Core Viewpoint - The series "Big Businessman" on iQIYI has successfully engaged audiences and created significant cultural tourism opportunities through its storytelling and real location filming across multiple provinces in China, achieving high viewership and engagement metrics. Group 1: Performance Metrics - "Big Businessman" achieved a content heat value exceeding 9200 and topped the cloud screen rankings for 11 consecutive days, with the effective playback market share reaching 21.5% [1] - The series has generated over 20 million total reads on related cultural tourism topics across various platforms, indicating strong audience engagement [5] Group 2: Cultural Tourism Impact - The series has effectively transformed its narrative into cultural tourism experiences, with specific locations like Ningguta, Pingyao, and others becoming popular tourist destinations due to their association with the show [1][5] - iQIYI's marketing strategy of linking drama content to local tourism has proven successful, as seen in the "Look at Big Businessman and Win Wealth" campaign, which connected viewers with local dining and cultural experiences [6] Group 3: Location Highlights - Filming locations included the snow-covered landscapes of Heilongjiang, which accurately depicted the historical setting of Ningguta, enhancing the immersive experience for tourists [2] - Pingyao, known as the financial center of ancient China, showcased its rich history through the series, attracting visitors to its historical landmarks [3] - Inner Mongolia's grasslands provided a backdrop for the series, reflecting the region's historical trade significance and enhancing the cultural narrative [4] - The tea-related scenes were filmed in Anhui and Zhejiang, regions known for their rich tea culture, further grounding the series in authentic local traditions [5] Group 4: Future Strategies - iQIYI plans to continue leveraging its strong content and IP advantages to enhance collaboration with local tourism resources, aiming to create sustainable economic growth through cultural dissemination and industry benefits [6]

Core Insights - The competition among major platforms in the food delivery sector has reached unprecedented levels, with each investing billions in subsidies to attract and retain users [1] - The focus has shifted from acquiring new users to retaining existing ones, as businesses realize that "whoever has the users wins" [2][3] - The internet has entered a phase of stock competition, where user retention strategies are crucial for long-term success [3][4] User Acquisition and Retention Strategies - Platforms are increasingly focused on creating loyalty programs and enhancing user experiences to keep customers engaged [2][3] - The rise of "潮汐用户" (tide users) indicates that many consumers switch between platforms based on promotions, highlighting the need for platforms to build stronger loyalty [9][11] - The cost of acquiring new users has escalated, making it essential for platforms to focus on retaining existing customers [4][7] Membership Programs and User Engagement - High-end membership services are becoming a focal point for platforms, with offerings like Taobao's 88VIP and iQIYI's star diamond membership providing enhanced benefits [12][14] - The trend of "人均VIP" (per capita VIP) suggests that consumers are willing to pay for premium services, driving platforms to enhance their membership offerings [12][18] - Platforms are also introducing lower-cost membership options to attract price-sensitive consumers, ensuring a broader user base [20][24] Evolving Consumer Behavior - Consumers are becoming more rational in their spending, leading to a decline in loyalty among long-time users [11][27] - The shift towards a "value for money" mindset means that platforms must demonstrate tangible benefits to retain users [41] - The competition is now about transforming users from "flying guests" to "permanent players," emphasizing the importance of user engagement and satisfaction [41]

