9月29日，由中国农产品市场协会和临沂市政府联合主办的临沂市健康肉制品、精品粮油及深加工产业 链招商推进会暨农产品产销对接沂蒙行活动在临沂市举行。原农业部党组成员、中国农产品市场协会会 长张玉香，山东省农业农村厅一级巡视员于永德，临沂市委副书记戚军、副市长王映海，中国农村杂志 社党委书记、总编辑王一民，市政协副主席解红日等领导嘉宾出席活动。 活动现场，临沂市农业农村局、乡村振兴局局长、党组书记张东升宣布临沂市"临牧优品"畜产品区域公 用品牌正式启用。"临牧优品"旨在立足全市畜牧产业优势，赋能临沂市畜产品的高质量发展，推动临沂 市优质畜产品更好地走向全国、迈向世界。 "临牧优品"标识在设计上，徽章标识图案外围采用绿色同心圆；金色凤凰和红色凤尾构筑"L"型代 表"临"，寓意东夷文化和红色沂蒙；蒙山沂水构筑"Y"型代表"沂"和"优"，演变成强健的牛，寓意畜牧 行业属性和产业发展强劲势头。图案吸纳书法元素，体现了临沂书法名城底蕴，饱含奋发向上的力量， 彰显临沂畜牧业强劲发展态势。 ...

央视网消息（记者 徐辉）金秋九月，硕果飘香。9月19日，由河北省邢台市内丘县中药材协会主办 的"内丘邢枣仁"区域公用品牌推介会在杭州西子湖畔举办。整场推介会从历史、品牌、产业、产品四个 维度，全面呈现内丘邢枣仁的价值与潜力。推介会由内丘县委常委、宣传部部长赵艳辉主持。 素材源：董凡 编辑：康书源 审核：张强 邢台市农业农村局农业综合服务中心主任齐福众在推介会上介绍，邢台是全国酸枣核心产区，邢枣仁产 业已形成从种植、加工到销售的完整产业链，规模与实力位居全国前列。邢台是全国最大的酸枣仁生 产、加工、销售集散地，仅内丘县就有1000多家加工企业及个体户，年加工酸枣18万吨，产出酸枣仁 6000吨左右。产品除供应安国、亳州等国内中药材市场，还出口至日本、韩国等国家和地区。同时，内 丘县酸枣产业不断创新，开发出酸枣汁、酸枣芽茶、养血安神糖浆、助眠贴等150余种衍生产品，丰富 了产品矩阵。 免责声明：以上内容为本网站转自其它媒体，相关信息仅为传递更多信息之目的，不代表本网观点，亦 不代表本网站赞同其观点或证实其内容的真实性。如稿件版权单位或个人不想在本网发布，可与本网联 系，本网视情况可立即将其撤除。 内丘县副县长高晓 ...

中新网北京9月20日电 (记者郭超凯)阿勒泰羊区域公用品牌发布会暨产品推介会20日在北京举行。本次 发布会以"雪都牧歌·天选之羊"为主题，通过品牌战略规划解读、全链路溯源技术展示等环节，全面展 现阿勒泰羊生态价值与产业前景，共同推动阿勒泰羊品牌化走向全国市场。 阿勒泰地委副书记、行署专员杰恩斯·哈德斯在致辞中表示，阿勒泰地区得天独厚的自然禀赋孕育出了 国家地理标志保护产品——阿勒泰羊。作为新疆重要的畜牧业基地，阿勒泰地区着力建设优质饲草料基 地、标准化养殖基地和畜禽种业基地，实施综合产能提升工程，通过加强种源保护、发展规模养殖、推 进精深加工，为产业发展提供了坚实的基础支撑。 阿勒泰羊作为我国珍贵的地方遗传资源，以其肉质鲜嫩、无膻味、风味纯正等品质而闻名。据了 解，"阿勒泰羊"产业已覆盖地区6县1市56个乡镇，2024年饲养量达400万只，年产值高达14.79亿元，占 阿勒泰地区畜牧业总产值28%。 推介会上，中国检验认证集团新疆有限公司总经理赵斐现场发布《阿勒泰羊区域公用品牌建设规划》， 提出构建品质标准、溯源认证、产业联盟三大体系，引领品牌价值提升。中国畜牧业协会羊业分会会 长、国家畜禽分子遗传育种中心主 ...

