沿着S382省道蜿蜒前行，连线成片的绿美竹韵，竹农们贴着竹秆削去老枝，让新笋吸足养分，长得更 胖；转向英德市的巨元孖宝麻竹笋有限公司（以下简称"巨元孖宝"）车间内，筛检、清洗、分瓣、发 酵……机器24小时不停运转，山椒笋、红油笋的国际订单不停。 来自广东深山的红油笋，正在东南亚替代传统的榨菜市场。"我们的产品主要销往越南、柬埔寨等地， 不仅是'下饭菜'，更是比榨菜更健康、营养的小吃。"英德市麻竹产业协会会长、英德市巨元孖宝麻竹 笋有限公司董事长黎水清表示，今年1至8月公司出口额达到1500万元，同比增长50%。 如今这一昔日深山土特产，已经蝶变为百亿级产业。2025年，英德全市麻竹笋种植总面积达86.39万 亩，鲜笋产量153.53万吨，产业综合产值预计达109.65亿元；英德全市麻竹笋从业人员近17万人，麻竹 笋产业已成为乡村振兴的重要支撑。 用标准给竹笋"塑形" 西牛麻竹笋当地人称"剥衣黄金"，但价值长期被低估。 "长期以来，英德麻竹笋几乎都是以原料或粗加工的形式销往广西、四川等地，再由当地企业深加工后 分销全国，市场终端始终被他人掌握。"黎水清认为，要改变这种被动局面，第一步就是做好标准化。 为此，协会 ...

新华财经南昌12月22日电 井冈山下，一箱箱贴着"井冈山"标识的农产品正通过冷链物流发往国内外市 场。革命圣地江西吉安，曾因农产品"小散多、各自为政"陷入"好产不出好价"的困境。如今，以"井冈 山"区域公用品牌为纽带，以金融活水为支撑，把"普惠金融+绿色金融"这篇融合文章写在这片红色热土 上，这里的农业正实现从"单兵作战"到"抱团发展"、从"普而不绿"到"绿富双赢"的蝶变。 品牌聚合破局：让"散沙"成"堡垒" "以前种稻子，各家种各家的，品种杂、标准乱，晒干了拉到集市上，贩子给啥价就得接啥价。现在不 一样了，加入'井冈山'大米品牌，从选种到收割都有标准，一年下来多挣好几万。"吉安市农业农村局 负责人道出了当地农户的共同心声。 吉安地处赣中丘陵，赣江穿城而过，拥有得天独厚的生态资源，盛产大米、茶叶、蜜柚、乌鸡等特色农 产品，但长期以来，"多而不优、优而不强"的问题突出。全市农业品牌散如流沙，近千个小品牌各自为 战，缺乏市场竞争力，农户和小作坊式企业融资无门、发展无力。 破解困局，品牌先行。近年来，吉安市将"井冈山"区域公用品牌建设列为农业"三化"提升攻坚战重点， 树立"全市一盘棋"理念，推动农业生产从"品种思维 ...

培育壮大区域公用品牌，是提升农产品附加值、增强产业竞争力、畅通国内大循环的关键抓手，对于巩 固拓展脱贫攻坚成果、全面推进乡村振兴具有重要作用。 武安素有"世界粟之源、中国小米之乡"美誉。近年来，武安将区域公用品牌建设置于驱动产业升级、促 进农民增收、繁荣乡村经济的核心位置，通过系统整合"武安小米"等特色优质农产品资源，依托国家级 科研院所技术支撑，推动特色农业从"卖原料"向"卖产品""卖品牌""卖价值"转变。 此次发布会上，"山水武安 自在吾安"全域品牌与"武安小米·世界粟之源"产业子品牌正式亮相。 武安市委书记董志毅介绍，"山水武安 自在吾安"是立足全域、覆盖全业的农工商文旅综合区域公用品 牌，代表的是武安的整体实力与综合形象，是武安向外界展示生态之美、文化之韵与产业之优的立体名 片；"武安小米·世界粟之源"是聚焦小米特色产业、传承粟作文明的独立区域公用子品牌。"两大品牌相 辅相成，共同构建起武安从产品到产业、从生态到文化的立体品牌矩阵，是推动武安高质量发展的重要 抓手。"董志毅说。 "区域公用品牌不仅凝聚了一方水土的资源禀赋与文化底蕴，更是链接产销、畅通循环、提升区域整体 竞争力的战略抓手。"中国民族贸易 ...

