当前国民经济持续回升向好，消费信心逐步增强，为美妆行业的资本化提供了良好的市场土壤。与此同 时，国家层面持续鼓励文化产业与实体经济深度融合，为国货美妆的文化赋能提供了政策支持。植物医 生IPO不仅是企业自身的发展里程碑，更是国货美妆行业借助文化赋能，在全球市场中展现实力的重要 信号。 随着文化与产品的深度融合，国货美妆正逐步打破国际品牌在高端市场的垄断，据欧睿国际预测，到 2025年，国货美妆在全球市场的占比有望提升至15%以上。而植物医生也将以IPO为新起点，进一步整 合全球研发资源与渠道网络，将高山植物文化与东方护肤智慧传递至全球，在全球美妆市场的竞争中， 书写国货品牌的全新篇章。 在消费升级与文化自信双重浪潮的推动下，我国美妆行业正经历一场深刻的产业变革。如今，本土品牌 逐渐摆脱对国际品牌的路径依赖，转而聚焦本土文化内核，以"文化赋能+技术创新"构建核心竞争力的 战略转型。而植物医生IPO工作的正式推进，不仅成为品牌自身跨越式发展的重要里程碑，更以行业样 本的姿态，印证了"文化资本化"在美妆领域的可行性，为国货美妆的高质量发展提供了新的财经视角与 行业参照。 从《本草纲目》中记载的植物护肤智慧，到云南高 ...

从司徒村村民演绎的打铁花背后的山西五千年文化，到保福村依托古院落资源探索"非遗+电商"融合发 展，再到铁佛寺的MR项目利用科技拓展文旅体验——晋城的实践表明，发展、建设乡村没有固定模 式，立足当地资源、带动群众参与、坚持文化赋能，方能走出差异化、可持续的振兴之路。 传承文化，坚守实干，期待更多乡村在"颜值"与"内涵"并重、文化与产业共兴中，焕发新生。 "年轻时打铁、干农活、跑运输，就是没想到现在还能当上打铁花演员。"谈起村里发展文旅给自己带来 的角色变化，焦国太坦言"根本想不到"。现在，焦国太每天忙碌又充实——白天当保安，晚上做演员， 除了打铁花，他还会客串一些其他节目，"收入一年比一年高，生活一年比一年好"。 乡村全面振兴，既要"塑形"，更要"铸魂"。 (责编：王仁宏、李楠桦) ...

四川蚕茧、生丝产量长期稳居全国前列，2024年全省蚕茧产量达8.7万吨，高品位生丝国内市场占有率 超50%，丝类产品出口同比增长80.2%。 近年来，四川以建圈强链为抓手推动丝绸产业迭代升级。在基地建设上，全省建成230万亩桑园，培育 10个以蚕桑为主导产业的省级星级园区，南充市嘉陵区粮桑园区入选国家现代农业产业园创建名单，川 中北蚕桑优势特色产业集群跻身国家产业集群建设名单。在科技创新上，四川推动企业"智改数转"，自 动缫丝机等设备广泛应用，让传统工艺与现代工业深度融合。在文化赋能上，编制《丝绸文化保护传承 弘扬专项规划》，升级蜀锦织绣博物馆等场馆，打造"丝绸源点·六合丝绸博览园"等消费新场景。 新华财经成都11月22日电（记者袁波）以"丝韵生活·链动未来"为主题的2025四川丝绸博览会21至23日 在南充举行。来自浙江、江苏等9个省（市）和德国、意大利等6个国家的企业参会，其中蚕桑茧丝绸类 企业164家。大会累计签约项目27个、协议总投资额105.25亿元。 中国丝绸协会会长唐琳表示，本届四川丝绸博览会作为"十四五"收官之年的行业盛会，将以丝绸为媒、 以展会为桥，搭建国内外丝绸企业交流合作平台，构建丝绸时 ...

