 对于此次日本政府支持AI自动驾驶研发方面的计划，日本共同社在文章中分析称，由于美国政府对全 球主要贸易伙伴挥舞"关税大棒"，日本汽车产业的不确定性增加。有官员表示，有必 ...

丰田及本田等正在使用AI的自动驾驶技术上展开合作。各家企业为了确保安全性，将共同努力构 建AI基础设施和培养人才。日本政府支持合作体制的建设，还对相关中小企业进行援助，以推动 零部件的国产化…… 为了推动普及，计划利用中央政府部门的公用车进行AI自动驾驶的验证。现有的自动驾驶技术已 在高速公路上进行了卡车的驾驶验证，但在将其扩展到普通公路时，将考虑运用AI技术。 丰田及本田等日本国内主要厂商正在使用人工智能（AI）的自动驾驶技术上展开合作。各家企业 为了确保安全性，将共同努力构建AI基础设施和培养人才。日本政府支持合作体制的建设。还开 始对相关中小企业进行援助，以推动零部件的国产化。 在基于AI的自动驾驶中，AI通过车辆上配备的摄像头和传感器识别周围的人和障碍物，并掌控方 向盘。美国和中国在此领域处于领先地位，有的企业在AI技术开发上投入了相当于数千亿到1万 亿日元的资金，推动自动驾驶模型的升级。 与按照地图信息进行操作的现有自动驾驶相比，AI自动驾驶有望实现更顺畅的行驶。能够减少摄 像头和传感器的数量，还可以降低每辆车的平均成本。 另一方面，AI基础设施的建设被认为难以单独完成，费用也相当高。有声音指出在遭 ...

Core Viewpoint - The automotive industry is adjusting its electric vehicle (EV) strategies due to slowing demand and rising costs, leading to a more cautious outlook on EV growth compared to previous optimistic projections [4]. Group 1: Industry Adjustments - Automakers are revising their EV production plans, with Nissan utilizing Ford's battery production facility in Kentucky to mitigate tariff risks associated with importing vehicles and parts [5][7]. - General Motors (GM) has sold its stake in a Michigan battery plant to LG Energy Solution, pausing construction due to a global slowdown in EV demand [9][10]. - Honda has reduced its planned investment in EVs and software from 10 trillion yen to 7 trillion yen (approximately $484 billion), postponing its Canadian EV production facility by two years [14][15]. Group 2: Market Dynamics - Ford's Model e division reported a loss of $850 million despite an increase in EV sales from 10,000 to 31,000 units, indicating challenges in meeting growth expectations [7]. - The U.S. market for EVs is experiencing a slowdown, with potential pressures from proposed tax credit eliminations for EV purchases [7]. - Honda anticipates that by 2030, pure electric vehicles may only account for about 20% of its total sales, down from a previous target of 30% [14]. Group 3: Strategic Partnerships - The collaboration between Ford and Nissan for battery production is seen as a strategic move for both companies, allowing Nissan to avoid tariffs while Ford adjusts its EV strategy [5][7]. - LG Energy Solution's acquisition of GM's stake in the Lansing battery plant is aimed at enhancing production efficiency and meeting market demand [10][13].

Investment Rating - The report maintains a positive investment sentiment for the automotive sector, with an optimistic outlook for annual sales growth, projecting a retail growth rate of 5.2% and a wholesale growth rate of 8.4% for the year [2][3]. Core Insights - The automotive industry is experiencing a recovery in sales, particularly in April, with a year-on-year increase in wholesale sales of 11.0% and a month-on-month decrease of 10.0%. The report anticipates that sales levels will remain strong, especially for high-end brands priced above 200,000 yuan, with a forecasted wholesale growth rate of 31% for new energy passenger vehicles [2][4]. - The report highlights the strong performance of new energy vehicle manufacturers, with BYD delivering 380,089 units in April, a year-on-year increase of 21%, and other new players like Leap Motor and Xpeng showing significant growth [4][20]. - Traditional automakers like Geely and SAIC also showed notable sales increases, with Geely's sales up by 53% year-on-year in April [4][24]. Data Tracking - In April, the wholesale sales of passenger vehicles reached 2.22 million units, with a year-on-year growth of 11.0% and a month-on-month decline of 10.0%. The export sales for the same month were 430,000 units, reflecting a year-on-year increase of 0.4% and a month-on-month increase of 5.0% [4][24]. - The average discount rate in early May was 7.2%, slightly down from the previous month, with an average discount amount of 10,613 yuan [4][25]. - The report recommends key companies in the automotive sector, including JAC Motors, Li Auto, Geely, and BYD, highlighting their competitive advantages and potential for upward price elasticity [5][6]. Industry News - The report notes that as of late April, the national inventory of passenger vehicles reached 3.5 million units, indicating a slight increase in inventory pressure compared to previous years [31]. - Recent collaborations, such as the strategic partnership between Dongfeng Motor Group and Huawei, aim to enhance smart vehicle technologies and digital transformation within the automotive sector [31][32]. - The report also mentions the overall market performance, with the automotive sector index rising by 1.80% in the latest week, ranking third among 29 sectors [8][33].