Core Insights - iQIYI's stock rose over 4% to $2.145 following the release of its Q3 financial report, which showed total revenue of 6.68 billion RMB [1] - The overseas business, identified as a second growth curve for iQIYI, continued to experience rapid growth, achieving the highest revenue growth rates in nearly two years [1] - Key metrics such as international daily average subscribers reached an all-time high, and membership revenue increased by over 40% year-on-year [1] Revenue Growth - iQIYI's total revenue saw a double-digit growth both year-on-year and quarter-on-quarter [1] - Membership revenue from Brazil, five Spanish-speaking markets, Mexico, and Indonesia experienced over 100% year-on-year growth, indicating strong appeal in emerging markets [1] Content Performance - Several self-produced micro-dramas, including "What a Mess," performed exceptionally well overseas, contributing to a 140% quarter-on-quarter increase in membership revenue [1] - As of September 30, micro-dramas have become the second-largest content type on the platform, following long series, in terms of membership revenue and viewing time [1] Future Development - The company is accelerating the development of local self-produced micro-dramas, with multiple projects in English, Thai, Korean, and Indonesian already in production, expected to launch within the year [1]

Core Viewpoint - iQIYI's third-quarter financial results indicate strong growth, particularly in its overseas business, which is becoming a significant revenue driver for the company [1] Financial Performance - iQIYI reported total revenue of 6.68 billion RMB in the third quarter [1] - The overseas business achieved a record high in both year-on-year and quarter-on-quarter growth, with double-digit growth in total revenue [1] - Membership revenue increased by over 40% year-on-year [1] Market Expansion - The international version of iQIYI reached a historical high in daily average membership numbers [1] - Membership revenue in Brazil, five Spanish-speaking markets, Mexico, and Indonesia saw year-on-year growth exceeding 100%, indicating strong appeal in emerging markets [1] Content Strategy - Several self-produced micro-dramas, such as "What’s the Matter," performed exceptionally well overseas, contributing to a 140% quarter-on-quarter increase in membership revenue [1] - As of September 30, micro-dramas have become the second-largest content type on the platform, following long series, in terms of membership revenue and viewing time [1] - The company is accelerating the development of local self-produced micro-dramas, with multiple projects in English, Thai, Korean, and Indonesian already in production, expected to launch within the year [1]

Exhibit 99.1 iQIYI Announces Third Quarter 2025 Financial Results BEIJING, CHINA, November 18, 2025 – iQIYI, Inc. (Nasdaq: IQ) ("iQIYI" or the "Company"), a leading provider of online entertainment video services in China, today announced its unaudited financial results for the third quarter ended September 30, 2025. Third Quarter 2025 Highlights "The success of our recent drama hits underscores our consistent ability to amplify IP value through high-quality storytelling and advanced production, to connect ...

Core Insights - iQIYI reported a revenue of 6.68 billion yuan for Q3 2025, marking an approximately 8% year-over-year decline, continuing a trend of revenue decrease for the third consecutive quarter since Q1 2025 [1] - The total revenue for the first three quarters of 2025 was approximately 20.5 billion yuan, reflecting a nearly 9% year-over-year decline [1] - The company experienced a net loss of nearly 250 million yuan in Q3 2025, compared to a net profit of 230 million yuan in the same period last year [1] Revenue Breakdown - Membership service revenue for Q3 2025 was 4.21 billion yuan, down approximately 4% year-over-year [1] - Content distribution revenue fell significantly to about 640 million yuan, a decline of approximately 21% year-over-year [1] - Despite the success of the film "Catching the Wind," the overall performance of the content distribution segment was negatively impacted by a decline in series-related content distribution revenue [1] Operational Performance - iQIYI had previously achieved operational profitability for three consecutive years leading up to 2024, with 2023 marking a record year for total revenue, operating profit, net profit, and cash flow [2] - The company’s total revenue for 2024 was 29.23 billion yuan, a decrease of about 2.6 billion yuan compared to 2023 [2] - The average revenue per member (ARM) has shown consistent quarter-over-quarter growth for five consecutive quarters [2] Future Outlook - CEO Gong Yu expressed optimism about AI's potential to transform the internet video industry, indicating that iQIYI is actively applying AI to enhance operational efficiency, monetization capabilities, content production, and user experience [2] - The company is confident in the growth of its membership business, attributing recent improvements to high-quality content, enhanced member benefits, and optimized marketing strategies [3] Stock Performance - iQIYI's stock price has seen a significant decline, closing at $2.05 per share, reaching historical lows, with a market capitalization of approximately $2 billion [3] - Following the earnings report on November 18, iQIYI's stock dropped nearly 2% in pre-market trading [3]

