Financial Data and Key Metrics Changes - Weibo's total revenues for Q2 2025 reached $444.8 million, up 2% year over year [8][28] - Total advertising revenues were $383.4 million, also up 2% year over year [8][29] - Non-GAAP operating income was $161.8 million, representing a non-GAAP operating margin of 36% [9][28] - Net income attributable to Weibo was $133.2 million, an increase of 13% year over year [28][33] - Diluted EPS was $0.54 [28] Business Line Data and Key Metrics Changes - Advertising and marketing revenues were $383.4 million, a 2% increase, with key verticals being FMCG, e-commerce, and automotive [29] - Value-added service revenues were $61.4 million, also up 2% [29] - E-commerce and automotive sectors showed strong growth, while FMCG faced a year-over-year decline but showed signs of recovery [30][32] Market Data and Key Metrics Changes - In June 2025, Weibo's MAUs reached 588 million, and average DAUs reached 261 million, representing a net addition of 5 million users year over year [8][27] - The proportion of recommended content consumed by users increased to 43%, a 17% improvement [13] - Intelligent Search MAUs surpassed 50 million in June, with a 60% increase in queries and over 100% growth in DAU [18][39] Company Strategy and Development Direction - The company's strategy focuses on enhancing user value, maintaining leadership in trending topics and entertainment, and improving recommendation and search functions through AI [9][19] - The transition to an interest-based content distribution model aims to enhance content competitiveness and user engagement [12][15] - Weibo is prioritizing the integration of AI in both user engagement and monetization strategies [19][24] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth of intelligent search and its potential to change user behavior [40][42] - The company anticipates challenges in the FMCG sector due to prior year comparisons and ongoing macroeconomic uncertainties [56] - There is a focus on increasing user stickiness and traffic through enhanced search capabilities and ad product offerings [43][61] Other Important Information - The company completed a product and technical framework upgrade in early July 2025, which has been rolled out to nearly all users [13] - The advertising strategy includes leveraging trending topics and celebrity resources to broaden industry reach [20][22] Q&A Session Summary Question: Can management elaborate on Weibo Smart Search's product strategy and future commercialization plans? - Management highlighted the growth of intelligent search, with MAUs over 50 million and significant increases in user queries and traffic [39][40] - Future commercialization may involve bundled cooperation with brands and potential ad placements in search results, but the focus is currently on expanding the user base [42][43] Question: What are the expectations for ad revenue growth in Q3 and the second half of the year? - Management expects strong growth in e-commerce and automotive sectors, while FMCG may face pressure due to prior year comparisons [54][56] - Information feed ads are anticipated to have the highest growth rate, with a shift towards performance-based advertising [57][58]

Financial Data and Key Metrics Changes - Weibo's total revenues for Q2 2025 reached $444.8 million, up 2% year over year [8][28] - Total advertising revenues were $383.4 million, also up 2% year over year [8][29] - Non-GAAP operating income was $161.8 million, representing a non-GAAP operating margin of 36% [9][28] - Net income attributable to Weibo was $133.2 million, an increase of 13% [28][34] Business Line Data and Key Metrics Changes - Advertising and marketing revenues were $383.4 million, reflecting a slight uptick driven by mixed performance across major ad verticals [29] - Value-added service revenues were $61.4 million, also up 2% year over year [29] - The top three verticals for advertising were FMCG, e-commerce, and automotive products [29] Market Data and Key Metrics Changes - E-commerce platforms showed solid year-over-year revenue growth, particularly benefiting from partnerships during the June shopping festival [20][29] - The automobile sector maintained healthy growth, with Weibo being a key discussion hub for new energy vehicles [21][29] - The FMCG sector experienced a year-over-year decline but showed early signs of gradual recovery [29][30] Company Strategy and Development Direction - Weibo's strategy focuses on enhancing user value, maintaining leadership in trending topics and entertainment, and improving recommendation and search functions through large language models [9][19] - The company aims to transition content operation from an influencer-based model to a vertical content-based model, attracting creators from various verticals [16] - The interest-based feed will become the primary content distribution method, enhancing content competitiveness and user engagement [14][16] Management Comments on Operating Environment and Future Outlook - Management expressed optimism about the growth of intelligent search and its impact on user engagement and monetization [18][45] - The company anticipates challenges in the FMCG sector due to prior year comparisons and ongoing budget constraints in certain industries [60] - There is a focus on increasing the supply of quality content and enhancing user experience through AI integration [24][65] Other Important Information - The average content views per user remained stable, with the proportion of recommended content consumed increasing to 43%, a 17% improvement [14] - Cash and short-term investments totaled $2.11 billion as of June 30, 2025, down from $2.35 billion at the end of 2024 [35] Q&A Session Summary Question: Can management elaborate on the product strategy and future plan for commercialization of Weibo Smart Search? - Management highlighted that the intelligent search product has seen significant user growth, with MAUs surpassing 50 million and query growth of 60% [40][41] - Future commercialization may involve bundled cooperation with brands or traditional ad placements, but the focus is currently on expanding the user base [46] Question: What are the expectations for ad revenue growth in Q3 and the second half of the year? - Management expects strong growth in e-commerce and automotive sectors, while FMCG may face pressure due to prior year comparisons [58][60] - Information feed ads are anticipated to have the highest growth rate, with a shift towards performance-based ads [61]

