Group 1 - The sixth China Cross-Border E-Commerce Fair will be held from March 18 to 20, 2026, in Fuzhou, attracting over 3,000 exhibitors and 100,000 professional visitors, with an exhibition area exceeding 100,000 square meters [1] - The theme of the fair is "Digital Empowerment, Cross-Border Win-Win," focusing on AI technology and the entire industry chain collaboration [3] - The fair will introduce new policies, including subsidies for overseas warehouse construction and a small and medium-sized enterprise incubation fund, providing strong support for brands going global [3] Group 2 - The event will showcase innovative achievements across the entire cross-border e-commerce industry chain, including smart consumer products and eco-friendly solutions [6] - Special zones will be set up for emerging markets, featuring products tailored for Latin America and the Middle East [6] - Over 30 high-end activities will be held concurrently, discussing the application of AI technology in various aspects of cross-border e-commerce [8] Group 3 - The fair serves as a digital hub connecting Chinese manufacturing with global markets, intertwining policy benefits, technological innovation, and industry accumulation [10] - Fuzhou's advantages include efficient logistics with dedicated cross-border e-commerce freight lines and rapid customs clearance policies [3][10] - The event aims to create a "fast track" for brands to go global, emphasizing the importance of digital transformation in cross-border trade [10]

据介绍，深圳聚集了全球超50%的跨境电商卖家、1/4的跨境电商上市公司，吸引全球80%的跨境电商头 部品牌布局。在此背景下，AI技术正成为国货出海的"决胜关键"，通过全链路降本增效、破解多语言与 本地化运营难题、推动产业生态升级，助力深圳从传统外贸枢纽向全球智能供应链核心转型。 【深圳商报讯】（记者 刘娥）AI技术正在重塑国货出海路径，解锁跨境电商发展新机遇。近日，"AI跨 境国货出海|平台对接会暨1688超级工厂全球版发布会"在深圳召开。会上，1688正式推出"超级工厂全 球版"，针对跨境电商企业痛点提供解决方案，以AI助力国货"出海"。 跨境电商已成为我国外贸增长的重要动力。据中国海关统计，2024年我国跨境电商进出口约2.71万亿 元，同比增长14%；高于2024年我国货物贸易增速9个百分点，占我国货物贸易进出口总值的6.2%。 2024年，深圳跨境电商进出口额达3720亿元，连续3年全国第一，深圳跨境电商综试区也连续3年评估稳 居"成效明显第一档"。 深企从"差评"中找到商机 据1688商家发展中心总经理王强披露，过去三年，1688平台跨境用户同比增长和交易环比增速均远超行 业平均水平。这一增长背后， ...

深圳商报·读创客户端记者 刘娥/文图 AI 技术正在重塑国货出海路径，解锁跨境电商发展新机遇。9月17日，"AI跨境国货出海|平台对接会暨 1688超级工厂全球版发布会"在深圳召开。会上，1688正式推出 "超级工厂全球版"，针对跨境电商企业 痛点提供解决方案，以AI助力国货"出海"。 1688方面称，深圳某手机支架厂商借助 AI 挖掘海外用户差评，研发磁吸真空手机支架，6 个月销售额 突破 5000 万元，净利润超 2000万。 跨境电商已成为我国外贸增长的重要动力。据中国海关统计，2024年我国跨境电商进出口约 2.71 万亿 元，同比增长 14%；高于 2024 年我国货物贸易增速 9 个百分点，占我国货物贸易进出口总值的 6.2%。 2024 年，深圳跨境电商进出口额达 3720 亿元，连续 3 年全国第一，深圳跨境电商综试区也连续 3 年评 估稳居 "成效明显第一档"。 龙岗区相关负责人介绍，深圳聚集了全球超 50% 的跨境电商卖家、1/4 的跨境电商上市公司，吸引全球 80% 的跨境电商头部品牌布局。在此背景下，AI 技术正成为国货出海的"决胜关键"，通过全链路降本 增效、破解多语言与本地化运营难 ...

东方国际集团牵头运营的虹桥进口商品展示交易中心（以下简称"虹桥品汇"）的直播间里，补光灯下的 主播们正让"跨境贸易"变得更接地气：羽尘传媒与韩国三养合作，通过直播让"三养火鸡面"销量翻倍， 全年销售额达20亿元；场播云扬服务FILA、来伊份（603777）等品牌，累计创造近百亿元GMV。 "'十四五'期间，我们从0做到了500亿元；'十五五'目标是打造千亿级国际贸易企业集聚平台。"虹桥品 汇总经理蔡军的话里，满是发展的雄心。 当然，贸易不是单向地"引进来"，而是"双向奔赴"的开放：当非洲咖啡豆、意大利葡萄酒走进中国家 庭，国货品牌也正"走出去"。 "你知道什么最受外国消费者欢迎吗？"上海羽尘电子商务有限公司负责人对《金融时报》介绍，美国热 销榜的"黑马"竟是看似传统的艾灸贴，这款主打减肥功效的产品，成了海外消费者的新宠；更细分的宠 物赛道里，添加了灵芝成分的宠物保健食品同样势头迅猛。有从业者透露，朋友操盘的相关项目刚起步 不久，单月销售额就达到 50万美元。 "老外现在越来越认可中国中草药的功效，这是个很有挑战性的机会。虽然'出海'的投资成本不低，但 利润空间也相当可观。"一位业内人士补充道，这些带着"中国印 ...

