2026年1月23日，三七互娱披露接待调研公告，公司于1月22日接待淡水泉投资、安信基金、博时基金、 创金合信基金、财通基金、大成基金等111家机构调研。 调研情况显示，当前游戏市场有三大核心变化和潜力机会：国内小游戏市场高速增长，公司已确立绝对 领先地位，在研多款含IP产品（如《斗破苍穹》IP）并将持续投入以保持领先；SLG赛道战略价值与天 花板突破，公司围绕"轻量化""大题材"布局，多款新产品计划今明年测试，MMO产品《RO 仙境传说： 世界之旅》首发登顶中国港澳台地区榜单并将拓展东南亚、日韩和欧美市场；休闲赛道因碎片化需求增 长，公司海外布局三年处于"种树"阶段，"三消""二合"领域储备产品有望下半年及明年推出。 公司已构建差异化题材立项、工业化管线、研发流程AI应用及人才孵化四大核心研发能力，自研储备 超10款聚焦小游戏和SLG赛道。AI应用深刻改变行业模式，内部AI渗透率超90％，广告投放AI自动比 例超70％，研发美术AI渗透率65％并降低成本，未来AI将深度融合玩法实现"千人千面"。投资重点布局 游戏研发核心资产及AI相关公司（如智谱、月之暗面等）以保障产品供给和业务协同；人才梯队正向 年轻化迈 ...

Core Insights - The company has achieved over 90% penetration of AI across its operations, indicating a strong commitment to integrating AI technologies into its business model [1] - The automation rate of AI in advertising spending exceeds 70%, showcasing significant advancements in operational efficiency [1] - AI penetration in the artistic segment has reached 65%, contributing to enhanced productivity and cost reduction [1] AI Integration and Development - The company is exploring deep integration of AI with game mechanics, focusing on NPC interactions and storyline generation [1] - Investments have been made in large model companies such as Zhiyu, Moonlight Dark, and Baichuan Intelligence to strengthen business collaboration [1] - The company has over 10 self-developed products in its pipeline, concentrating on mini-games, SLG (Simulation Game), and casual gaming segments [1]

Group 1: Market Trends and Opportunities - The domestic mini-game market is still in a phase of rapid growth, showcasing significant potential [3] - The strategic value and ceiling of the SLG (Simulation Game) sector continue to break through, with a notable expansion in user base and market value [3] - The long-cycle value of casual games is becoming increasingly evident, driven by fragmented user demands [3] Group 2: Product Development and Strategy - The company has established a leading position in the mini-game market, with multiple mini-games under development, including IP products like "Dou Po Cang Qiong" [3] - The company’s overseas business has maintained stable revenue, with SLG being a core strategic focus, supported by a "lightweight" and "large theme" approach [3] - The company has over 10 self-developed products in its pipeline, focusing on mini-games and SLG development [3] Group 3: AI Integration and Efficiency - The company has achieved over 90% penetration of AI across its operations, significantly enhancing efficiency [4] - AI-driven automatic ad placements exceed 70%, with AI outperforming human operators in various aspects [4] - The company is investing heavily in AI technologies to improve existing business efficiency and secure future strategic advantages [5] Group 4: Talent Development and Organizational Structure - The company is moving towards a younger talent pool, with 80% of its core production team being post-90s generation [4] - The establishment of R&D centers in key talent hubs like Beijing and Shanghai aims to attract top talent and break geographical limitations [4] - The company emphasizes long-term thinking in its product strategies, focusing on longer product lifecycles across various game genres [4] Group 5: Future Goals and Market Positioning - The company aims to return to the top three in the overseas market for Chinese game developers within three years [5] - In the mini-game sector, the goal is to maintain the leading market position while developing headliner products in SLG and casual game categories [5] - The company seeks to achieve industry-leading levels in AI tool capabilities, focusing on unique and refined offerings [5]

Group 1 - The gaming sector experienced a slight increase of 0.45% on January 23, with Youzu Interactive leading the gains [1] - The Shanghai Composite Index closed at 4136.16, up 0.33%, while the Shenzhen Component Index closed at 14439.66, up 0.79% [1] - Major stocks in the gaming sector showed varied performance, with Youzu Interactive closing at 12.85, up 5.85%, and Kunlun Wanwei at 55.74, up 4.28% [1] Group 2 - The gaming sector saw a net inflow of 442 million yuan from institutional investors, while retail investors experienced a net outflow of 584 million yuan [2] - Key stocks such as Kunlun Wanwei and Giant Network had significant net inflows of 827 million yuan and 164 million yuan, respectively, from institutional investors [3] - Youzu Interactive had a net inflow of 60.02 million yuan from institutional investors, despite a net outflow of 34.54 million yuan from retail investors [3] Group 3 - The gaming ETF (product code: 159869) tracking the China Animation and Gaming Index saw a decline of 3.54% over the past five days, with a current P/E ratio of 41.48 [5] - The gaming ETF's latest share count increased to 8.84 billion, with a net redemption of 310 million yuan [5]

