（来源：上观新闻） 今天（12月28日），爱奇艺发文： 他表示，之前一直是家人在用，最近开始看剧才发现会员从2017年充到了2043年，"再怎么喜欢爱奇艺 也不可能充20多年会员，房贷才30年。" 据黄先生介绍，自己平时不看剧，"最近在家里闲得慌，然后看剧突然发现爱奇艺有广告，一看这会员 到期时间2043年。"2017年开始充值，当年充了5次，2018年后又多次充值，直接充到了20年后。 黄先生说，自己后来问了家里人才知道，当时2017年、2018年的时候是有优惠的，一下子充了很多 年。"要是我肯定不会充这么长时间的，谁知道20年后什么变化呢"。 我们关注到了黄先生的退费诉求，已第一时间进行核查，并启动原支付渠道退款流程。因其原账户停 用，为保障其资金安全，我们将在核实收款账户与充值账户为同一人所有的基础上，根据该用户的实际 情况为其安排退费。感谢大家的关注。 爱奇艺始终将用户体验与资金安全置于首位。我们将继续与该用户保持积极沟通，在保障资金安全的前 提下，妥善解决此事。 此前报道 12月28日，话题"男子爱奇艺会员充了25年遇退费难"登上微博热搜。 12月25日，河南许昌，黄先生称爱奇艺会员充了25年，现在 ...

Core Viewpoint - The article discusses the recent developments in the investment banking sector, highlighting key trends and potential opportunities for investors [1] Group 1: Industry Trends - The investment banking industry is experiencing a significant shift towards digital transformation, with firms investing heavily in technology to enhance efficiency and client service [1] - There is an increasing focus on sustainable finance, with more investment banks integrating environmental, social, and governance (ESG) criteria into their operations and offerings [1] Group 2: Company Developments - Several leading investment banks reported strong quarterly earnings, driven by robust trading activities and advisory services, indicating a resilient market despite economic uncertainties [1] - Mergers and acquisitions (M&A) activity has picked up, with a notable increase in deal volume compared to the previous year, suggesting a recovery in corporate confidence [1]

Core Viewpoint - iQIYI has acknowledged a refund request from a user who has been a member for 25 years and is currently facing difficulties in processing the refund [1] Group 1: Company Response - iQIYI has initiated an investigation into the refund request and has started the refund process through the original payment channel [1] - The company emphasizes the importance of user experience and fund security, stating that they will verify the user's account details before processing the refund [1] - iQIYI is committed to maintaining active communication with the user to resolve the issue while ensuring the safety of funds [1] Group 2: User Situation - The topic "Man Faces Refund Difficulties After 25 Years of iQIYI Membership" has gained significant attention on social media, trending on Weibo [1] - The user, Mr. Huang from Xuchang, Henan, reported the issue on December 25, highlighting the challenges he faced in obtaining a refund after such a long membership period [1]

Core Viewpoint - A user named Mr. Huang has encountered difficulties in refunding his iQIYI membership, which he mistakenly purchased for 25 years, highlighting potential issues with long-term subscription models and customer service responses [1][2][4]. Group 1: User Experience - Mr. Huang initially subscribed to iQIYI in 2017 and continued to recharge his membership, ultimately extending it to 2043, which he found excessive [2][4]. - He expressed disbelief at the length of the subscription, questioning the necessity of a 25-year membership, especially when considering life changes over such a long period [4][7]. Group 2: Customer Service Challenges - Upon attempting to request a refund, Mr. Huang was informed by customer service that only unconsumed orders could be refunded, but faced complications due to the original payment method being inactive [7][8]. - The customer service representative stated that the refund could only be processed back to the original account, which is no longer accessible to Mr. Huang, leading to frustration and a perception of inadequate support [7][9]. Group 3: Public Reaction - The incident has sparked a variety of reactions on social media, with users commenting humorously on the situation and expressing sympathy for Mr. Huang's predicament [9]. - Some users noted the absurdity of a 25-year subscription, comparing it to other long-term commitments like mortgages, and suggesting that such a long-term membership may not be practical [9].

Core Viewpoint - The incident involving a customer who charged an iQIYI membership for 25 years and faced difficulties in obtaining a refund has gained significant media attention, prompting a response from iQIYI regarding their commitment to user experience and fund security [1][2]. Group 1 - iQIYI has acknowledged the refund request from the customer, Mr. Huang, and has initiated a verification process to ensure the refund is processed through the original payment channel [1][2]. - The company emphasizes that user experience and fund security are their top priorities, and they will maintain active communication with the customer to resolve the issue while ensuring the safety of funds [2]. Group 2 - Mr. Huang, a consumer from Xuchang, Henan, discovered that his membership was charged from 2017 to 2043, which he found unreasonable, stating that it is unlikely for anyone to pay for a membership for over 20 years [1][2].

Core Viewpoint - The article highlights the successful launch of the series "Punishment 2," which has quickly gained popularity and critical acclaim on iQIYI, reflecting a strong audience engagement and a resurgence in viewership for the platform [1]. Group 1: Narrative and Themes - "Punishment 2" continues the intense and realistic storytelling style of its predecessor, focusing on the mysterious suicide of a police captain that uncovers a criminal network [1][2]. - The series emphasizes the theme of justice, encapsulated in the motto "guilty must be punished, law above all," which resonates with viewers and fuels their enthusiasm for the show [1]. - The narrative employs a multi-threaded storytelling technique, intertwining past and present events, which enhances suspense and character development [4]. Group 2: Character Development and Dynamics - The show features a diverse cast of characters, each representing different facets of the struggle between justice and corruption, showcasing their moral dilemmas and personal sacrifices [7]. - The police team is portrayed as skilled and determined, with each member contributing unique strengths to the fight against crime, embodying the values of law enforcement [5]. - The character arcs reveal the complexities of human nature, as individuals navigate the challenges posed by crime and personal ambition, adding depth to the narrative [7].

