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日产裁到“大动脉”:关闭设计中心,销量跌出全球前十,紧急求助中国
3 6 Ke· 2025-09-22 00:59
Core Viewpoint - Nissan is facing a severe crisis, marked by significant factory closures, massive layoffs, and a drastic drop in sales, leading to a strategic restructuring plan aimed at cost reduction and operational efficiency [1][4][6]. Group 1: Company Performance - Nissan's sales in the first half of the year reached a 16-year low, falling out of the top ten global automakers for the first time [1][7]. - The company reported a quarterly net loss of 55 million RMB, which is greater than any major Chinese new energy vehicle manufacturer [6][7]. - For the first quarter of FY2025, Nissan's revenue was 2.71 trillion JPY (approximately 130.3 billion RMB), a year-on-year decline of 9.7% [6]. Group 2: Restructuring Efforts - Nissan plans to cut 20,000 jobs and close seven factories as part of a broader restructuring initiative to save 500 billion JPY (approximately 24 billion RMB) [4][9]. - The company is consolidating its design resources into five major centers, including locations in Japan, the U.S., and China [2][4]. - The new CEO, Ivan Espinosa, is implementing a "Re:Nissan" plan to reduce fixed and variable costs significantly [4][6]. Group 3: Strategic Focus on China - Nissan is looking to adopt modern manufacturing practices inspired by Chinese suppliers, focusing on standardization and close collaboration with designers [12][14]. - The company plans to invest 10 billion RMB in electric vehicle research and innovation in China by the end of 2026 [16]. - A new joint venture with Dongfeng Motor Group aims to enhance Nissan's export capabilities and integrate financial resources and supply chain strengths [16][18].
日产新款LEAF产量减半,远景动力电池良率偏低
日经中文网· 2025-09-20 00:33
Core Viewpoint - Nissan has significantly reduced the production plan for its new electric vehicle "LEAF" due to delays in battery procurement and lower-than-expected battery yield from its supplier, AESC, which poses challenges for the company's operational recovery [2][4][5]. Group 1: Production and Supply Chain Issues - The production plan for the new LEAF has been cut to less than half of the original plan for the months of September to November due to battery supply delays [2][4]. - The production plan for the new LEAF at the Tochigi plant has been adjusted for the fiscal year 2025, with significant reductions in production expected for September and October, with some months seeing declines of several thousand units [4]. - The battery yield from AESC has not met expectations, impacting Nissan's ability to secure sufficient battery supply, which may affect actual sales performance [4][5]. Group 2: Market Performance and Strategic Direction - Nissan is facing declining sales in the U.S. market, with a projected consolidated loss of 670.8 billion yen for the fiscal year 2024, compared to a profit of 426.6 billion yen in the previous year [5]. - The new LEAF is positioned as a key model for improving Nissan's performance, with the company implementing factory restructuring and layoffs as part of its strategy to enhance long-term performance [5]. - Nissan's global new car sales fell to 1.61 million units in the first half of 2025, a 6% year-on-year decrease, marking a 16-year low, and the company has dropped out of the top ten in global new car sales [7]. Group 3: Competitive Landscape - Nissan, once a leader in the EV market, is losing market presence due to the rise of competitors like Tesla and BYD, particularly in the U.S. market [7]. - The domestic market in Japan is becoming increasingly competitive, with Honda launching its lightweight electric vehicle "N-ONE e:" and BYD planning to introduce a lightweight electric vehicle by fiscal year 2026 [7].
Nissan pulls 2026 Ariya electric SUV from US lineup over Trump's 15% tariff on Japan
New York Post· 2025-09-19 18:48
Core Viewpoint - Nissan is discontinuing the Ariya electric SUV from the US market for the 2026 model year, influenced by a new 15% tariff on Japanese-built electric vehicles and a strategic shift towards the 2026 Leaf model [1][4][9]. Group 1: Decision to Halt Ariya - Nissan will stop importing the Ariya to the US, reallocating resources to optimize its electric vehicle portfolio [1]. - The company stated that the Ariya will still be available through existing dealer inventory, and current owners will continue to receive service and warranty coverage [2]. - No decision has been made regarding the potential return of the Ariya for the 2027 model year [2][8]. Group 2: Sales Performance and Tariff Impact - In 2024, Nissan sold fewer than 20,000 units of the Ariya, which was a 47% increase from the previous year, but deemed insufficient to justify its market presence [3][4]. - The Ariya is assembled in Japan, making it subject to the new 15% tariff under the US–Japan trade framework [3][9]. - Analysts suggest that the combination of the tariff, declining EV demand, and Nissan's financial challenges made continuing the Ariya program difficult [4]. Group 3: Broader Context and Future Considerations - Nissan has reduced production of the new Leaf due to battery procurement issues, impacting its overall electric vehicle strategy [7]. - The future of the Ariya may depend on Nissan's financial health and the status of tariffs [8]. - A recent US-Japan agreement includes a baseline 15% tariff on Japanese imports, which could affect future vehicle pricing and sales strategies [9][10].
