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智己史诗级翻车,小米连发三文回击,凌晨火速致歉

3 6 Ke· 2024-04-09 07:33
Core Viewpoint - The recent launch event of Zhiji Automobile's L6 model has sparked controversy due to incorrect technical comparisons with Xiaomi's SU7, leading to public backlash and a series of responses from both companies [2][3][5]. Group 1: Event Overview - Zhiji Automobile held a significant launch event for its L6 model, positioning it against Xiaomi's SU7 as a direct competitor [3][10]. - During the event, Zhiji incorrectly stated the motor specifications of the Xiaomi SU7, which led to a public outcry and accusations of misinformation [4][5]. - Xiaomi's spokesperson criticized Zhiji for the error, questioning their professional capabilities and suggesting potential legal action [5][6][8]. Group 2: Product Specifications - The Zhiji L6 is priced between 230,000 to 330,000 yuan, with different versions offering varying performance levels [10]. - The L6 features a length of 4931mm, width of 1960mm, height of 1474mm, and a wheelbase of 2950mm, classifying it as a mid-size electric coupe [11]. - The L6 is equipped with a Qualcomm Snapdragon 8295 chip and supports the latest IMOS 3.0 cockpit entertainment system, featuring a 26.3-inch display and a 10.5-inch touchscreen [15][16]. - The vehicle utilizes a high-voltage platform with a maximum power output of 579kW, achieving 0-100 km/h in 2.74 seconds and a top speed of 268 km/h [16]. Group 3: Battery Technology - The L6 is notable for featuring a first-generation semi-solid-state battery, named "Light Year," developed in collaboration with Qingtao Energy, with a capacity of 133 kWh [17][19]. - This battery technology claims to offer over 1000 km of range and a peak charging power of 400 kW, significantly improving energy density compared to traditional lithium batteries [18][19]. - The battery is classified as semi-solid-state due to the presence of a liquid component, which raises questions about its true classification within the industry [19][20]. Group 4: Market Performance - Despite initial excitement around previous models, Zhiji's sales have fluctuated significantly, with the L6 showing promise in recent months, achieving sales of 3,627 units in October 2023 [23][24]. - However, the company has faced challenges with quality issues leading to a decline in brand reputation, prompting public apologies from the CEO [24].
尬蹭小米,智己翻车,太多车企患上了「流量焦虑症」

3 6 Ke· 2024-04-09 05:30
Core Viewpoint - The competition between Xiaomi and other automotive brands, particularly in the context of the recent launch of the Xiaomi SU7 and the controversy surrounding the incorrect specifications presented by Zhiji during the launch of the Zhiji L6, highlights the intense marketing dynamics and the challenges traditional automakers face in the evolving electric vehicle market [1][4][9]. Group 1: Market Dynamics - The launch of the new Wanjie M7 and the subsequent popularity of the Wanjie M9 have significantly boosted the brand's visibility, demonstrating the effective marketing strategies employed by smartphone manufacturers entering the automotive sector [1]. - Xiaomi's entry into the automotive market has created a ripple effect, leading traditional automakers to struggle with understanding and adapting to the new marketing landscape dominated by tech companies [1][9]. - The marketing prowess of companies like Xiaomi and Huawei has raised the bar for traditional automakers, who are now facing challenges in generating comparable consumer interest and brand recognition [9]. Group 2: Controversy and Response - Zhiji's recent launch event featured incorrect information regarding the specifications of the Xiaomi SU7 Max, which led to significant backlash and a demand for a formal apology from Xiaomi [4][6]. - Xiaomi's response to the misinformation was swift, emphasizing the accurate specifications of the SU7 Max and calling for Zhiji to publicly clarify their statements [4][6]. - Following the controversy, Zhiji issued a formal apology, acknowledging the error and attempting to mitigate the negative impact on Xiaomi's reputation, although Xiaomi expressed dissatisfaction with the informal nature of the initial apology [8][9]. Group 3: Competitive Landscape - The competitive landscape in the electric vehicle market is increasingly influenced by the marketing strategies of tech companies, which have successfully leveraged their existing brand recognition to gain traction in the automotive sector [9]. - Traditional automakers like Zhiji are struggling to establish a strong brand identity in the electric vehicle space, often resorting to controversial marketing tactics that can backfire [9][11]. - The ongoing rivalry between tech companies and traditional automakers is reshaping the industry, with companies needing to adapt quickly to maintain relevance and consumer interest [9].
智己汽车凌晨致歉:内审出现疏漏 小米SU7关键参数错误标注