微博2025第二季度净营收4.448亿美元，同比增长2%，广告收入同比增长2%；经营利润1.456亿美元，同比增长8%。二季度月活跃用户达到5.88亿，日 活跃用户达到2.61亿。 14日，微博发布2025年第二季度财报： 微博在成本控制方面的努力开始显现效果。总成本费用2.992亿美元，同比下降1%，主要得益于管理费用的大幅削减。管理费用从去年同期的2680万美 元降至796万美元，主要源于本季度收回了此前已作为坏账核销的应收账款。 | | | | Three months ended | | | | Six months ended | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | June 30, | | | June 30, | | June 30, | | June 30, | | | 2024 | | | 2025 | | 2024 | | 2025 | | Net revenues: | | | | | | | | | | Advertising and marketing | $ | 375,277 | $ | 38 ...

凤凰网科技讯 8月14日，微博发布公告，2025年第二季度净收入4.45亿美元（现汇率约合31.95亿元人民 币），同比增加2%，或依据固定汇率计算同比增加1%。 | | 截至以下日期止三個月 | | 截至以下日期止六個月 | | | --- | --- | --- | --- | --- | | | 2024年 | 2025年 | 2024年 | 2025年 | | | 6月30日 | 6月30日 | 6月30日 | 6月30日 | | 淨收入: | | | | | | 廣告及營銷 | $375.277 | $383,352 | $714.228 | $722.458 | | 增值服務 | 62,596 | 61,446 | 119,142 | 119.195 | | 淨收入 | 437,873 | 444,798 | 833.370 | 841.653 | | 成本及費用: | | | | | | 管業成本(1) | 89.790 | 103,451 | 176.611 | 192.253 | | 銷售及營銷(1) | 114,232 | 109.747 | 217.859 | 205.557 | | 座 ...

Core Insights - Weibo reported total revenue of $444.8 million for Q2 2025, approximately 3.2 billion RMB, with an adjusted operating profit of $161.8 million, around 1.16 billion RMB [1] - The platform's monthly active users reached 588 million and daily active users reached 261 million by the end of Q2 [1] - Weibo's strategy focuses on user value, maintaining its leading position in trending and entertainment content, and enhancing its recommendation and search systems [1] User Engagement - In Q2, Weibo improved user interaction in core product scenarios, enhancing comment sections for celebrities and top influencers to reduce low-quality content [1] - The platform revitalized the community atmosphere in celebrity super topics, increasing diversity and real-time engagement [1] - Weibo established a vertical operation system that connects content creators across different fields, with over 50% of interest-based content production coming from cross-domain influencers [1] Product Development - The Zhiso product continued to grow rapidly, surpassing 50 million monthly active users in June, significantly enhancing user experience in trending searches and active search scenarios [2] - Daily active users of the Zhiso product saw substantial growth compared to Q1 [2] Commercial Performance - Weibo's advertising revenue for Q2 reached $383.4 million, approximately 2.76 billion RMB [3]

封面新闻记者 付文超 8月14日，微博发布2025年第二季度财报。二季度微博总营收4.448亿美元，约合32亿元人民币，二季度调整后运营利润1.618亿美元，约合11.58亿元人民 币，超华尔街预期。用户方面，截至二季度末，微博的月活跃用户达到5.88亿，日活跃用户达到2.61亿。 微博社交产品沿着平台多年积累的社交关系，以及兴趣社区来强化平台的社交属性，提升用户在平台分享和互动的积极性。二季度微博进一步加强了用户 在核心产品场景的社交互动体验，如重点针对明星和头部博主的评论区加强低质内容识别和治理，有效改善了讨论质量；针对明星超话，重点提升了明星 超话多样性、实时性的社区氛围体验，恢复明星超话社交感。 据了解，今年，微博的整体策略仍以用户价值为核心，保持平台在热点和文娱内容生态的领先优势，稳定社交产品竞争力，并在此基础上结合大模型能力 重点投入加强推荐、搜索体系的建设，实现用户规模和活跃的增长。 ...

