"我们愿以酸菜鱼为纽带，讲好中国美食故事，传播中国文化，将中国美食带到全球更多餐桌，让世界 爱上中华美食。"11月22日，在北京举行的央视2025《大国品牌》国牌盛典颁奖现场，中国知名酸菜鱼 品牌鱼你在一起荣获年度品牌奖项，创始人魏彤蓉这样表示。 2025年《大国品牌》国牌盛典主题为"协作与交响"，致力于甄选并表彰具有创新精神与社会贡献的中国 品牌，以此激发品牌的内在力量与外在活力。作为本届榜单中唯一的餐饮品牌，鱼你在一起已成为一个 生动的缩影：聚光灯下的，不再只是一碗酸菜鱼，更是中国餐饮业兼顾产业价值与社会担当的创新实 践，是行业走向世界的"大国品牌"。 截至2025年11月，鱼你在一起在全球拥有超过2500家门店，覆盖360多个城市，是弗若斯特沙利文官方 认证的全球酸菜鱼门店数量第一的品牌。更为深远的是，其出海战略已超越单一门店复制，实现了整 条"吃鱼产业链"的协同输出——从河南宝丰的辣椒、广州黑鱼，到中国食品工业的底料——系统性地走 向东南亚乃至全球。一批中国餐饮从业者也随品牌走向海外投资开店，形成"产业+投资"双轮出海的协 同格局，生动呼应了"十五五"规划中"大力发展服务贸易，鼓励服务出口""促进贸易 ...

柚子一头连餐桌，一头连田头。特色产区如何做好"土特产"这篇文章？小柚子如何长成富民产业？近 日，本报记者深入田间地头，沿着柚子产业链探寻发展之道。 ——编 者 广西容县选育引进一批优质柚类品种 优中选优 育好一株苗 11月7日，习近平总书记在广东省梅州市梅县区雁洋镇南福金柚种植基地考察时指出，发展乡村特色产 业是推进乡村全面振兴的基础，要加强科技应用，推动农文旅融合，不断延伸产业链、增加附加值，带 动更多农民群众增收致富。 容县沙田柚试验站站长曾少兰（左）正在讲解沙田柚无病 苗繁育技术。 容县农业农村局供图 南福金柚种植基地，单轨山地果园运输机正在工作中。 人民网记者 李昊洋摄 在浙江艾佳果蔬开发有限责任公司，胡柚正在生产线上进 行清洗。 徐林辉摄（人民视觉） 漫山果林随着山势延绵，套着袋的鲜果沉甸甸挂在柚子树枝头。 "我家种的是香水红柚，果皮是红色的，果香浓郁，寓意好，口感佳。"广西玉林市容县思恩农业有限公 司种植基地负责人梁锋介绍。 好品种从哪儿来？容县开展产学研协同攻关，大力推进柚类品种选育、脱毒、保护和扩繁，不断夯实产 业链基础。 选出好品种，先要摸清种质资源"家底"。"容县沙田柚种植历史悠久。科研人 ...

Core Insights - Nanfeng Honey Orange has transformed from a royal tribute to a billion-dollar industry, with a comprehensive output value exceeding 10 billion yuan, driven by government initiatives and deep integration of various industries [1][5][10] Historical Context - The relationship between Nanfeng and honey oranges spans over a thousand years, with historical references highlighting its significance as a royal tribute and its evolution into a benchmark for Chinese citrus exports [3][5] Challenges Faced - Despite increased planting area and production in the late 20th and early 21st centuries, farmers faced price volatility and market saturation, leading to significant financial struggles [3][5] Government Initiatives - The Nanfeng County government has taken proactive measures to address the "cheap fruit hurts farmers" issue by adopting a "chain thinking" approach to enhance the honey orange industry [5][6] - Policies include establishing special funds for industry development, supporting deep processing enterprises, and promoting modern agricultural techniques to ensure stable quality [5][6] Technological Integration - The transformation of the Nanfeng honey orange industry is characterized by technological innovation across all sectors, enhancing the value chain from production to processing and tourism [7][8] - Smart agriculture practices have been implemented to ensure high-quality raw material production, utilizing technologies like 5G for precision farming [7] Processing Advancements - The second industry has seen significant advancements through deep processing, with companies utilizing innovative technologies to maximize the value of by-products, such as turning orange peels into high-quality pectin [8] - Collaborations with top research institutions have led to the development of diverse products, enhancing market resilience [8] Tourism and Brand Development - The integration of the third industry has further elevated the brand's appeal, with experiential consumption transforming product purchases into cultural experiences [9][10] - Nanfeng honey orange has evolved into a global brand, showcasing the successful blend of tradition and modernity, and reflecting China's modernization efforts in local economies [10]

