? 会议召开方式：上证路演中心网络互动 ? 投资者可于 2025 年 05 月 14 日（星期三）至 05 月 20 日（星期 二）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目 或通过公司邮箱 jhgf@jiuhuashan.cc 进行提问。公司将在说明会上 对投资者普遍关注的问题进行回答。 安徽九华山旅游发展股份有限公司（以下简称"公司"）已于 者更全面深入地了解公司 2025 年第一季度经营成果、财务状况，公 司计划于 2025 年 05 月 21 日（星期三）09:00-10:00 举行 2025 年 第一季度业绩说明会，就投资者关心的问题进行交流。 证券代码：603199 证券简称：九华旅游 公告编号：临 2025-019 安徽九华山旅游发展股份有限公司 关于召开 2025 年第一季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 会议召开时间：2025 年 05 月 21 日（星期三）09:00-10:00 ? 会议召开地点：上海证券交易所上证路演中心（网址： h ...

安徽九华山旅游发展股份有限公司 关于召开 2025 年第一季度业绩说明会的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 投资者可于 2025 年 05 月 14 日（星期三）至 05 月 20 日（星期 二）16:00 前登录上证路演中心网站首页点击"提问预征集"栏目 或通过公司邮箱 jhgf@jiuhuashan.cc 进行提问。公司将在说明会上 对投资者普遍关注的问题进行回答。 安徽九华山旅游发展股份有限公司（以下简称"公司"）已于 2025 年 4 月 23 日发布公司 2025 年第一季度报告，为便于广大投资 者更全面深入地了解公司 2025 年第一季度经营成果、财务状况，公 司计划于 2025 年 05 月 21 日（星期三）09:00-10:00 举行 2025 年 第一季度业绩说明会，就投资者关心的问题进行交流。 一、说明会类型 本次投资者说明会以网络互动形式召开，公司将针对 2025 年第 证券代码：603199 证券简称：九华旅游 公告编号：临 2025-019 （三）会议召开方式：上 ...

Investment Rating - The report maintains a rating of "Outperform the Market" for the industry [3]. Core Insights - The industry fundamentals are expected to remain under pressure in 2024, with most sectors and companies still significantly affected by macroeconomic factors. However, a number of companies are emerging that are successfully navigating the challenges of consumer downgrade by upgrading from categories to quality and then to brand [1][2]. - The report highlights that companies with strong brand attributes are likely to continue outperforming as the market transitions from price-performance to quality-price comparisons [2]. Summary by Sections 1. Duty-Free Sector - The duty-free sales in Hainan are gradually stabilizing, with the implementation of the Hainan closure policy expected to benefit the duty-free sector. The market is seeing improvements in channel and supply chain capabilities, leading to a stable outlook for profitability [2][49]. - Key companies to watch include China Duty Free Group and Wangfujing [2]. 2. Tourism and Gaming - The tourism sector shows strong resilience in demand, becoming a crucial driver for domestic consumption. The recovery in inbound and outbound travel is significant, with a focus on new consumption scenarios and the silver-haired tourism market [2][3]. - Recommended companies include Jiuhua Tourism, Lingnan Holdings, and Sands China [2]. 3. Hotel Industry - The hotel sector is experiencing weak business travel demand, leading to pressure on RevPAR. However, leisure demand remains resilient, and leading companies are enhancing profitability through brand matrix validation and supply chain optimization [3][72]. - Companies to focus on include Huazhu Group, Atour, and Jinjiang Hotels [3]. 4. Restaurant Sector - Leading restaurant companies are demonstrating strong supply chain negotiation and profitability advantages. The overall supply in the restaurant industry is optimizing, with a competitive trend in price-performance [3][7]. - Notable companies include Mixue Ice City, KFC, and Haidilao [3][7]. 5. Cosmetics and Medical Aesthetics - The cosmetics sector is seeing a shift in focus towards profitability, with companies restructuring their product and channel strategies. High-growth companies are expected to achieve both revenue and profit increases [7][23]. - Key players include Juzhibio, Shumei, and Marubi [7][23]. 6. General Retail - The retail sector is undergoing digital upgrades and operational adjustments, with a focus on essential demand and cash flow stability. Companies like Yonghui Supermarket and Multi-Point Intelligence are recommended [8][30]. - The report also highlights the ongoing challenges in the jewelry sector due to rising gold prices [8][30]. 7. Overall Market Performance - The consumer services sector is expected to face challenges, with a projected performance of -8.70% in 2024. However, the beauty and personal care sector is anticipated to recover with a growth of +8.15% in 2025 [11][19].