智通财经APP获悉，11月18日，爱奇艺(IQ.US)发布截至2025年9月30日未经审计的第三季度财报。三季度，爱奇艺总收入为66.8亿元人民币。其中，会员服 务收入42.1亿元，环比增长3%；在线广告服务收入12.4亿元，内容发行收入6.4亿元，其他收入5.9亿元。 三季度，爱奇艺剧集、电影、综艺等佳作不断，在传统内容赛道继续保持头部竞争力。热门剧集《生万物》网台双爆，出品院线电影《捕风追影》票房破12 亿元，成暑期档爆款；《喜剧之王单口季》第二季爱奇艺内容热度值（以下简称：内容热度值）超8000，云合市占率领跑同类内容；自制动漫《神国之上》 持续热播，《苍兰诀》第二季回归带动忠实用户追看。《缘起三生》《饲养夜色》《临时的天堂》等头部微剧广受欢迎，微剧日均播放时长与日均会员拉新 收入均实现环比两位数增长。 将IP生态从国内拓展到海外，高速增长的海外业务被视为爱奇艺第二增长曲线。第三季度，爱奇艺国际版日均会员数创新高，会员收入实现同比两位数增 长。将IP生态从线上拓展到线下，爱奇艺正在积极布局IP消费品和线下乐园等体验业务，打造新的增长点。扬州和开封的爱奇艺乐园建设稳步推进，第三个 爱奇艺乐园官宣落地北京。 ...

人民财讯11月18日电，11月18日晚间，爱奇艺创始人龚宇在公司2025年三季度财报电话会上表示，在AI 变革下，预估整个互联网视频行业未来将发生巨大变化，爱奇艺将投入最大的力量去用AI做创新、做 改变。 ...

人民财讯11月18日电，在11月18日晚间举行的2025年三季度财报电话会上，爱奇艺首席内容官王晓晖表 示，今年9月底以来，公司会员业务发展不错，主要原因来自三方面：第一是公司持续推出优质内容； 第二是提升了会员权益和服务；第三是优化了市场和销售策略，比如拓展联名卡，为教师和学生提供相 关优惠等。王晓晖表示，公司有信心在优质内容和权益服务的支持下，未来实现整个会员业务的健康增 长。 ...

Financial Data and Key Metrics Changes - Total revenue for Q3 was RMB 6.7 billion, up 1% sequentially [37] - Membership services revenue reached RMB 4.2 billion, up 3% sequentially [37] - Online advertising revenue was RMB 1.2 billion, decreased by 2% sequentially [37] - Content distribution revenue increased to RMB 644.5 million, up 48% sequentially [37] - Non-GAAP operating loss was RMB 21.9 million, with a non-GAAP operating loss margin of 0.3% [39] Business Line Data and Key Metrics Changes - Long form dramas secured top viewership market share, with "The Thriving Land" achieving high popularity [13] - Original theatrical releases grossed over RMB 1.2 billion, leading the box office [14] - Membership services revenue growth was driven by original hit dramas and theatrical megahits [19] - Advertising business recorded double-digit annual growth, mainly from premium variety shows and hit dramas [21] Market Data and Key Metrics Changes - Membership revenue from overseas markets increased by over 40% annually [28] - Membership revenue from micro dramas grew 114% sequentially [30] - Thai dramas have become a globally recognized content category, with significant revenue growth in overseas markets [55] Company Strategy and Development Direction - The company aims to leverage AI for content creation and enhance user engagement [10][25] - Focus on expanding the content ecosystem through diverse genres and innovative storytelling [12][19] - Plans to enhance membership services and integrate them with top IPs [20] - Emphasis on global expansion and local content production in various markets [31] Management's Comments on Operating Environment and Future Outlook - Management noted positive impacts from new regulatory policies on the long-form video industry [42] - Confidence in sustainable growth in the membership business supported by high-quality content [49] - Anticipation of significant changes in the video content creation industry due to AI advancements [66] Other Important Information - The company is exploring new content formats and revenue-sharing models to attract creative talent [44] - Strong focus on developing IP-based consumer products and offline experiences [32][34] - The company is investing heavily in AI technology applications to enhance content production and marketing efficiency [66] Q&A Session Summary Question: Update on new regulations - Management observed positive progress in content review processes and is innovating content production models under new policies [42][44] Question: Outlook on membership business - Membership business is showing growth momentum driven by high-quality content and enhanced member services [46][49] Question: Overseas expansion strategy - The overseas business has seen strong performance, with significant growth in membership revenue and user base [51][55] Question: AI adoption in content production - AI technology is enhancing operational efficiency, monetization capabilities, and content production processes [58][66]

