中新网兰州12月17日电 (马爱彬)冬日农闲时节，甘肃省武威市民勤县蔡旗镇官沟村的日光温室里却一片 忙碌。村民朱礼堂猫着腰穿行在温室大棚，采摘成熟的西葫芦。"现在大家都不'猫冬'了，最近是西葫 芦上市关键期，一点懒都偷不得。"朱礼堂说。 图为民勤温室西红柿红透暖棚。马爱彬 摄 近年来，民勤县以日光温室为重点，大力推广设施农业，集成应用智能节水、保温增温等技术，有效破 解了高寒干旱地区的季节限制。同时，通过规范土地流转、优化产业结构，分层推进设施农业科学布 局，推动农业生产从传统"春种秋收"的单季模式，向"四季生金"的全年高效模式跨越，既稳住了农业基 本盘，更拓宽了农民增收渠道，为同类地区农业转型提供了可复制、可推广的实践样本。 从"猫冬"到"忙冬"：沙漠腹地民勤孕育寒旱农业新景 在官沟村，越来越多农户告别"猫冬"投身"忙冬"。依托智能水肥一体化系统，官沟村日光温室农业在严 冬时节展现出强劲产业活力。该村村委会副主任李威介绍说，全村44栋日光温室推行精细化管理模式， 科学轮作辣椒、西红柿、西葫芦等市场畅销品种，棚均年收入稳定超3万元，已成为带动村民持续增收 的可靠引擎。 官沟村的冬忙景象，正是民勤县农业转型升级 ...

Group 1 - The core viewpoint of the article highlights that Dingdong Maicai is facing increasing competition in the fresh produce sector, but is seeking differentiation through the trend of agricultural branding as a future opportunity in fresh retail [2]. Group 2 - In Q3 2025, Dingdong Maicai achieved a GMV of 7.27 billion yuan, slightly up from 7.267 billion yuan in the same period last year; revenue reached 6.66 billion yuan, compared to 6.538 billion yuan year-on-year [3]. - The lack of growth in revenue during the quarter may indicate that competition for traffic and orders in the front warehouse-to-home model is intensifying [3].

Core Insights - The Nanfeng honey orange industry in Nanfeng County, Jiangxi Province, is undergoing transformation to enhance competitiveness in a diversifying fruit market [1][2] - The establishment of the Nanfeng Honey Orange Industry Science and Technology Innovation Park is a key initiative to improve product quality through research and development [2] - The brand "Ganfu Agricultural Products" has been launched to enhance product recognition and integrate industry resources, with over 120 certified enterprises [4][7] Industry Development - Nanfeng County has developed a nearly 30,000-strong honey orange dealer network and over 80 registered sales companies [7] - The brand value of Nanfeng honey oranges exceeds 20.2 billion yuan [7] - The county has over 200 honey orange processing enterprises, contributing to a diverse range of processed products in the market [8] Technological Advancements - The collaboration between local farmers and research teams has led to significant improvements in honey orange quality, with yields reaching 4,500 pounds per acre [3] - Companies are implementing full-process quality control systems for exports, ensuring compliance with multiple quality metrics [6] - Advanced processing techniques are being utilized to extract value from by-products, such as pectin from orange peels, enhancing overall industry profitability [7]

Core Viewpoint - The project for deep processing of Qingyuan chicken has received 15 million yuan in provincial funding, marking a significant step in enhancing the industry chain and value addition for Qingyuan's agricultural development [3][4][21]. Group 1: Project Overview - The Qingyuan chicken deep processing project has been selected as a pilot project for the 2024-2025 provincial modern agricultural industry "supplementary reform investment" program, receiving 15 million yuan in financial support [2][3]. - This project aims to focus on the deep processing of chicken products and the development of snacks, establishing automated production lines and a supporting research center [11][12]. Group 2: Industry Impact - Qingyuan chicken, known as "the first chicken in Lingnan," has established a complete industrial ecosystem from breeding to sales, with a projected comprehensive output value of 11.196 billion yuan in 2024, reflecting a year-on-year growth of 26.3% [8][9]. - The deep processing project is expected to fill the gap in the high-end processing sector of Qingyuan chicken, transforming the industry from selling live chickens to selling products and brands [13][14]. Group 3: Economic Contribution - The Qingyuan chicken industry directly supports over 80,000 jobs and has helped more than 10,000 farming households increase their income [9]. - Leading enterprises in the industry, such as Guangdong Tian Nong Food Group, have adopted a "company + family farm" model, providing comprehensive support to cooperating farmers, resulting in over 3.8 billion yuan in increased income for more than 4,000 households in 2024 [17][18].

