1月9日晚间消息，今日泡泡玛特旗下POP MART Gallery在社交媒体上发文表示，即将正式开馆。 据介绍，POP MART Gallery是泡泡玛特聚焦当代IP文化与潮流艺术的展览空间。 POP MART Gallery表示，"我们以艺术家和IP形象为核心，关注大众文化的持续演进，通过展览与跨界 合作，将创意能量转化为具有时代表达的现实场景，实现青年文化精神在当代生活中的激活。空间位于 北京798艺术区，将持续性地为公众举办展览，并提供交流的公共接口。"（闫妍） 责任编辑：陈钰嘉 ...

泡泡玛特(09992)发布公告，于2026年1月9日，公司根据首次公开发售后股份奖励计划的条款向承授人 授出代表相同数量相关股份的5.2万份奖励，但须待接纳后方可作实。 ...

智通财经APP讯，泡泡玛特(09992)发布公告，于2026年1月9日，公司根据首次公开发售后股份奖励计划 的条款向承授人授出代表相同数量相关股份的5.2万份奖励，但须待接纳后方可作实。 ...

格隆汇1月9日丨泡泡玛特(09992.HK)宣布，于2026年1月9日，公司根据首次公开发售后股份奖励计划的 条款向承授人授出代表相同数量相关股份的52,082份奖励，惟须待接纳后方可作实。 ...

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部份內容而產生或因依 賴該等內容而引致的任何損失承擔任何責任。 POP MART INTERNATIONAL GROUP LIMITED 泡泡瑪特國際集團有限公司 （於開曼群島註冊成立的有限公司） （股份代號：9992） 根據首次公開發售後股份獎勵計劃授出獎勵 本公告由本公司根據上市規則第17.06A、17.06B及17.06C條作出。董事會宣佈， 於2026年1月9日，本公司根據首次公開發售後股份獎勵計劃的條款向承授人授出 代表相同數量相關股份的52,082份獎勵，惟須待接納後方可作實。 授出獎勵之詳情 收市價： 獎勵之歸屬期： (i)授予吴越先生的8,609份獎勵將於授出日期第一個週年 歸屬，及(ii)43,473份獎勵將於授出日期第二個週年至第 四個週年期間分批歸屬。 授出獎勵旨在（其中包括）獎勵承授人的過往表現及對本集團的貢獻，透過持有股 份、股息及其他股份分派及╱或股份價值的增加，令承授人的利益與本集團的利 益保持一致，並鼓勵及挽留承授人為本集團的長期增長 ...

Core Insights - The article highlights the rise of Henan brands in the consumer market, emphasizing their deep integration into daily life and their unique growth model rooted in local consumer needs [3][4][10]. Group 1: Brand Performance - The sales of the retail chain "胖东来" (Pang Dong Lai) have shown significant growth, with projected sales reaching 235.31 billion yuan by 2025, marking a 38.71% increase [6]. - "胖东来" achieved approximately 70 billion yuan in sales in 2022, increasing to about 107 billion yuan in 2023, and expected to reach 170 billion yuan in 2024 [7]. - "巴奴火锅" (Ba Nu Hot Pot) is positioned as a high-end brand with a customer unit price of 138 yuan, significantly higher than competitors like 海底捞 (Haidilao) at 97.9 yuan [8]. Group 2: Global Expansion - "蜜雪冰城" (Mixue Ice City) opened its first store in Los Angeles, marking a significant step in its global strategy, with a total of 53,014 stores worldwide as of mid-2025 [12]. - "泡泡玛特" (Pop Mart) has expanded its global presence with over 500 stores across more than 80 countries, reporting a 365%-370% increase in overseas revenue in Q3 2025 [15]. Group 3: Supply Chain and Production - Henan's agricultural strength supports its brands, with the province producing 1/10 of the country's grain and housing major companies like 牧原股份 (Muyuan Food) and 双汇集团 (Shuanghui Group) [10][18]. - "蜜雪冰城" operates five production bases, with the largest capable of supplying 121 million tons of beverage ingredients annually, supported by a logistics system that can deliver within 12 hours [18]. Group 4: Consumer Behavior and Market Positioning - Henan brands cater to a large population, with a focus on cost-effective products that resonate with local consumers' practical spending habits [19]. - The founders of these brands often come from humble beginnings, which helps them understand consumer needs and market dynamics better [20]. Group 5: Challenges and Market Dynamics - Despite their success, brands like "巴奴" and "胖东来" have faced scrutiny over product quality and service, highlighting the challenges of maintaining trust during rapid expansion [25][26]. - The article emphasizes the need for these brands to balance fast growth with product integrity and consumer trust in a changing market landscape [27].

