记者 叶宇 见习记者 段心玫 高晨辉 上海的潮鞋版图再下一城。日前，安福路老影院永乐宫旧址改头换面，上海首家阿迪达斯三叶草全 球旗舰店在此揭幕，成为入驻该街区的第一个国际运动品牌门店。 "三叶草旗舰店是阿迪达斯在运动时尚领域最高级别的门店，是设计力、产品力、服务力的集大成 之作。"阿迪达斯大中华区零售设计高级总监西尔维娅说。据悉，该门店不仅每周都有新品上市，三叶 草的限量联名和地区特色产品等也将在这里首发。 以上海为原点，国际品牌多层级的商路由此打开，消费链辐射全国。2018年，昂跑在上海设立总 部，一年后，于浦东开出首家直营店；六年后，昂跑在中国的门店数量已超过65家，覆盖全国26个主要 城市。企业表示，在昂跑未来的战略版图中，中国市场是品牌全球战略增长的关键引擎，预计到2026 年，中国门店数量将突破100家。 对于国内品牌而言，上海则是全球化布局的核心枢纽。2019年，安踏在上海虹桥商务区青浦片区设 立安踏集团全球零售总部，集研发设计中心、国际化会议区、品牌旗舰店等配套商业服务设施为一体； 2021年，特步在闵行区建设集团国际总部，并用作索康尼、迈乐、帕拉丁、盖世威四个品牌的中国运营 总部；同年11月， ...

5月19日，位于商丘市睢县高新技术产业开发区的中乔(河南)体育有限公司生产车间内一片繁忙。工人 们熟练地进行裁剪、缝纫、包装等，自动化生产线上的机械臂精准作业，与人工协同配合。一双双款 式新颖、质量上乘的成品鞋不断下线，装箱后准备发往各地市场。 中乔(河南)体育有限公司由中乔集团投资建设，目前在睢县拥有3条智能自动化生产线、10条成品鞋生 产线和8条鞋底标准化生产线，具备年产500万双运动鞋、1000万双鞋底的能力，年产值达5亿元。 此后，特步、足力健、李宁、中国乔丹、鸿星尔克等众多知名品牌纷纷入驻睢县，睢县制鞋产业实现 了由小到大、由散到聚的重大转变，形成了强大的集群集聚发展效应。通过举办全国鞋类设计师职业 技能大赛、中原鞋都国际鞋业高峰论坛，引进深慧视制鞋机器人工厂等，汇聚了大量鞋业精英人才， 为睢县制鞋产业发展提供了坚实的人才支撑和智力保障。 优化环境培育鞋业发展沃土 "在睢县，公司从签约到入驻、投产，仅用了70天，创造了集团公司自创办以来的新纪录。"中乔体育 项目负责人邹银芳介绍。 为了让制鞋企业和产业工人能够顺利入驻、安心留下并扎根发展，睢县推行"1+X"工作法，全面落实一 个项目由一名县级领导牵头 ...

Core Viewpoint - The Hong Kong stock market experienced fluctuations, with notable declines in popular consumer stocks like Pop Mart and Mixue Group, despite their recent highs and overall market interest in the new consumption sector [1][2][4][5]. Group 1: Pop Mart - Pop Mart's stock price reached a historical high of 235 HKD, with a total market capitalization exceeding 300 billion HKD, reflecting a year-to-date increase of over 160% [2][4]. - Following the peak, Pop Mart's stock saw a significant drop of over 7%, attributed to high market enthusiasm and profit-taking rather than any negative fundamental changes [4]. - The trading volume surged, with 27.2 billion HKD traded in the morning session, nearing the previous day's total of 28.4 billion HKD [4]. Group 2: Mixue Group - Mixue Group also faced a decline of over 6% after a nearly 10% increase the previous day, reaching a historical high [5][7]. - The stock was listed at 202.5 HKD per share, with a peak price of 579 HKD, marking a 186.6% increase from the IPO price [5]. - Daiwa raised its target price for Mixue Group from 539 HKD to 608 HKD, citing its unique economies of scale and strong market position, with same-store sales growth expected to exceed 10% in April [7]. Group 3: Market Trends - Despite the declines in Pop Mart and Mixue Group, the overall consumer sector in the Hong Kong stock market remains vibrant, with several established consumer stocks experiencing gains [8]. - Analysts suggest a "high-low switch" phenomenon, indicating a shift in investor focus towards quality companies as new consumer and technology firms enter the market [10]. - The market is witnessing a structural change, with new consumption, technology, and biomedicine sectors increasingly dominating the market capitalization, now accounting for over half of the Hong Kong stock market [10].