Core Viewpoint - The gaming sector is experiencing a V-shaped rebound, with the gaming ETF (159869) rising nearly 1%, driven by strong performances from stocks like Youzu Interactive, Fuchun Co., and Borui Media [1] Group 1: ETF Performance - As of January 22, the gaming ETF (159869) has reached a scale of 14.173 billion, indicating good liquidity [1] - The ETF tracks the CSI Animation and Gaming Index, which is expected to benefit from multiple catalysts including policy support, product cycles, and AI empowerment [1] Group 2: Upcoming Game Releases - A series of blockbuster games are set to launch between 2025 and 2026, with Giant Network's "Supernatural Action Team" expected to achieve record highs during the Spring Festival [1] - New games such as "Mingjiang Kill" launched on December 19, and 37 Interactive's "Survival for 33 Days" has topped the sales charts [1] - Key titles from companies like Happy Network and G-bits are also anticipated to contribute significantly to market growth [1] Group 3: Market Trends - The use of high-end UE engines is expected to sustain high growth in cross-platform projects, while the heavy-duty nature of leading games enhances user experience on PC [1] - The gaming sector is undergoing transformations in AI, content, and commercialization models, which are expected to catalyze further growth [1]

Group 1 - The core viewpoint of the article highlights a rebound in AI application concept stocks, particularly in the software and media sectors, with the Media ETF Huaxia (516190.SH) rising over 1% after a maximum drawdown of 11% from its peak [1] - Popular stocks include Liao Co., which saw its first trading day after two consecutive limit-downs, dropping 2% by 10:00, while Yidian Tianxia rose over 1% and Yingli Media increased by over 5% [1] - The Media ETF Huaxia (516190.SH) holdings show Zhejiang Wenlian hitting the daily limit, with a year-to-date increase of over 50%, alongside other stocks like Xinhua Net, Shenguang Group, Visual China, Oriental Pearl, and Tianxia Show also rising [1] Group 2 - Guosen Securities expresses optimism about GEO (AI-generated engine optimization) reshaping the traffic and content service ecosystem, accelerating the commercialization of AI applications, and suggests seizing investment opportunities in the media sector driven by AI, which is expected to enhance the overall valuation of the sector [1] - Key leaders in AI application-related subfields to watch include: 1) AI marketing: Zhejiang Wenlian, Huimai Technology [1] 2) AI corpus: Zhejiang Shuju Culture, Chinese Online [1] 3) AI comic drama: Chinese Online, Kunlun Wanwei, Bilibili [1] 4) Gaming and publishing sectors with strong performance and valuation: gaming stocks to focus on include Giant Network, Gibit, Kaiying Network, Xindong Company, 37 Interactive, Shunwang Technology, and Shengtian Network; publishing stocks include People’s Daily Online, Xinhua Net, and Southern Media [1]

Group 1 - The core viewpoint of the articles highlights the rapid growth and adoption of AI applications, particularly in the advertising sector, with a significant increase in the consumption of AI programmatic advertising tools [1] - The AI programmatic advertising tool "Pai Zhi" from Zhejiang Wenlian has seen its cumulative consumption exceed 250 million yuan by 2025, representing a fivefold year-on-year growth [1] - Central China Securities notes an accelerating trend in AI application deployment from late 2025 to early 2026, driven by major acquisitions and collaborations among tech giants like Meta, Apple, and Google [1] - The upcoming launch of DeepSeek's V4 in February is expected to exert significant profit pressure on overseas closed model manufacturers, potentially reshaping the global AI market competition and industry ecosystem [1] Group 2 - As of January 23, 2026, the CSI Media Index (399971) has risen by 1.50%, with notable increases in constituent stocks such as Zhejiang Wenlian (up 10.05%) and Huashu Media (up 5.49%) [1] - The Media ETF (159805), which closely tracks the CSI Media Index, has increased by 1.89%, with the latest price reported at 1.67 yuan [1] - The CSI Media Index comprises 50 large-cap listed companies from sectors including marketing and advertising, cultural entertainment, and digital media, reflecting the overall performance of representative securities in the media field [1][2] Group 3 - As of December 31, 2025, the top ten weighted stocks in the CSI Media Index include companies such as Focus Media, Giant Network, and BlueFocus Communication Group, collectively accounting for 51.52% of the index [2]