Core Insights - The long video industry is facing significant challenges due to the rise of short dramas, impacting traditional viewership and revenue streams [1][2] - iQIYI reported a total revenue of 6.68 billion RMB for Q3, a year-on-year decrease of 8%, with a net loss of 248.9 million RMB compared to a loss of 229.4 million RMB in the same period last year [1] - The company is focusing on cost control, achieving a 3% reduction in total costs, with content costs at 4.04 billion RMB [1] Revenue Breakdown - Membership service revenue decreased to 4.21 billion RMB, while online advertising revenue fell to 1.24 billion RMB, both showing a year-on-year decline due to a lighter content lineup compared to the previous year [1] - Content distribution revenue dropped by 21% to 640 million RMB, although box office revenue from iQIYI-produced films showed strong growth, with "Catching the Wind" grossing over 1.2 billion RMB [1] Industry Trends - The long video sector, including major players like Tencent and iQIYI, is experiencing stagnant membership growth, with Tencent's membership remaining at 114 million [2] - The industry is undergoing rapid changes, with a significant reduction in the number of new series and films being produced, as short video content captures user attention [2] Strategic Initiatives - iQIYI is investing in new business lines, including overseas markets and offline experiences, with ongoing development of theme parks in cities like Yangzhou and Kaifeng [3] - Both iQIYI and Tencent are pivoting towards short dramas to attract users, with Tencent launching a vertical short drama script collaboration platform [2] Challenges and Innovations - The industry faces new challenges from AI, with iQIYI collaborating with companies like Google and ByteDance to explore AI-driven content creation [3] - Tencent has established an AI film expression studio to integrate AI throughout the content production process [3]

专题：聚焦2025年第三季度美股财报 总营收为66.8亿元，同比下滑8%。 运营亏损1.218亿元（约合1710万美元），而2024年同期为运营利润2.389亿元。运营亏损率为2%，而上 年同期运营利润率为3%。 不按美国通用会计准则（Non-GAAP），运营亏损2190万元（约合310万美元），而2024年同期为运营 利润3.686亿元。运营亏损率为0.3%，而上年同期运营利润率为5%。 归属于爱奇艺的净亏损为2.489亿元（约合3500万美元），而2024年同期净利润为2.294亿元。 不按美国通用会计准则（Non-GAAP），归属于爱奇艺的净亏损为1.482亿元（约合2080万美元），而 上年同期净利润为4.798亿元。 第三季度业绩分析： 总营收为66.8亿元（约合9.387亿美元），同比下滑8%。 会员服务营收为42.1亿元（约合5.917亿美元），同比下滑4%。主要是由于与去年同期相比内容较少。 在线广告服务营收为12.4亿元（约合1.743亿美元），同比下滑7%。爱奇艺的品牌广告业务实现了同比 稳健增长，但这一增长被绩效广告业务的下降所抵消。 11月18日下午消息，爱奇艺（Nasdaq：IQ）今 ...