Core Insights - The "Global Brand China Online 500 Strong List" (CBI500) has been released, marking the first brand ranking based on actual consumer purchasing behavior, alongside the "China Online Consumption Brand Index" (CBI) and "Online Brand Purchasing Power Index" (BPI) [1] Group 1: Consumer Quality and Brand Performance - Consumer quality in China has significantly improved, with the CBI rising from 59.42 to 63.38 from Q1 2023 to Q1 2025, indicating an increase of nearly 4 points in average brand ratings over two years [2] - The online market in China has become a competitive arena for global brands, with a 70-30 split between domestic and foreign brands in the CBI500, showcasing the rapid rise of local brands driven by innovation [2] - In the smartphone sector, Apple leads, followed by five domestic brands: Huawei, Xiaomi, Vivo, Honor, and OPPO, which are enhancing their competitiveness and moving towards high-end markets [2] Group 2: Emerging Brands and Market Segments - The home appliance sector features established brands like Haier and Midea, alongside rising stars like Bear Electric, which ranks 94th due to its data-driven approach to product development [3] - Local brands excel in understanding consumer needs and innovating in niche markets, as demonstrated by the mobile accessory brand Tulas, which ranked 166th [3] Group 3: Industry Trends and Regional Strengths - The pet economy is thriving, with 12 pet industry brands in the CBI500, 10 of which are domestic, reflecting strong agricultural and livestock foundations in regions like Shandong [4] - Cities like Ningbo, Foshan, Quanzhou, and Jinhua are emerging as brand powerhouses, leveraging their industrial advantages to enhance brand value and recognition [4] Group 4: High-End Domestic Brands - A new wave of high-end domestic brands is emerging, successfully entering premium price segments traditionally dominated by foreign brands, with notable examples like Laoputang Gold ranking 20th overall [5] - The apparel sector is transitioning from manufacturing to brand definition, with brands like Zhihuo achieving a 70% repurchase rate and significant sales growth during promotional events [5] - Local brands like Songmont are gaining traction in the global market by blending Eastern aesthetics with modern design, cultivating a loyal customer base [6]

公开资料显示，华夏新兴经济一年持有混合A基金成立于2021年7月27日，截至2025年3月31日，华夏新 兴经济一年持有混合A规模13.24亿元，基金经理为孙轶佳。 简历显示：孙轶佳女士:上海交通大学金融学硕士,2008年4月至2011年8月,曾任中国国际金融有限公司研 究部高级经理等。2011年8月加入华夏基金管理有限公司,曾任研究员、基金经理助理等,现任股票投资部 高级副总裁,华夏优势增长混合型证券投资基金基金经理(2015年11月19日起任职至2019年3月21日期 间)。华夏兴和混合型证券投资基金基金经理(2018年9月28日至2020年6月12日)。任华夏新兴消费混合型 证券投资基金基金经理(2018年11月7日起任职)、华夏新兴经济一年持有期混合型证券投资基金基金经 理(2021年7月27日起任职)。2021年11月2日起担任华夏常阳三年定期开放混合型证券投资基金、华夏鸿 阳6个月持有期混合型证券投资基金基金经理。2021年11月2日至2023年4月6日任华夏睿阳一年持有期混 合型证券投资基金基金经理,2021年11月2日至2023年3月16日担任华夏兴阳一年持有期混合型证券投资 基金基金经理。2 ...

Group 1 - Nike plans to implement a price increase on a wide range of products, with shoes priced between $100 and $150 increasing by $5, and those over $150 increasing by $10, expected to take effect as early as this week [1] - The People's Bank of China and other departments issued guidelines to enhance financial support for the sports industry, focusing on the financial needs of sports goods manufacturing and service sectors [1] - Morgan Stanley reported a mild improvement in demand for sports apparel in China since the beginning of the year, with expectations of inventory clearance by Q2 2025 leading to a price recovery in the industry [1] Group 2 - Emerging markets have become a new growth engine for the global footwear and apparel market, with domestic brands rapidly gaining market share, particularly in the sports footwear sector [2] - In 2022, China's sports footwear market CR10 increased by 18.6% from 2015 to 36.8%, indicating a concentration of market share among leading brands [2] - Domestic brands are experiencing growth due to changing consumer preferences, while international brands are losing market share [2] Group 3 - Relevant concept stocks in the sports industry include Anta Sports (02020), Li Ning (02331), Xtep International (01368), and Tabo (06110) [3] - The manufacturing partner mentioned is Shenzhou International (02313) [3]