百年老树成就亿元产值 一颗雪梨如何链就富民"梨"想？ 中新网丽水11月18日电(胡丰盛)在浙西南的青山绿水间，一颗颗硕大金黄的云和雪梨，不仅承载着近 600年的栽培历史，更寄托着山区百姓致富的"梨"想。 从昔日的"养在深闺"到如今的"富民金果"传奇，云和雪梨产业走过了一条怎样的振兴之路？近日，中新 网走进云和县，循着梨园的芬芳，探寻这颗"梨中霸王"如何成为撬动城乡共富的"金钥匙"。 百年积淀从"有年头"到"有盼头" 作为浙江省"三大名梨"之一，云和雪梨最大果可达5斤以上，两次获评"中华名果"。云和雪梨的栽培史 可追溯至明朝景泰年间，规模化、品牌化则始于二十世纪初，经云和人魏兰引技改良后远销温州等地， 留下了"梨行"林立的繁华记忆。直至今日，"梨园路""梨树坪""上梨坑"……无不印证着雪梨与这座山城 的血脉相连。云和县域内仍存数百株百年古梨树及"拜梨贴"等非遗活动。 曾几何时，云和曾因品种老化、管理粗放，导致村民"守着金梨树过穷日子"，村民被迫外出务工，山庄 一度陷入困境。 "随着梨园重拾，老梨树进行品种改良、优化等行动，我们提高了雪梨的品质和产量。"云和县农业农村 局副局长杜烨介绍，现如今，云和雪梨的口碑重新 ...

Core Insights - Nanjing's agricultural sector is experiencing a significant increase in rice production, with the "Jinling Flavor Rice" achieving high yields and quality, contributing to the city's ranking as third in China's urban modern agriculture development index [1][2][3] Group 1: Production and Yield - The "Nanjing Gu Man Man" cooperative expects an average yield of 650 kg per mu for the "Nan Jing 46" rice variety, with overall rice production in Nanjing showing a marked increase compared to last year [1] - Nanjing is implementing a large-scale project for rice and wheat rotation to enhance single crop yields, with 450,000 mu designated for this initiative, supported by expert teams from local agricultural institutions [2] - The mechanization level for rice cultivation in key areas has reached 97.8%, with a 100% coverage of high-quality varieties in core planting regions [2] Group 2: Brand Development and Market Impact - The "Jinling Flavor Rice" brand has helped stabilize prices for core varieties, with the "Nan Jing 46" winning a gold medal at a national tasting event, enhancing market competitiveness [3] - The introduction of an "order base + mother-son brand" model has established a comprehensive quality control system, ensuring consistent quality across the supply chain [3] Group 3: Economic Benefits and Community Impact - The collective income of a village cooperative has increased from 655,000 yuan to nearly 2 million yuan over four years, demonstrating the financial benefits of adopting quality rice production practices [4] - The integration of agricultural practices with local culture has attracted tourism, enhancing the economic viability of rice farming in the region [5] Group 4: Industry Collaboration and Technological Advancements - The agricultural sector is seeing collaborative upgrades across the supply chain, with significant investments in facilities and technology to reduce post-harvest losses and increase product value [6] - Nanjing's government is committed to supporting agricultural development through funding and initiatives aimed at promoting smart, green agriculture, ensuring a robust agricultural economy [6]

