近年来，NBA球星中国行已实现战略角色迭代，从早期随机性商业露演，升级为全球运动品牌年度营 销体系的核心模块，这些密集的跨国互动并非单纯的流量营销事件，在文化赋能的深度叙事与本土化生 态的系统性布局背后，蕴含着全球运动品牌深耕中国市场的底层逻辑，以球星IP为纽带，构建"品牌本 土化渗透"与"本土价值反哺"的双向价值闭环。 从符号嫁接至情感共鸣，重构消费连接链路 运动品牌对中国市场的运营策略，已突破"产品输出+明星站台"的初级范式。当前，品牌更倾向于将球 星IP深度嵌入中国文化场景与日常消费语境，使跨国体育符号转化为跨文化沟通媒介，最终在消费者心 智中建立超越产品功能的情感认同体系。 在文化融合的实践中，品牌巧妙地将球星IP与中国传统文化符号绑定，形成记忆点鲜明的传播爆点。哈 登在佛山学习蛇形咏春时，不仅换上传统功夫服练习马步冲拳，更因1989年属蛇的巧合，与"蛇形咏 春"形成趣味关联。这种将球星个人特质与非遗文化结合的设计赋予球星形象更立体的文化内涵。从传 统文化符号延伸至当代生活场景，品牌正通过"去明星化"的互动设计强化亲近感。哈登在清远鞋厂时亲 自体验制作球鞋；丁威迪在武汉感受地道的"过早"文化，这种日常 ...

Core Insights - Bieshan Dendrobium has been awarded two authoritative certifications as the "National Sales Champion of High-Quality Dendrobium" and "First Brand of High-Quality Dendrobium" by the China Economic Vision Global Brand Research Institute, highlighting its leading position in the industry and boosting the market for high-quality Dendrobium from Hushan [1][3][13] Company Overview - Bieshan Dendrobium is rooted in the Dabie Mountain region, known as the "Hometown of Dendrobium" in Anhui, where the unique climate and soil conditions contribute to the high quality of its products [7] - The company has a rich history dating back to 1886, when He Qingcai began using local medicinal herbs, leading to the establishment of "Dabie Mountain Chinese Medicine Hall" in 1899, which laid the foundation for Bieshan Dendrobium's brand [4] Product Quality and Production Techniques - Bieshan Dendrobium emphasizes traditional craftsmanship, utilizing 18 non-heritage processes to ensure the quality of its products, with a significant focus on the meticulous production of Dendrobium [8] - The company maintains a commitment to high-quality standards, with a production ratio of 10:1 for fresh Dendrobium to finished product, showcasing its dedication to quality [8] Market Position and Strategy - The demand for high-quality health supplements is increasing, and Bieshan Dendrobium has positioned itself as a leader in the Hushan high-quality Dendrobium market, leveraging its brand reputation and product quality [3][10] - The company employs a "company + base + cooperative + farmer" model, creating a community of shared interests that addresses the challenges faced by farmers and contributes to local economic development [10] Brand Development and Marketing - Bieshan Dendrobium focuses on brand building as a core strategy, integrating traditional craftsmanship with modern technology to enhance product value and consumer trust [12] - The company utilizes innovative online platforms to expand its sales channels, combining e-commerce with physical retail to enhance market reach [12]

据悉，2023年3月，首开集团在首开书院开幕活动中首次筹划举办文化更新力论坛，提出"营造文化生 境"的创新理念，开启文化场景营造的探索实践。本届论坛延续这一核心命题，进一步关注"文化赋能· 情感共振"的深入实践，通过"主旨演讲"+"观察家对话"的阶梯式交流架构形式，聚焦既有空间的更新与 运营，前瞻探讨，汇智共创，为城市更新持续注入文化动能与情感连接。 值得一提的是，周沫分享了首开集团在城市文化保护传承方面的探索实践。他表示，城市文化的价值转 化需要打通以下三个维度的共生机制：在城市文化的基础层，以城市复兴为本；在城市运营的增值层， 以守正创新为纲；在产业发展的扩展层，以活化利用为源，通过这三个维度的系统联动，为城市更新持 续注入发展驱动力。 与会嘉宾纷纷表示，本届论坛不仅是理论碰撞，更是"文化赋能 情感共振"的集体践行。随着城市发展 进入存量时代，"文化赋能"已成为破解空间同质化、激活社区活力的关键路径。 北京市住建委、朝阳区规自分局、大屯街道、中央美院、北京经济管理职业学院、清华同衡、中信金 资、中信金融、中建四局、一创证券、一创投行、时尚控股、北京市规划院、北京银行、天恒集团、朝 阳图书馆、伦洋公司、树美 ...