Core Insights - The "Wuchuan Excellent Gift" regional public brand was officially launched at an event in Guangzhou, aimed at promoting Wuchuan's agricultural products and heritage [1] - Twelve authorized enterprises received certificates for the "Wuchuan Excellent Gift" brand, covering sectors such as aquaculture processing, health food, and biotechnology [1] - The brand system is designed to unify branding, standards, and marketing to enhance the market reach of regional agricultural products [1] Group 1 - The event featured an immersive theme display and sales area, showcasing various shrimp products, seafood, and baked goods, which were well-received [1] - The "Hundred Thousand Project" has guided the establishment of a brand system that integrates regional public brands with enterprise and product brands [1] - Collaboration agreements were reached between Wuchuan's aquatic and food processing enterprises and companies like Country Garden Services Holdings [1]

Group 1: Fishing Industry Development - The fishing season in Yangjiang, Guangdong, marks a significant cultural and economic event, with over 3,400 registered fishing vessels, including approximately 850 steel fishing boats, contributing to over 300,000 tons of marine catch, accounting for more than 25% of Guangdong's total [2][3] - Technological advancements in fishing, such as the use of satellite navigation and sonar fish finders, have significantly improved efficiency, with individual fishermen like Zhang Run reporting annual earnings exceeding 2 million yuan [2] - The local government provides substantial support, including a marine fishery resource conservation subsidy of 150,000 yuan per year, enhancing the financial stability of fishermen [2] Group 2: Marine Aquaculture Growth - Yangjiang has established two national-level marine ranch demonstration zones, with a seawater aquaculture area of 24,300 hectares and an output of 820,000 tons [3] - The introduction of deep-sea farming has stabilized seafood supply during fishing moratoriums, allowing for consistent availability of fresh ingredients for local cuisine [5] Group 3: Tourism and Cultural Events - The fishing season has evolved into a cultural and tourism festival, attracting significant visitor numbers, with 547,000 tourists recorded during the three-day event, a 262% increase year-on-year, generating tourism revenue of 560 million yuan, up 273% [7] - Various activities, including traditional fishing feasts and cultural performances, enhance the tourist experience and promote local heritage [4][6] Group 4: Branding and Market Expansion - The launch of the "Yangjiang Seafood" regional public brand aims to enhance the value of local seafood products, leveraging the region's natural advantages and effective marine ecological protection [9][10] - Yangjiang's seafood industry is transitioning from a traditional sales model to a brand premium approach, with local enterprises engaging in deep processing product collaborations with domestic and international buyers [10]

Core Viewpoint - The article highlights the participation of Qingyuan City in the 35th "Food Expo" in Hong Kong, showcasing its agricultural products and emphasizing the growth of its agricultural industry, particularly the Qingyuan chicken, which has become a popular choice among Hong Kong consumers [2][4][9]. Group 1: Event Overview - The 35th "Food Expo" in Hong Kong features 1,890 exhibitors from 35 countries and regions, showcasing nearly a thousand unique agricultural products [2][3]. - Qingyuan City presented its "Qingyuan Good Soil" regional public brand and five major agricultural industries at the expo [5][17]. Group 2: Agricultural Products and Achievements - Qingyuan chicken, known as the "National Banquet Chicken," has an annual output of 153 million birds and a comprehensive output value of 11.196 billion yuan [18]. - Yingde black tea ranks first in brand value among national black teas at 5.178 billion yuan [19]. - Xiniu bamboo shoots dominate the Japanese market with a 95% market share, achieving a comprehensive output value of 10.965 billion yuan [20]. - Qingyuan fragrant rice has the largest certified organic base area in the province, ensuring quality [21]. - Lianzhou vegetable heart has received multiple certifications, including national geographical indication protection [22]. Group 3: Market Trends and Consumer Behavior - There is a growing trend of Hong Kong consumers purchasing Qingyuan chicken, with a significant increase in repurchase rates after trying the product [24][26]. - Guangdong Tiannong Food Group reported a sales figure of 100 million yuan in Hong Kong for 2024, indicating strong market demand [27]. - The company has successfully established partnerships with local merchants during the expo, leveraging previous positive experiences to attract new customers [29]. Group 4: Future Prospects - Qingyuan's participation in the expo is part of a broader strategy to enhance its market presence and connect with global markets [44]. - The local government aims to utilize various resources and platforms to promote Qingyuan's high-quality agricultural products internationally [45].