Core Viewpoint - The article highlights the successful development of the oil tea industry in Heyuan, Guangdong, showcasing its potential for economic growth and brand establishment in the Greater Bay Area market. Industry Overview - Heyuan has 1.08 million acres of oil tea plantations, making it the largest in Guangdong, accounting for over one-third of the province's total area [5][6] - The comprehensive output value of the oil tea industry in Heyuan is projected to exceed 3.5 billion yuan by 2024, positioning it as a key pillar for rural revitalization [6][7] Brand Development - The upcoming promotional event for Heyuan mountain tea oil in Shenzhen aims to enhance brand visibility and market integration [8][10][12] - The local government supports brand building and encourages technological innovation through policies and financial incentives [61][62] Technological Advancements - Recent investments of 730 million yuan have been made to improve oil tea cultivation and processing technologies, significantly increasing oil yield per acre by nearly three times [29][32] - The integration of traditional methods with modern technology is being pursued to enhance product quality and market appeal [20][40][44] Product Diversification - The oil tea industry has expanded from producing edible oil to a diverse range of products, including cosmetics and health supplements, with 16 large-scale processing companies operating in the region [51][52] - Innovative products such as organic tea oil lipsticks and herbal shampoos are being developed to cater to modern consumer preferences [53][54] Market Expansion - The establishment of a comprehensive marketing system aims to enhance sales channels and brand influence, facilitating deeper connections with distributors and e-commerce platforms in the Greater Bay Area [87][91][92] - The integration of the oil tea industry with tourism and cultural sectors is being explored, with several demonstration projects attracting significant visitor numbers [70][72] Policy Support - The local government has implemented various action plans to promote high-quality development in the oil tea sector, including the creation of new plantations and the improvement of existing ones [75][76][78] - Financial support mechanisms, such as the "oil tea loan" initiative, have been introduced to stimulate industry growth and mitigate risks [83][84]

Core Insights - Hainan's unique natural resources and cultural characteristics create favorable conditions for the integration of agriculture, culture, and tourism, especially with the upcoming closure of the Hainan Free Trade Port [1][3] - The development of leisure agriculture is seen as a significant measure to promote modern agriculture, increase farmers' income, and build a new socialist countryside [1][2] Policy Support - The central and local governments have issued multiple supportive documents to promote Hainan's development in tropical efficient agriculture and establish an international tourism consumption center [1][2] - Recent policies include guidelines for developing shared farms and a three-year action plan for rural tourism development from 2024 to 2026 [1][2] Economic Impact - Hainan's leisure agriculture (including leisure fisheries) generates an annual revenue of 7.7 billion yuan and receives 37.71 million visitors each year [2] - The province has established 69 provincial-level shared farms and 12 beautiful fishing villages, along with various tourism routes [2] Future Opportunities - The full closure of the Hainan Free Trade Port on December 18 is expected to bring significant benefits to leisure agriculture, including zero tariffs on imported agricultural facilities and materials [3] - The integration of agriculture, ecology, and culture is emphasized, with a focus on creating high-value leisure agricultural ecosystems [3] Market Activity - A recent investment promotion event in Hainan saw numerous shared farms engaging in investment discussions, resulting in seven projects being signed on-site [4][6] - Companies are actively planning large-scale leisure agriculture projects, leveraging the favorable policies of the free trade port [6]

Core Viewpoint - The development of county-level economies is a microcosmic practice of Chinese-style modernization, emphasizing the importance of these economies in national stability and growth [1][5]. Group 1: Strategic Importance of County Economies - County economies contribute approximately 40% to the national economic total, serving as fundamental units for economic development and social stability [1]. - The strategic value of county economies is highlighted in three dimensions: national strategic support, as seen in the leading role of 62 "billion-dollar counties"; as industrial transfer hubs; and as the foundation for food security [2][5]. - The integration of county economies into the national strategic framework positions them as key players in the dual circulation economic model, enhancing their role from peripheral to central [1][2]. Group 2: Development Strategies - The focus should be on leveraging local resource endowments to explore differentiated development paths, fostering specialized industrial clusters and enhancing innovation ecosystems [2][4]. - Counties should adopt a "one county, one policy" approach to develop unique industrial maps, promoting cluster and brand development [5]. - The integration of agriculture with e-commerce and tourism is essential for revitalizing rural economies and enhancing the value chain of agricultural products [4][5]. Group 3: Technological Integration and Modernization - The digital transformation of county economies is crucial, with the application of IoT, big data, and AI to enhance production efficiency and supply chain management [4][6]. - Counties are encouraged to create scenarios that deeply integrate digital and real economies, exemplified by the smart transformation of the electronic information industry in Kunshan [4]. - The adoption of new technologies is vital for upgrading traditional industries and developing green and emerging sectors [6]. Group 4: Future Outlook - The future of county economies lies in precise policy implementation and the establishment of long-term development tracks through mechanism design and platform building [5]. - As counties implement tailored strategies and deepen collaborative efforts, they are expected to exhibit greater resilience and vitality, contributing significantly to urban-rural integration and domestic demand [5].