近日，红荔获全球领先的新经济产业第三方数据挖掘和分析机构iiMedia Research（艾媒咨询）授予 的"顺德鱼生专用酒开创者"市场地位确认。 中国酒类市场历经数十年高速扩张后，已进入"存量竞争"阶段。iiMedia Research（艾媒咨询）数据显 示，2024年中国白酒行业规模以上企业累计完成产品市场规模达8618亿元，预计2026年中国白酒市场 规模有望首次突破万亿大关；消费者需求也从"喝得到"转向"喝得好""喝得有意义"。在此背景下，"场景 绑定"与"文化赋能"成为酒企差异化竞争的核心——啤酒绑定夜宵、红酒绑定约会、白酒绑定餐饮消 费……而更具地域文化属性的"专用酒"，正凭借"一方水土养一方味"的天然优势，在细分赛道中快速崛 起。 顺德鱼生，作为粤菜中"以鲜为魂"的代表菜式，其饮食文化可追溯至清代《广东新语》"粤俗嗜鱼生"的 记载。"沃以老醪，和以椒芷，入口冰融，至甘旨矣！"老醪即今日顺德老酒。数百年来，"鱼生配老 酒"早已融入顺德人的生活仪式。这种"酒食共生"的饮食传统，本质上是地域文化与消费场景的深度绑定 ——酒不仅是饮品，更是地域饮食文化的"味觉密码"。 红荔的"文化基因"：从原料到工艺的 ...

Core Insights - Hangzhou's commercial landscape is set for a new wave of growth by 2025, with six major complexes redefining the city's consumption ecosystem through unique positioning and innovative business models [1] Group 1: Key Commercial Complexes - Lakeside Intime in77 leads Hangzhou's commercial scene with a focus on first-store economy, achieving a total consumption of 6.395 billion yuan during the 2025 Spring Festival and attracting over 1.55 million visitors [3] - Hangzhou MixC continues to hold its "top-tier" status with a sales figure of 13 billion yuan, surpassing Hangzhou Tower for the first time, and featuring a 800,000 square meter super complex [3] - Olympic Sports Impression City, with a sales figure of 190 million yuan during the 2025 Spring Festival, shows a year-on-year growth of 7.9%, making it the leading commercial complex in Xiaoshan District [4] - West City Intime achieved a 15% increase in foot traffic in the first half of 2025, with a 30% increase in the in alley and west street area after renovations [4] - Hangzhou Center, a new player in the Wulin business district, features a 80,000 square meter TOD complex and attracted over 30,000 visitors during weekends in its trial operation [5] - Hangzhou Tower 501 City Square serves as a "third living space" for residents in the eastern region, with a total sales figure exceeding 100 million yuan during the 2025 Spring Festival [5] Group 2: Market Trends and Consumer Behavior - The six major complexes reflect the diverse appeal of Hangzhou's consumption market, showcasing a blend of fashion, sports, business, and art [6] - The integration of lifestyle and cultural elements in these complexes positions them as not just shopping venues but also as cultural carriers and lifestyle innovators [6] - The upcoming openings of projects like Hang Lung Plaza and Kerry Center are expected to intensify competition in Hangzhou's commercial landscape [6]