Core Insights - The domestic tourism market in China reached a five-year high during the "May Day" holiday, with 314 million domestic trips and total spending of 180.27 billion yuan, reflecting a year-on-year increase of 6.4% and 8.0% respectively [1] - A total of 16 A-share listed companies in the scenic area sector are crucial for assessing the development of tourism in various cities, with significant disparities in their performance [2][6] - The performance of these companies during the holiday period indicates a strong correlation between tourist traffic and company revenues, with some companies experiencing substantial growth while others face significant losses [3][10] Tourism Market Performance - Major tourist destinations like Beijing, Shanghai, and Hangzhou saw significant visitor numbers, with attractions like the Big Tang Night City in Xi'an contributing 15% of the city's total tourist flow [3] - Companies such as Song City Performance and Xiangyuan Cultural Tourism reported record visitor numbers and revenue growth during the holiday, with Song City achieving a 26% increase in visitors [4][10] Company Financial Performance - In Q1 2025, only half of the 16 listed companies reported growth in revenue and net profit, while the others experienced declines [6] - Specific financial data shows that companies like Song City Performance and Xiangyuan Cultural Tourism achieved significant revenue growth, while others like Qujiang Cultural Tourism and Guilin Tourism continued to report losses [7][9] Long-term Trends and Challenges - Companies like Qujiang Cultural Tourism and Guilin Tourism have faced prolonged periods of losses, indicating challenges in turning around their financial performance [8] - The tourism sector is undergoing a transformation, with companies needing to adapt to changing consumer preferences and enhance their service offerings [11][15] Strategic Insights - The analysis highlights the importance of not solely focusing on profitability but also on the broader impact of tourism companies on local economies and consumer behavior [12][13] - Companies are encouraged to leverage their unique resources and invest wisely to avoid the pitfalls of over-investment and ineffective projects [15]

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [2] Core Viewpoints - The tourism volume is increasing while prices remain stable, with an extended travel radius. The focus is on policy support and advancements in AI applications [3] Summary by Sections Market Review - In April, the social service sector outperformed the benchmark by 1.42 percentage points, with strong performance from tourism and education stocks. The A-share scenic spots and leading education stocks led the gains, while Hong Kong stocks in the supply chain and tea beverage sectors also performed well [3][4][6] May Day Holiday Summary - Domestic spending during the holiday increased by 8.0%, with travel willingness remaining high and an extended travel radius. A total of 314 million domestic trips were made, a year-on-year increase of 6.4%. The average spending per person increased by 1.5%, recovering to 90% of the 2019 level [3][9] Sub-Industries - **Inbound and Outbound Travel**: Inbound travel increased by 28.7% during the holiday, with significant growth in travelers from Hong Kong, Macau, Taiwan, and foreign visitors. The number of inbound foreign visitors under visa-free policies grew by 72.7% [3][21] - **Hotel Industry**: The hotel industry saw a REVPAR of 192 yuan, up 11.5% year-on-year, with occupancy rates and average daily rates also increasing. High-star hotels in county areas outperformed the overall industry [24][22] - **Scenic Spots**: Many scenic spots experienced significant visitor growth, aided by favorable weather and local government promotional activities. For example, Xiangyuan Cultural Tourism received 51.79% more visitors compared to last year [25][28] - **Dining**: Key monitored dining enterprises saw sales increase by 8.7% year-on-year, indicating a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, but the average spending per person remained stable [41][35] Investment Recommendations - The report suggests focusing on leading companies benefiting from policy support and marginal improvements, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others. Mid-term recommendations include China Duty Free, Meituan, Huazhu Group, and others [3][42]