Core Viewpoint - The second-hand market prices for LABUBU, a popular IP under Pop Mart, have significantly declined, with some products selling below their official prices, indicating a shift in market dynamics from speculative investment to consumer-driven demand [1][6]. Group 1: Price Trends - On January 7, the resale price for the LABUBU 3.0 "Frontline High Energy" series dropped to 400 yuan for a set of six boxes, a notable decrease from the official price [1]. - The average transaction price for LABUBU products fell from 83.5 yuan on December 30, 2025, to 78.5 yuan by January 7, 2026 [2][3]. - Over 60% of users surveyed expressed a bearish outlook on the future price trends of LABUBU products [4]. Group 2: Market Dynamics - Analysts attribute the price decline to a rational market correction, moving away from the "investment" narrative back to the essence of "consumer goods" [1][6]. - Factors influencing this shift include market saturation, insufficient appeal of new products, and changes in the macroeconomic environment [6]. Group 3: Sales Strategy Adjustments - Pop Mart has adjusted its sales strategy, allowing direct purchases of certain LABUBU products online, with some series selling over 500,000 units [7]. - However, the "Frontline High Energy" series remains unavailable for direct purchase, indicating a disparity in product availability [7]. Group 4: Global Expansion and Strategy - Pop Mart is accelerating its global expansion, with overseas revenue growth reported at 365%-370% year-on-year for Q3 2025, including significant increases in various regions [9]. - The company is adopting strategies from the luxury goods sector, focusing on scarcity and cultural value to transition from blind box products to a luxury brand [10].

智通财经APP获悉，花旗发布研报称，展望2026年，预期泡泡玛特(09992)在IP多元化、产品创新，以及 跨领域变现方面取得突破，以支持持续增长。维持"买入"评级，目标价415港元。 该行认为，更重要的是泡泡玛特IP的运营及变现能力，能否持续创造价值。公司的长期策略聚焦于产 品、内容、社群及IP保护，旨在将LABUBU打造成一个长青的IP。其多元化IP策略亦应有助于增强抵御 单一IP周期风险的能力，并激发新的需求。授权业务能深度连结所有消费细分领域，有望成为泡泡玛特 另一个收入增长引擎。 该行认为在2024至25年取得显著成功后，市场开始关注若LABUBU热潮减退，泡泡玛特的长期增长路 径如何，LABUBU的新鲜感或许已暂时见顶，需待下一个爆款出现方能突破。 ...

该行认为在2024至25年取得显著成功后，市场开始关注若LABUBU热潮减退，泡泡玛特的长期增长路 径如何，LABUBU的新鲜感或许已暂时见顶，需待下一个爆款出现方能突破。 花旗发布研报称，展望2026年，预期泡泡玛特(09992)在IP多元化、产品创新，以及跨领域变现方面取 得突破，以支持持续增长。维持"买入"评级，目标价415港元。 该行认为，更重要的是泡泡玛特IP的运营及变现能力，能否持续创造价值。公司的长期策略聚焦于产 品、内容、社群及IP保护，旨在将LABUBU打造成一个长青的IP。其多元化IP策略亦应有助于增强抵御 单一IP周期风险的能力，并激发新的需求。授权业务能深度连结所有消费细分领域，有望成为泡泡玛特 另一个收入增长引擎。 ...

Core Viewpoint - Citigroup's research report indicates that Pop Mart's long-term strategy focuses on products, content, community, and IP protection, aiming to establish LABUBU as a sustainable IP [1] Group 1: Strategic Focus - The diversified IP strategy is expected to enhance the company's ability to withstand risks associated with single IP cycles and stimulate new demand [1] - Licensing business is anticipated to deeply connect with all consumer segments, potentially becoming another revenue growth engine for Pop Mart [1] Group 2: Future Outlook - By 2026, the company is expected to achieve breakthroughs in IP diversification, product innovation, and cross-sector monetization to support sustained growth [1] - Citigroup maintains a "Buy" rating with a target price of HKD 415 [1]