Core Insights - Weibo reported its Q2 2025 unaudited financial results, showing a revenue of $444.8 million, a 2% year-over-year increase [1][3] - The company’s net profit attributable to Weibo shareholders was $125.7 million, with diluted earnings per share of $0.48 [1][4] Financial Performance Summary - Q2 2025 net revenue totaled $444.8 million, up from $437.9 million in the same period last year, reflecting a 2% increase [3] - Advertising and marketing revenue reached $383.4 million, also a 2% increase from $375.3 million year-over-year [3] - Value-added services revenue was $61.4 million, down 2% from $62.6 million year-over-year [3] - Operating profit for Q2 2025 was $145.6 million, an 8% increase from $135.4 million in the previous year, with an operating margin of 33% [3] - Non-GAAP operating profit was $161.8 million, a 3% increase from $157.6 million year-over-year, maintaining a non-GAAP operating margin of 36% [3] - The number of monthly active users as of June 2025 was 588 million, with daily active users averaging 261 million [2] Non-Operating Income and Expenses - Non-operating income for Q2 2025 was $12.8 million, compared to $11.4 million in the same period last year [4] - The company incurred income tax expenses of $31.7 million, down from $33.3 million year-over-year [4] - Cash, cash equivalents, and short-term investments totaled $2.11 billion as of June 30, 2025 [5]

经济观察网 8月14日，微博发布2025年第二季度财报。财报显示，微博第二季度净收入4.45亿美元，同 比增加2%；归属于微博股东的净利润为1.26亿美元，每股摊薄净收益0.48美元。2025年6月的月活跃用 户数为5.88亿。 ...