中新社上海11月20日电 (记者 王笈)第六届长三角国际文化产业博览会(以下简称"长三角文博会")20 日在国家会展中心(上海)拉开帷幕，汇聚逾1500家参展单位，展现"文化赋能"的缤纷图景。 11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)开幕。中新社记者 王笈 摄 "戏剧便利店"将沪上"演艺大世界"的浓厚演艺氛围带入展馆，汇集"大有座位"等众多剧院文创，邀 请《轮盘》等热门剧目演员担任"一日店长"，在特色展示与趣味互动中，传递"戏不落幕、光照生活"的 温情与乐趣。 "苏超"(江苏省城市足球联赛)IP成为焦点，十三太保家族盲盒、以球会友折扇、苏超紫砂壶等文创 产品令观众目不暇接。现场工作人员告诉记者，"苏超"的"泼天流量"转化为消费增量，带动了周边文创 销售；传统非遗与"苏超"元素的结合，也让古老技艺得以"破圈"，引起年轻一代的兴趣。 值得关注的是，本届长三角文博会有超过30个沉浸式项目亮相。如浙江展区的VR大空间项目《司 天勇士》，将中国传统天文学科普与LBE技术相结合，让体验者"穿越"至北宋，参与拯救"水运仪象 台"。文化与科技的融合，让历史叙事变得可触可感，开辟出新的文化消费场景，成 ...

中新社上海11月20日电 (记者王笈)第六届长三角国际文化产业博览会(以下简称"长三角文博会")20日在 国家会展中心(上海)拉开帷幕，汇聚逾1500家参展单位，展现"文化赋能"的缤纷图景。 本届长三角文博会以"文化赋能经济社会发展，激发文化产业创新创造活力"为主题，构建起一个充满活 力的文化生态系统。 11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)开幕。上海黄浦展团创新设立"戏 剧便利店"。中新社记者王笈摄 "戏剧便利店"将沪上"演艺大世界"的浓厚演艺氛围带入展馆，汇集"大有座位"等众多剧院文创，邀请 《轮盘》等热门剧目演员担任"一日店长"，在特色展示与趣味互动中，传递"戏不落幕、光照生活"的温 情与乐趣。 "苏超"(江苏省城市足球联赛)IP成为焦点，十三太保家族盲盒、以球会友折扇、苏超紫砂壶等文创产品 令观众目不暇接。现场工作人员告诉记者，"苏超"的"泼天流量"转化为消费增量，带动了周边文创销 售；传统非遗与"苏超"元素的结合，也让古老技艺得以"破圈"，引起年轻一代的兴趣。 11月20日，第六届长三角国际文化产业博览会在国家会展中心(上海)开幕。中新社记者王笈摄 长三角地区正以数字经济 ...

剑南春天猫"双11"交易量再创佳绩 新浪财经"酒价内参"重磅上线 知名白酒真实市场价尽在掌握 转自：中国质量报 伴随消费理念升级和电商运营日趋精细化，酒业"双11"不再是单纯的价格血拼，而是基于品牌影响力与消费体验升级的综合较量。 2025年"双11"，剑南春天猫平台官方旗舰店斩获白酒行业交易总量第一名，剑南春与中国国家博物馆联名打造的丙午马年生肖酒在"双11"期间引发全网抢购 热潮。 业内人士表示，这一亮眼成绩不仅体现了剑南春的品牌实力与市场认可度，还印证了其以文化赋能品牌、以创新驱动增长的战略正确性，为助力行业穿越周 期持续贡献力量。 携手国博IP赋能 打造马年生肖新顶流 今年"双11"，剑南春携手中国国家博物馆联名打造的丙午马年生肖酒，集名酒底蕴、文物活化、生肖文化、审美艺术和时代精神于一体，成为剑南春天猫平 台官方旗舰店的流量担当。 作为中国国家博物馆"文物活化合作伙伴"，剑南春秉持文化传承的使命，以馆藏珍品"隋·光正随人十二生肖铜镜"为设计灵感，融入清代宫廷画师郎世宁 《十二生肖瓷板画》午马图，实现文物价值活态传承，与当代消费者形成跨越时空的情感共鸣。 创新产品运营模式，适配多元消费场景。剑南春丙午 ...

