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松下电器(中国)总裁赵炳弟:中国是提升竞争能力的训练场
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-09 12:57
关联内容围观"黑科技"!中国投洽会解锁投资新密码:低空经济与机器人 谈到松下在中国的发展,赵炳弟表示,松下为中国的发展做出了自己的努力,同时也是中国发展的受益 者。中国是一个非常有潜力的市场,本土企业发展迅速,竞争力不断提升。对外资企业而言,既是商 机,也感受到压力。为应对竞争,松下决策前置,并提出要以中国的速度、成本、意识来提升松下的竞 争能力。 在第25届投洽会期间,松下电器(中国)有限公司总裁赵炳弟接受了21世纪经济报道等媒体的采访。 赵炳弟表示:"中国是一个提升竞争能力的训练场,也是全球业务发展的重要平台。对于松下而言,中 国不光是制造中心,也是创新中心。从过去'在中国为中国',到现在'在中国为全球',正在进行转型。 我们希望把在中国历练的竞争力,带到东南亚和全球市场,发挥更大作用。" ...
松下,大变革!
Sou Hu Cai Jing· 2025-09-09 12:37
来源:中国经营报 今年以来,"日系家电巨头"松下改革动作频频,年初曾因宣布全球裁员上万人而引发广泛关注。 日前,据多家媒体报道,松下方面宣布将对旗下核心公司松下电器株式会社(以下简称"松下电器")进行拆分重组。据悉,重组后三家独立的事业公司名 称分别为"松下空调新风冷链集团""松下电气工程株式会社""松下电器株式会社",计划于明年4月正式成立。 "此次家电业务的改革目标,是将中国的这些优势在全球范围内加以利用,甚至可以说成是从'在中国,为中国'向'在中国,为全球'升级。"松下中国方面 日前在回复《中国经营报》记者采访时表示,"可以说,我们这次经营改革面向的主要市场是日本和欧洲地区,对中国市场的影响比较有限。" 据了解,松下也在中国市场加大AI相关产业布局力度。例如,今年8月6日,位于苏州工业园区的苏州松下生产科技有限公司二期工厂正式竣工。另有消 息称,松下电子材料(上海)有限公司新工厂即将于9月份开工建设。这两家公司产品均将应用于AI服务器领域。 在苏州松下生产科技有限公司二期工厂竣工典礼上,松下控股株式会社全球副总裁、中国东北亚总代表本间哲朗表示,自1978年与中国结缘以来,松下深 耕中国市场47年,在华6 ...
对话松下洗护胡杰华:企业要坚持长期主义,回应消费者痛点
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-09 09:51
(原标题:对话松下洗护胡杰华:企业要坚持长期主义,回应消费者痛点) 南方财经 21世纪经济报道记者吴斌 对于中国市场的多元化需求,胡杰华分析称,中国家电市场处在一个分化阶段:一方面,消费者更加谨 慎,强调性价比,但性价比产品也不能牺牲用户体验;另一方面,追求品质和体验的高端需求也在不断 增长,特别是高端洗护市场,更需要创新的、极致的、精准定制的高端产品。 在中国市场竞争激烈的背景下,长期主义成为企业穿越周期的一大秘诀。 展望未来,胡杰华对记者表示,高端产品上的许多功能未来也将逐步下放到其他层级的产品线上,让更 多用户能够以合理的成本享受到高端技术,为更多家庭创造可靠、耐用、长期陪伴的价值。未来要积极 拥抱前沿科技,让机器能够更聪明、更懂用户。同时,也需要探索更多智能自升级,让一台产品在生命 周期内主动不断进化。 9月8日,松下洗护发布全球首创四筒全热泵洗烘护一体机ALPHA G5。杭州松下家用电器有限公司总经 理胡杰华在接受21世纪经济报道记者采访时表示,人们对美好生活的追求是相通的,都希望有好产品, 拥有极致的体验,好产品肯定是有市场的。企业要保持定力,坚定品牌定位,坚持长期主义,用真正有 价值的产品去回应 ...