中新网贵阳12月17日电 (记者 张伟)由贵州省人民政府民族工作联席会议办公室、贵州省质量强省和知 识产权强省工作领导小组办公室联合主办的2025"贵系列"品牌发布会暨"贵系列"品牌产品产销对接活动 17日在贵阳举行，旨在助推"贵品出山"与民族文化传承创新。 图为活动现场展出的"贵系列"品牌产品。 张伟 摄 本次"贵系列"品牌产品申报共吸引了贵州省8大类、176家企业、325个产品参与。经企业自主申报、县 市审核、专家评审、部门审定及社会公示等程序，最终有74家企业104个产品成功入选第二批"贵系 列"品牌产品。其中，精品37个、优品67个，涵盖白酒、特色工艺品、蜡染、茶叶、特色农产品、银 饰、生态美食、刺绣等八大类别。 第二批"贵系列"品牌产品发布 74家企业104个产品入选 图为活动现场。 李桐 摄 "贵系列"品牌是贵州省政府着力打造的省级区域公用品牌，旨在突出贵州民族文化特色，推动贵州特色 产业提质增效，助力乡村振兴与共同富裕。2023年12月，贵州省人民政府办公厅印发了《关于突出贵州 民族文化特色大力打造"贵系列"品牌的实施意见》，正式部署启动品牌建设工作。 编辑：董文博 广告等商务合作，请点击这里 ...

"十五五"规划建议明确指出，因地制宜拓展生态产品价值实现渠道。拓展生态产品价值实现渠道，既能 帮助地方挖掘自身生态禀赋优势，打造更多符合公众需求的生态产品，又能在市场环境中将生态价值切 实转化为经济价值和社会价值，是推动"绿水青山"真正转化为"金山银山"的重要路径。 结合各地实践经验，笔者认为，要更好地开展这项工作，需要从以下几方面入手。 以生态禀赋为基础，做好资源配置的规划布局 以区域品牌为支撑，释放特色驱动的持久效应 在生态产品价值实现过程中，品牌建设关系到生态产品附加值提升、市场份额获取等多方面工作，是打 通"两山"转化"最后一公里"的重要举措。我国各地都拥有各自区域独具特色的生态产品，但大多面 临"有产品无品牌、有品质无溢价"的困境。在此形势下，各地应当深耕地方特色，并在此基础上打造市 场公认的区域公用品牌，塑造生态产品价值认同，以此引领和推动生态溢价，从而实现市场突破。比 如，全国首个全区域、全品类、全产业链的地级市农产品区域公用品牌——丽水山耕，就实现了地方特 色与区域品牌的双向奔赴。这既实现了地方资源整合和生态产品溢价，更浓缩了山水与文化，提升了品 牌辨识度和产品影响力，因地制宜拓宽了生态产品价 ...

Core Viewpoint - Qingyuan Si Miao Rice is establishing itself as a significant player in the Yangtze River Delta market, showcasing its quality and brand at the 2025 China International Grain and Oil Expo, thereby connecting northern Guangdong's ecological agriculture with the consumption market in the Yangtze River Delta [2][3][67]. Group 1: Event Overview - The 21st China International Grain and Oil Products and Equipment Technology Exhibition opened on October 30 in Hangzhou and will last until November 1 [4][5]. - Qingyuan Si Miao Rice made a grand appearance at the exhibition, supported by the Guangdong Province Si Miao Rice cross-county cluster industrial park project [6][7]. Group 2: Product Quality and Features - Qingyuan Si Miao Rice is characterized by its long, translucent grains, rich aroma, and excellent quality, benefiting from the fertile sandy loam and suitable climate conditions in the region [22][23]. - In 2024, the planting area for Qingyuan Si Miao Rice reached 1.5604 million acres, with a comprehensive output value of 6.457 billion yuan [24]. Group 3: Market Strategy and Expansion - The exhibition served as a strategic step for Qingyuan Si Miao Rice to expand into the Yangtze River Delta market, with local buyers expressing interest in high-end supermarkets and restaurants [52][54]. - The industry has formed a complete supply chain, with six modern processing centers capable of handling over 1,000 tons daily, and 68 drying centers with a storage capacity of 420,000 tons [58][59]. Group 4: Brand Development and Future Plans - Qingyuan Si Miao Rice presented itself under a unified regional public brand, allowing nine enterprises to showcase their strengths collectively, enhancing brand visibility and market penetration [40][41]. - The Qingyuan Rice Industry Association plans to implement a comprehensive branding strategy in 2025, focusing on brand operation, promotional tours, and multimedia communication to establish industry benchmarks [49].

