日系车不再吃香了？ 日前，丰田、本田、日产三大日系车企陆续披露了本财年一季度（2025年4月1日~6月30日）财报。 在全球汽车行业深陷关税压力的背景下，日系车企三强呈现出显著分化：丰田凭借"规模优势"扛住利润下滑压力，成为唯一实现销量增长的企业；本田净 利润腰斩，仍在电动化投入与成本控制间寻找平衡；日产则深陷亏损泥潭，由盈转亏的业绩令其"复苏计划"迫在眉睫。 日系车不赚钱了 三大巨头财报曝光 作为日系车的"压舱石"，丰田在本季度展现出强劲的市场韧性。2025年4月至6月，其全球交付量达241.1万辆，同比增长7.1%，且交付规模超过本田与日 产之和。对比之下，本田和日产的同期表现堪称惨淡：日产全球销量为70.7万辆，同比下降10.1%；本田交付乘用车83.9万辆，同比降幅高达30%，成为日 系车企三强中销量下滑最严重的车企。 日系车企三强在报告期内的营收表现与销量格局基本同步，但差距进一步放大。 丰田以12.25万亿日元的营业收入稳居三强首位，同比增长4%； 本田营收5.34万亿日元，同比微降1.2%，受销量下滑影响有限； 日产则成为"短板"，营收仅2.7万亿日元，同比大幅下降9.7%，规模不足丰田的四分之 ...

日前，丰田、本田、日产三大日系车企陆续披露了本财年一季度（2025年4月1日~6月30日）财报。 在全球汽车行业深陷关税压力的背景下，日系车企三强呈现出显著分化：丰田凭借"规模优势"扛住利润下滑压力，成为唯一实现销量增长的企业；本田净 利润腰斩，仍在电动化投入与成本控制间寻找平衡；日产则深陷亏损泥潭，由盈转亏的业绩令其"复苏计划"迫在眉睫。 销量与利润的分化鸿沟：丰田领跑，本田承压，日产告急 作为日系车的"压舱石"，丰田在本季度展现出强劲的市场韧性。2025年4月至6月，其全球交付量达241.1万辆，同比增长7.1%，且交付规模超过本田与日 产之和。对比之下，本田和日产的同期表现堪称惨淡：日产全球销量为70.7万辆，同比下降10.1%；本田交付乘用车83.9万辆，同比降幅高达30%，成为日 系车企三强中销量下滑最严重的车企。 日系车企三强在报告期内的营收表现与销量格局基本同步，但差距进一步放大。 丰田以12.25万亿日元的营业收入稳居三强首位，同比增长4%；本田营收5.34万亿日元，同比微降1.2%，受销量下滑影响有限；日产则成为"短板"，营收 仅2.7万亿日元，同比大幅下降9.7%，规模不足丰田的四分之一， ...

Core Viewpoint - The global automotive industry is experiencing a significant decline in profits across major multinational companies, attributed to various external and internal factors, including new U.S. tariff policies and the transition to electric vehicles [1][2][4]. Group 1: Financial Performance - Major automotive companies reported either revenue growth without profit increase or declines in both revenue and profit, with substantial profit drops noted [1]. - German automakers saw drastic profit reductions: Volkswagen Group's operating profit fell by 33%, Mercedes-Benz's net profit dropped by 56%, and BMW's net profit decreased by 29% [1]. - U.S. automakers also faced challenges, with General Motors' net profit down 21%, Ford's net profit shrinking from $3.2 billion to $400 million, and Stellantis reporting a net loss of €2.256 billion [1]. - Japanese automakers like Toyota and Honda reported net profit declines of 37% and 50%, respectively, while Nissan continued to incur losses [1]. Group 2: Impact of Tariff Policies - The new U.S. tariff policies have significantly impacted all automotive companies, leading to increased costs and reduced profit margins [2]. - Toyota reported a loss of ¥450 billion due to tariffs in Q2, with an estimated total loss of ¥1.4 trillion for the fiscal year [2]. - Hyundai indicated a loss of ₩828 billion in Q2 due to tariffs, with expectations of greater impacts in Q3 [2]. - Volkswagen, BMW, and Mercedes-Benz also cited tariff impacts on their profit declines, with Volkswagen reporting a loss of €1.3 billion due to tariffs [2]. Group 3: Strategic Adjustments - Many automotive companies are adjusting their strategies in response to tariff pressures, including shifting production to the U.S. to mitigate costs, although this may lead to increased production expenses [3]. - The transition to electric vehicles presents structural challenges, as current electric vehicle sales do not yet match the profitability of traditional fuel vehicles, necessitating high R&D expenditures [3]. - Volkswagen's electric vehicle sales grew by 47% in H1, but profitability remains lower than that of fuel vehicles, impacting overall profit levels [3]. - Companies like Stellantis and Nissan are undergoing leadership changes and implementing cost-cutting measures, including workforce reductions and factory closures, to address financial pressures [4]. Group 4: Future Outlook - The collective profit pressure on global automotive companies results from a combination of external factors like tariffs and internal challenges such as market positioning and strategic adjustments [4]. - The industry faces the critical task of balancing profitability from traditional vehicles while investing in electric vehicle development amidst changing global trade environments and geopolitical factors [4].

