小米汽车的热度至今居高不下，路上的小米SU7频频刷屏，线下实体店人声鼎沸，体验样车也因为高强度“营业”，车上的某些零件提前步入老化阶段。很难想象百年造车历史长河，还能有多少这样的盛况。  然而庞大的进店量和订单量也让各路黑子找到了抹黑的点，他们坚信这只是小米汽车刻意营造的假象，小米SU7的热销存在许多水分。不过，小米汽车的第一份成绩单，给了外界有力的回应。  易车榜公布了小米SU7第一个完整销售周的销量，并围绕其主要竞争对手进行了销量盘点。小米SU7在该周的销量为2500辆，位列榜单第一。作为车圈新人，小米汽车超越了极氪001、极氪007、小鹏P7等新势力选手，让智界S7、阿维塔12也望尘莫及，狠狠打了唱衰小米汽车的人的脸。 而中国乘用车市场新势力品牌周销量TOP10榜单当中，小米汽车凭借2500辆跻身第六，超过了腾势、深蓝汽车、小鹏等品牌。  雷军曾宣布，小米SU7锁单量超过4万，势头还在不断上升。小通很高兴能看到国产新能源车的热销，但这样的盛况，小米还可以持续多久呢？ 01 友商降价“围剿”，敌不过小米泼天流量 早在小米SU7正式上市前，整个汽车行业已经战火纷飞，比亚迪牵头大搞降价，就像是对小米汽车 ...

小米SU7 发布不到20天，有太多的万万没想到：订单确实远超了我们最乐观的预期，霞光紫成为最火的颜色，女性车主占比非常高…… 昨天，雷军突然发微博，不仅汇报了一下小米SU7的成绩，还预告要在今天下午四点做一场直播。节点Auto全程围观了雷军的直播，发现了一些细节，这些细节关系着小米SU7的后续走向。 有太多意想不到 今天下午四点，雷军准时在抖音开始直播，直播间的人气很旺，刚开播观看人数就达到了10万+。不过刚开始时没做好准备，雷军讲话时能听到回音。 直播时，雷军先是带大家参观了小米汽车的交付中心，然后偶遇了一位正在提车的车主。这位车主表示，雷总的一句话打动了他，那就是“要有一台自己的车”，他之前都是开商务车。 在雷军的直播中，有车主透露了选择小米SU7的理由。比如有位车主是被小米品牌和雷军的个人魅力所吸引，选择了盲订。还有一位车主表示，自己被座舱打动了，它提供了很多扩展接口，可玩性很强。 雷军还给小米SU7的颜值带起了货，表示自己被颜值吸引，买了两辆小米SU7，其中一辆就是关注度很高的海湾蓝。 当然，雷军还提到了两个关键环节，那就是销量和交付，这两方面都可以用超预期来形容。 小米SU7率先交付的是创始版，雷 ...

Core Insights - Xiaomi's founder Lei Jun conducted a live stream on Douyin to showcase the Xiaomi SU7 and the new offline experience center, highlighting the vehicle's features and performance parameters [1] - The Xiaomi SU7 has seen significant demand, with 88,988 orders within 24 hours of its launch on March 28, and a weekly sales figure of 2,500 units reported for the week of April 8-14, 2024 [1][2] - The company is focusing on user demographics, noting that 30% of SU7 buyers are women, and 20% prefer high-saturation colors [1] Delivery and Production - The official delivery of the Xiaomi SU7 has reached nearly 5,000 units across multiple cities, indicating a strong market entry [2] - Xiaomi's super factory has a monthly production capacity of approximately 8,000 vehicles, suggesting the company is well-positioned to meet demand [2] Future Developments - Lei Jun announced that the Xiaomi V8S super motor will be officially launched by the end of this year, hinting at the timeline for the next vehicle model [1] - There are speculations regarding the potential release of an SUV model, although Lei Jun stated that details remain confidential [1]