Core Insights - The report highlights that tourism volume is increasing while prices remain stable, with a focus on policy support and advancements in AI applications within the sector [3][9] - The domestic travel market saw 314 million trips during the May Day holiday, a year-on-year increase of 6.4%, with total spending reaching 180.27 billion yuan, up 8.0% [9][21] - The report suggests that the tourism trend will continue to improve due to consumer experience demands and favorable industry policies, recommending investments in leading companies benefiting from these trends [3][42] Market Review - In April, the consumer services sector outperformed the benchmark by 1.42 percentage points, with strong performances from tourism and education stocks [4][6] - The May Day holiday saw significant gains in the education sector and travel-related stocks, with notable performances from companies involved in AI-enhanced education [4][6] Sub-industry Analysis - **Inbound and Outbound Travel**: Inbound travel saw a 28.7% increase in visitor numbers during the May Day holiday, with significant growth in travelers from Hong Kong, Macau, and Taiwan [16][21] - **Hotel Industry**: The hotel sector experienced a 11.5% increase in revenue per available room (RevPAR) during the holiday, with occupancy rates and average daily rates also rising [24][22] - **Scenic Areas**: Major scenic spots reported strong visitor numbers, with some locations seeing over 50% growth compared to the previous year, aided by favorable weather and local government initiatives [25][28] - **Dining Sector**: Key monitored dining enterprises reported an 8.7% increase in sales during the holiday, reflecting a recovery in consumer spending [29][30] - **Duty-Free Sales**: Duty-free shopping during the holiday saw a decline of 7% in sales, although the average transaction value remained stable [35][41] Investment Recommendations - The report recommends focusing on leading companies that are expected to benefit from policy support and improving consumer sentiment, including Tongcheng Travel, Xueda Education, Jiuhua Tourism, and others [3][42]

Investment Rating - The industry investment rating is maintained as "Accumulate" [5] Core Viewpoints - The travel and tourism sector shows significant growth, with domestic travel during the May Day holiday reaching 314 million trips, a year-on-year increase of 6.4%, and a 36.4% increase compared to 2019 [1] - The average spending per traveler during the holiday was 574 yuan, reflecting a 1.5% year-on-year increase [1] - The overall retail and catering sales during the holiday increased by 6.3% year-on-year, indicating sustained consumer market vitality [4] Summary by Sections Travel and Tourism - Popular scenic spots saw substantial visitor increases, with notable growth in ticket sales and revenue for various attractions [2] - Long-distance travel destinations in western China experienced ticket sales growth of 100-200% year-on-year [3] - Outbound travel orders increased by 20% year-on-year, while inbound travel orders surged by 130% due to favorable policies [3] Hotel and Accommodation - Hotel bookings during the May Day holiday increased by 24.93% year-on-year, with average booking prices for economy hotels rising compared to last year [2] - High occupancy rates were reported in various regions, particularly in second and third-tier cities [2] Retail and Consumer Spending - Key retail and catering enterprises reported a year-on-year sales increase of 8.7% during the holiday [4] - Specific sectors such as home appliances, automobiles, and communication equipment saw sales growth of 15.5%, 13.7%, and 10.5% respectively [4] - The overall consumer market remains vibrant, with significant increases in foot traffic and sales in major cities [7] Investment Opportunities - The report highlights potential investment opportunities in hotel and tourism companies such as Huazhu Group, Jinjiang Hotels, and Xiangyuan Culture Tourism [8] - The retail sector is expected to benefit from ongoing policy support, with companies like Yonghui Supermarket and Chongqing Department Store identified as key players [8]

Investment Rating - The report rates the leisure service industry as "Positive" for investment [2][28]. Core Insights - The May Day holiday tourism consumption exceeded expectations, with a total of 314 million domestic trips, a year-on-year increase of 6.4%, and total spending of 180.27 billion yuan, up 8.0% year-on-year [5][10]. - The trend of "reverse tourism" is prominent, with a significant increase in rural tourism, leading to higher hotel demand in surrounding areas [5][17]. - Both inbound and outbound tourism markets are experiencing a robust recovery, with inbound travel orders increasing by 130% year-on-year during the holiday [5][23]. Summary by Sections 1. Travel Consumption: Continued Growth in May Day Tourism - During the May Day holiday, domestic tourism market heat continued to rise, with a slight increase in average spending per person to 574 yuan, up 1.48% year-on-year [5][15]. - The total number of domestic trips reached 314 million, with total spending of 180.27 billion yuan [5][10]. 2. Domestic Tourism: "Reverse Tourism" Trend and Rising Self-Driving Travel - The "reverse tourism" trend is evident, with rural tourism bookings increasing by nearly 20% year-on-year [5][17]. - Self-driving travel is also on the rise, with average car rental spending increasing by 24% and the average rental duration extending to 4 days [20]. 3. Inbound and Outbound Tourism: Mutual Growth - Inbound tourism orders surged by 130% year-on-year, with significant growth in travelers from the U.S., South Korea, and Japan [23][24]. - Outbound tourism also saw a 20% increase in orders, with popular destinations including Japan, South Korea, and Thailand [24]. 4. Investment Analysis - The report suggests that the May Day holiday tourism performance was better than expected, with a recommendation to invest in hotels, scenic spots, and duty-free companies [28].