Core Viewpoint - Nissan is set to close its Oppama factory by March 2028 as part of a global restructuring plan, reflecting the challenges faced by the Japanese manufacturing sector amid the shift towards electric vehicles [1][4]. Group 1: Factory Closure and Impact - The Oppama factory, established in 1961, will cease automobile production by the end of the 2027 fiscal year, affecting 2,400 employees and the local economy [1][4]. - Local residents are uncertain about the future of the factory site, with speculation about its potential redevelopment into a resort or theme park [2][4]. - Nissan's CEO Ivan Espinosa has indicated that there are no plans for contract manufacturing at the Oppama site, despite discussions with Foxconn about electric vehicle production [2][4]. Group 2: Industry Challenges - The closure of the Oppama factory highlights the broader struggles of Japanese manufacturers to adapt to changing consumer preferences and competition from companies like Tesla and BYD [4][5]. - Nissan's production has significantly declined, with the Oppama factory now only producing two models compared to seven in 2007 [4]. - The automotive supply chain is under pressure, with 32 related companies filing for bankruptcy in the last fiscal year, the highest in a decade [5]. Group 3: Financial Performance and Strategy - Nissan has initiated a recovery plan named "Re:Nissan," aiming to reduce global factories from 17 to 10 and cut annual production capacity from 3.5 million to 2.5 million vehicles, alongside a workforce reduction of 20,000 [5]. - The company anticipates asset impairment and restructuring costs of 160 billion yen for the current fiscal year [6]. - Japanese automobile exports to the U.S. have seen a significant decline, with a 26.7% year-on-year drop in June, exacerbated by increased tariffs [6].

Core Viewpoint - The article highlights the significant decline in the sales and production of traditional fuel vehicles, particularly compact cars and SUVs, as consumer preferences shift towards new energy vehicles. It emphasizes the current market dynamics and pricing strategies of various fuel vehicle models, indicating a competitive landscape where traditional automakers are adjusting to maintain market share [1][56]. Fuel Sedan Segment - Nissan Sylphy has seen a price drop with the classic model now priced at 59,900 (down 20,000) and the new model at 84,900 (down 45,000), achieving a July sales figure of 26,000 units, which is half of its peak sales [2]. - Volkswagen Lavida's new strategy has resulted in July sales of 23,000 units, also a significant decline from its peak, with the new model acting more as a substitute for older models [4]. - Despite the decline, a monthly sales figure of 20,000 is still notable, as many manufacturers struggle to achieve such numbers across their entire lineup [5]. Fuel SUV Segment (Compact) - The Geely Boyue series is noted for its dual model strategy, with competitive pricing and features, making it a strong contender in the compact SUV market [29]. - The Toyota RAV4 is approaching the end of its product cycle, with recent price adjustments making it a potential buy for those considering trade-ins [37]. - The Haval Big Dog is gaining traction as the H6 declines, showcasing strong build quality and value in the SUV segment [35]. Fuel Sedan Segment (B-Class) - The Toyota Camry continues to lead in B-class fuel vehicle sales, achieving 18,000 units in July despite recent price increases [15]. - The Volkswagen Passat and Magotan are also performing well, with sales figures around 17,000 units, indicating strong consumer loyalty to these models [20][18]. General Market Trends - The article suggests that both traditional fuel vehicles and new energy vehicles are experiencing competitive pricing, making them more affordable compared to previous years [56]. - It emphasizes the importance of supporting a diverse automotive market, where both fuel and electric vehicles can coexist, reflecting a broader consumer choice [56].

