传媒 2025 年 12 月 08 日 三七互娱 (002555) ——罚款靴子落地，低估值高分红，具备较大成长潜力 报告原因：有信息公布需要点评 买入（维持） | 市场数据： 2025 年 12 月 05 日 | | | --- | --- | | 收盘价（元） | 20.04 | | 一年内最高/最低（元） | 24.35/13.11 | | 市净率 | 3.3 | | 股息率%（分红/股价） | 4.99 | | 流通 A 股市值（百万元） | 32,043 | | 上证指数/深证成指 3,902.81/13,147.68 | | | 注："股息率"以最近一年已公布分红计算 | | | 基础数据: | 2025 年 09 月 30 日 | | --- | --- | | 每股净资产（元） | 6.08 | | 资产负债率% | 36.29 | | 总股本/流通 A 股（百万） | 2,212/1,599 | | 流通 B 股/H 股（百万） | -/- | 联系人 袁伟嘉 A0230519080013 yuanwj@swsresearch.com 一年内股价与大盘对比走势： -20% 0% 20% 40 ...

Core Insights - The National Press and Publication Administration released the approval information for domestic online games in October 2025, granting a total of 166 licenses, including 159 domestic and 7 imported games [1][3] - The number of game licenses issued in October is the second highest this year, following August's 173 licenses, bringing the total for 2025 to 1,440 licenses, with 1,354 for domestic games and 86 for imported games [1] Group 1: Game Categories and Companies - Over 40% of the approved games in October are casual mobile games [1] - Notable companies receiving approvals include FunPlus, 37 Interactive Entertainment, Klei Entertainment, Youzu Interactive, and Eagle Horn Network [1][3] - Key products approved include Eagle Horn Network's "Arknights," 37 Interactive Entertainment's "Survival 33 Days," and Klei Entertainment's "Blue Moon Hero" [3] Group 2: Absences and New Entries - Notably, NetEase was absent from the list of approved games, while Tencent only had one game approved, "Eight Desolate Journey," operated by Guangzhou Kugou Computer Technology Co., Ltd [3] - The mobile game "Tomorrow's Prologue," operated by Beijing San快 Technology Co., Ltd, is linked to Meituan, co-owned by Meituan's founders Wang Xing and Mu Rongjun [3][4]