Core Viewpoint - The "Village Sugar Fair" events across various regions have successfully attracted a large number of visitors, offering a blend of local delicacies and cultural experiences to celebrate the New Year [3][4][5]. Summary by Sections Eating - The "New Year Pig Feast" in Qionglai City featured over 30 long tables, serving traditional dishes made from locally raised pigs and fresh ingredients, creating a warm atmosphere for community bonding [4]. - The first "Village Sugar Fair" in Pujiang showcased a lively long-table feast with local specialties like red oil chicken and cured meats, emphasizing the rich flavors of rural cuisine [4]. - The "Blessing Long Street Feast" in Xinjin attracted over 300 participants, featuring a 99-meter long table with dishes sourced from local ecological farms, marking a festive start to the New Year [4]. Shopping - The "Village Sugar Fair" in Chengdu International Trade City involved around 38,000 merchants, offering over 1,900 types of products, creating a comprehensive shopping experience for visitors [6]. - New Jin's health food industry showcased 15 local brands at the fair, promoting green and healthy food options to attendees [6]. - The first day of the Pujiang "Village Sugar Fair" attracted over 500 enterprises, featuring local specialties and products from partnered regions, enhancing the diversity of offerings [6]. Cultural Experience - The event in Luodai Ancient Town featured traditional performances and interactive experiences, such as a costume show that captivated attendees and highlighted local heritage [4]. - The "Zhazha Beef Food Season" in Kongming Street transformed the area into a vibrant dining scene, with traditional decorations and local culinary delights [5]. - The non-heritage experience area in Liangjing Village attracted families, allowing them to engage in traditional crafts like sugar painting and clay sculpture [5].

编辑：张娟 ...

Group 1 - The core viewpoint of the article highlights the growth of China's consumption market, with a retail sales total of 4.39 trillion yuan in November, reflecting a year-on-year increase of 1.3% [1] - From January to November, the total retail sales of consumer goods reached 45.6 trillion yuan, marking a 4.0% growth, which is 0.5 percentage points faster than the same period last year [1] - The retail sales of basic living goods showed stable growth, with food and clothing sales increasing by 6.1% and 3.5% respectively in November [1] Group 2 - Service consumption experienced rapid growth, with a 5.4% increase in service retail sales from January to November, outpacing goods retail sales by 1.3 percentage points [2] - Online retail sales grew by 9.1% from January to November, with physical goods online retail sales increasing by 5.7% [2] - Rural consumption outpaced urban consumption, with rural retail sales growing by 4.4% from January to November, which is 0.5 percentage points faster than urban areas [2]

Group 1 - In November, the total retail sales of consumer goods reached 4.39 trillion yuan, with a year-on-year growth of 1.3%. From January to November, the total retail sales amounted to 45.6 trillion yuan, growing by 4.0%, which is 0.5 percentage points faster than the same period last year [1] - Commodity consumption remained stable, with retail sales of goods increasing by 1.0% in November. Sales of essential goods such as grain, oil, and food increased by 6.1%, while clothing and footwear sales rose by 3.5%. Upgraded goods like gold and silver jewelry and cosmetics saw retail sales growth of 8.5% and 6.1%, respectively. Categories related to trade-in programs, such as communication equipment and cultural office supplies, experienced significant growth, with increases of 20.6% and 11.7% [1] - Service consumption grew rapidly, with retail sales of services increasing by 5.4% from January to November, which is 1.3 percentage points faster than the growth of goods retail sales. In November, restaurant income grew by 3.2%, indicating stable growth [1] Group 2 - New consumption demand is strong, with online retail sales growing by 9.1% from January to November, and physical goods online retail sales increasing by 5.7%. Key monitored platforms reported that sales of action cameras, embodied intelligent robots, and first-class energy-efficient televisions all grew by over 20% in November. Additionally, the penetration rate of new energy passenger vehicles reached 59.3% in November [1] - Rural consumption outpaced urban consumption, with retail sales of consumer goods in rural areas growing by 4.4% from January to November, which is 0.5 percentage points faster than urban areas. In November, rural retail sales increased by 2.8%, outpacing urban growth by 1.8 percentage points [2]