松下带着“四筒洗衣机”来炸场
Hua Er Jie Jian Wen· 2025-09-08 13:15
作者 | 黄昱 编辑 | 王小娟 从小米推出双区洗衣机,到今年年初海尔带来三筒洗衣机,洗衣机这个传统的家电品类仿佛被重新点燃,众多品牌纷纷入局多筒洗衣机赛道。 市场的热情让松下这个早已完成相关技术储备的老牌家电品牌,也下定了决心去参与多筒洗衣机的竞赛,而且一下场就出了个大招。 9月8日,松下举行了一场名为"一台洗衣房"的发布会,正式揭晓了其超旗舰新品——松下ALPHA G5四筒全热泵洗烘护一体机。也就是说,跳过二筒和三筒 洗衣机,松下选择直接推出了全球首款四筒洗衣机。 ALPHA G5不仅是松下对用户"分区洗护"呼声最直接的回应,更是对用户需求的进一步洞察,其核心定位是将一个5平方米的完整洗衣房功能,极致浓缩进 一台普通洗烘套装的尺寸里。 据悉,这台洗衣机实现四个独立筒位同洗同烘,四筒都是热泵烘,由一个热泵同时供给四台独立筒,一个中央系统供四个筒送风烘干,能够同时满足成人、 儿童、内衣及宠物衣物的专业分区洗护需求。 同时,松下也强调ALPHA G5的机身高度仅有1738mm,上筒下沿控制在 1.2m 以内,解决取放和操作问题,相比竞品不用踮脚。 当然,这样一款号称"一台就是一间洗衣房"的产品售价并不便宜,为3 ...
松下变革进行时:重组传统家电业务,转型AI、新能源汽车赛道
Zhong Guo Jing Ying Bao· 2025-09-08 11:22
中经记者 方超 张家振 上海报道 记者注意到,对于上述架构调整事宜,松下早在今年年初就已对外释放了相关信号。今年2月4日,松下 在对外公布的集团经营改革要点中透露,为解决结构性、根本性的课题,2025年度将集中进行经营改 革。 今年以来,"日系家电巨头"松下改革动作频频,年初曾因宣布全球裁员上万人而引发广泛关注。 日前,据多家媒体报道,松下方面宣布将对旗下核心公司松下电器株式会社(以下简称"松下电器")进 行拆分重组。据悉,重组后三家独立的事业公司名称分别为"松下空调新风冷链集团""松下电气工程株 式会社""松下电器株式会社",计划于明年4月正式成立。 "此次家电业务的改革目标,是将中国的这些优势在全球范围内加以利用,甚至可以说成是从'在中国, 为中国'向'在中国,为全球'升级。"松下中国方面日前在回复《中国经营报》记者采访时表示,"可以 说,我们这次经营改革面向的主要市场是日本和欧洲地区,对中国市场的影响比较有限。" 据了解,松下也在中国市场加大AI相关产业布局力度。例如,今年8月6日,位于苏州工业园区的苏州 松下生产科技有限公司二期工厂正式竣工。另有消息称,松下电子材料(上海)有限公司新工厂即将于 9月份 ...
详解松下经营变革:推动中国模式赋能全球业务,加大AI领域投资
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-08 10:16
21世纪经济报道记者 吴立洋 百年日企松下,正经历一场备受市场瞩目的经营变革。 今年2月,松下控股株式会社全球CEO楠见雄规在集团经营改革说明会上发布声明,表示将启动全面组 织结构调整,松下电器将重组为松下空调新风冷链集团、松下电气工程株式会社以及新的松下电器株式 会社,三家子公司间相互独立。 如此大规模的组织调整,意味着公司的经营、生产、销售、物流等环节都面临重新整合。其中,松下为 提升在华业务效率,于2019年成立的首家本土外事业统括公司——中国东北亚公司,其组织结构和人事 管理变化也成为本次结构变革中市场关注的焦点。 近日,松下控股株式会社全球副总裁、集团中国东北亚总代表本间哲朗等松下高管在日本接受了包括21 世纪经济报道记者在内的中国媒体记者采访,介绍了松下进行经营改革的目标和进程,以及接下来在中 国市场的经营方向。 本间哲朗表示,中国不仅是制造大国、消费大国,还是创新大国、工程师大国,松下将持续扩大在中国 的投资,在中国激烈的市场竞争中锻炼自己的经营能力和产品,提升松下在全球业务中的竞争力。 (松下控股株式会社全球副总裁、集团中国东北亚总代表本间哲朗,图片来源:企业供图) 受产品升级、中国以旧换新政 ...
