证券研究报告|传媒 [Table_Title] 谷歌发布 Nano Banana2 图像生成模型，完 美世界《异环》定档 [Table_ReportType] ——传媒行业跟踪报告[Table_ReportDate] [行Table_Summary] 业核心观点： 上周（2.24-2.27）传媒行业（申万）下跌 5.10%，居市场第 31 位，跑输 沪深 300 指数 6.18pct，跑输创业板指数 6.15pct。年初至今，传媒行业 （申万）累计涨幅 7.63%。上周完美世界旗下幻塔工作室研发的二次元开 放世界 RPG《异环》官宣 4 月 23 日全平台上线。我们认为当前国内二次 元开放世界赛道已步入红海竞争、格局白热化阶段，用户时长与预算持 续向头部集中，行业竞争壁垒显著抬升，《异环》上线后将直面《原神》 《鸣潮》等成熟头部产品的压力，同时与《明日方舟：终末地》等重磅新 品同场竞技，产品实际成色仍有待市场充分检验。但《异环》亦具备鲜明 差异化优势，有望凭借 GTA 式开放世界与二次元框架的创新融合，打破 市面二次元开放世界竞争格局，后续上线表现及用户接受度值得重点跟 踪；AI 方面，谷歌发布 Nano B ...

证券研究报告|传媒 [Table_Title] 谷歌发布 Nano Banana2 图像生成模型，完 美世界《异环》定档 [Table_ReportType] ——传媒行业跟踪报告[Table_ReportDate] [行Table_Summary] 业核心观点： 上周（2.24-2.27）传媒行业（申万）下跌 5.10%，居市场第 31 位，跑输 沪深 300 指数 6.18pct，跑输创业板指数 6.15pct。年初至今，传媒行业 （申万）累计涨幅 7.63%。上周完美世界旗下幻塔工作室研发的二次元开 放世界 RPG《异环》官宣 4 月 23 日全平台上线。我们认为当前国内二次 元开放世界赛道已步入红海竞争、格局白热化阶段，用户时长与预算持 续向头部集中，行业竞争壁垒显著抬升，《异环》上线后将直面《原神》 《鸣潮》等成熟头部产品的压力，同时与《明日方舟：终末地》等重磅新 品同场竞技，产品实际成色仍有待市场充分检验。但《异环》亦具备鲜明 差异化优势，有望凭借 GTA 式开放世界与二次元框架的创新融合，打破 市面二次元开放世界竞争格局，后续上线表现及用户接受度值得重点跟 踪；AI 方面，谷歌发布 Nano B ...

新京报贝壳财经讯（记者韦英姿）2月27日，国家新闻出版署公布2026年2月份国产网络游戏审批信息， 共下发146款国产游戏的版号，其中灵犀互娱的《森林乐消消》、莉莉丝的《塔塔冒险队》等均在列。 另外，还有11款进口游戏获得版号，其中包括金山世游运营的《愤怒的小鸟：经典归来》《愤怒的小 鸟：梦幻爆破》。 ...

2024年12月，阿里大文娱集团董事长兼首席执行官樊路远，在灵犀互娱"五年陈"授戒仪式上发表惊人讲话。他苛责直言灵犀互娱早年"没有流淌着阿里的血 脉"，管理层搞"独立王国"，缺乏国际视野和创新力，但同时高调立下目标。8年之内灵犀要做到全国游戏行业第三，12年之内跻身全国第二，甚至放言"未 来5-10年，全球游戏收入70%可能来自中国公司，腾讯网易的优势将不再"。 彼时的灵犀互娱，刚完成人事大换血，创始人詹钟晖、技术核心吴云洋先后卸任，由《三国志·战略版》制作人周炳枢接任CEO，开启"产品力驱动"的转型 之路。 一年之后的2025年，灵犀互娱内部年会相比一年前显得低调很多。全程未提及樊路远去年立下的宏大目标，反而聚焦"反思产品质量"、"优化玩家体 验"、"稳定核心团队"三大核心，气氛凝重。 据内部人士透露，年会仅用半小时便结束，未设置表彰环节，甚至未公开2025年全年具体业绩数据，与2024年的高调形成鲜明反差。 这一年间，灵犀互娱深陷多重争议泥潭。女性向赛道核心产品《如鸢》（原《代号鸢》）bug频发，玩家集体投诉却遭官方冷遇、拒绝道歉赔付；《代号 鸢》侵权纠纷再起，庭审在即却迟迟未给出明确回应；自研引擎项目关 ...