大公司： 华为Pura 70 Ultra业界首创旋动伸缩镜头结构 36氪获悉，华为Pura 70 Ultra搭载业界首创旋动伸缩镜头结构，可实现30万次无忧伸缩、2米IP68级防尘抗水，结合超聚光伸缩摄像头，在仅有8.4mm厚的机身内，容纳1英寸超大尺寸传感器，配合最大F1.6的物理光圈，可实现业界最大主摄进光量。 京东成立2家贸易公司，含汽车销售业务 36氪获悉，爱企查App显示，近日，北京京东朝禾贸易有限公司、衡阳京东鸿博贸易有限公司成立，注册资本分别为10万元、100万元，经营范围均包括食品销售、保健食品销售、居民日常生活服务、汽车销售、摩托车及零配件批发等。股东信息显示，两公司均由北京京东世纪贸易有限公司全资持股。 WeWork联合创始人Adam Neumann据悉正采取新举措以重获公司控制权 据报道，两位知情人士透露，WeWork联合创始人Adam Neumann据悉采取了新的举措，以重新获得对WeWork的控制权。Adam Neumann的房地产公司Flow的律师Alex Spiro称，该公司及其金融合作伙伴准备以比WeWork收到的任何其他报价高出10%的价格竞价。 雷军：小米汽车SU7正式版已 ...

Product Launch and Features - Xiaomi SU7 will be exhibited at the 2024 Beijing Auto Show with all 9 body color options available for display [1] - The Xiaomi SU7 offers 3 free color options: Gulf Blue, Elegant Gray, and Olive Green [1] - 6 additional color options are available for an extra fee of 7,000 yuan: Lava Orange, Meteor Blue, Twilight Purple, Cambrian Gray, Pearl White, and Diamond [1] - The interior of the Xiaomi SU7 provides 4 color options inspired by nature: Galaxy Gray, Twilight Red, Mist Purple, and Obsidian Black [1] Leadership and Public Perception - Lei Jun, founder and chairman of Xiaomi, addressed the controversy of "imitating Musk" during the live stream, expressing his frustration and clarifying that it was merely a coincidence in clothing style [2] - Lei Jun also mentioned the past accusations of "imitating Jobs" and defended himself by stating that he could have imitated more accurately if he intended to do so [2] - Lei Jun emphasized that his choice of clothing was to support Chen Nian's entrepreneurial efforts during the early years of Vancl [2]

这个专栏的开篇之后，我想先谈谈对于绩效管理的几个错误认知。 不厘清这些理念，我们很难对绩效管理有一个清醒的认识。 首先，我们要谈到的就是对于所谓“KPI”的炮轰。 不知何时，以互联网企业家为首的群体开始炮轰KPI。雷军曾在小米2016年年会上提出了“去KPI，开心就好”的口号，李彦宏、张勇、张小龙等互联网企业家或高管更曾以各种方式对KPI嗤之以鼻。 KPI的完整表达是Key Performance Indicator，即关键绩效指标。现代企业管理中，将公司的战略目标层层分解为不同层级、不同条线的KPI，确保全公司向着一个方向、各司其职地行动。这本来是一个无比简单清晰的逻辑，但近几年，凡是提及KPI的，好像都成了落后生产力的代表。雷军甚至表示“KPI已经不适应现代企业的发展”。 KPI真的有如此不堪吗？ 01 反对KPI，究竟是反对什么？ 简单说，企业家或高管们反对KPI，其实是厌恶因为对简单目标或过程的控制，导致员工忘记了创造产品价值和客户体验的初心。 2016年，李彦宏曾在发给员工的内部邮件中表示：“……从管理层到员工，我们对KPI的追逐使我们的价值观被挤压变形了，业绩增长凌驾于用户体验，简单经营替代了简单 ...

