消息面上，中烟香港发布中期业绩，收入103.16亿港元，同比增加18.52%；股东应占溢利7.06亿港元， 同比增加9.79%；拟派发中期股息每股0.19港元。国金证券指出，烟叶进出口及卷烟出口业务单价提升 明显，整体营收表现稳健，受海外主要市场监管政策变动及供应链冲击影响，公司新型烟草出口业务销 量/营收下滑明显。 该行指出，上半年公司毛利率与净利率为9.17%与7.00%，同比-1.91/-0.81pct。整体毛利率下滑主因业务 结构变动，毛利率有所下滑的烟叶进口业务营收占比同比提升3.26pct至81.41%。公司自CBT采购的烟叶 成本上升幅度大于单价的提升幅度，使烟叶进口毛利率有所下滑。公司在卷烟出口上持续拓展自营渠道 且不断引入新品以提升客单价，带来毛利率的较快上升。内生业务盈利能力提升依然具备确定性，继续 期待外延跨越式发展。 中烟香港(06055)绩后跌超7%，截至发稿，跌6.11%，报35.62港元，成交额2.08亿港元。 ...

Glo Hilo 日本销售反馈积极，核心供应商思摩尔国际成长 空间广阔 20250824 摘要 思摩尔国际的新产品于 2025 年 6 月 9 日在日本宫城县首次发布。宫城县是英 美烟草上一代产品 Hyper Glow 最早推广的地区，同时也是 HMB 渗透率最高 的地区之一，达到 56%。思摩尔选择该地作为首发地具有代表性，因为高渗透 率意味着消费者对该品类较为熟悉，有助于加快新产品教育和推广。在上市初 期，通过广告宣传和各种推广活动逐步提高知名度，目前其产品已在仙台市的 大多数便利店中陈列，并且位置较为显眼，如全家、罗森和 new days 等主流 便利店。 日本各主要品牌的新型烟草产品有哪些差异化特点？ 日本主要品牌的新型烟草产品在设计理念上有明显差异化。例如，日本烟草公 司的 Pro 系列采用低温加热（约 280 度），符合当地消费者偏好清淡口味、低 雾量卷烟习惯；菲莫国际的 IQOS 则处于中间档次；而英美烟草与思摩尔合作 推出的 GLO Helo 系列则定位高温、大雾量、重口味。这些差异化设计使得各 品牌能够针对不同消费群体提供不同体验，从而避免直接竞争。 日本 HNB 市场渗透率全球领先，202 ...

美国市场在禁止水果口味雾化烟后，虽经历短暂下滑，但通过监管漏洞， 一次性电子烟占据市场主导，违规市场份额高达 80%，2021 至 2024 年增长 63%至 210 亿美元，而合规市场则下滑 14%至 58.7 亿美元。 美国政府对一次性电子烟监管不足，导致大量违规产品涌入，挤压合规 品牌如英美烟草、G O 等的市场空间，Views 在 2024 年同比下滑 5%。 2024 年起，美国海关加强电子烟产品报关监管，提高通关成本，限制 违规产品，引导消费转向合规产品，改善合规产品经营环境。 中国出口美国的电子烟总额在 2025 年 5 月为 8.12 亿美元，环比下降 7.38%，同比下降 19.52%，出口额显著下降。 美国 FDA 于 2024 年 6 月首次批准四款薄荷醇口味电子烟，2025 年 1 月批准 20 款 ZYN 尼古丁袋，表明 FDA 对口含烟口味审批较雾化烟宽松， 或将放宽部分水果口味，利好合规产品销售。 欧洲市场自 2024 年起收紧一次性电子烟及部分口味监管，主要影响国 内白牌企业，利好国际大品牌，中国头部民营品牌如爱奇艺通过产品调 整维持销售。 全球新型烟草行业在经历监管限制后，正 ...

Investment Rating - Industry rating is maintained as "Outperform the Market" [7] Core Insights - British American Tobacco (BAT) is accelerating product and channel strategy adjustments, with high-end products entering travel retail channels for the first time [1] - In the first half of 2025, China's e-cigarette export value decreased, with the UK becoming the largest export destination, replacing the US [2][3] Summary by Sections Product and Channel Strategy - BAT is collaborating with Gebr. Heinemann to promote reusable high-end devices with eco-friendly designs, including features like a ClearView™ display and Bluetooth connectivity [1] - The focus is on expanding travel retail business, particularly in airport retail environments [1] Export Data - In the first half of 2025, the export value of e-cigarettes and similar devices from China was $1.5 billion, a year-on-year increase of 8.94%, while other nicotine products saw a 19.37% decrease [2] - The average export price for e-cigarettes was $3.68 per unit, with a June export price of $45.33 per kilogram [2] Regional Performance - The top five export destinations in the first half of 2025 accounted for 61.71% of total exports, with the UK taking the lead in June [3] - The US remains the largest market despite a 14.31% year-on-year decrease in export value [3] Market Recommendations - Suggested companies to focus on include Smoore International, Yinghe Technology, and others in the vaping supply chain [5]