Group 1 - The mobile game "Goose Goose Duck" has surpassed 10 million new users within just six days of its public launch on January 7, achieving a peak concurrent user count (PCU) exceeding 700,000 on Steam, with industry estimates suggesting it could be between 700,000 and 1 million [1] - The game has topped multiple app store charts and gained nearly 100 trending topics across the internet, demonstrating its strong market presence [1] - The success of "Goose Goose Duck" highlights the commercial potential of mature IPs transitioning across platforms and showcases the effectiveness of the "agent operation + ecological synergy" model [1] Group 2 - The mobile game "Call of Duty" has initiated a new round of recruitment for its iOS experience server, which will be open until January 19, focusing on core players to provide feedback that will influence game balance and content updates [2] - The recruitment process utilizes a questionnaire to assess players' game levels, combat ranks, daily playtime, and device specifications, ensuring that selected players can provide valuable insights [2] Group 3 - The game "Arknights: End of the World" has officially announced its global public testing date, set to launch on PC, mobile, and PS5 platforms, with cross-platform data synchronization [3] - A pre-launch live event is scheduled for January 16, where key content and operational plans will be revealed, serving as a critical indicator for market expectations regarding the game's public launch [3] - The performance of the live event across multiple platforms will be crucial in determining market sentiment and potential valuation adjustments for the developer, Eagle Horn Network [3] Group 4 - The mobile game "Romance of the Three Kingdoms: Strategic Edition" has announced its core version update and series of activities during a New Year communication meeting, with a new Han faction set to launch on January 14 [4] - The update will introduce new powerful generals and a flexible faction conversion mechanism, aimed at enhancing player experience and stimulating engagement [4] - As a key revenue driver for Lingxi Interactive Entertainment, the update is expected to positively impact short-term performance metrics such as recharge flow and daily active user counts [4]

Core Insights - Sensor Tower data indicates that the mobile game "Whiteout Survival" by DianDian Interactive has successfully launched a Christmas-themed event, significantly boosting global player spending and securing its position as the top-grossing mobile game for overseas markets, with projected total revenue exceeding $4 billion by December 2025 [1] Group 1: Game Performance and Revenue - "Gossip Harbor" by Lemon Microfun saw a 7% increase in revenue this month, reaching a historical high and ranking second in overseas mobile game revenue [1] - "Call of Duty Mobile" experienced a 36% month-over-month revenue increase due to extensive updates, including a sixth anniversary celebration and new game modes, ranking fifth in revenue [2] - "Genshin Impact" achieved a 47% increase in overseas revenue with the launch of the new version "Moon's Three," climbing five spots to ninth in revenue rankings [2] - "Where Winds Meet," an international version of NetEase's martial arts open-world game, debuted in the overseas market, ranking 27th in overseas mobile game revenue in its first month [3] - "Love and Deep Space" by Die Paper Network saw a 38% increase in overseas revenue, ranking tenth in revenue and fifth in growth, with total overseas revenue surpassing $400 million [4] - "Zero Zone" by miHoYo experienced a 56% increase in overseas revenue, achieving its highest daily revenue since launch and topping various market charts [4] - "Nobunaga's Ambition: True War" launched in Japan, resulting in a 207% increase in overseas revenue, ranking eighth in growth [4] Group 2: Download Rankings - "Block Blast!" by Hungry Studio topped the overseas mobile game download chart with an 11% increase in downloads [6] - "Vita Mahjong" by Vita Studio ranked second in downloads, with over 170 million downloads since its launch in December 2023 [6] - "Mobile Legends: Bang Bang" by Mouton Technology saw an 8% increase in downloads, securing the third position in the download rankings [7]

Core Insights - The mobile gaming industry continues to see significant revenue growth, with several titles achieving record earnings and player engagement in December 2023 [1][2][4]. Group 1: Revenue Highlights - "Whiteout Survival" by DianDian Interactive achieved global cumulative revenue exceeding $4 billion by December 2025, solidifying its position as the top-grossing mobile game in the overseas market [1]. - "Gossip Harbor" by Lemon Microfun saw a 7% increase in revenue this month, reaching a historical high and ranking second in overseas mobile game revenue [1]. - "Call of Duty Mobile" experienced a 36% month-over-month revenue increase, ranking fifth in overall revenue due to significant updates and events [2]. - "Genshin Impact" by miHoYo reported a 47% increase in overseas revenue, climbing five positions to rank ninth in revenue [2]. - "Where Winds Meet," the international version of "燕云十六声" by NetEase, entered the overseas revenue rankings at 27th place in its first month [3]. - "恋与深空" by Paper Games saw a 38% increase in overseas revenue, ranking tenth in revenue and fifth in growth [4]. - "绝区零" by miHoYo experienced a 56% increase in overseas revenue, achieving its highest daily revenue since launch [4]. - "信长之野望 真战" by Lingxi Interactive saw a 207% increase in overseas revenue after launching in Japan [4]. Group 2: Download Performance - "Block Blast!" by Hungry Studio led the download rankings with an 11% increase in downloads, reaching a historical high [5]. - "Vita Mahjong" by Vita Studio ranked second in downloads, surpassing 170 million total downloads since its launch in December 2023 [5]. - "Mobile Legends: Bang Bang" by Mutong Technology saw an 8% increase in downloads, maintaining its position in the top three for downloads [5].