“中国设计”,拯救日产
3 6 Ke· 2025-09-19 02:38
Core Insights - Nissan is facing significant challenges in the automotive market, particularly in the electric vehicle (EV) sector, where it has lost its pioneering position to competitors like Tesla and BYD [1][3] - The company's financial health is precarious, with a projected operational loss of 180 billion yen for the April to September period and over $5 billion in debt maturing next year [1][3] - Nissan's product lineup is aging and slow to innovate, leading to a decline in market competitiveness, with global sales down 8% year-on-year in the first half of 2024 [3][10] Group 1: Financial and Operational Challenges - Nissan announced a restructuring plan in May, which includes cutting 20,000 jobs and closing seven factories to reduce fixed and variable costs by 250 billion yen each [1] - The company is under pressure from high debt levels, with over $5 billion due next year, exacerbating its financial difficulties [1] Group 2: Product Development Issues - The Leaf model, once a flagship, has seen stagnation in technological advancements, using outdated charging standards and battery cooling systems compared to competitors [3][6] - Nissan's fuel vehicle lineup also suffers from outdated platforms, with the Frontier pickup based on a 2004 design, while competitors have updated their models multiple times [3][6] Group 3: Strategic Initiatives for Recovery - Under new CEO Ivan Espinosa, Nissan has initiated a comprehensive self-rescue plan, focusing on shortening product development cycles from 52 months to 37 months for new models [4][6] - The company is restructuring its global design system to concentrate resources and improve efficiency, aiming to reduce design time by 40% and overall development costs by 25% [6][13] Group 4: Market Adaptation and Innovations - Nissan plans to launch a new version of the Sentra sedan in the U.S. in late 2024 and a plug-in hybrid version of the popular Rogue SUV in early 2026 [8] - The company is also innovating its design language, with new models like the Hyper Urban crossover and GT-R Hyper Force concept showcasing a more aggressive design approach [8][10] Group 5: Learning from Competitors - Nissan is looking to emulate the rapid product development seen in the Chinese market, where brands like NIO and Zeekr can develop new models in as little as 24 months [11][13] - The company has begun adopting efficient processes from its Shanghai studio, which has significantly reduced design time compared to other global studios [11][13] Group 6: Recent Performance and Future Outlook - In August, Dongfeng Nissan achieved over 10,000 units in sales and deliveries, indicating a recovery in market acceptance and consumer trust [15] - The new N7 electric sedan, developed under a rapid timeline, exemplifies Nissan's commitment to leveraging Chinese innovation for global product development [15]
Nissan to close US and Brazil design studios, scale back in London and Japan
Yahoo Finance· 2025-09-18 11:21
Core Viewpoint - Nissan Motor Company is restructuring its global design network as part of the "Re:Nissan" plan, leading to the closure of design studios in San Diego and São Paulo to create a more agile and technology-focused organization [1][2]. Design Network Restructuring - The design programs from the closed studios will be transferred to other locations to align with the company's strategic priorities [2]. - Downsizing will also occur in Nissan's design operations in London and Japan as part of the reorganization [2]. - The restructuring is expected to be completed by the end of the fiscal year 2025 [2]. Key Design Hubs - The global design operations will be centered around five key hubs, with the Nissan Global Design Center in Atsugi, Japan, serving as the lead studio [3]. - Studio Six in Los Angeles will become the primary US design hub, focusing on creative work and consumer trends [3][4]. - Nissan Design Europe in London will emphasize innovative design for the AMIEO region and collaborate with regional partners like Renault [4]. - Nissan Design China will focus on creativity and design excellence for the Chinese market [5]. - The Creative Box Studio in Tokyo will concentrate on experiential brand and lifestyle design projects [5]. Sales Performance - Nissan reported a slight year-on-year increase in global vehicle sales for July 2025, totaling 262,745 units sold, including both Nissan and Infiniti brands [6]. - This increase occurred despite a 19% decrease in domestic sales in Japan, which was offset by a 4% rise in international deliveries [7].