Group 1 - The core viewpoint of the articles highlights the growing significance of rural consumption in China, driven by increased farmer income and improved social security, leading to a notable rise in consumption capabilities and willingness [2][3] - Rural consumption has shown a consistent growth rate higher than urban consumption, with rural retail sales increasing by 2.8% year-on-year compared to urban sales growth of 1.0% in November [2] - By the end of 2024, China's rural population is projected to be approximately 465 million, representing 33% of the total population, indicating a substantial market potential [2] Group 2 - Digital transformation is injecting strong momentum into rural consumption, with mobile phones becoming essential tools and live streaming emerging as a new method for agricultural promotion [3] - The rural market is experiencing a shift from survival-based consumption to development-oriented consumption, with increasing demand for appliances, smartphones, and services in culture, tourism, education, and health [2][3] - There are significant regional differences in rural consumption, with eastern coastal areas nearing urban consumption levels while central and western regions still have considerable room for growth [3] Group 3 - To unlock rural consumption potential, it is essential to strengthen county economies and develop local industries, creating more job opportunities that allow farmers to remain connected to their communities [4] - Enhancing the rural consumption environment is critical, with over 2,100 county-level logistics centers and more than 340,000 village-level logistics service stations established during the 14th Five-Year Plan [5] - Cultural elements from rural areas can be transformed into unique consumer attractions, such as traditional festivals and local crafts, which can drive consumption when creatively marketed [5]

随着乡村振兴战略的深入实施，农民收入稳步增长、社会保障网越织越密，农民的消费能力和消费意愿 明显提升。要扎实做强县域经济，发展乡村特色产业，创造更多"离土不离乡"的就业岗位，有效释放乡 村消费的巨大潜力。 最近，山东临沂的曹洼大集火了，单次开集来客超过10万人，网友线上"云赶集"超过4亿人次。天津宁 河的芦台大集、辽宁沈阳的蒲河大集、湖南湘西的凤凰山江集市……近年来，一个个乡村大集以烟火 气、沉浸式、社交性的独特魅力，吸引无数人"逛吃"打卡。 更要看到，乡村本身就是一个蕴含丰富文化IP的载体。传统节庆、民俗工艺、地方风物，经过创意转化 可以成为带动消费的独特资源。例如，非遗手作结合现代设计变身文创产品，乡土美食通过品牌包装走 向全国，农事体验融入研学旅行……让文化"活"起来，消费才能"火"起来。这需要多方协同，把深厚的 乡土文化底蕴转化为可持续的消费吸引力。 （文章来源：经济日报） 乡村消费越来越成为难以被忽视的力量。过去，因为常被窄化为"柴米油盐"，乡村消费基本盘被长期低 估。随着乡村振兴战略的深入实施，农民收入稳步增长、社会保障网越织越密，农民的消费能力和消费 意愿明显提升。国家统计局数据显示，11月份， ...

Core Insights - The current domestic consumption market is characterized by a "slow recovery and transformation" [2] - Key areas of market transformation include the rise of service consumption, multi-dimensional upgrades in consumption quality, and robust growth in rural consumption [2][3] Group 1: Consumption Market Trends - Service consumption has emerged as a significant driver of consumption growth [2] - Consumption transformation is advancing across four dimensions: digitalization, personalization, refinement, and branding [2] - Rural consumption growth continues to outpace urban areas, highlighting the vitality of lower-tier markets [2] Group 2: Strategies for Boosting Consumption - Focus on stabilizing expectations and increasing confidence through active employment policies and investments in key social sectors [3] - Promote income growth and optimize distribution to enhance the purchasing power of middle and low-income groups [3] - Encourage supply-side innovation and improve the consumption environment by aligning products with market demand [3] - Develop diverse consumption scenarios by integrating cultural, commercial, tourism, and sports elements to stimulate consumer activity [3][4] Group 3: Long-term Vision - Consumption is deemed a crucial engine for economic growth, necessitating a systematic and long-term approach to fully unleash its potential [4]

Core Insights - China's consumption market showed steady growth in October, with continuous release of consumption potential [1] Group 1: Goods Consumption - In October, retail sales of goods increased by 2.8%, with significant growth in sales of products related to trade-in programs [6] - Retail sales of communication equipment, cultural office supplies, and furniture grew by 23.2%, 13.5%, and 9.6% respectively [6] - Demand for upgraded consumer goods remained strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [6] Group 2: Service Consumption - Service consumption showed good momentum, driven by holiday travel demand, with retail sales in tourism consulting, transportation services, and cultural and recreational services all maintaining over 10% growth [9] - Restaurant revenue grew by 3.8%, accelerating by 2.9 percentage points compared to September [9] - The inbound tourism sector remained robust, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [9] Group 3: Rural and New Consumption - Rural consumption outpaced urban areas, with county-level consumption continuing to expand and lower-tier markets showing strong vitality [14] - New types of consumption grew rapidly, with sales of smart health devices increasing by over 20%, smart wearable devices by approximately 4%, and some first-level energy-efficient appliances by over 10% [14] - Sales of organic food also saw significant growth, exceeding 8% [14]