【天风传媒互联网】三七互娱调研反馈及观点更新@260123 产品端：明确小游戏+SLG+休闲的产品战略，储备丰富。 供给侧：SLG5款储备，H1两款产品推广；小游戏5款储备，生存33天跑通团队RPG&非IP向方向；休闲游戏多个 CP合作，有望与SLG共振。 MMO方向RO港澳台上线，畅销榜第一，后续有核心区域SEA和韩国等，蛋总带团队回归巩固RPG和小游戏赛道。 【天风传媒互联网】三七互娱调研反馈及观点更新@260123 产品端：明确小游戏+SLG+休闲的产品战略，储备丰富。 供给侧：SLG5款储备，H1两款产品推广；小游戏5款储备，生存33天跑通团队RPG&非IP向方向；休闲游戏多个 CP合作，有望与SLG共振。 MMO方向RO港澳台上线，畅销榜第一，后续有核心区域SEA和韩国等，蛋总带团队回归巩固RPG和小游戏赛道。 团队侧：本体年轻化改造，扶持90后制作人，强化校招人员补充；投资端，战投部门锚定成功产品经验制作人。 AI侧：实质性降本增效。 研发侧：全面融入工作流，案例是猎魂、RO研发周期短。 美术渗透率60%以上，自研图灵工具+美术资产平台，2D成本节省70%、3D20%、动效10%。 后续继续推荐一 ...

Core Insights - The report highlights the ongoing recovery in the A-share market, with various sectors showing resilience and potential for growth, particularly in aerospace, telecommunications, and semiconductor industries [9][10][11][12][13][14] - The government is actively supporting sectors such as elderly care, pharmaceuticals, and renewable energy through financial initiatives and policy frameworks, which are expected to drive investment and growth [8][5][24][27] - The electric equipment industry is poised for significant growth due to the National Grid's planned investment of 4 trillion yuan during the 14th Five-Year Plan, focusing on green energy transition and technological innovation [24][25][26][27] Domestic Market Performance - The Shanghai Composite Index closed at 4,122.58 with a slight increase of 0.14%, while the Shenzhen Component Index rose by 0.50% to 14,327.05 [3] - The average price-to-earnings ratios for the Shanghai Composite and ChiNext indices are 16.88 and 52.98, respectively, indicating a favorable environment for medium to long-term investments [9][10][11] Industry Analysis - The new energy vehicle market is expected to see record production and sales in 2025, driven by policies encouraging vehicle upgrades and a strong demand for electric vehicles [21][22][23] - The semiconductor industry is experiencing robust growth, with a 45.07% increase in the sector's performance in 2025, driven by strong demand for AI-related hardware [31][32][33] - The storage battery sector is projected to maintain its dominance, with lithium-ion batteries expected to account for 97.5% of new energy storage technologies by 2024 [15][16] Investment Recommendations - The report suggests a "stronger than the market" rating for sectors such as AI, electric equipment, and new energy vehicles, emphasizing the importance of technological advancements and policy support in driving growth [19][23][27] - Investors are encouraged to focus on companies with strong positions in the semiconductor and electric equipment sectors, as well as those involved in the new energy vehicle supply chain [19][27][33]

Group 1: Core Insights - The media industry saw an overall increase of 3.44% from January 12 to January 16, outperforming the CSI 300 index, which decreased by 0.57% [1][6] - Key stocks that performed well include Yidian Tianxia, Liou Co., People’s Daily, and Vision China, while ST Fanli, Beitou Technology, and Dongguang Media led the declines [1][6] Group 2: AI Technology Breakthroughs and Applications - Global AI technology is experiencing a significant breakthrough and application surge, with Bilibili launching an all-in-one AI marketing tool "Hualibida" for streamlined advertising [2][9] - Google’s Veo 3.1 has undergone a major upgrade, enhancing its video generation capabilities, while OpenAI released the more powerful GPT-5.2 Codex programming model, improving safety and reliability [2][9] - The Qianwen APP has launched over 400 new features, covering various scenarios such as food delivery, ticket booking, shopping, and AI tutoring [2][9] Group 3: Industry Data Highlights - The domestic film box office reached 259 million yuan from January 12 to January 17, with "The Hidden Kill," "Zootopia 2," and "Avatar 3" being the top three films [3][10] - Popular variety shows include "Riding the Wind 2026" and "Voice of Life: The Youth Season," while the gaming market continues to see strong performances from titles like "Whiteout Survival" and "Gossip Harbor" [3][10] Group 4: Investment Recommendations - Investors are advised to focus on three main lines of opportunity driven by AI applications and commercialization, particularly in the AI marketing sector, AI comic and multimodal applications, and the gaming and publishing sectors [4][8][11] - Specific companies to watch include Zhejiang Shusu Culture, Zhongwen Online, Giant Network, and People’s Daily, among others [8][11][13]