Core Insights - The report by Sensor Tower highlights the revenue and download rankings of Chinese mobile games in overseas markets for December 2025, focusing solely on in-app purchase (IAP) estimates from app stores, excluding ad revenue and third-party Android channel income from China [1] Revenue Rankings - The game "Whiteout Survival" by Dots Interactive achieved global cumulative revenue exceeding $4 billion, securing the top position in the overseas mobile game revenue rankings for December 2025 [2] - "Gossip Harbor" by Lemon Microfun saw a 7% increase in revenue, reaching a historical high and ranking second in the revenue chart, driven by dual events during December [2] - "Call of Duty Mobile" experienced a 36% increase in overseas revenue due to significant updates, ranking fifth in revenue and topping the growth chart [3] - "Genshin Impact" by miHoYo saw a 47% increase in overseas revenue, climbing five positions to rank ninth, following the release of a new version [3] - "BLEACH: Soul Resonance" continued to perform well, with overseas revenue doubling and entering the top 30 revenue rankings for the first time, ranking 26th [3] - "Where Winds Meet," the international version of NetEase's martial arts game, debuted at 27th in the revenue rankings in its first month [4] - "Love and Deep Space" by Zhe Paper Network achieved a 38% increase in overseas revenue, ranking 10th in revenue and 5th in growth [5] - "Zero Zone" by miHoYo saw a 56% increase in overseas revenue, ranking 6th in growth [5] - "Nobunaga's Ambition: True War" launched in Japan, resulting in a 207% increase in overseas revenue, ranking 8th in growth [5] Download Rankings - "Block Blast!" by Hungry Studio topped the download rankings with an 11% increase in downloads, reaching a historical high [6] - "Vita Mahjong" by Vita Studio ranked second in downloads, with cumulative downloads exceeding 170 million since its launch in December 2023 [7] - "Mobile Legends: Bang Bang" by Momo Technology saw an 8% increase in downloads, securing the third position in the download rankings [7]

Core Insights - The SLG (Strategy Game) sector in 2025 is characterized by a stable market with no standout new products, while the overall revenue continues to grow, particularly in overseas markets [1][3] - In the overseas market, SLG games account for 49.96% of the revenue among the top 100 Chinese self-developed mobile games, marking an 8.6% increase year-on-year [1] - The domestic market shows a slight increase in the number of SLG games, but revenue share remains lower at 9.77%, ranking fourth among game categories [1] Group 1: Market Dynamics - The competition in the domestic SLG market has shifted from revenue generation to cost-effectiveness and return on investment, with AI being widely adopted for marketing and user acquisition [3][16] - The SLG market is now in a "stock war" phase, where established games must continuously innovate to maintain their user base against familiar competitors [3][36] Group 2: Key Players and Performance - Century Huatong's subsidiary, Diandian Interactive, has emerged as a leading player with its game "Whiteout Survival," which has generated over $2.8 billion in global revenue since its launch [4][10] - Another successful title from Diandian Interactive, "Kingshot," has also shown strong performance, reaching over $100 million in revenue by September 2025 [6][8] - Century Huatong's stock price surged by 400% in 2025, with net profit reaching 4.357 billion yuan, a 141.65% increase year-on-year [10][12] Group 3: Innovations and Trends - The introduction of AI in game development and marketing has significantly improved efficiency, with companies like Century Huatong and Sanqi Interactive reporting substantial gains in productivity [26][30] - The trend of leveraging IP for game development has diminished, with many previously anticipated IP projects being canceled or shelved, indicating a shift in strategy [16][20] - New entrants like Florere Game have successfully launched popular titles in the saturated market, demonstrating that opportunities still exist for innovative products [15][12] Group 4: Future Outlook - The SLG market is expected to continue evolving, with a focus on creating proprietary IP and innovative gameplay to stand out in a competitive landscape [37][39] - As AI becomes more integrated into game development, the potential for market homogenization raises concerns, but also presents opportunities for unique artistic expression [35][39]

Core Insights - The gaming industry is entering a critical year-end phase as companies aim to boost annual performance with new game releases, including major players like Tencent, NetEase, and ByteDance [1][2] - December alone sees 13 new games set to launch, with a focus on classic IP adaptations and innovative gameplay to capture user attention amid fierce competition [2][3] Group 1: Major Players and Strategies - Major companies are leveraging classic IP adaptations to attract players, with Tencent releasing significant titles like "All-Star Awakening" and "Wangzhe Wanxiangqi" to capitalize on nostalgia and user familiarity [3][4] - Other leading firms, such as Lingxi Interactive and Kingsoft, are also focusing on classic IPs, with games like "Ragnarok: Rebirth" and "Goose Duck Kill" aiming to tap into established fan bases [4][5] Group 2: Innovation and Market Trends - The gaming market is witnessing a shift towards innovative gameplay and category diversification, particularly in life simulation games, which are gaining popularity among players [5][6] - Companies are increasingly integrating AI technology to enhance gameplay experiences, with features like NPC interactions and dynamic environments becoming more prevalent [8][9] Group 3: Upcoming Opportunities and Challenges - The year-end gaming releases are strategically aligned with the upcoming Spring Festival, as companies aim to leverage increased player engagement during this peak period [10][11] - Successful games during the Spring Festival are likely to establish a strong user base for long-term retention, making this period a critical test for new titles [14][15]