一、实习实践方面，共同打造"职通未来"实习招聘季，将于每年3月、9月常态化开展，爱奇艺每季提供 覆盖全链条的实习岗位，并设立"优先推荐通道"，实现精准人岗匹配； 二、课程共建方面，共同成立"行业第一课"职业能力跃升工作坊，爱奇艺相关专业人士将受聘担任"北 京电影学院行业导师"，进校开展专题报告，帮助学生了解行业一线与技术前沿动态； 三、项目孵化方面，共同举办"光影创想"微项目实战竞赛，采用"企业出题、学生揭榜"模式，推动学生 创意在真实产业场景中落地。 近日，北京电影学院举行就业创业实习实践基地签约授牌仪式暨第三届全国大学生职业规划大赛校赛决 赛。活动上，爱奇艺与北京电影学院正式签署合作协议，双方将围绕实习实践、课程共建、项目孵化等 方面开展深度合作。此次合作旨在整合爱奇艺平台资源优势与北京电影学院的教育资源，为年轻影视创 作者成长提供全方位的支持，共建人才培养新生态。 北京电影学院党委常委、纪委书记刘新军在致辞中指出，此次合作是一份"有高度、有温度、有态度"的 承诺，标志着学校与行业头部企业共同打破校园与产业围墙，延伸人才培养链条至创作一线、技术前沿 与市场深处。他强调，学校将与企业携手，着力培养艺术素养与 ...

Group 1 - The revised "Public Security Administration Punishment Law" will take effect on January 1, 2026, increasing penalties for disseminating obscene information [2][3] - The new law clarifies that using information networks, telephones, and other communication tools to spread obscene information is punishable, regardless of whether it occurs in public groups or private chats [5] - Penalties include detention of 10 to 15 days and fines up to 5,000 yuan for serious cases, while lighter cases may incur detention of up to 5 days or fines between 1,000 and 3,000 yuan [5] Group 2 - The law aims to correct the public misconception that private dissemination of obscene information is merely a moral issue [5] - Even sending inappropriate photos or videos in private chats can lead to legal consequences if reported and verified [6]

每经AI快讯，12月23日，纳斯达克中国金龙指数收涨0.58%。爱奇艺涨近3%，小马智行涨超2%，哔哩 哔哩涨1.57%；金山云跌1.50%。 ...

Group 1 - The "Annual Outstanding Overseas Award" recognizes companies that have achieved breakthrough accomplishments in global capital operations through forward-looking vision, innovative models, and excellent execution in the past year [1] - The awarded companies effectively allocate global resources and deeply integrate into the international industrial chain, enhancing the brand value, pricing power, and industry voice of Chinese enterprises in the global market [1] Group 2 - The "Golden Award" aims to create the most valuable reference list of listed companies and unicorns in the investment community, covering all listed companies on the Hong Kong Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange, New York Stock Exchange, American Stock Exchange, and NASDAQ [2]

格隆汇12月22日｜格隆汇今日线上举办"科技赋能·资本破局"分享会。备受瞩目的卓越公司评选榜单隆 重揭晓。其中，格隆汇"金格奖"年度卓越公司评选中，爱奇艺(IQ.US)荣获"年度卓越出海奖"奖项。 "年度卓越出海奖"旨在表彰那些在过去一年中，凭借前瞻视野、创新模式与卓越执行力，在全球化资本 运作中取得突破性成就的机构、企业或关键项目。获奖公司不仅高效配置全球资源，更通过资本纽带， 深度融入国际产业链，提升了中国企业在全球市场中的品牌价值、定价权与行业话语权。 ...

Core Insights - The "Annual Outstanding Overseas Award" recognizes companies that have achieved significant breakthroughs in global capital operations through innovative models and excellent execution in the past year [1][2] - The award aims to enhance the brand value, pricing power, and industry influence of Chinese enterprises in the global market [1] Group 1: Award Recipients - Ten companies received the "Annual Outstanding Overseas Award," including iQIYI (IQ.US), Cainiao, IGG (00799.HK), Aurora (JG.US), Leapmotor (09863.HK), Shengyi (06069.HK), Xuanwu Cloud (02392.HK), Yejv Medical (06929.HK), China Union Plastic (02128.HK), and Zhongwen Online (300364.SZ) [1] - The ranking of the award recipients is not in any particular order and is based on the first letter of the company names [1] Group 2: Selection Criteria - The selection for the "Golden Award" aims to create a reference value for listed companies and unicorns in the investment community [2] - The evaluation covers all listed companies and unicorns on major exchanges, including the Hong Kong Stock Exchange, Shanghai Stock Exchange, Shenzhen Stock Exchange, New York Stock Exchange, and NASDAQ [2]