Group 1 - The cultural export variety show "Paris Partners" features Li Jiaqi as the "Goods Manager," leading 12 domestic brands to Paris for a 16-day beauty pop-up store operation, aiming to promote Chinese products and aesthetics internationally [1][2] - Li Jiaqi emphasizes that domestic brands are innovating and transitioning from followers to leaders in certain fields, showcasing the potential of Chinese products in the global market [2][3] - Winona, a skincare brand from Yunnan, stands out in this initiative, with a focus on sensitive skin and a commitment to globalizing Chinese beauty through pharmaceutical-grade research and clinical evidence [3][4] Group 2 - Winona's core ingredient, "Qingci Fruit PRO MAX," is sourced from the Haba Snow Mountain in Yunnan, and the company has successfully registered 16 new plant ingredients, ranking among the top in the country [4][8] - The company is expanding its global footprint by establishing research institutes in Tokyo and Paris, with a strategy to penetrate Southeast Asia before moving into the European and American markets [8] - Li Jiaqi views the pop-up store as a bridge for cultural dialogue, using beauty products to convey Chinese cultural stories and enhance international consumers' interest in Chinese aesthetics [9]

Group 1: Event Overview - The Fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum was held from September 3 to 7, showcasing an innovative "one exhibition, two locations" model in Hengqin and Macau [1] - The expo aims to promote high-quality consumption and international trade cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on meeting people's high-quality material and spiritual needs [1] Group 2: Participating Companies and Products - Eight companies from Jiangxi participated, showcasing high-end ceramics and agricultural products, with a focus on cultural and artistic value [2] - The company "Qiaogeng Renjia" presented green pickled vegetables with low nitrite levels, targeting the growing demand for healthy and organic products in the Greater Bay Area [3] Group 3: Market Opportunities - The event provided a platform for domestic brands to expand internationally, with companies like Guojizhi and China Gold leveraging Macau's status as a free port to enhance their global presence [4][5] - The Greater Bay Area's high-quality consumption environment is seen as a rapid channel for domestic agricultural products to reach international markets, with logistics solutions enabling quick delivery to locations like Singapore [5] Group 4: Traditional Chinese Medicine and Health Products - China National Pharmaceutical Group showcased a range of health products, emphasizing the Greater Bay Area as a key market for biomedicine and health consumption [6] - Companies like Meikangxing are focusing on internationalizing traditional Chinese medicine, utilizing the expo to break cultural barriers and expand into Southeast Asia and Portuguese-speaking countries [7]

Core Viewpoint - The discussion around "Li Jiaqi talks about the need for Chinese goods to 'dare'" highlights the growing confidence and cultural value of Chinese beauty brands as they expand into international markets, particularly in Europe [1][4]. Group 1: Chinese Beauty Brands' Strength and Cultural Value - The phrase "dare" encapsulates the motivation behind Li Jiaqi's participation in the show "Paris Partners," reflecting the evolution of the Chinese beauty market over the past decade [4]. - Chinese beauty brands have transitioned from mere imitators to entities backed by strong technology and ingredient capabilities, allowing them to compete with international brands [5]. - In 2023, the market share of domestic beauty products surpassed that of foreign brands for the first time, reaching 50.4%, marking a significant milestone for Chinese goods [5]. Group 2: Two-Way Engagement in International Markets - The initiative is characterized as a "two-way engagement," moving from a one-sided approach to a more balanced dialogue between Chinese and European markets [6]. - Recognition from European industry leaders, such as the executives from Guerlain, indicates a shift in perception towards Chinese brands, acknowledging their technological and cultural contributions [7]. - The exchange is framed as a mutual learning experience, where both sides benefit from each other's strengths, moving towards a more equitable commercial relationship [7]. Group 3: Cultural Diplomacy through Beauty - The beauty industry serves as an effective medium for cultural exchange, allowing for a deeper understanding of Chinese culture through product storytelling [9]. - The "Paris Partners" initiative exemplifies how beauty products can facilitate cultural dialogue, transforming shopping experiences into opportunities for cultural appreciation [10]. - This approach not only showcases the innovation of Chinese brands but also enhances China's soft power on the global stage, presenting a new path for cultural outreach [10].