5月21日，"全球品牌中国线上500强榜单"（CBI500）发布，这是首个基于消费者实际购买行为的 品牌榜单。同时发布的还有"中国线上消费品牌指数"（CBI）和"线上品牌购买力指数"（BPI）。 从行业看，3C与家电行业消费品质最高，消费品牌指数均高于75分，显示出行业头部品牌占据较大 市场份额。2023年以来，宠物用品、家装家具、服饰（女装）行业的消费品牌指数增幅均超过5 分，显示出消费者对该品类的品牌意识逐渐增强，消费向高评分品牌集中。 中国线上消费品牌指数CBI的基期对比（以2023年一季度为基期，基期指数=100） 从季度环比看，中国线上消费品牌指数具有线上市场的季度波动特点。在有"6·18"的二季度、 有"双11"的四季度，电商促销活动有力拉动品牌消费，指数均出现显著上升。 中国线上消费品牌指数CBI季度环比（2023年和2024年） "中国线上消费品牌指数"（CBI）是以真实消费大数据为基础、聚焦高质量发展的线上消费指数，不 仅在全国层面提供各季度的总指数，还为各地级市、各行业提供细分指数。 过去两年我国消费品质显著回暖 据了解，该指数和榜单由北京大学国家发展研究院、北京大学数字金融研究中心、中山 ...

Core Insights - The rise of Labubu and similar products is significantly influenced by celebrity endorsements and social media presence, showcasing a shift in marketing strategies from traditional endorsements to more organic, lifestyle-driven promotions [1][5][11] - The popularity of "撕拉片" (instant film) has surged, with prices skyrocketing from 70 yuan to 3000 yuan, indicating a strong consumer demand driven by celebrity usage [3][5] - Brands are increasingly focusing on interactive and emotional connections with consumers through limited edition products and direct engagement with fans, rather than relying solely on traditional advertising methods [6][8][12] Marketing Evolution - The traditional model of celebrity endorsements is evolving, with brands now seeking deeper interactions and emotional connections with their audience, moving beyond mere promotional appearances [11][21] - The effectiveness of celebrity endorsements is being re-evaluated, with a noted increase in the number of brand collaborations with celebrities, but with mixed results in terms of actual sales impact [6][8][10] - The concept of "sharing" and "realness" in celebrity marketing is becoming more prominent, as consumers are drawn to authentic representations of products in celebrities' daily lives [10][19][21] Consumer Behavior - Consumers are increasingly attracted to products that celebrities genuinely use, leading to a rise in demand for items that are perceived as authentic and relatable [10][12][19] - The phenomenon of "明星同款" (celebrity matching items) is gaining traction, as it allows consumers to feel a connection to their favorite stars while also fulfilling their desire for authenticity [10][11][19] - The engagement of celebrities in everyday activities, such as vlogs and social media interactions, is proving to be an effective way to build brand loyalty and consumer interest [19][28] Brand Strategies - Brands are adopting innovative strategies, such as inviting celebrities to participate in interactive events, to create a more personal connection with consumers [23][26] - The integration of celebrity lifestyles into brand narratives is becoming a key strategy for enhancing brand visibility and consumer engagement [21][23] - Collaborative product lines that reflect both the celebrity's persona and the brand's identity are being developed to deepen emotional connections with consumers [21][26]

Group 1 - The article discusses a comparative test conducted by the Hangzhou Consumer Rights Protection Committee on swimming goggles to help consumers make informed choices [1][2] - The test combined questionnaire surveys and objective testing based on industry standards QB/T 4734-2023, focusing on various performance indicators [1][3] Group 2 - A total of 22 swimming goggles were purchased, including 5 from physical stores and 17 from online platforms, covering popular brands such as Li Ning, 361°, and Decathlon [1][2] - The testing included assessments of appearance quality, optical performance, physical performance, and functionality [1][4][13][14] Group 3 - The optical performance tests included key indicators such as transmittance uniformity, spherical power, cylindrical power, and minimum optical aperture, with results indicating varying performance among brands [5][7][10][12] - The physical performance tests showed that all 22 products met the industry standards, with specific brands like YOTTOY and Arena performing particularly well [13][18] Group 4 - The functionality test focused on anti-fog performance, with several brands exceeding the industry standard requirements [14][18] - Recommendations for consumers include selecting compliant products, ensuring a comfortable fit, and prioritizing anti-fog features [22][23][24]

Group 1 - The Hong Kong stock market's sportswear sector has shown strength, with Anta Sports (02020.HK) rising over 6% [1] - Bosideng International (03813.HK) increased by more than 4% [1] - Other companies such as Li Ning (02331.HK) and Xtep International (01368.HK) also experienced gains [1]