中经记者 陈婷 赵毅 深圳报道 T207-0068地块现状 图源：深圳公共资源交易中心 《中国经营报》记者获悉，12月8日，深圳市成功出让2宗住宅用地。其中，T207-0068地块以31.86亿元 成交，溢价率高达约43%，由中海地产旗下深圳市中海启明房地产开发有限公司竞得；A627-0268宗地 由深圳市恒龙盛祥投资发展有限公司（隶属于龙湖集团）以底价7.66亿元成交。 T207-0068地块备受瞩目。公告显示，该地块位于深圳市南山区深圳湾超级总部基地白石二道与深湾二 路的东南角，即业内惯称的"深超总"区域。开拍前，该地块已获得6家竞买人报价，最终经过95轮限时 竞价由中海收入囊中，综合楼面单价77360.14元/平方米。中指研究院提供的数据显示，该价格刷新了 深圳涉宅用地成交楼面价TOP3纪录。 记者注意到，T207-0068地块不远处即是中海旗下深湾玖序项目，该项目地块于2023年6月由中海以最高 限价125.32亿元及自持租赁面积5.85万平方米的条件摘下，成交楼面价60349元/平方米。就在竞得T207- 0068地块后，中海地产发布官宣海报，其中显示"玖序秉脉著新章，深湾自此仰双峰"。有业内人士分 ...

12月8日，龙湖摘得深圳市光明区A627-0268宗地，进一步拓展在粤港澳大湾区版图。 南方+记者 周中雨 该地块位于光明核心区域公明中心区，距离6号线红花山站约300米，距离13号线新庄站约900米。其所属板块整体居住氛围较好，地块周边教育资源丰富， 涵盖公明中学、公明中英文学校、光明高级中学、光明区第二中学、深圳理工大学明珠校区等各级学校。地块周边还有红花山体育中心、光明区少年儿童图 书馆、公明广场、红花山公园、楼村湿地公园等众多市政休闲配套。大仟里购物中心、光明人民医院西院区等商业、医疗配套亦离地块较近。 据了解，自2014年正式进入粤港澳大湾区以来，龙湖在大湾区已经成功开发包括深圳御湖境、广州天奕、佛山江与城、珠海天澜等36个项目。 据悉，龙湖此次摘得的地块总用地面积20523.78㎡，建筑面积63623㎡，容积率3.1。 ...

Core Insights - The Shenzhen land auction on December 8 resulted in two residential plots being sold, with the Deep Bay plot attracting significant attention due to its strategic location and high bidding activity [1][3] - China Overseas Land & Investment won the Deep Bay plot for 3.186 billion yuan, translating to a floor price of approximately 77,400 yuan per square meter, with a premium rate of 42.49% [1] - Longfor Group acquired the Guangming District plot at a base price of 766 million yuan, with a floor price of about 12,000 yuan per square meter, indicating a lower cost compared to other recent transactions in the area [1][3] Summary by Category Deep Bay Plot - The Deep Bay plot covers an area of 11,833.61 square meters and was previously designated for commercial use before being converted to residential use in April [1][3] - The plot's starting price was set at 2.236 billion yuan, and it attracted six major developers, including China Overseas and China Resources Land, due to its prime location [1][3] - The area has limited residential resources, with only a few remaining units available in the nearby China Overseas Deep Bay project, priced at approximately 133,000 yuan per square meter [3] Guangming District Plot - The Guangming District plot spans 20,523.78 square meters with a planned construction area of 63,623 square meters, including residential, commercial, and educational facilities [3] - The project must commence within one year and be completed within four years, with requirements for community amenities and noise pollution control [3] - The surrounding second-hand housing market shows an average listing price of about 41,000 yuan per square meter, while new developments are priced around 37,000 yuan per square meter [3] Market Analysis - The high premium for the Deep Bay plot reflects the confidence of leading real estate companies in acquiring core assets in major cities [3] - The price difference for the Guangming plot compared to a similar plot sold in June, which had a floor price of 18,380 yuan per square meter, highlights Longfor Group's cost advantage in this acquisition [3]