自2012年底起，为提振经济与制造业竞争力，日本政府强力推行货币宽松政策，推动日元大幅贬值。然 而，随着美国持续施压，指责日元被低估并要求日本加息升值，未来日元若继续大幅升值，不仅将重创 汽车产业，更将对整个日本制造业乃至宏观经济产生广泛的冲击。 与汇率冲击相比，美国关税政策更具杀伤力。据外媒报道，今年6月，日本汽车制造商将美国出口价格 下调了19%，创下2016年以来的最大降幅，牺牲了利润率以在关税风暴中保持竞争力。 然而受关税影响，丰田单季度就被削去4500亿日元利润，远超汇率损失的两倍，其预计本财年营业利润 将因此减少高达1.4万亿日元。 本田、马自达同样在关税重压下深陷泥潭。本田汽车公司称，美国对日本进口汽车征收的高额关税导致 该公司当季营业利润减少约1250亿日元。 日系车企的半年报，交出了一份刺眼的成绩单。 丰田汽车最新财报中的净利润下滑至8414亿日元，同比暴跌37%。值得关注的是，其销售额增长3.5%达 到12.25万亿日元的背景下，营业利润却下降11%至1.17万亿日元，利润率从11.1%下滑至9.5%。 日系阵营的寒意远未停止。本田的净利润1966.7亿日元，同比惨遭"腰斩"，营业利润下滑 ...

Core Viewpoint - The article discusses the reasons why car owners prefer gasoline vehicles over electric vehicles, highlighting factors such as cost-effectiveness, charging infrastructure, and concerns about battery technology and long-distance travel anxiety [4][5][29]. Group 1: Research Methodology - The research is based on a sample of 26 car owners from 7 major brands and 13 models, focusing on popular gasoline vehicles in various price ranges [3][11]. - The sample includes owners of Audi (A6L, Q5L), BMW (3 Series, 5 Series), Mercedes-Benz (GLC), Volkswagen (Sagitar, Passat, Tiguan L), Toyota (Corolla, RAV4, Camry), Nissan (Sylphy), and General Motors (Envision) [3][11]. Group 2: Reasons for Choosing Gasoline Vehicles - Nearly all interviewed car owners agree that gasoline vehicles offer high cost-performance, with many expressing a strong preference for them [4][11]. - Concerns about the long-term costs of electric vehicles, particularly regarding battery replacement after ten years, lead to skepticism about their overall affordability [4][11]. - Approximately 50% of respondents lack the conditions to install dedicated charging stations [4][11]. - Many owners believe that electric vehicle battery technology is not yet mature, contributing to their hesitance [4][11]. - Long-distance travel anxiety remains a significant concern for potential electric vehicle buyers [4][11]. Group 3: Perception of Electric Vehicle Advantages - While owners acknowledge that the per-kilometer cost of electric vehicles is lower, this advantage diminishes for those who drive less than 10,000 kilometers annually [5][11]. - Features such as aesthetics, smart driving, and additional comforts are seen as secondary benefits that do not outweigh the fundamental acceptance of electric vehicles [5][11]. Group 4: Preference for Luxury Brands (BBA) - Owners define luxury vehicles by their social attributes and trust in high-quality brands, with BBA (BMW, Benz, Audi) being recognized for their long-standing reputation [6][11]. - The willingness to consider electric vehicles from luxury brands often stems from previous experiences with BBA, where buyers may prioritize family needs or a change of taste [6][11]. Group 5: Factors Influencing Purchase Decisions - The primary factors influencing the purchase of gasoline vehicles include brand reputation, price, and practicality, with aesthetics and advanced driving features being less significant [28][29]. - The lack of charging infrastructure is the most cited reason for not purchasing electric vehicles, with 42% of respondents indicating this as a barrier [29][30]. - Concerns about battery technology and long-distance travel capabilities are also significant factors, with 15% and 12% of respondents citing these issues, respectively [33][35]. Group 6: Future Considerations for Electric Vehicle Purchases - Many respondents express a willingness to consider electric vehicles in the future, contingent upon improvements in charging infrastructure and vehicle quality [36][37]. - A common sentiment among respondents is to wait until electric vehicles have proven reliability and cost-effectiveness compared to gasoline vehicles [36][37].