Core Insights - The snow peak honey tangerine industry in Dongkou County, Hunan Province, has a long history and has evolved into a significant agricultural and economic driver for the region, with a focus on modernization and brand innovation [1][2][3] Group 1: Industry Overview - The total planting area for honey tangerines in Dongkou County has reached 216,000 acres, with an annual production exceeding 150,000 tons and an annual output value surpassing 1 billion yuan [2] - The local government has promoted continuous variety improvement and green high-yield cultivation, achieving a variety improvement over 36,700 acres and increasing the commercial fruit rate from 65% to 80% [2] Group 2: Economic Impact - There are currently 122 enterprises related to honey tangerines in the area, including 16 leading enterprises, covering fresh fruit sales, canned tangerines, dried tangerines, and tangerine pastries, with a total processing output value of 1.88 billion yuan [2] - The integration of the honey tangerine industry with cultural and tourism sectors has transformed it into a "star" product, enhancing its market presence beyond just agricultural products [2][3] Group 3: Cultural Integration - Local artisans are creating ceramic products that reflect the cultural heritage and the life cycle of the snow peak honey tangerine, showcasing the blend of local agricultural products and traditional craftsmanship [3] - Events such as the Xiangchao League showcase the honey tangerine, promoting community engagement and exploring new pathways for rural revitalization through sports and agriculture [3] Group 4: Future Prospects - The establishment of a provincial-level modern agricultural industrial park for snow peak honey tangerines indicates a strategic focus on enhancing brand recognition and increasing economic value [3] - Young entrepreneurs are leveraging digital marketing to promote honey tangerines and related products, indicating a shift towards modern sales strategies in the agricultural sector [3]

Core Insights - The article highlights the rise of the Meizhou pomelo industry, which is becoming a billion-level modern agricultural industry cluster, driven by local farmers and government support [8][40]. Industry Overview - The Meizhou pomelo industry is transitioning from traditional agriculture to digital agriculture, with 450 households involved in pomelo cultivation over an area of more than 5,000 acres, generating an annual income exceeding 50 million yuan [20][21]. - The industry is supported by a cooperative model that connects farmers with merchants, providing services for production, supply, and sales [21][22]. Economic Impact - The pomelo industry has significantly increased local incomes, with over 50,000 farmers in Meizhou benefiting from the industry, leading to an average annual income increase of over 10,000 yuan per person, accounting for 40% of agricultural income [31][32]. - By 2024, the total output value of the Meizhou pomelo industry is expected to exceed 8.9 billion yuan, benefiting over 100,000 farmers [33]. Technological Advancements - The industry is leveraging modern technologies such as big data and the Internet of Things for data-driven, standardized, and regulated management of pomelo cultivation [22][24]. - Companies are also focusing on deep processing of pomelo products, creating high-value items such as pomelo cakes, teas, and essential oils, thus enhancing product value [64][66]. Market Expansion - The Meizhou pomelo is gaining international recognition, with exports facilitated by trade agreements like RCEP, allowing entry into markets such as New Zealand [101][102]. - The branding and marketing efforts are being enhanced through media collaborations, aiming to build a strong reputation for Meizhou pomelo both domestically and internationally [81][100]. Future Prospects - The local government has outlined plans to develop the pomelo industry as part of a broader strategy to create modern agricultural industry clusters, with a focus on high-quality development [44][46]. - There are initiatives to integrate tourism with agriculture, such as developing themed accommodations and culinary experiences centered around pomelo, which will further diversify income sources for local farmers [108][109].