Core Viewpoint - The cultural and tourism market in China is experiencing a significant recovery and growth, with strong performance in both the first quarter of the year and during the recent "May Day" holiday, indicating a positive trend for the industry moving forward [3][7][12]. Group 1: Market Performance - The cultural and tourism market saw a robust start in the first quarter, with notable increases in tourism revenue and visitor numbers across multiple regions [3][7]. - During the "May Day" holiday, many tourist attractions reported record-high visitor numbers, such as the Zunyi Wujingzhai Scenic Area receiving 35,454 visitors, a year-on-year increase of 9.89% [6]. - Data from Hubei Province indicated that A-level tourist attractions received 15.29 million visitors over four days, a 25.46% increase year-on-year, while the average occupancy rate of star-rated hotels reached 79.19%, up 7.14 percentage points [6]. Group 2: Investment Trends - The strong growth in cultural and tourism consumption is driving a resurgence in upstream investments, with multiple key projects being signed and launched this year [4][9]. - Recent investment conferences have resulted in significant agreements, such as 26 cooperation agreements worth 9.15 billion yuan signed at the Hainan Free Trade Port Global Industry Investment Conference [9]. - In Shandong, 18 key cultural and tourism projects were signed with a total investment of 15.45 billion yuan, reflecting a trend of batch signing and project launches in the industry [9]. Group 3: Company Performance - Companies in the cultural and tourism sector, such as Xiangyuan Cultural Tourism, reported substantial growth in their first-quarter earnings, with a revenue increase of 55% year-on-year to 212 million yuan and a net profit increase of 158.7% to 31.19 million yuan [12]. - The chairman of Xiangyuan Cultural Tourism noted that favorable conditions, including extended holidays and good weather, have positively impacted the domestic tourism market and the company's performance [12]. - The company has diversified its portfolio by acquiring key tourism resources, which has significantly contributed to its revenue growth [12]. Group 4: Economic Impact - The cultural and tourism industry is recognized as a vital driver of economic development, with the potential to enhance local economies and create job opportunities [16][17]. - In cities like Jinchang, the cultural tourism sector is seen as a catalyst for economic recovery and high-quality development, with ongoing investments in key projects [14][16]. - The integration of cultural tourism with other industries is expected to create a comprehensive economic growth model, enhancing regional attractiveness and infrastructure development [17].

Core Viewpoint - The company reported steady growth in revenue and net profit for 2024, driven by increased passenger traffic and operational improvements in its core business segments [1][2][4] Financial Performance - In 2024, the company achieved revenue of 764 million yuan, a year-on-year increase of 5.64%, and a net profit attributable to shareholders of 186 million yuan, up 6.50% year-on-year [1] - The fourth quarter of 2024 saw revenue of 195 million yuan, a significant year-on-year increase of 20.65%, and a net profit of 32 million yuan, up 41.79% year-on-year [1][2] - The overall gross margin for 2024 was 50.21%, an increase of 0.59 percentage points year-on-year, while the net profit margin was 24.33%, up 0.19 percentage points year-on-year [1][2] Business Segments - The company's cable car business generated revenue of 293 million yuan, a slight decrease of 0.56% year-on-year, while the hotel business achieved revenue of 237 million yuan, up 1.05% year-on-year [2] - The passenger transport business saw a significant revenue increase of 31.24% year-on-year, reaching 159 million yuan, primarily due to the operational launch of the Jiuhua Mountain Transportation Hub [2] - The travel agency segment reported revenue of 62 million yuan, down 7.53% year-on-year [2] Market and Strategic Developments - The company leverages its unique Buddhist cultural resources and tourism attributes to create a comprehensive service system combining cable cars, hotels, passenger transport, and travel agencies [3] - The company is enhancing its service capacity and internal transportation connections to support future growth, with expectations of increased tourist traffic in 2025 [3] - The company is advancing its "regional tourism complex" strategy, optimizing transportation efficiency during peak periods and expanding its culinary offerings with new vegetarian brands [3][4] Policy and Operational Efficiency - The company is benefiting from supportive policies aimed at revitalizing the tourism sector, with initiatives from the Ministry of Commerce and other departments to enhance service quality and consumer experience [4] - Investments in digital systems and membership programs are expected to improve operational efficiency and customer engagement [4] - The company is actively participating in tourism promotion activities to broaden its business channels and enhance the attractiveness of its scenic areas [4]