上个月，爱奇艺在横店影视产业园13号棚搞的那场虚拟摄影旗舰棚开放日，让虚拟拍摄的实用价值再受瞩目。 如今虚拟棚已能还原古风城郭、科幻宇宙等超现实场景，相较传统实景搭建，最高可节省40%以上的场景成本。活动上，爱奇艺更甩出一组硬核数据：使 用虚拟制作项目同比暴涨125%，不仅搞定了《天地剑心》《唐朝诡事录之长安》等热门剧集的拍摄，甚至首次全流程深度介入头部院线电影制作。 做虚拟影棚并非爱奇艺的独角戏。腾讯视频今年牵手成都影视城，砸下重资打造亚洲一流虚拟棚与动捕棚，预计年底完成测试调试；优酷靠AI算法把传 统2小时的调试流程砍到20分钟；芒果TV也刚刚升级了4KXR虚拟棚…… 从爱奇艺的旗舰棚落地，到腾讯视频、优酷、芒果TV接连砸钱、砸技术、砸项目，一场席卷行业的虚拟拍摄棚热潮已经成型。看起来硬件设施越迭代越 先进，技术方案越跑越成熟，使用门槛和场景成本双双下降，但骨朵和不同环节的几位从业者聊了聊，发现当技术和资金不再是拦住行业前进的最大壁 垒，最大的拦路虎其实是专业人才的严重短缺。 流程上，没人懂 把虚拟拍摄引入到影视制作，不是换个地方拍戏这么简单，而是建立新的影视制作流程，新流程必然需要新人才。 与传统影视拍 ...

Core Insights - The 2025 Chinese drama market has shifted away from a single dominant "king" drama, with multiple series capturing attention across different audience segments [3][22] - The overall trend indicates a diversification of viewership and a more competitive landscape among top dramas, with no single series achieving overwhelming popularity [3][6] Market Performance - In 2025, the average viewership for top dramas ranged from 4.2 million to 6.8 million, with "Bai Huai" and "Cang Hai Chuan" leading at 6.7827 million and 6.6457 million respectively, showing a close competition [5][6] - The gap in viewership between the top-ranked dramas and others has narrowed, indicating a more balanced market where multiple series can thrive [6][10] Audience Engagement - The top dramas of 2025 displayed a clear stratification in audience ratings, with scores ranging from 5.3 to 8.0 on Douban, reflecting a diverse range of viewer preferences [8][10] - High-quality productions and engaging narratives are essential for maintaining long-term viewer loyalty, while the ability to spark discussions and controversies has become crucial for rapid popularity [8][21] Genre Trends - The distribution of genres among top dramas shows a near-equal split between historical and contemporary themes, with both moving towards more niche and specialized content [10][12] - Traditional tropes in historical dramas are declining, giving way to more complex narratives that incorporate elements of intrigue, suspense, and character development [10][19] Platform Strategies - iQIYI led the market with five entries in the top 10, focusing on suspense and reality genres to enhance its brand value [12] - Youku successfully positioned itself in the male-oriented and hardcore genre segments with four top entries, strengthening its brand identity [12] - Tencent Video's strategy revolves around capturing social sentiments and creating discussions around its dramas, exemplified by "Xu Wo Yao Yan" [14] Industry Evolution - The industry is moving towards a "reduce quantity, improve quality" approach, concentrating resources on fewer projects with clear potential for success [15][17] - Recent regulatory changes have provided more creative freedom for long-form narratives, allowing for deeper storytelling and character development [17][19] Future Outlook - The 2026 market is expected to focus on grand narratives and complex character portrayals, with historical and period dramas seen as promising avenues for success [26] - Upcoming projects are anticipated to blend contemporary themes with historical contexts, aiming to resonate with collective audience sentiments [23][25]