Core Insights - Xiaomi's founder and CEO Lei Jun shared insights about the Xiaomi SU7, highlighting that nearly 30% of current car buyers are women [1] - The Xiaomi SU7 has gained significant popularity among female users, with features like aesthetics and storage being particularly appealing [1] - Lei Jun anticipates that the percentage of female owners of the Xiaomi SU7 could reach 40% to 50%, marking a historic achievement for Xiaomi in attracting female customers [1] - As of April 3, the Xiaomi SU7 has received over 100,000 pre-orders, with more than 40,000 confirmed orders [1]

Core Insights - The ongoing competition between Xiaomi and Huawei in the electric vehicle market is intensifying, particularly with the launch of Xiaomi's SU7 and Huawei's智界S7, leading to strategic marketing maneuvers and price adjustments [1][2][3] Group 1: Product Launch and Features - Xiaomi's SU7 is priced between 215,900 and 299,900 yuan, featuring two types of phone holders priced at 149 yuan and 99 yuan respectively [1] - Huawei's智界S7 has seen price reductions, with the智界S7 Max dropping from 289,800 yuan to 269,800 yuan, and the智界S7 Max RS from 349,800 yuan to 329,800 yuan [1] - The智界S7's production capacity issues have led to low sales figures, with only 784 units sold in December 2022 and 604 and 794 units in January and February 2023 respectively [1][2] Group 2: Market Strategy and Competition - Both companies are focusing on enhancing delivery capabilities, with Xiaomi planning to expedite the delivery of the SU7 from late April to late May [2] - The competition is not limited to Xiaomi and Huawei; other companies like NIO and Li Auto are also preparing to launch new models targeting similar price ranges, indicating a broader competitive landscape [4] - The introduction of the SU7 has shifted the competitive focus in the electric vehicle market, with traditional luxury brands (BBA) experiencing a resurgence in sales due to price reductions [4][5] Group 3: Industry Trends and Implications - The price war among new energy vehicle manufacturers is escalating, with significant price cuts observed across various models, including the问界M7 and小鹏G6 [5] - Tesla has also been affected by this competitive environment, reporting a decline in deliveries for the first quarter of 2023, marking a significant drop since Q3 2022 [5] - The competitive dynamics suggest that the electric vehicle market will continue to see aggressive pricing strategies and marketing efforts as companies vie for market share [4][5]

【TechWeb】4月12日消息，昨日，在华为鸿蒙生态春季沟通会上，华为常务董事、消费者BG CEO、华为智能汽车解决方案BU 董事长余承东的发言再引热议。 余承东在发布会上表示，“一开始想不明白为什么现在有些车还要用手机支架，但后来想明白了，是因为他们的车机导航不好用，需要用手机导航。” 随后，雷军在微博发文称，今天华为余总在他们的发布会上，调侃我们小米SU7原装手机支架的设计。同时，他还提问并发起投票，“你支持车上有原装手机支架吗？你觉得我们为啥做原装手机支架？” 截至发稿，共有21万人参与投票，其中17.7万人支持小米SU7原装手机支架的设计，3.2万人不支持。 在该微博的评论区，有网友留言称，“格局太小”。雷军则回复称，“没事。同行之间相互交流一下，有助于提升产品水平。” 此外，雷军还在评论区发了一张小米SU7车载手机支架的宣传图，并称“预留了3个1/4螺纹接口，可以接各种设备。” ...

Core Viewpoint - The recent interaction between Xiaomi's CEO Lei Jun and Huawei's executive Yu Chengdong highlights competitive dynamics in the automotive and smartphone accessory markets, particularly regarding the design and necessity of mobile phone holders in vehicles. Group 1: Company Interaction - Lei Jun commented on Yu Chengdong's remarks about Xiaomi's SU7 original mobile phone holder design during a Huawei event, indicating a light-hearted competitive exchange [1][4]. - Lei Jun initiated a poll asking the public whether they support the inclusion of an original mobile phone holder in cars, which gained significant attention on social media [3][4]. Group 2: Product Features - The Xiaomi SU7 model features 32 storage spaces and comes with a 1/4 threaded interface that supports a mobile phone holder, available for an additional cost of 99 yuan [4][7]. - Yu Chengdong emphasized that Huawei's vehicles do not require mobile phone holders due to superior navigation capabilities, suggesting a shift in consumer expectations regarding in-car technology [3].