Core Viewpoint - The demand for housing is shifting from mere availability to quality, with "good houses" becoming a clear market signal and strong consumer preference [1][22]. Group 1: "Good House" Demonstration Projects - Several projects in the Liangjiang New Area, including Jinmao Puyin Jinkai and Longfor Yuhujing, have been selected as the first batch of "good house" demonstration projects in Chongqing [1][3]. - The "good house" projects are characterized by outstanding location value, innovative design, and a focus on human-centered details, reflecting the public's aspiration for a better life [3][26]. - Jinmao Puyin Jinkai achieved sales of 360 million yuan with a 90% sales rate, setting a new record for unit price in Chongqing at approximately 29,100 yuan per square meter [5][28]. Group 2: Market Trends and Consumer Preferences - Consumers are increasingly rational, prioritizing quality, service, and attention to detail in housing projects [19][42]. - The market is showing a preference for "good houses" that offer safety, comfort, and smart features, aligning with the public's expectations for quality living [5][21]. - The design and construction of "good houses" are guided by the newly introduced "Good House Technical Guidelines," which aim to enhance housing quality across the entire lifecycle [15][40]. Group 3: Policy Support and Industry Development - Chongqing has introduced ten measures to support the accelerated development of "good houses," including optimizing project design management and promoting green building materials [23][46]. - The city plans to establish at least one "good house" project in each district by 2025, aiming to transition from demonstration projects to widespread adoption [46][47]. - The successful implementation of these policies is expected to contribute to the stable and healthy development of the real estate market in Chongqing [21][45].

Group 1 - Shenzhen has launched multiple residential land plots as the year comes to a close, with significant transactions including China Overseas Land & Investment winning a plot for 3.186 billion yuan and Longfor Group acquiring another for 766 million yuan, totaling 3.952 billion yuan in revenue from these two plots [1][3] - The land plot T207-0068, won by China Overseas, has a floor price of approximately 77,360 yuan per square meter, with a premium rate of 42.49%. The bidding process involved six rounds of free pricing and 95 rounds of offline bidding [3] - The high premium for the T207-0068 plot indicates strong confidence from leading real estate companies in core urban assets, reflecting the resilience of the luxury housing market even during market adjustments [3][4] Group 2 - The newly released residential land in Shenzhen is primarily located in core areas with lower plot ratios, which allows for the development of higher-end products and potentially higher premiums for real estate companies [4] - The land auction market in Shenzhen is expected to exhibit characteristics of high heat in core areas, emerging differentiation, flexible policies, and controllable risks by 2025, despite facing inventory and funding pressures [4] - Recent trends show that land acquisition by the top 100 real estate companies reached 847.8 billion yuan in the first 11 months of the year, marking a 14.1% year-on-year increase, with state-owned enterprises dominating the market [6]

Core Viewpoint - The article highlights the recent land sales in Shenzhen, indicating a strong demand for residential land in core urban areas, reflecting confidence from leading real estate companies despite market adjustments [1][3]. Group 1: Land Sales in Shenzhen - On December 8, Shenzhen successfully auctioned multiple residential land parcels, with China Overseas Land & Investment winning the T207-0068 plot for a total price of 3.186 billion yuan, and Longfor Group acquiring the A627-0268 plot for 766 million yuan, totaling 3.952 billion yuan [1][3]. - The T207-0068 plot has a floor price of approximately 77,360 yuan per square meter, with a premium rate of 42.49%. The land sale conditions require bidders to provide a commitment for "delivery upon certification" [3][4]. Group 2: Market Trends and Developer Strategies - Analysts indicate that the high premium for the T207-0068 plot reflects the resilience of the luxury market and a shift in developer strategies from high turnover and density to high quality and lower density [3][4]. - The new residential land parcels in Shenzhen are primarily located in core areas with lower plot ratios, allowing for the development of higher-end products, which can command premium prices [4]. Group 3: Overall Market Dynamics - The land auction activity in Shenzhen is part of a broader trend, with multiple cities experiencing sustained land auction enthusiasm. In the first 11 months of the year, the top 100 real estate companies acquired land worth 847.8 billion yuan, a 14.1% increase year-on-year [6]. - The market is expected to continue focusing on high-quality developments, with policies aimed at stabilizing the market and promoting demand release, while the overall market still faces pressures [6].