Core Viewpoint - The discussion around "Li Jiaqi's call for domestic products to be bold" highlights the growing confidence and cultural value of Chinese beauty brands as they venture into international markets, particularly in Europe [1][3]. Group 1: Domestic Brands' Strength and Cultural Value - The phrase "dare" encapsulates the motivation behind Li Jiaqi's participation in the show "Paris Partners," reflecting the evolution of the Chinese beauty market over the past decade [1][2]. - Chinese beauty brands have transitioned from mere imitators to entities backed by strong technology and ingredient capabilities, allowing them to compete with international brands [2][3]. - In 2023, the market share of domestic beauty products surpassed that of foreign brands for the first time, reaching 50.4%, marking a significant milestone for Chinese brands [3]. Group 2: Bilateral Engagement in International Markets - The initiative is characterized as a "two-way engagement," moving from a one-sided approach to a more balanced dialogue between Chinese and European brands [4][5]. - Recognition from established French brands, such as Guerlain, indicates that Chinese brands are gaining respect based on product strength and innovation [5]. Group 3: Cultural Diplomacy through Beauty - The beauty industry serves as an effective medium for cultural exchange, allowing for a deeper understanding of Chinese culture through product storytelling [6][7]. - The "Paris Partners" initiative exemplifies how beauty products can facilitate cultural dialogue, transforming shopping experiences into opportunities for cultural appreciation [6][7]. - This approach not only showcases the charm of Chinese culture but also highlights the innovative spirit of Chinese brands, contributing to the global perception of China's development [7].

Core Insights - Chinese beauty influencer Li Jiaqi is expanding the charm of Chinese cosmetics from live streaming to the international fashion forefront through the reality show "Paris Partners" [1][2] - The initiative aims to promote domestic brands abroad, showcasing 12 Chinese brands in a pop-up store in Paris, emphasizing the mission of "helping domestic products go global" [1][4] Group 1: Brand Expansion and Globalization - Li Jiaqi highlights that domestic brands are accelerating innovation and transitioning from followers to leaders in certain sectors, demonstrating the potential of Chinese products in international markets [2][4] - Winona, a skincare brand from Yunnan, stands out in this initiative, focusing on sensitive skin and leveraging pharmaceutical-grade research to promote its products globally [4][5] - The collaboration between Winona and Li Jiaqi reflects a shared vision of promoting Chinese brands on a global scale, with Li Jiaqi acting as a key promoter for Winona's star products [4][5] Group 2: Research and Development - Winona's core ingredient, "Qingci Fruit PRO MAX," is sourced from the Haba Snow Mountain in Yunnan, with the company successfully registering 16 new plant-based ingredients, ranking among the top in China [5][7] - The integration of research, production, and academic collaboration has accelerated the transformation of research outcomes into competitive advantages for the brand [5][7] Group 3: Cultural Exchange and Consumer Engagement - The pop-up store serves as a platform for cultural dialogue, allowing international consumers to experience the aesthetic appeal of Chinese products [9] - Li Jiaqi emphasizes that product export is fundamentally a form of cultural export, which can enhance the long-term competitiveness of products by fostering interest and recognition of Chinese culture among foreign consumers [9]

Group 1 - The core viewpoint of the articles highlights the transition of Chinese beauty brands from "Made in China" to "Created in China," with Legend of Today as a representative of domestic brands going global, driven by quality, innovation, and culture [1][2][3] - Legend of Today has established a modern factory in Guangzhou, covering 13,000 square meters, equipped with a GMP workshop and fully automated production lines, achieving five international standard certifications [1] - The brand's global strategy emphasizes the vision of "Let the world see Chinese beauty," integrating traditional cultural symbols into products that resonate with global consumers [2] Group 2 - The brand collaborates with local cultural landmarks and sports teams to enhance its cultural depth and modern appeal, exemplified by limited edition products and partnerships with the National Rhythmic Gymnastics Team [2] - Legend of Today focuses on cultural adaptation in overseas operations, hosting events in cities like Venice and Madrid to connect with local Chinese communities and consumers [2] - The company has developed a "smart entrepreneurship" ecosystem, utilizing digital tools for product promotion, customer management, and logistics, creating a comprehensive distribution network across six continents [2] Group 3 - The establishment of the "Legend of Today Hanlin Academy" provides training for aspiring entrepreneurs, enhancing the brand's penetration in overseas markets through a "product + service + education" model [3] - The story of Legend of Today reflects the evolution of Chinese beauty from a "follower" to a "leader," showcasing that successful global expansion involves a combination of quality, innovation, and cultural empowerment [3]