[Management Commentary and Business Highlights](index=1&type=section&id=Management%20Commentary%20and%20Business%20Highlights) Weibo's Q2 2025 performance was driven by strategic user product enhancements, AI integration, and strong advertising monetization - Focused on integrating social products and upgrading the recommendation system to improve user engagement and content consumption[2](index=2&type=chunk) - The user community for AI-powered intelligent search grew robustly, driving an increase in overall user search needs[2](index=2&type=chunk) - The advertising business showed a solid trend, capitalizing on new product launch marketing and demand from the June 18 e-commerce festival[2](index=2&type=chunk)[5](index=5&type=chunk) [Financial Performance Summary](index=1&type=section&id=Financial%20Performance%20Summary) Weibo's Q2 2025 net revenues rose 2% to **$444.8 million**, with improved profitability and a stable user base [Revenue Analysis](index=1&type=section&id=Revenue%20Analysis) Total revenue increased 2% to **$444.8 million**, driven by advertising and marketing, with VAS revenues slightly declining Q2 2025 Revenue Breakdown (YoY) | Metric | Q2 2025 | Q2 2024 | YoY Change | | :--- | :--- | :--- | :--- | | **Total Net Revenues** | **$444.8M** | **$437.9M** | **+2%** | | Advertising & Marketing | $383.4M | $375.3M | +2% | | - from Alibaba | $35.7M | $32.4M | +10% | | - ex-Alibaba | $347.6M | $342.9M | +1% | | Value-Added Services (VAS) | $61.4M | $62.6M | -2% | [Profitability Analysis](index=1&type=section&id=Profitability%20Analysis) Profitability improved with GAAP operating income up 8% to **$145.6 million** and net income rising to **$125.7 million** - Total costs and expenses decreased by **1% YoY** to **$299.2 million**, primarily due to reduced general and administrative expenses[7](index=7&type=chunk) Q2 2025 Profitability Metrics (GAAP vs. Non-GAAP) | Metric | Q2 2025 (GAAP) | Q2 2024 (GAAP) | Q2 2025 (Non-GAAP) | Q2 2024 (Non-GAAP) | | :--- | :--- | :--- | :--- | :--- | | Income from Operations | $145.6M | $135.4M | $161.8M | $157.6M | | Operating Margin | 33% | 31% | 36% | 36% | | Net Income (to shareholders) | $125.7M | $111.9M | $143.2M | $126.3M | | Diluted EPS (to shareholders) | $0.48 | $0.43 | $0.54 | $0.48 | [Cash Flow and Balance Sheet](index=1&type=section&id=Cash%20Flow%20and%20Balance%20Sheet) Weibo maintained strong liquidity with **$2.11 billion** in cash and investments, generating **$24.8 million** from operations - Cash, cash equivalents, and short-term investments totaled **$2.11 billion** as of June 30, 2025[11](index=11&type=chunk) Q2 2025 Cash Flow Highlights | Metric | Amount | | :--- | :--- | | Cash provided by operating activities | $24.8 million | | Capital expenditures | $17.6 million | | Depreciation and amortization expenses | $14.8 million | [User Metrics](index=1&type=section&id=User%20Metrics) Weibo's user base remained stable in June 2025, with **588 million MAUs** and **261 million DAUs** User Metrics (June 2025) | Metric | Count | | :--- | :--- | | Monthly Active Users (MAUs) | 588 million | | Average Daily Active Users (DAUs) | 261 million | [Detailed Financial Statements](index=2&type=section&id=Detailed%20Financial%20Statements) This section presents unaudited consolidated financial statements, including operations, balance sheets, and GAAP to non-GAAP reconciliations [Unaudited Condensed Consolidated Statements of Operations](index=2&type=section&id=Unaudited%20Condensed%20Consolidated%20Statements%20of%20Operations) For Q2 2025, net revenues were **$444.8 million**, with income from operations at **$145.6 million** and net income of **$125.7 million** Condensed Consolidated Statements of Operations (Three Months Ended June 30) | (In thousands of U.S. dollars) | 2025 | 2024 | | :--- | :--- | :--- | | **Net revenues** | **$444,798** | **$437,873** | | Total costs and expenses | $299,228 | $302,488 | | **Income from operations** | **$145,570** | **$135,385** | | Net income | $126,698 | $113,537 | | **Net income attributable to Weibo's shareholders** | **$125,685** | **$111,931** | [Unaudited Condensed Consolidated Balance Sheets](index=3&type=section&id=Unaudited%20Condensed%20Consolidated%20Balance%20Sheets) As of June 30, 2025, total assets were **$6.54 billion**, with liabilities decreasing and shareholders' equity growing to **$3.65 billion** Condensed Consolidated Balance Sheets Highlights | (In thousands of U.S. dollars) | June 30, 2025 | Dec 31, 2024 | | :--- | :--- | :--- | | **Total Assets** | **$6,539,145** | **$6,504,499** | | Cash and cash equivalents | $1,156,292 | $1,890,632 | | Short-term investments | $952,876 | $459,852 | | **Total Liabilities** | **$2,863,437** | **$2,925,613** | | **Total Shareholders' Equity** | **$3,649,891** | **$3,533,783** | [Unaudited Reconciliation of Non-GAAP to GAAP Results](index=3&type=section&id=Unaudited%20Reconciliation%20of%20Non-GAAP%20to%20GAAP%20Results) This section reconciles GAAP to non-GAAP net income, detailing adjustments for stock-based compensation and intangible amortization Reconciliation of GAAP to Non-GAAP Net Income (Three Months Ended June 30) | (In thousands of U.S. dollars) | 2025 | 2024 | | :--- | :--- | :--- | | **Net income attributable to Weibo's shareholders (GAAP)** | **$125,685** | **$111,931** | | Add: Stock-based compensation | $12,019 | $17,207 | | Add: Amortization of intangible assets | $4,161 | $5,011 | | Add: Investment related gain/loss, net | $3,112 | $(245) | | Other adjustments | $(1,747) | $(7,633) | | **Non-GAAP net income attributable to Weibo's shareholders** | **$143,215** | **$126,252** | [Other Information](index=1&type=section&id=Other%20Information) This section provides supplementary details, including conference call logistics, non-GAAP explanations, and forward-looking statements - The company will host a conference call on August 14, 2025, to discuss financial performance and business operations[12](index=12&type=chunk) - The report utilizes non-GAAP financial measures, excluding items like stock-based compensation and intangible asset amortization, to reflect ongoing operating performance[15](index=15&type=chunk)[16](index=16&type=chunk) - The press release contains forward-looking statements protected under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995[23](index=23&type=chunk)

Core Viewpoint - Weibo (WB.US) shares rose over 4.6% in pre-market trading, reaching $10.76, following the release of its second-quarter financial results which exceeded analyst expectations [1] Financial Performance - Weibo's net revenue for the second quarter was $445 million, representing a year-over-year increase of 1.58%, and surpassing the average analyst estimate of $397 million [1] - The operating profit for the quarter was $145.6 million, reflecting an 8% year-over-year growth [1] - Adjusted earnings per share (EPS) were $0.54, up 12.5% year-over-year, also exceeding the expected EPS of $0.45 [1]