为求变“重仓”押注中国市场 松下控股全球副总裁本间哲朗:看好AI、能源领域,将强化现地化研发
Mei Ri Jing Ji Xin Wen· 2025-09-04 12:56
Core Viewpoint - Panasonic Group is committed to deepening its investment and operations in the Chinese market, with a focus on AI and energy sectors as key areas for future growth [1][4][8]. Financial Performance - In the fiscal year 2024, Panasonic Group achieved revenue of 84,582 billion yen (approximately 407.4 billion RMB) and a net profit of 3,662 billion yen (approximately 17.6 billion RMB), with revenue from China accounting for 24.4% of global revenue and profit from China representing 30% of the total [3]. Business Segments - The home appliances and residential equipment business accounts for about one-third of Panasonic's revenue in China, while electronic components, automation equipment, batteries, and automotive parts make up the remaining two-thirds [4]. Future Investment Directions - Panasonic plans to focus its investments on AI and energy sectors, including electric vehicle batteries, perovskite batteries, and hydrogen energy [8]. Market Expectations - Despite some Japanese companies reporting a decline in revenue in the first half of the year, over half of the surveyed companies expressed intentions to increase or maintain their investments in China [6]. Recent Developments - Panasonic is set to begin construction of a new factory in Shanghai's Fengxian District, aimed at supporting its AI, semiconductor, and electric vehicle battery teams [11]. Sales Growth - In the first quarter of fiscal year 2025, Panasonic's sales in China increased by 3% year-on-year, with operating profit rising by 26%, driven by strong demand in electronic components and production equipment [7]. Localization Strategy - Panasonic has emphasized localizing its R&D efforts in China, with a significant increase in the number of software developers from 1,000 to 2,000 over the past six years, and aims to double this number in the next five years [13].
松下全球副总裁本间哲朗:以AI与能源驱动,从“本土创新”迈向“全球赋能”
Guo Ji Jin Rong Bao· 2025-09-04 08:14
Group 1: Financial Performance - Panasonic's sales and operating profit in the Northeast Asia region for FY2024 are projected to grow to 103% and 110% of the previous year, respectively [1] - In Q1 FY2025 (April-June), sales reached 103% year-on-year, while operating profit increased by 126% [1] Group 2: AI and Business Growth - The investment boom in global generative AI servers has significantly boosted Panasonic's business in Northeast Asia, with capacitor sales doubling and electronic materials sales increasing by 133% [4] - Panasonic is accelerating capacity expansion to meet market demand, including new factories in Guangzhou and Shanghai for electronic materials [4] Group 3: Global Strategy - Panasonic is replicating its successful strategies from the Chinese market globally, transitioning from "Made in China for China" to "Made in China for the World" [6] - The company has over 6,000 suppliers in China and is leveraging local procurement to supply components globally [6] Group 4: Energy Sector Developments - Panasonic is advancing its operations in both the North American and Chinese markets, with a new factory in Kansas for electric vehicle batteries and a significant investment in Dalian for battery production [7] Group 5: Trade Shows and Strategic Partnerships - Panasonic has actively participated in the China International Import Expo (CIIE), using the platform to showcase products and establish strategic partnerships [8] - The company plans to highlight AI products at the upcoming CIIE, sharing experiences with other Japanese companies operating in China [9] Group 6: Market Positioning - Panasonic emphasizes the importance of unique value over price competition in the Chinese market, focusing on technology, design, and practicality [9] - The company has localized decision-making and development functions to better cater to Chinese consumer expectations [9]
松下加码投资中国AI相关产业,9月将在上海建新工厂
Di Yi Cai Jing Zi Xun· 2025-09-01 12:11
Group 1 - Panasonic is increasing investments in China's AI-related industries, with a new electronic materials factory set to open in Shanghai in September [2] - In the Northeast Asia region, Panasonic's sales revenue for the fiscal year 2024 is expected to grow by 3% year-on-year, with operating profit increasing by 10% [2] - The first quarter of fiscal year 2025 (April to June 2023) also saw revenue and profit growth, with sales up by 3% and operating profit up by 26% [2] Group 2 - Panasonic's investment in the electronic materials factory in Guangzhou, which began construction in June 2020, amounts to 790 million yuan and is set to produce multilayer substrates for AI servers [3] - A new factory in Suzhou, with an investment of 600 million yuan, is scheduled to start construction in October 2024 and will produce new materials for integrated circuits [3] - An additional factory in Shanghai, with an investment of 120 million yuan, is planned to begin construction in September 2025, focusing on electronic materials for AI servers [3] Group 3 - Panasonic's sales of capacitors and electronic materials for AI servers to Western markets increased by 133% year-on-year [3] - The company has signed contracts for cooling liquid circulation pumps for servers, with plans for production at its Hangzhou motor factory [3] Group 4 - Panasonic is enhancing internal AI applications by integrating large models like Chat GPT and DeepSeek into its systems [4] - The company is promoting AI technology through internal competitions and has developed its own small model for generative AI servers [4] - Panasonic plans to share its AI application practices with other Japanese companies operating in China [4]
Panasonic's New Bets Look Likely To Pay Off
Seeking Alpha· 2025-08-30 05:58
Core Insights - Panasonic Holdings Corporation is undergoing a significant transformation aimed at becoming a leaner, more profitable, and more valuable company [1] Group 1 - The current reorganization is a culmination of the company's transformation efforts over the past decade [1]