文学润村：童趣遍地 书香漫野 云和，一个以木制玩具产业出名的"童话王国"。从县城出发，车子驶过约10分钟山路，就来到了一片掩 映在绿水青山间的"童趣天地"——安溪乡黄处村。 浙江县域观察：山村"文化种子"绽放"希望之花" 中新网丽水11月17日电(周健)在浙西南的群山褶皱间，瓯江蜿蜒而过，滋养着上游的丽水云和县。这座 深山小城，既有"中国最美梯田"铺展的诗意画卷，也有木玩具产业造就的"童话"名片……如何让自然资 源的"美"、特色文化的"名"，转化为乡村振兴的"力"，成为当地发展的核心命题。 自浙江启动文化特派员制度以来，一批带着热忱与创意的文化特派员扎根云和乡村，以文化为匙，解锁 自然风光、非遗技艺、田园生活的潜在价值，为乡村焕新注入源源不断的鲜活动能。 黄处建村有430多年历史，是第五批中国传统村落，村中一幢幢黄泥房古朴雅致，尽显独特韵味。10多 年前，村庄便尝试发展民宿、农家乐，但都不温不火。直至2023年，云和与浙江师范大学成为结对单 位，双方选中黄处村，以儿童文学为突破口，探索村庄发展新路径。 "浙师大有儿童文学研究中心，儿童文学艺术资源丰富；黄处离县城较近，民间故事以及雪梨文化等文 化底蕴深厚。"派 ...

仁怀市知名文史专家穆升凡的发言，为永脉集团的文化战略奠定了坚实的历史基石。他从"血脉、文脉 与商脉"三个维度，系统梳理了张氏家族与企业发展的深层联系，揭示出文化并非无源之水。 穆升凡指出，永脉集团董事长张永勇家族的血脉源流，可追溯至道教祖庭江西龙虎山，与道教文化有着 深厚渊源。在明代，家族先人张时照曾与播州土司杨应龙既有姻娅之谊，后发生冲突，家族成员如张文 耀、张存意等人在平播战役中屡立战功。这段波澜壮阔的历史，不仅展现了家族在历史变迁中的韧性与 担当，更埋下了其后裔由龙虎山迁至茅台的伏笔。穆升凡认为，张时照在杨应龙阵营中的活动，使其对 赤水河流域的商贸环境有了深入了解，张家正是抓住了茅台地区独特的营商机遇，才逐步发展起以盐 业、酒业与中药材为核心的商业体系，形成了历史上著名的"天和号"商业实体。 "天和号"的命名，深具道教文化内涵。穆升凡解释道，"天和"源于《庄子·知北游》中"天和将至"之意， 象征天枢星与天和的融合，体现了"天人合一"的道家核心思想。这一理念与龙虎山道教南派重视人文传 承的特点一脉相承，表明张氏家族的商业实践从一开始就浸润着深厚的文化智慧。这不仅是一个商号的 名字，更是一套经营哲学和家族精 ...