Core Insights - The consumption market in China is experiencing steady growth, with a retail sales total of 4.63 trillion yuan in October, reflecting a year-on-year increase of 2.9% [1] - From January to October, the total retail sales of consumer goods reached 41.2 trillion yuan, marking a 4.3% growth, which is 0.8 percentage points higher than the same period last year [1] Group 1: Goods Consumption - In October, the retail sales of goods increased by 2.8%, with significant growth in the sales of communication equipment, cultural and office supplies, and furniture, which rose by 23.2%, 13.5%, and 9.6% respectively [1] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - Demand for upgraded goods remains strong, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics growing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, outpacing goods retail sales by 0.9 percentage points [2] - Driven by holiday travel demand, retail sales in tourism consulting, transportation services, and cultural and recreational services all maintained growth rates above 10% [2] - In October, restaurant income increased by 3.8%, with a growth acceleration of 2.9 percentage points compared to September [2] - The inbound tourism sector remains strong, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, representing a 19.8% increase [2] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while smart wearable devices grew by approximately 4% [2] - Sales of first-level energy-efficient home appliances rose by over 10%, and organic food sales increased by over 8% [2] - According to the China Automobile Dealers Association, retail sales of new energy passenger vehicles grew by 7.3% in October, achieving a penetration rate of 57.2% [2] - From January to October, online retail sales of physical goods increased by 6.3% [2] Group 4: Rural vs Urban Consumption - Rural consumption is outpacing urban consumption, with retail sales in rural areas growing by 4.1% in October, 1.4 percentage points faster than urban areas [2] - From January to October, rural retail sales increased by 4.6%, which is 0.4 percentage points higher than urban growth [2]

Core Insights - The consumption market in China is showing steady growth, with retail sales reaching 4.63 trillion yuan in October, a year-on-year increase of 2.9% [1] - From January to October, the total retail sales of consumer goods amounted to 41.2 trillion yuan, growing by 4.3%, which is 0.8 percentage points higher than the same period last year [1] Group 1: Goods Consumption - In October, the retail sales of goods increased by 2.8%, with significant growth in the sales of old-for-new related products, particularly in communication equipment, cultural and office supplies, and furniture, which grew by 23.2%, 13.5%, and 9.6% respectively [1] - Basic living goods saw rapid growth, with retail sales of grain and oil foods increasing by 9.1% and clothing and footwear by 6.3% [1] - There is strong demand for upgraded consumer goods, with retail sales of gold and silver jewelry, sports and entertainment products, and cosmetics increasing by 37.6%, 10.1%, and 9.6% respectively [1] Group 2: Service Consumption - From January to October, service retail sales grew by 5.3%, which is 0.1 percentage points faster than the previous three quarters and 0.9 percentage points faster than goods retail sales [2] - Driven by holiday travel demand, retail sales in tourism consulting, transportation services, and cultural and recreational services all maintained growth rates above 10% [2] - In October, restaurant income increased by 3.8%, accelerating by 2.9 percentage points compared to September [2] - The inbound tourism sector remains strong, with 751,000 foreign visitors during the National Day and Mid-Autumn Festival holidays, marking a 19.8% increase [2] Group 3: New Consumption Trends - In October, sales of smart health devices increased by over 20%, while smart wearable devices grew by approximately 4%, and sales of certain first-level energy-efficient appliances rose by over 10% [2] - Organic food sales also saw an increase of over 8% [2] - According to the China Automobile Dealers Association, the retail sales of new energy passenger vehicles grew by 7.3% in October, with a penetration rate of 57.2% [2] - From January to October, the online retail sales of physical goods increased by 6.3% [2] Group 4: Rural vs Urban Consumption - Rural consumption is outpacing urban consumption, with retail sales in rural areas growing by 4.1% in October, 1.4 percentage points faster than urban areas [2] - From January to October, rural retail sales increased by 4.6%, which is 0.4 percentage points faster than urban retail sales [2]