Core Insights - The article emphasizes the importance of branding in the agricultural sector, highlighting that many high-quality agricultural products struggle in a low-price competition environment due to a lack of brand recognition [1][2][5] - It argues that agricultural modernization requires a focus on rural industrialization and branding as essential pathways to success [1][4] Group 1: Branding Importance - Branding serves as a crucial link between the agricultural foundation and market recognition, acting as a key to unlock market access [2][4] - Products without branding are compared to soulless entities, unable to compete effectively in the market despite their quality [2][5] - Successful brands, such as West Lake Longjing tea and Yangcheng Lake hairy crabs, transcend their material value to become cultural symbols and quality promises [2][5] Group 2: Economic and Social Implications - The absence of branding limits economic potential, constraining farmers' income and diminishing the internal motivation for rural revitalization [5][7] - Young generations face challenges of "increased production without increased income," leading to a decline in rural vitality [5][7] - The lack of strong agricultural brands hampers the transition from traditional to modern agriculture, making it difficult to compete globally [5][7] Group 3: Strategic Recommendations - Establishing branding as a core focus in rural industrial revitalization is deemed essential for future development [5][7] - Collaboration among stakeholders is necessary, including government support for favorable policies, standard systems, and market regulation [5][7] - Market participants should emphasize product quality, tell compelling brand stories, and innovate marketing channels to enhance brand value [5][7]

Core Viewpoint - The 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen showcased the unique agricultural products from Heyuan, highlighting the region's ecological advantages and strong market response [5][6][32]. Group 1: Event Overview - The expo took place from October 22 to 24 at the Shenzhen Convention Center, covering an exhibition area of 60,000 square meters and featuring over 30 countries and regions [3][5]. - Heyuan's exhibition group, consisting of 81 enterprises and 297 ecological premium products, was organized by the Heyuan Command for Targeted Assistance and the Heyuan Municipal Bureau of Agriculture and Rural Affairs [6][7]. Group 2: Product Highlights - The Heyuan exhibition area attracted significant attention, with popular products including poultry, silk rice, mountain tea oil, tea, and local specialties like Heyuan rice noodles and Zijin cicada tea [9][10]. - The standout product was the Five-Finger Peach Chicken, praised for its herbal flavor and becoming a "star product" of the expo [11][10]. Group 3: Market Response - The event saw a high volume of visitors and transactions, with many attendees expressing interest in purchasing products, particularly various flavors of dried fish [18][20]. - The success of the expo reflects Heyuan's commitment to agricultural branding and its strategic focus on high-quality development, leveraging the support from Shenzhen [23][24]. Group 4: Brand Development - Heyuan has developed a modern agricultural industry system focusing on four main sectors: ecological poultry, silk rice, oil tea, and tea, successfully creating public brand images like "Wan Green Heyuan" and "Heyu Youyuan" [25][26]. - The region has cultivated several nationally recognized brands, including "Longchuan Mountain Tea Oil" and "Zijin Cicada Tea," contributing to rural revitalization through effective brand building [27][29]. Group 5: Future Prospects - Heyuan is accelerating the establishment of a green development demonstration area around the Wan Green Lake, aiming to become a key supplier of quality agricultural products for the Guangdong-Hong Kong-Macao Greater Bay Area [31][32]. - The expo's success underscores Heyuan's strategy of winning market share through product quality and brand recognition, positioning itself for future growth in both domestic and international markets [33].

Core Insights - The Hainan provincial government is focusing on upgrading agricultural products into branded goods with stories, standards, and experiences, aiming to enhance the "Hainan Fresh Products" brand [1] - The initiative emphasizes the importance of creating distinctive and high-quality agricultural brands that reflect Hainan's unique characteristics and advantages [2] - Ensuring strict quality control and establishing clear production standards are crucial for maintaining the reputation of Hainan's agricultural products [3] - Innovative marketing strategies are essential to attract consumers and enhance the appeal of Hainan's agricultural products, moving beyond traditional promotional methods [4] Group 1: Brand Development - The goal is to elevate agricultural products from local specialties to branded items that tell a story and meet quality standards [1] - The focus is on selecting high-quality products that highlight Hainan's unique agricultural advantages, such as the climate and soil conditions [2] Group 2: Quality Assurance - Establishing high production standards and a robust quality control system is vital for ensuring the safety and quality of agricultural products [3] - Implementing a traceability system for certified products will help maintain quality and enhance consumer trust [3] Group 3: Marketing Strategies - Innovative marketing approaches are necessary to engage consumers and effectively communicate the unique qualities of Hainan's agricultural products [4] - Utilizing creative storytelling and immersive experiences can enhance consumer interest and drive sales [4]

