耐克第二财季营收124.3亿美元，同比增长0.6%，预估122.4亿美元；第二财季每股收益0.53美元，上年 同期0.78美元。公司毛利率40.6％，上年同期43.6％，预估40.6％。 本文源自：金融界AI电报 ...

本文源自：金融界AI电报 耐克第二财季库存77.3亿美元，预估78亿美元。 ...

The company's second-quarter sales were boosted by growth in North America, but continued to hit declines in Greater China and its Asia Pacific, Latin America market. ...

About this content About Angela Harmantas Angela Harmantas is an Editor at Proactive. She has over 15 years of experience covering the equity markets in North America, with a particular focus on junior resource stocks. Angela has reported from numerous countries around the world, including Canada, the US, Australia, Brazil, Ghana, and South Africa for leading trade publications. Previously, she worked in investor relations and led the foreign direct investment program in Canada for the Swedish government ...

Core Viewpoint - Nike is undergoing a turnaround strategy under CEO Elliott Hill, focusing on regaining growth and market share while addressing inventory issues and enhancing wholesale relationships [1][2]. Financial Expectations - Analysts expect Nike to report earnings per share of 38 cents and revenue of $12.22 billion for the second fiscal quarter of 2026 [6]. Business Performance - In the fiscal first quarter, improvements were noted in wholesale, running, and North America, but challenges remain in the China segment and direct business, which are expected to persist into the new year [2]. - Nike's stock has dropped over 11% this year, indicating market concerns about its performance [1]. Impact of Tariffs - Nike anticipates tariffs to cost approximately $1.5 billion, impacting its gross margin by 1.2 percentage points in fiscal 2026, an increase from earlier estimates of $1 billion and 0.75 percentage points [3]. Leadership Changes - The company has made leadership changes to streamline operations, including the departure of Chief Commercial Officer Craig Williams, as part of its "Win Now" strategy aimed at growth [4]. Strategic Partnerships - Nike has reported a strong start in its partnership with Kim Kardashian's shapewear brand, NikeSKIMS, which has received a positive response [5].

Nike posted a surprise jump in sales in the latest quarter, reassuring Wall Street that the world’s largest sportswear company is moving past a lengthy slump. https://t.co/Lsq261UGui ...

Core Insights - Nike surpassed market expectations for quarterly revenue, driven by strong demand for its running shoes and a significant marketing effort to counter competition from emerging brands in the market [1] Group 1: Financial Performance - The company reported quarterly revenue that exceeded market forecasts, indicating robust sales performance [1] Group 2: Market Dynamics - Resilient demand for running shoes has been a key factor in Nike's revenue growth, showcasing the brand's strong position in the athletic footwear market [1] - The company is actively engaging in a marketing push to maintain its competitive edge against new entrants in the industry [1]

Revenue Performance - Second quarter revenues were $12.4 billion, up 1 percent on a reported basis and flat on a currency-neutral basis[5]. - NIKE Brand revenues were $12.1 billion, up 1 percent on a reported and currency-neutral basis, primarily due to growth in North America[6]. - Total revenues for Nike, Inc. increased by 1% to $12,427 million for the three months ended November 30, 2025, compared to $12,354 million for the same period in 2024[17]. - Total Nike Brand revenues for the six months ended November 30, 2025, were $23,486 million, reflecting a 2% increase compared to $23,061 million for the same period in 2024[17]. Direct Sales and Digital Performance - NIKE Direct revenues were $4.6 billion, down 8 percent on a reported basis and down 9 percent on a currency-neutral basis, driven by a 14 percent decrease in NIKE Brand Digital[6]. - Greater China experienced a significant decline, with footwear sales dropping by 21% to $954 million for the three months ended November 30, 2025[17]. - Converse brand revenues fell by 30% to $300 million for the three months ended November 30, 2025, compared to $429 million in the same period of 2024[17]. - Equipment sales in North America increased by 12% to $280 million for the three months ended November 30, 2025[17]. Profitability and Margins - Gross margin decreased 300 basis points to 40.6 percent, primarily due to higher tariffs in North America[6]. - Net income was $0.8 billion, down 32 percent, with diluted earnings per share at $0.53, also a decrease of 32 percent[6]. - Earnings before interest and taxes (EBIT) for Nike, Inc. decreased by 29% to $990 million for the three months ended November 30, 2025, compared to $1,392 million in the same period of 2024[19]. - The EBIT margin for Nike, Inc. was 8.0% for the three months ended November 30, 2025, down from 11.3% in the prior year[19]. - The total EBIT for the Nike Brand was $1,502 million for the three months ended November 30, 2025, down 21% from $1,904 million in the same period of 2024[19]. Expenses and Investments - Demand creation expense was $1.3 billion, up 13 percent, primarily due to higher brand marketing and sports marketing expenses[6]. - The effective tax rate was 20.7 percent compared to 17.9 percent for the same period last year[6]. - Cash and equivalents and short-term investments were $8.3 billion, down approximately $1.4 billion[11]. - Inventories were $7.7 billion, down 3 percent, reflecting a decrease in units[11]. - The company returned approximately $598 million to shareholders through dividends, up 7 percent from the prior year[7]. Regional Sales Performance - North America footwear sales rose by 9% to $3,542 million for the three months ended November 30, 2025, while apparel sales increased by 7% to $1,811 million[17]. - Global Brand Divisions reported a revenue decline of 31% to $9 million for the three months ended November 30, 2025[17].

Shareholder Returns BEAVERTON, Ore.--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) today reported fiscal 2026 financial results for its second quarter ended November 30, 2025. "NIKE is in the middle innings of our comeback. We are making progress in the areas we prioritized first and remain confident in the actions we're taking to drive the long-term growth and profitability of our brands," said Elliott Hill, President & CEO, NIKE, Inc. "Fiscal 26 continues to be a year of taking action through Win Now, including ...

Core Insights - NIKE, Inc.'s digital ecosystem is a crucial part of its growth strategy but is currently facing a digital slowdown, with revenues from NIKE Digital down 12% and NIKE Direct down 4% in Q1 fiscal 2026 [1][9] - The company's shift towards full-price sales aims to restore brand health but has not yet compensated for declines in organic traffic, which has fallen in double digits [2][9] - Management does not anticipate NIKE Direct returning to growth in fiscal 2026 due to ongoing traffic pressures [2][9] Digital Strategy and Competition - Personalization is a key strength in NIKE's digital strategy, but increased competition from digitally native brands necessitates a stronger focus on community engagement and seamless omnichannel experiences [3][4] - Competitors like adidas and lululemon are also enhancing their digital capabilities, with adidas investing in e-commerce infrastructure and lululemon focusing on improving omnichannel functionality [5][6][7] Financial Performance and Estimates - NIKE shares have increased by 12.3% over the past six months, outperforming the industry average of 9.4% [8] - The forward price-to-earnings ratio for NIKE is 30.40X, higher than the industry average of 27.47X [10] - The Zacks Consensus Estimate indicates a significant year-over-year earnings decline of 23.6% for fiscal 2026, followed by a projected growth of 56.2% for fiscal 2027 [11]