Core Viewpoint - The recent land auction in Shenzhen demonstrates intense competition for residential land, with significant price increases and high premium rates, indicating strong confidence from leading real estate companies in core urban assets despite market adjustments [1][4]. Group 1: Land Auction Details - On December 8, two residential plots were successfully auctioned in Shenzhen, with a total revenue of 39.52 billion yuan, including a competitive bid of 31.86 billion yuan for the Shenzhen Bay Super Headquarters Base plot [1][2]. - The Shenzhen Bay Super Headquarters Base T207-0068 plot saw a total of 101 rounds of bidding, resulting in a floor price of approximately 77,360 yuan/m² and a premium rate of 42.49%, setting a new high for premium rates in the area [1][3]. - The total area of the T207-0068 plot is about 11,833.61 m², with a total construction area of approximately 41,184 m², including residential and commercial spaces [2]. Group 2: Market Trends and Company Strategies - China Overseas Land & Investment has acquired three residential plots in Shenzhen this year, totaling 8.62 billion yuan, with an average premium rate of 51.87%, reinforcing its leading position in the high-end market [4][6]. - The competitive bidding for the Shenzhen Bay plot reflects the resilience of the luxury housing market, as top-tier assets continue to attract strong interest from major developers [4][8]. - The overall land supply in Shenzhen has been optimized, with 11 residential plots successfully auctioned this year, generating over 28 billion yuan in total revenue [6][8].

Core Insights - The high premium transactions of residential land in Shenzhen reflect the strong confidence of leading real estate companies in core city assets, demonstrating the resilience of the luxury housing market even during market adjustments [1][3] - The recent land auction in Shenzhen included two residential plots, with one achieving a record high premium, indicating a competitive bidding environment among major developers [1][2] Group 1: Land Auction Details - On December 8, Shenzhen auctioned two residential plots, one of which was sold at a base price and the other at a high premium, totaling a construction area of 104,800 square meters and generating revenue of 3.952 billion yuan [1] - The plot at Nanshan Shenzhen Bay Super Headquarters Base attracted six bidders, with China Overseas winning after 101 rounds of bidding, resulting in a transaction price of 3.186 billion yuan and a floor price of 77,360 yuan per square meter, marking a premium rate of 42.49% [1][2] Group 2: Market Context and Implications - The residential plot has a floor area ratio of 3.1 and is the only new residential product in the area without price restrictions or public housing requirements, allowing for flexible design options [2] - The surrounding area is well-equipped with ecological, business, and scenic resources, enhancing the attractiveness of the location for potential buyers [2] - The successful bidding by China Overseas for the second residential land plot in the area reinforces its leading position in Shenzhen's high-end market, following its previous acquisition of the Zhonghai Shenzhen Bay project [2][3] Group 3: Competitive Landscape - Longfor Group acquired a plot in Guangming District at a base price of 766 million yuan, with a floor price of 12,040 yuan per square meter, indicating a significant cost advantage compared to similar plots in the region [3] - The competitive bidding and high premiums for prime residential land suggest a shift in real estate development strategies from high turnover and density to high quality and lower density, aligning with the "good housing" policy direction [3]

Core Insights - The article reports on the sale of two residential land parcels in Shenzhen, with a total transaction amount of 39.52 billion yuan [1] Group 1: Land Sales - In Nanshan District, the Shenzhen Bay Super Headquarters Base plot was won by China Overseas Land & Investment for 31.86 billion yuan, resulting in a comprehensive floor price of 77,360 yuan per square meter and a premium rate of 42.49% [1] - In Guangming District, the plot in Matian Street was acquired by Longfor Group at a base price of 7.66 billion yuan, with a comprehensive floor price of 12,040 yuan per square meter [1]

智通财经APP获悉，12月8日，中指研究院发布2025年11月中国住房租赁企业规模排行榜。2025年11月，TOP30企业开业规模榜合计开业房源量增长至 140.9万间，管理规模榜合计管理房源量增长至200.7万间。2025年11月，住房租赁行业进入传统淡季，50城住宅平均租金为34.36元/平方米/月，环比下跌 0.60%，同比下跌3.57%。11月重点22城共成交191宗涉宅用地，合计规划建筑面积约1357万平方米，其中上海成交5宗涉租用地，租赁住房规划建筑面积 约6.7万平方米。 中央层面强调要为保障性住房建设提供金融支持，如专项债收储、保障性住房再贷款等。地方层面，上海推动保障性住房扩容提质，北京"十五五"时期将 完善"市场+保障"的住房供应体系、租购并举的住房制度。佛山、成都、重庆支持通过存量转化的方式增加保障性住房/保租房供给。天津支持REITs高质 量发展，完善项目储备库。广州、天津出台租赁补贴相关政策，减轻居民租房负担。 企业格局 1.规模排行 | | 2025年11月中国住房租赁企业 | | | --- | --- | --- | | | 开业规模榜TOP30 | | | 排名 | 品牌 | ...