Group 1 - The core idea of the article is that Wuhan's unique gifts and cultural products are gaining popularity both domestically and internationally, showcasing the city's charm and heritage [1][2][3]. - Traditional and modern elements are blending in Wuhan's gift offerings, exemplified by the success of the hot dry noodles from the century-old brand Cai Lin Ji, which has expanded to nearly 300 stores globally and achieved over 200 million yuan in e-commerce sales in 2023 [3][4]. - The cultural empowerment of traditional foods like Zhou Hei Ya's marinated products is highlighted, with their award-winning gift box integrating local culture and aesthetics, and the establishment of a cultural experience center [4][6]. Group 2 - The "Garlic Bird" plush toy has become a viral cultural product, with significant sales figures, including over 150,000 units sold in the first half of the year, generating over 10 million yuan in revenue [7]. - The integration of technology in the cultural and tourism sectors is evident, with initiatives like the "Wuhan Digital Cultural Bus" and the "Wuhan Cultural Code" enhancing consumer experiences and facilitating online purchases of local gifts [8]. - The article emphasizes the formation of a gift industry alliance among over 110 local enterprises, aiming to evolve from single product hits to a comprehensive brand cluster, contributing to a potential industry growth of billions [7][8].

临平万达广场 荷禹路C出口整洁有序 "小哥公益餐厅"暖"新"上线 万达广场养生集市活动 杭州城东，临平北翼，一方创新创业的热土正焕发勃勃生机。东湖街道，这座依山而立的产业新 城，得运河滋养，聚四方英才，正以昂扬之姿书写着新时代的奋进篇章。 这里是战略要地。作为临平打造"杭州城东新中心"的核心板块，东湖街道锚定智能制造主赛道，汇 聚创新要素，培育产业集群，已成为驱动区域高质量发展的强大引擎。 这里是服务高地。从党建引领的网格化治理，到"红色力量"助推产城融合；从政企联动的文化赋 能，到精准直达的助企服务，东湖街道以"绣花功夫"破解发展难题，让每一家企业都能感受到"东湖温 度"。 这里是梦想舞台。创客的激情与城市的脉动同频共振，人才安居乐业的幸福图景与产业蓬勃发展的 壮阔画卷交相辉映，共同谱写着政企同心、携手共进的东湖新篇。 精准施策 打好助企"暖心牌" "多亏街道助企服务专员主动上门，帮我们对接银行解决了融资难题。"日前，东湖街道某科技企业 负责人看着刚到账的贷款，紧锁的眉头终于舒展开来。 翻开龙船坞社区党支部委员的工作笔记，里面密密麻麻记录着企业的大小诉求：杭汽轮暑期双职工 子女托管需求已通过社区假日学校得到 ...

Core Insights - The tourism market in the Yimeng Mountain area, particularly the Guimeng and Yunmeng scenic spots, has seen a significant increase in visitor numbers due to targeted marketing and innovative service measures, including the introduction of a "low-price" policy, resulting in a year-on-year doubling of visitor numbers [1][7] Group 1: Marketing Strategies - The "combination punch" strategy includes nationwide free entry policies to attract visitors, cultural empowerment to enhance consumption scenarios, and a layered promotional marketing matrix that improves visitor experience and boosts tourism economic growth [3] - From June 21 to July 13, the Guimeng and Yunmeng scenic spots implemented a nationwide free entry policy, significantly reducing travel costs and attracting price-sensitive student groups, leading to explosive growth in visitor numbers [3][4] - Additional promotional measures included free entry for university students, free access for ticket holders of a local concert, and various bundled ticket options, enhancing visitor choices and driving both visitor numbers and revenue growth through repeat consumption [3][4] Group 2: Enhanced Visitor Experience - The scenic spots have introduced unique activities to enhance visitor experience, such as the "Night Climb Mount Meng" project, which features immersive experiences like glow-in-the-dark environments and local cultural performances [4][6] - The Yunmeng scenic area has created an interactive "Lazy Cat Forest" scene, integrating music performances and close-up magic into the natural environment, providing an immersive entertainment experience for visitors [6] - A "71 yuan ticket + mutton soup" package was introduced during the Fuyang Festival, allowing visitors to enjoy local cuisine at a minimal additional cost, thereby upgrading the value experience [4][6] Group 3: Market Impact and Future Plans - The three-tiered marketing approach has effectively penetrated the market, optimizing the visitor demographic structure, with a notable increase in both online and offline visibility [7] - The scenic spots have actively participated in over 20 tourism promotion events organized by provincial and municipal cultural tourism departments, expanding their market reach, with a 15% year-on-year increase in out-of-province visitor share [7] - To sustain tourism enthusiasm, the scenic spots will offer special benefits for visitors under 18 from August 1 to 31, further stimulating the summer tourism market [7]