Nissan seeks to learn from Chinese supplier strategies as part of cost-cutting drive
Reuters· 2025-09-17 04:58
Core Viewpoint - Nissan Motor is focusing on enhancing cost competitiveness by studying Chinese suppliers and aims to implement their practices globally to achieve a reduction in variable costs by 250 billion yen ($1.71 billion) [1] Group 1 - Nissan is exploring the cost competitiveness of Chinese suppliers [1] - The company plans to apply successful practices from Chinese suppliers on a global scale [1] - The target for cost reduction is set at 250 billion yen, equivalent to approximately $1.71 billion [1]
Nissan to shut design studios in US and Brazil and downsize London, Japan operations
Reuters· 2025-09-16 17:38
Nissan said on Tuesday it will close its design centers in California and São Paulo and scale back operations in London and Japan as part of a realignment of its global design organization. ...
Nissan is slashing production on its new Leaf EV. Here's why
Fastcompany· 2025-09-16 16:11
Core Viewpoint - Nissan Motor has significantly reduced its production plan for the new model of its Leaf electric vehicle by over 50% for the period of September to November due to delays in battery procurement [1] Group 1: Company Impact - The production cut reflects challenges in the supply chain, particularly in securing necessary battery components [1] - This reduction may affect Nissan's market position in the electric vehicle segment, as it limits the availability of the Leaf model during a critical sales period [1] Group 2: Industry Context - The electric vehicle industry is facing ongoing supply chain issues, particularly related to battery materials, which could impact production schedules across multiple manufacturers [1] - Delays in battery procurement are a common challenge in the industry, highlighting the need for improved supply chain management and partnerships [1]
Nissan reduces output plan for new Leaf due to battery shortage, Nikkei says
Reuters· 2025-09-16 10:53
Core Viewpoint - Nissan Motor has significantly reduced its production plan for the new Leaf electric vehicle model by over 50% for the period of September to November due to delays in battery procurement [1] Company Summary - Nissan Motor's production plan for the new Leaf electric vehicle has been revised down by more than half [1] - The reduction in production is attributed to delays in the procurement of batteries [1] Industry Summary - The electric vehicle industry is facing challenges related to battery supply chains, impacting production schedules [1]
Global Economy Faces Headwinds from Credit Downgrades, Auto Sector Shifts, and Emerging AI Regulation
Stock Market News· 2025-09-13 09:39
Economic Outlook - Botswana's credit outlook has been revised to negative by S&P Global Ratings due to a significant slump in the diamond industry, projecting government debt to rise to 19% of GDP by 2028 from 3% in 2024 [3][8] - The economy of Botswana contracted by an estimated 3.3% in 2024, highlighting challenges from low diamond prices and competition from lab-grown diamonds [3] Automotive Industry - Nissan plans to close its historic Oppama plant in Japan by March 2028, affecting approximately 2,400 employees as part of a restructuring initiative to reduce global production capacity from 3.5 million units to 2.5 million, resulting in the elimination of 20,000 jobs [4][8] - Nissan anticipates incurring ¥160 billion ($1.1 billion) in impairments and restructuring charges this fiscal year [4] - Honda has introduced an EV minicar with the longest driving range in its class, but the CEO indicated that widespread EV adoption in North America is expected to be delayed by about five years, leading to a shift in investment focus towards hybrids [5] - Volvo Car USA LLC has issued a recall for 1,355 vehicles in the U.S., adding to previous larger recalls for rearview camera issues and potential brake function loss [6][8] Regulatory Developments - California lawmakers have advanced landmark AI legislation, including the Transparency in Frontier Artificial Intelligence Act and a bill for AI companion chatbot safety, awaiting the Governor's signature [9][8] Market Activity - The Moscow Stock Exchange has suspended trading, following previous suspensions due to sanctions and technical issues [10][8] - Global market indices showed mixed performance, with major indices remaining largely flat, while the EUR/USD pair saw a slight decline [11][8]