Core Viewpoint - The initiative aims to promote the unified use of "Gaozhou Longan" public packaging boxes to enhance brand image and market competitiveness [2][3][14]. Group 1: Initiative Details - The Gaozhou Municipal Rural Work Leading Group Office and the Longan Association jointly issued the initiative on July 20, 2025 [2]. - The initiative allows local registered entities, cooperatives, or individuals with certified products to use the official "Gaozhou Longan" packaging for free [3][5]. - Users must commit to quality inspections and cannot modify the packaging design without authorization [6][8]. Group 2: Compliance and Enforcement - The authorities will conduct dynamic inspections to address violations such as unauthorized use and false advertising [7][8]. - Serious offenders may face legal consequences, including the revocation of authorization [7][8]. Group 3: Promotion and Marketing - The initiative encourages various marketing activities to promote the "Gaozhou Longan" brand, especially during the harvest season [22][23]. - Local entities must apply for authorization to use the "Gaozhou Longan" trademark and geographical indication symbols [25][26]. - The initiative calls for collective efforts to maintain the brand image and promote high-quality development of the Gaozhou Longan industry [29][30].

Core Viewpoint - The "Pingnan Longan" from Guangxi is set to be launched in early August, marking the transition from lychee season to longan season, with a focus on supplying the Guangdong-Hong Kong-Macao Greater Bay Area [2][3][5]. Group 1: Product Overview - The Pingnan Longan, known for its excellent quality, is characterized by its translucent appearance, thick flesh, small seed, and crisp texture, distinguishing it in the national longan market [6][7]. - This fruit is not only delicious but also rich in nutrients, with all parts of the fruit being medicinal, containing various vitamins and minerals that benefit heart and spleen health, and promote blood nourishment and tranquility [8]. Group 2: Agricultural Significance - The Pingnan Longan is cultivated over an area of 200,000 acres in Pingnan County, generating an output value of nearly 1.4 billion yuan, making it the largest county-level production base for this variety in the country [14]. - The region's favorable climate and abundant sunlight contribute to the superior quality of Pingnan Longan, which has received multiple accolades, including a gold medal at the 1995 China Agricultural Expo and recognition as a geographical indication product [9][10][11]. Group 3: Industry Development - The local government has been focusing on developing the Pingnan Longan industry by leveraging its resource advantages and adhering to a green development philosophy, aiming for high-quality growth in the longan sector [15][16].

Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].

Core Insights - Dandong strawberries are embracing new opportunities despite challenges, highlighting the importance of brand development in agriculture [1] - The global agricultural competition is shifting towards high-quality and differentiated branding rather than just scale [1][2] - The development of brand agriculture in China is at a critical juncture, with increasing brand awareness among producers but still limited regional influence for many brands [2] Group 1: Brand Development - Brand is a reflection of agricultural competitiveness, with strong agricultural nations being those with strong agricultural brands [1][2] - The number of brands in China is increasing, but many still lack influence beyond local markets due to product homogeneity and insufficient brand loyalty [2] - Trust is essential for brand success, as consumers are increasingly selective and demand stable quality [2] Group 2: Government and Industry Support - The Ministry of Agriculture has implemented a brand cultivation plan, resulting in 226 brands across various agricultural categories [3] - The focus should be on developing regional public brands, which can protect and enhance individual enterprise brands [3] - Successful regional brands can create a positive effect for associated products, but issues like brand misuse can undermine this [3] Group 3: Strategic Recommendations - Key strategies for brand development include scientific planning, strengthening certification and quality management, and enhancing innovation and protection [4] - Utilizing digital technology to build emotional connections between brands and consumers is essential for modern brand strategies [4] - Improving supply chain efficiency and expanding into processing, tourism, and cultural creative sectors are recommended for deeper industry integration [4]