Core Insights - The event "Cigar Culture and Craftsmanship Inheritance" held on July 17 showcased innovative marketing strategies in the cigar industry, emphasizing the blend of cultural heritage and modern consumer engagement [1] Group 1: Event Overview - The event was organized by Huangzhou Tobacco Monopoly Bureau and Anhui China Tobacco, focusing on collaborative marketing and cultural empowerment [2] - Activities included brand storytelling, non-heritage skill demonstrations, hands-on rolling experiences, and professional tasting sessions, providing participants with a comprehensive understanding of cigar culture [2][4] Group 2: Cultural Empowerment - The event aimed to reshape consumer logic by emphasizing the cultural significance of cigars, transitioning consumer perception from mere consumption to an appreciation of quality lifestyle [4] - The integration of cultural narratives in the cigar experience encouraged consumers to recognize the craftsmanship behind each handmade cigar, fostering a deeper connection to the product [4] Group 3: Collaborative Marketing Strategy - Anhui China Tobacco provided quality product resources and expertise, while Huangzhou Tobacco Bureau leveraged its channel advantages to connect with retail customers and consumers effectively [6] - This collaboration created a synergistic effect, transforming cigar marketing from a product-centric approach to a culture-centric one, thereby nurturing the retail market ecosystem for cigars in Huangzhou [6]

Core Insights - The article discusses the dramatic changes in the Russian goods market in China, highlighting the decline of physical stores and the rise of online sales channels amid a shifting consumer landscape [1][3][4]. Group 1: Decline of Physical Stores - The number of Russian goods stores in Hangzhou has decreased from 10 to 6, while 47 stores in Shanghai are under investigation for selling counterfeit products [1][3]. - The initial excitement for Russian goods, marked by long queues and high sales, has rapidly faded, with stores now offering significant discounts and facing inventory issues [3]. - The oversaturation of similar stores in the same area has led to a decline in consumer interest, as seen in the proliferation of similarly named stores [3]. Group 2: Growth of Online Sales - Officially authorized "Russian National Pavilions" are expanding in cities like Chengdu and Shenzhen, utilizing an "online + offline" model to achieve growth [4]. - The sales figures for cross-border e-commerce are notable, with a reported sales volume of 36 million yuan for a specific company and a significant increase in the number of Chinese sellers on Russian platforms [4][6]. - Russian pork exports to China saw a staggering increase of 12,900% in the first quarter of 2025, with e-commerce channels contributing nearly half of the sales [4]. Group 3: Cultural Integration - The crisis facing Russian goods stores is linked to the need for cultural engagement beyond mere novelty, with some stores hosting cultural events to enhance consumer experience [5][6]. - The integration of cultural elements into product offerings has proven effective, as seen in the sales of home goods featuring traditional Russian designs [6]. - The "Russian Food Culture Festival" in 2024 attracted over 200 Russian companies, combining product sales with cultural performances to enhance brand recognition [5]. Group 4: Regulatory Developments - Regulatory bodies are taking action against misleading advertising, with fines of up to 500,000 yuan for false claims about product origins [7]. - The establishment of a "Made in Russia" certification system aims to ensure quality control for products sold in authorized stores, enhancing consumer trust [7]. - Innovations in payment systems, such as the direct ruble connection, have significantly reduced transaction times and costs, facilitating smoother cross-border trade [7]. Conclusion - The decline of Russian goods stores reflects the end of an era characterized by rapid, unregulated growth, while surviving businesses are adapting through cultural engagement, digital innovation, and regulatory compliance [8].