Cai Jing Wang· 2024-04-09 04:07
Core Viewpoint - The incident revolves around a misrepresentation of the specifications of the Xiaomi SU7 Max during the launch event of the Zhiji L6, leading to public apologies from Zhiji Automotive and a demand for a formal apology from Xiaomi [1][2][4]. Group 1: Apology and Clarification - Zhiji Automotive issued an apology for incorrectly labeling a key parameter of the Xiaomi SU7 during the Zhiji L6 launch, acknowledging that both vehicles utilize SiC silicon carbide modules, which are considered top-tier technology in the industry [1][2]. - The CEO of Zhiji Automotive expressed respect for Xiaomi as a competitor and apologized for the negative impact caused by the error [1][2]. Group 2: Xiaomi's Response - Xiaomi's spokesperson criticized Zhiji Automotive for the erroneous parameter labeling, stating it caused significant negative repercussions and demanded a formal public apology [2][4]. - Xiaomi emphasized that they would not accept informal apologies and warned of potential legal action if a formal apology was not issued [2][4]. Group 3: Product Launch and Financing - The Zhiji L6 was launched with a pre-sale price range of 230,000 to 330,000 yuan, featuring a "first-generation light-year solid-state battery" capable of exceeding 1,000 kilometers in range [4]. - Zhiji Automotive recently secured over 8 billion yuan in Series B financing, with participation from various investment entities, aimed at developing new intelligent models and enhancing smart technology [4][5]. - Xiaomi's SU7 achieved significant sales, with 88,898 units reserved within 24 hours of its launch, indicating strong market demand [5].
智己汽车向小米致歉:由于内审出现疏漏造成对小米汽车负面影响,深表歉意

Cai Jing Wang· 2024-04-09 03:32
新浪科技讯 4月9日凌晨消息,智己汽车今日凌晨发布致歉函,称在刚刚结束的发布会过程中对标小米SU7,由于团队内容审核疏漏,造成一处关键参数的错误标注。 智己汽车称,我们尊敬的竞争队友!由于内审出现疏漏,造成对小米汽车的负面影响,我们深表歉意,也向所有粉丝、用户们诚挚致歉! 以下为智己汽车致歉函: 在刚刚结束的‘超越一切向往’智己L6超级智能轿车发布会过程中,对标近期同级流量热议的小米SU7产品力介绍过程中,由于团队内容审核疏漏,造成一处关键参数的错误标注,澄清如下: 小米SU7 Max版前后电机均采用SIC碳化硅模块,与智己L6所采用的技术一致,均为行业顶尖的技术标准。 小米汽车及旗下产品SU7,是我们尊敬的竞争队友!由于内审出现疏漏,造成对小米汽车的负面影响,我们深表歉意,也向所有粉丝、用户们诚挚致歉! ...
发布会上错误标注SU7 Max关键参数 智己汽车向小米致歉

TechWeb· 2024-04-09 01:56
Core Points - The core issue revolves around a significant error made by Zhiji during the launch of the Zhiji L6, where they incorrectly labeled the motor parameters of the Xiaomi SU7 Max, leading to a public dispute between the two companies [1][4]. Group 1: Company Statements - Xiaomi stated that the Xiaomi SU7 Max features silicon carbide (SiC) motors both front and rear, ensuring excellent performance and range [1][4]. - Xiaomi criticized Zhiji for the error, questioning whether it was due to a lack of professional capability or intentional misinformation, and emphasized the importance of accurate information for consumer rights [1][4]. - Xiaomi expressed respect for SAIC Group but found Zhiji's actions incompatible with the group's reputation, indicating a lack of understanding from a peer perspective [1][4]. Group 2: Legal and Competitive Stance - Xiaomi welcomed healthy competition but strongly opposed the distortion of facts and misinformation, stating they are prepared to use legal means to protect their rights [1][4][6]. - Xiaomi demanded that Zhiji publicly clarify the misinformation and formally apologize to the misled public [1][4][6]. Group 3: Apology and Response - Zhiji's co-CEO acknowledged the error in a personal statement, apologizing for the misinformation regarding the Xiaomi SU7 Max [2][5]. - However, Xiaomi rejected this informal apology, insisting on a formal public clarification and apology from Zhiji [2][4]. - Zhiji later issued an official apology, clarifying that both the Xiaomi SU7 Max and Zhiji L6 utilize SiC technology, and expressed respect for Xiaomi as a competitor [7].
投资界24h | 智己汽车深夜向小米致歉;毛戈平转战港交所上市;南京985,正排队宣布融资

投资界· 2024-04-09 01:22
时间:2024年4月9日 星期二 重要新闻 智己汽车向小米汽车致歉 4月9日凌晨,智己汽车官方微博发布致歉函称,在刚刚结束的智己L6超级智能轿车发布会过程中,对标近期同级流量热议的小米SU7产品力介绍过程中,由于团队内容审核疏漏,造成一处关键参数的错误标注,智己汽车澄清:小米SU7 Max版前后电机均采用SIC碳化硅模块,与智己L6所采用的技术一致,均为行业顶尖的技术标准。该公司表示,“小米汽车及旗下产品SU7,是我们尊敬的竞争队友!由于内审出现疏漏,造成对小米汽车的负面影响,我们深表歉意,也向所有粉丝、用户们诚挚致歉!”(界面) 毛戈平公司向港交所提交上市申请 毛戈平化妆品股份有限公司4月8日递表港交所申请主板IPO,中金公司为独家保荐人。该公司此前曾先后数次申请在上交所上市,但今年初终止了IPO。财务方面,其总收入从2021年的人民币15.773亿元增至2022年的人民币18.291亿元,并于2023年进一步增至人民币28.860亿元,2021年至2023年的复合年增长率为35.3%。净利润从2021年的人民币3.309亿元增至2022年的人民币3.521亿元,并进一步增 ...
最前线 | 剑指小米SU7,智己L6预售价23-33万元