Core Insights - Jiangsu Province is leveraging its rich cultural resources to drive economic growth and enhance the well-being of its citizens through a series of initiatives and collaborations [1][4]. Group 1: Cultural Heritage and Resources - Jiangsu boasts a significant cultural heritage with 3 UNESCO World Heritage Sites, 1 World Natural Heritage Site, 251 national key cultural relic protection units, and 14 national historical and cultural cities, making it the leader in these categories nationwide [2]. - The province has implemented systematic protection measures, including the "Cultural Civilization Exploration Project" and the introduction of regulations for the protection and utilization of revolutionary cultural resources [2]. Group 2: Museums and Cultural Engagement - The number of registered museums in Jiangsu has increased to 367, with 26 being national first-class museums, and it is projected that these museums will receive over 139 million visitors in 2024, maintaining the top position in the country [3]. - Innovative technologies such as 3D and holographic projections are being utilized to enhance visitor experiences in museums, making cultural heritage more accessible and engaging [3]. Group 3: Economic Impact of Cultural Tourism - In 2024, Jiangsu is expected to welcome 1.091 billion domestic and international tourists, generating a total tourism expenditure of 1.34 trillion yuan, with a strong double-digit growth anticipated this year [4]. - The integration of culture with commerce and tourism has led to significant economic benefits, with cultural enterprises in Huai'an growing from 381 to 473, and their revenue increasing from 28.07 billion yuan to 47.42 billion yuan from 2022 to 2024, reflecting a compound annual growth rate of 30% [4]. Group 4: Cultural Industry Development - Jiangsu has established a government-bank-enterprise cooperation platform, introducing the "Su Travel Loan" financial product, which has provided 2.594 billion yuan in loans to 228 cultural tourism enterprises [5]. - The province has also seen the number of large-scale cultural enterprises rise to 12,538, ranking it among the top in the country, with 24 national-level cultural industry demonstration parks established [6]. Group 5: Public Cultural Services and Community Engagement - Jiangsu has focused on enhancing public cultural services to meet the spiritual and cultural needs of its citizens, with initiatives like the "Double Thousand Plan" to cultivate cultural teams and create new public cultural spaces [7]. - The province has organized over 2,800 performances annually to bring cultural experiences to rural areas, benefiting over a million people [7]. Group 6: Quality of Life and Tourism Environment - Jiangsu has pioneered the development of night-time cultural tourism consumption zones, with 16 national-level clusters established, enhancing the overall quality of cultural tourism [8]. - The province's efforts in rural cultural empowerment have led to significant economic benefits, with the total income from leisure tourism agriculture exceeding 10 billion yuan and attracting 21 million visitors [8].

Core Viewpoint - Jiangsu Province is leveraging its rich cultural resources to drive economic growth and enhance the well-being of its citizens through various initiatives and innovations in the cultural and tourism sectors [1]. Group 1: Cultural Heritage and Resources - Jiangsu boasts a significant cultural heritage, including 3 World Cultural Heritage sites, 1 World Natural Heritage site, 251 national key cultural relic protection units, and 14 national historical and cultural cities, making it the leader in these categories nationwide [2]. - The province has implemented systematic protection measures, including the "Cultural Civilization Exploration Project" and the establishment of regulations for the protection and utilization of revolutionary cultural resources, ensuring the preservation of its cultural assets [2]. Group 2: Museums and Cultural Engagement - The number of registered museums in Jiangsu has increased to 367, with 26 being national first-class museums, and it is projected that these museums will receive over 139 million visitors in 2024, maintaining the top position in the country [3]. - Innovative technologies such as naked-eye 3D and holographic projection are being utilized to enhance visitor experiences in museums, making cultural heritage more accessible and engaging [3]. Group 3: Economic Impact of Cultural Tourism - In 2024, Jiangsu is expected to welcome 1.091 billion domestic and international tourists, generating a total tourism expenditure of 1.34 trillion yuan, with a strong growth rate anticipated [4]. - The integration of culture with commerce and tourism has led to significant economic benefits, with cultural enterprises in Huai'an growing from 381 to 473, and their revenue increasing from 28.07 billion yuan to 47.42 billion yuan from 2022 to 2024, reflecting a compound annual growth rate of 30% [4]. Group 4: Cultural Industry Development - Jiangsu has established a government-bank-enterprise cooperation platform, introducing the "Su Travel Loan" financial product, which has provided 2.594 billion yuan in loans to 228 cultural tourism enterprises [5]. - The number of large-scale cultural enterprises in Jiangsu has reached 12,538, with 24 national-level cultural industry demonstration parks established, indicating robust growth in the cultural sector [6]. Group 5: Public Cultural Services and Community Engagement - Jiangsu has focused on enhancing public cultural services to meet the spiritual and cultural needs of its citizens, with initiatives like the "Double Thousand Plan" to improve access to quality cultural resources [7]. - The province has organized over 2,800 performances annually to bring cultural experiences to rural areas, benefiting over a million people [7]. Group 6: Quality of Life and Tourism Environment - Jiangsu has pioneered the development of night-time cultural tourism consumption zones, with 16 national-level clusters established, enhancing the overall quality of cultural tourism in the province [8]. - The integration of cultural empowerment in rural revitalization efforts has led to significant economic benefits, with the total income from leisure tourism agriculture exceeding 10 billion yuan and attracting 21 million visitors [8].