Core Viewpoint - The series "Big Businessman" on iQIYI has successfully engaged audiences and created significant cultural tourism opportunities through its storytelling and real location filming across multiple provinces in China, achieving high viewership and engagement metrics. Group 1: Performance Metrics - "Big Businessman" achieved a content heat value exceeding 9200 and topped the cloud screen rankings for 11 consecutive days, with the effective playback market share reaching 21.5% [1] - The series has generated over 20 million total reads on related cultural tourism topics across various platforms, indicating strong audience engagement [5] Group 2: Cultural Tourism Impact - The series has effectively transformed its narrative into cultural tourism experiences, with specific locations like Ningguta, Pingyao, and others becoming popular tourist destinations due to their association with the show [1][5] - iQIYI's marketing strategy of linking drama content to local tourism has proven successful, as seen in the "Look at Big Businessman and Win Wealth" campaign, which connected viewers with local dining and cultural experiences [6] Group 3: Location Highlights - Filming locations included the snow-covered landscapes of Heilongjiang, which accurately depicted the historical setting of Ningguta, enhancing the immersive experience for tourists [2] - Pingyao, known as the financial center of ancient China, showcased its rich history through the series, attracting visitors to its historical landmarks [3] - Inner Mongolia's grasslands provided a backdrop for the series, reflecting the region's historical trade significance and enhancing the cultural narrative [4] - The tea-related scenes were filmed in Anhui and Zhejiang, regions known for their rich tea culture, further grounding the series in authentic local traditions [5] Group 4: Future Strategies - iQIYI plans to continue leveraging its strong content and IP advantages to enhance collaboration with local tourism resources, aiming to create sustainable economic growth through cultural dissemination and industry benefits [6]

Core Insights - The competition among major platforms in the food delivery sector has reached unprecedented levels, with each investing billions in subsidies to attract and retain users [1] - The focus has shifted from acquiring new users to retaining existing ones, as businesses realize that "whoever has the users wins" [2][3] - The internet has entered a phase of stock competition, where user retention strategies are crucial for long-term success [3][4] User Acquisition and Retention Strategies - Platforms are increasingly focused on creating loyalty programs and enhancing user experiences to keep customers engaged [2][3] - The rise of "潮汐用户" (tide users) indicates that many consumers switch between platforms based on promotions, highlighting the need for platforms to build stronger loyalty [9][11] - The cost of acquiring new users has escalated, making it essential for platforms to focus on retaining existing customers [4][7] Membership Programs and User Engagement - High-end membership services are becoming a focal point for platforms, with offerings like Taobao's 88VIP and iQIYI's star diamond membership providing enhanced benefits [12][14] - The trend of "人均VIP" (per capita VIP) suggests that consumers are willing to pay for premium services, driving platforms to enhance their membership offerings [12][18] - Platforms are also introducing lower-cost membership options to attract price-sensitive consumers, ensuring a broader user base [20][24] Evolving Consumer Behavior - Consumers are becoming more rational in their spending, leading to a decline in loyalty among long-time users [11][27] - The shift towards a "value for money" mindset means that platforms must demonstrate tangible benefits to retain users [41] - The competition is now about transforming users from "flying guests" to "permanent players," emphasizing the importance of user engagement and satisfaction [41]

Group 1 - The core viewpoint of the article is the collaboration between iQIYI and Beijing Film Academy, aimed at integrating resources to support young filmmakers and create a new talent cultivation ecosystem [1] - The signing ceremony marks a commitment to break down barriers between academia and industry, extending the talent cultivation chain to the front lines of creation, technology, and market [1] - The collaboration will focus on three main areas: internship practices, course co-construction, and project incubation [1] Group 2 - The "Career Path to the Future" internship recruitment season will be held biannually in March and September, with iQIYI providing comprehensive internship positions and a "priority recommendation channel" for precise job matching [1] - A "First Industry Class" workshop will be established, where iQIYI professionals will serve as industry mentors, conducting specialized reports to help students understand industry dynamics and technological advancements [1] - The "Light and Shadow Innovation" micro-project competition will be organized, adopting a model where companies propose challenges and students respond, facilitating the application of student creativity in real industry scenarios [1]

Group 1 - The revised "Public Security Administration Punishment Law" will take effect on January 1, 2026, increasing penalties for disseminating obscene information [2][3] - The new law clarifies that using information networks, telephones, and other communication tools to spread obscene information is punishable, regardless of whether it occurs in public groups or private chats [5] - Penalties include detention of 10 to 15 days and fines up to 5,000 yuan for serious cases, while lighter cases may incur detention of up to 5 days or fines between 1,000 and 3,000 yuan [5] Group 2 - The law aims to correct the public misconception that private dissemination of obscene information is merely a moral issue [5] - Even sending inappropriate photos or videos in private chats can lead to legal consequences if reported and verified [6]