Core Viewpoint - The agricultural transformation in Dongying, once known as an "oil city," is driven by the rise of high-quality agricultural brands from saline-alkali land, contributing to rural revitalization and increased farmer income [2][3]. Group 1: Brand Development and Strategy - Dongying's agricultural brand development is a systematic project that integrates technological empowerment, quality foundation, industrial integration, and innovative marketing [2][3]. - The local government has recognized the shift from product competition to brand competition, emphasizing the importance of brand building as a strategic priority [3]. - Dongying has implemented a collaborative development path for regional public brands, enterprise product brands, and agricultural product brands through various planning documents [3][9]. Group 2: Product Recognition and Market Expansion - The Yellow River crab from Dongying has gained multiple authoritative recognitions, including dual certification as a geographical indication product, and its brand value has reached 3.193 billion [4]. - Dongying's agricultural products, including Yellow River crabs, rice, and watermelons, have been recognized as national geographical indication products, enhancing their market presence [4][13]. - The local agricultural sector has successfully penetrated both domestic and international markets, with products being shipped to regions such as Hong Kong, Macau, and Thailand [4]. Group 3: Quality Assurance and Technological Innovation - Dongying's agricultural enterprises focus on maintaining high quality through strict quality control and a comprehensive industrial system [5][6]. - The use of smart technology in mushroom cultivation has led to stable production and significant export capabilities, with weekly exports reaching over 50 tons [6][7]. - Continuous technological innovation and collaboration with research institutions have strengthened product quality and market competitiveness [7][9]. Group 4: Marketing and Brand Culture - Dongying has adopted an integrated marketing approach that combines online and offline strategies to enhance brand visibility [10][11]. - The city has organized various promotional events and festivals to showcase its agricultural products, attracting significant attention from consumers and media [12]. - The establishment of online sales channels and partnerships with e-commerce platforms has expanded the market reach of local brands [12][13]. Group 5: Industry Growth and Economic Impact - Dongying has developed three major industrial clusters, including modern livestock and specialty aquaculture, contributing to the local economy [13]. - The region has achieved significant milestones in agricultural branding, with six geographical indication products and numerous recognized provincial brands [13].

Core Viewpoint - The event held in Linyi City focuses on promoting the local meat products and deep processing industry, aiming to enhance the quality and market reach of Linyi's agricultural products [1] Group 1: Event Overview - The event was co-hosted by the China Agricultural Products Market Association and the Linyi Municipal Government on September 29 [1] - Key attendees included Zhang Yuxiang, President of the China Agricultural Products Market Association, and other local government officials [1] Group 2: Brand Launch - The "Linyi Premium" public brand for livestock products was officially launched during the event [1] - The brand aims to leverage Linyi's advantages in the livestock industry to promote high-quality development and expand the market for local products [1] Group 3: Brand Design - The design of the "Linyi Premium" logo features a green concentric circle, a golden phoenix, and a red phoenix tail, symbolizing local culture and the livestock industry [1] - The logo incorporates calligraphic elements, reflecting Linyi's heritage as a city of calligraphy and showcasing the robust development of its livestock sector [1]

Core Insights - The "Neiqiu Xingzaoren" regional public brand promotion conference was held in Hangzhou, showcasing the value and potential of Neiqiu Xingzaoren from historical, branding, industrial, and product perspectives [1][2]. Industry Overview - Xingtai is recognized as a core production area for sour jujube, with a complete industrial chain from planting to processing and sales, ranking among the top in the country [2]. - Neiqiu County is the largest production, processing, and sales hub for sour jujube in China, with over 1,000 processing enterprises and individual businesses, processing 180,000 tons of sour jujube annually and producing around 6,000 tons of sour jujube seeds [2]. Product Development - The sour jujube industry in Neiqiu County has innovated by developing over 150 derivative products, including sour jujube juice, tea, syrup, and sleep patches, enriching the product matrix [2]. - The county has established 13 standardized planting bases of over 1,000 acres each and has over 400 initial processing enterprises and more than 10 deep processing enterprises [2]. Economic Impact - The sour jujube industry has created employment for 43,000 local residents and generated an annual output value of 5.58 billion yuan [2]. - Neiqiu County aims to enhance the influence of the "Neiqiu Xingzaoren" brand and contribute significantly to agricultural high-quality development and rural revitalization [3].

Core Insights - The event held in Beijing on September 20 focused on promoting the "Aletai Sheep" regional public brand, showcasing its ecological value and industry prospects to expand its market presence nationwide [1][2] Group 1: Brand Development - The Aletai region is recognized for its unique natural endowments, producing the nationally protected geographical indication product, Aletai Sheep [1] - Aletai Sheep is positioned as a valuable local genetic resource known for its tender meat, lack of gamey flavor, and pure taste [1][2] Group 2: Industry Growth - The Aletai Sheep industry currently spans 6 counties and 1 city, covering 56 townships, with an expected breeding volume of 4 million sheep and an annual output value of 1.479 billion yuan in 2024, accounting for 28% of the region's total livestock output value [1] - The establishment of a public brand construction plan includes three systems: quality standards, traceability certification, and industry alliances to enhance brand value [2] Group 3: Scientific and Technological Support - The core advantages of Aletai Sheep include low fat, high protein, and no gamey taste, supported by national-level genetic breeding technology certification [2] - The event marked the integration of regional public branding, e-commerce giants, and research institutions, aiming to propel Aletai Sheep beyond Xinjiang and into the national market [2]