3 6 Ke· 2024-04-08 16:31
文|韩永昌 编辑|李勤 4月8日,智己汽车正式发布“超级智能轿车”智己L6,并开启预售。智己L6 几乎All in了上汽集团所有的尖端技术,灵蜥数字底盘、第一代光年固态电池等多项前瞻科技集于一身。 这是小米SU 7发布后的第一个新晋竞争对手,势头凶猛。发布会上,智己汽车联席CEO刘涛频频“致敬”小米,一句“到底什么是真智能”点燃全场,将发布会推向高潮。 智己L6 作为上汽集团自主高端品牌,智己是上汽在新能源赛道一次重要的战略布局,L6是智己的第四款车型,在上一款车型LS6销量开始下滑的情况下,L6承担了太多的使命。 智己L6全系标配灵蜥数字底盘、智慧四轮转向系统、超远距高精度激光雷达+英伟达Orin X芯片、高通骁龙8295芯片等百余项顶级配置。 智己研发的灵蜥数字底盘,通过全车三轴六自由度整车运动的协同管理,号称为汽车装上“超级小脑”,实现所有维度动态性能的联调联控。 据刘涛介绍,灵蜥数字底盘主芯片处理速度比行业内同类别主流芯片快2.5倍,每秒多处理近20亿条指令,让汽车底盘硬件按照数字化算法的决策“指哪打哪”。 此外,灵蜥数字底盘相比传统ESP系统,响应速度快30%,仅需0.3秒即可完成救车。在城市日 ...
小米股价大涨9%,雷军宣布,明日首批交付

3 6 Ke· 2024-04-02 23:42
小米股价,突然爆发! 01 股价创新高,市值突破4000亿 受订单超预期提振,"年轻人第一股"小米集团早盘跳涨超16%,盘中股价创出两年多新高,市值激增约 440亿港元。 截至收盘,其股价报16.28港元/股,涨幅8.97%,市值4061.78亿港元。 | --- | --- | --- | --- | --- | --- | --- | --- | |------------------|----------------------------------|-------|-------------------|-------------------|-------------|--------------------------------|------------------| | | | | | | | | | | | 小米集团-W(HK:01810) 謎題 可融资 | | | | | | 加自选 | | | | | | | | | | | HK$16. | | | | | | 已收盘 04-02 16:08:08 北京时间 | 82.37 万球友关注 | | 最高: 17.34 | | | 成交量: ...
手机高端化奏效,新车预订表现强劲

兴证国际证券· 2024-04-02 16:00
海 外 研 证券研究报告 究 #industryId# 硬件科技 #investSuggestion# # # 01810.HK #小dy米Com集pa团ny# -W 港股通 买入 (维持) #title# 手机高端化奏效,新车预订表现强劲 #createTime1# 2024年4月 2日 公 投资要点 #marketData# 司 市场数据 #summary# 23Q4概况:业绩延续复苏趋势,盈利能力改善。公司23Q4营收732亿元(人民币, 点 日期 2024/4/1 下同;YoY+10.9%,QoQ+3.3%),按分部拆分,公司智能手机业务23Q4收入442亿 评 收盘价(港元) 14.94 元(YoY+20.6%,QoQ+6.2%),IoT 与生活消费产品业务收入 203 亿元 总股本(百万股) 24,949 (YoY-5.1%,QoQ-1.6%),互联网业务收入79亿元(YoY+9.9%,QoQ+1.6%),调整 报 流通股本(百万股) 16,223 后净利润 49 亿元(YoY+236.1%,QoQ-18.0%)。公司 2023 年营收 2,710 亿元 告 (YoY-3.2%),调整后净利润 ...
SU7大定超出预期,人车家全生态正式闭环

Huaan Securities· 2024-04-02 16:00
小[T米abl集e_S团toc -k WNam(eR 0p 1tT 8yp 1e 0] ) 公司研究/港股点评 SU7 大定超出预期,人车家全生态正式闭环 投资评级:买入(维持) 主要观点: [Table_Rank] 报告日期: 2024-04-03 ⚫[ TQa4b2le3_业Su绩m:ma利ry润] 侧大超预期,践行规模与利润并重 1)23Q4:小米集团23年第四季度营收为732亿元,同比增长10.9%; [收Ta盘bl价e_(Ba港se元D)at a] 16.28 净利润为47亿元,同比增长50.3%;经调整净利润为49亿元,同比增 近12个月最高/最低(港元) 16.28/9.86 总股本(百万股) 24,949 长236.1%。2)2023年全年:小米营收为2710亿元,同比下滑3.2%。 流通股本(百万股) 20,412 净利润175亿元,同比增长598.3%;调整净利润193亿元,同比增长 流通股比例(%) 81.81 126.3%。本年度小米智能汽车等创新业务费用增长至67亿元,其中, 总市值(亿港元) 4,062 第四季度为24亿元。 流通市值(亿港元) 3,323 利润测:小米2023年全 ...