Core Viewpoint - Nissan is actively launching new electric and plug-in hybrid vehicles in China, with the introduction of the N6 plug-in hybrid vehicle (PHV) following the successful launch of the N7 electric vehicle (EV) [2][4]. Group 1: Product Launch - The N6 plug-in hybrid vehicle will be launched between October and December through the joint venture "Dongfeng Nissan" [2]. - The N6 features a lithium iron phosphate (LFP) battery with a capacity of 21.1 kWh, which is larger than comparable models from BYD, such as the Qin L and Seal 06 [4]. - The N6's dimensions are similar to the recently launched N7 EV, indicating a strategic alignment in product offerings [4]. Group 2: Market Performance - As of the end of July, the N7 has achieved sales of 16,343 units, contributing to a 20% year-on-year increase in Nissan's new car sales in China for July [5]. - The N7 has been well-received due to its affordable pricing, consumer-oriented design, spacious interior, and advanced driving assistance features [5].

Core Insights - Major international automakers are facing significant profit declines in the first half of 2025, with only Toyota, Volkswagen, and Hyundai expected to exceed $5 billion in net profit [1] - Several automakers, including Stellantis, Nissan, Renault, Ford, and Volvo, reported losses in the second quarter or first half of the year [1] Group 1: Financial Performance - Volkswagen Group's revenue for the first half of 2025 was €158.4 billion, remaining stable year-on-year, but operating profit fell by approximately 33% to €6.7 billion, with net profit down over 38% to €4.477 billion [2] - Mercedes-Benz reported second-quarter revenue of €33.153 billion, a decline of 9.8% from €36.743 billion the previous year, with net profit dropping 68.7% to €0.957 billion [2] - BMW's revenue decreased by 8% to €67.685 billion, with net profit down 29% to €4.015 billion, although the company maintained its full-year financial outlook [3] Group 2: Impact of Tariffs and Costs - The increase in U.S. tariffs on electric vehicles and components has significantly impacted Volkswagen's profits, with an estimated loss of €1.3 billion due to tariff adjustments [2][4] - Ford reported tariff costs of $800 million in the second quarter, while General Motors faced $1.1 billion in tariff expenses [4] - Tesla indicated that tariffs have added $200 million in costs, with high tariffs on raw materials like steel and aluminum further increasing production costs for U.S. automakers [5]

编者按：当奥迪等修改燃油车停售时间表，当宝马宣布与华为合作，今年的燃油车依托全球性的产业规模和技术沉淀，又能守住多少市场份额？燃油车命 运的齿轮早已开始转动，一场关乎万亿产业链的博弈将走向何方？ 今年上半年，德系日系多家老牌燃油车企出现财务数据"滑铁卢"。 财报数据显示，大众、丰田、本田、日产、宝马、奔驰等传统头部燃油车企的上半年或第一财季的营收和利润普遍呈现下滑情况。 对于业绩下滑原因，上述车企普遍提及"电动化转型造成利润下滑现象"。为了落实多种动力形式共同发展，上述车企普遍投入大量成本以支持实现电动化 转型。 在中国市场，多家合资车企今年上半年累计销量有所回升。此外，燃油车在中国市场正加快智能化转型，"油车也聪明"正成为合资车企和燃油车打响销量 反击战的关键。 电动化转型的阵痛与调整 根据最新的财报数据，不管是日系还是德系传统燃油车企，均难避业绩下滑态势。对于业绩下滑的原因，除了受美国关税政策的影响等因素外，电动化转 型过程中的"阵痛"成为绕不开的话题。 日系车方面，丰田2026财年第一财季（2025年4月-6月）业绩显示，当季销售额虽同比增长3.5%至12.25万亿日元，但营业利润却同比下降11%至1. ...