Core Insights - The "Yunong Excellent Products" brand has become a new symbol for showcasing modern agriculture in Henan, with 377 enterprises and 717 products included in its catalog, covering various categories such as planting, breeding, and processing [1][2] - Henan has maintained a stable grain production of over 130 billion jin for eight consecutive years, significantly contributing to the transformation from "selling raw materials" to "selling products" and "selling brands" [1] - The brand is set to implement a "Ten Gold Standards" admission criteria in 2024, focusing on green food, organic products, and other authoritative certifications to ensure trustworthiness [1] Digital and International Expansion - Digital empowerment is identified as a new engine for the growth of "Yunong Excellent Products," with plans for an online program launch in 2025 to create an integrated marketing network [2] - ASEAN is highlighted as Henan's largest trading partner, with a steady influx of fruits like durian and mangosteen into the market, while Henan's frozen and snack foods are entering Southeast Asian households [2] - The brand has established partnerships with trade organizations in Malaysia, Thailand, Cambodia, Australia, and Hungary, and is setting up overseas warehouses in Uzbekistan and Myanmar to enhance its international distribution network [2]

Core Insights - The event highlighted the transformation of agricultural products in Zaozhuang, showcasing how items like pomegranates, chickens, and tofu can become profitable through industry chain extensions [1] Group 1: Industry Chain Development - Zaozhuang's agricultural industry has adopted a "company + cooperative + farmer" model, significantly improving efficiency with a 20% reduction in energy consumption and a 30% increase in output [2] - The region has established a modern industrial system focusing on high-quality agriculture, with a total investment of 7.77 billion yuan in agricultural projects last year [2] - The "1+3+N" industrial system includes one 10 billion yuan potato industry cluster, three 5 billion yuan industries (pomegranate, tofu, spicy chicken), and 14 1 billion yuan specialty industries [2] Group 2: Technological Innovation - The introduction of innovative products like quail egg tofu has led to significant sales growth, with the company holding 7 invention patents and 26 utility model patents [3] - The pomegranate deep processing workshop has developed over 50 pomegranate-related products, with a projected output value of 230 million yuan in 2024 [3] Group 3: Brand Development - Zaozhuang aims to enhance its agricultural brand value, targeting the establishment of over 10 new regional public brands and enterprise product brands within the year [4] - Products like "Meiguolai" pomegranate juice have gained international recognition, including certifications from China Green Food and the US FDA [4] Group 4: Collaborative Development - Zaozhuang is leveraging its agricultural resource advantages to create a distinctive rural industry matrix, aiming for one 10 billion yuan industry chain, five 5 billion yuan industries, and fifteen 1 billion yuan industries [5] - The focus on the pomegranate industry aims for a total output value exceeding 5.5 billion yuan this year, with support for key enterprises like Huabao Livestock and Qiteng Biotechnology [6]

Core Insights - The event highlighted the transformation of agricultural products in Zaozhuang, showcasing how items like pomegranates, chickens, and tofu can become profitable through industry chain extensions [1] - Zaozhuang is focusing on high-quality and efficient agriculture, integrating it into a modern industrial system with multiple sub-industries [3][10] Industry Chain Development - Zaozhuang Huabao Animal Husbandry Co., Ltd. has achieved a production capacity of 60 million chickens annually, with over 300 farmers involved, resulting in a 20% reduction in energy consumption and a 30% increase in output efficiency [3] - The agricultural industry in Zaozhuang includes a potato industry cluster worth 100 billion, three 50 billion-level industries (pomegranate, tofu, spicy chicken), and 14 10 billion-level specialty industries, with total agricultural project investments reaching 7.77 billion last year [3] Technological Innovation - Shandong Qiteng Biotechnology Co., Ltd. has developed innovative products like quail egg tofu, leading the national sales for three consecutive years, and has established three municipal R&D platforms [5] - The pomegranate deep processing workshop has created over 50 pomegranate-related products, with a projected output value of 230 million in 2024 [5] Brand Development - Zaozhuang aims to enhance its agricultural brand value by creating over 10 new regional public brands and enterprise product brands within the year [7] - The "Meiguolai" pomegranate juice has received certifications from China Green Food and the US FDA, and products from Qiteng Biotechnology have partnered with well-known brands [7] Collaborative Development - Zaozhuang is leveraging its unique agricultural resources to develop a matrix of rural characteristic industries, including a 100 billion-level industry chain and five 50 billion-level industries [9] - The pomegranate industry is prioritized, with plans to enhance the entire industry chain, aiming for a total output value exceeding 5.5 billion this year [10]