Summary of Smoore International Conference Call Company Overview - Smoore International primarily engages in the manufacturing of vaping products, serving major tobacco companies and domestic brands. The global market for vaping products is approximately $20 billion, with Smoore holding a significant position in this sector, including key clients like British American Tobacco [3][4]. Industry Challenges - Since 2021, Smoore has faced significant challenges, including: - The ban on fruit-flavored e-cigarettes in China since Q3 2022, leading to a drastic revenue decline from nearly 5 billion RMB [2][4]. - The illegal e-cigarette market in the U.S. capturing over 75% of market share, stalling growth for compliant products [4]. - The rise of disposable e-cigarettes in Europe, negatively impacting overall profit margins, with disposable e-cigarettes having a gross margin below 20% compared to over 50% for traditional products [5][7]. Current Development Logic - Smoore's current strategy focuses on: - Stabilizing its traditional vaping business by deepening ties with core clients and maintaining technological leadership [6]. - Actively expanding into the heated not burned (HNB) product category as a second growth avenue [2][6]. Market Dynamics - The U.S. market's compliance process is influenced by the regulation of illegal products. If fruit-flavored products are allowed, the compliant market demand could significantly expand [2][7]. - In Europe, the transition from disposable to refillable and open-system products is expected to enhance profitability, especially following bans on disposable e-cigarettes in the UK and France [10]. Key Factors for Market Expansion - The expansion of the compliant market hinges on the potential lifting of the fruit-flavored e-cigarette ban. Signals indicate that the FDA may relax restrictions, which could greatly boost demand [8][9]. HNB Market Potential - The global HNB market is valued at $38 billion, with rapid growth observed. North America has low penetration, but significant potential exists, especially with upcoming product launches from Philip Morris [11][12]. - Smoore's technological advantages in HNB products position it well for competition, with expectations of achieving a market share of around 30% in the mid-term [12]. Future Outlook - Smoore aims for a market capitalization target of 300 billion to 500 billion, driven primarily by HNB business growth and potential policy changes in the U.S. regarding vaping products [15]. - The company is also exploring new business avenues such as medical vaping, which holds considerable long-term potential [13][14]. Conclusion - Smoore International is navigating a challenging landscape with strategic focus areas in traditional vaping and HNB products. The company's future growth will depend on regulatory changes, market dynamics, and successful product launches.

Core Viewpoint - Smoore International (06969) saw a stock increase of over 5%, currently trading at 21.28 HKD with a transaction volume of 1.42 billion HKD, driven by positive outlooks on new tobacco products from British American Tobacco (BAT) [1] Group 1: Company Performance - In the first half of 2025, BAT reported revenue from new tobacco products at 1.651 billion GBP, reflecting a year-on-year growth of 2.4% [1] - Adjusted gross profit for BAT reached 1.006 billion GBP, up 6.8%, with an adjusted gross margin of 59.5%, an increase of 2.5 percentage points [1] - Profit contribution from product categories was 179 million GBP, marking a significant increase of 39% [1] Group 2: Market Outlook - BAT anticipates accelerated growth in its new tobacco business in the second half of 2025, projecting a mid-single-digit revenue growth for the entire year [1] - Smoore International is viewed positively as a core supplier, benefiting from BAT's substantial resource and marketing investments in GloHilo, which has received favorable feedback from trials in Japan and early deployments in several European countries [1] - The overall performance of Heat-Not-Burn (HNB) products is stable, supported by the launch of GloHilo, which has increased its market share by 1.5 percentage points in Sendai [1] - The global HNB industry is entering a new product lifecycle phase, with major brands actively engaging in market cultivation, suggesting potential for accelerated industry expansion [1]

Core Viewpoint - The article highlights the robust growth trend in the new tobacco industry, as evidenced by British American Tobacco's performance in the first half of 2025, particularly in the heated tobacco and new oral tobacco segments [1]. Group 1: Investment Recommendations - The global HNB (Heated Not Burned) industry is entering a new product lifecycle phase, with major brands actively engaging in market cultivation, leading to accelerated industry expansion [2]. - The vaping market faced challenges in the first half of 2025, with British American Tobacco's vaping business generating £737 million in revenue, a decrease of 15% year-on-year, primarily due to illegal products in the U.S. and Canada, as well as market dynamics in Europe and other regions [2]. - The company has exited markets like Malaysia and Saudi Arabia to improve investment returns, while the U.S. has seen a clearance of illegal disposable brand inventories, which will take time to impact the market [2]. Group 2: Performance Analysis - The overall performance of HNB products remained stable, with British American Tobacco's HNB business achieving £444 million in revenue, a slight increase of 1% year-on-year, and heated stick sales reaching 10.1 billion units, up 2% [3]. - The introduction of Glo Hilo has helped expand market share in trial regions, with a 1.5 percentage point increase in Glo's market share in Sendai [3]. - The new oral tobacco segment has shown significant growth, with revenue reaching £470 million, a 38% increase year-on-year, and sales volume of 5 billion pouches, up 42% [3]. - The U.S. market for new oral tobacco has surged, with a 206% increase in sales, and the Velo brand capturing a market share of 17% by July 2025, making it the fastest-growing brand in this category [3].

Investment Rating - The report maintains an "Outperform" rating for the light industry sector [6][10]. Core Insights - Recent financial reports from major overseas tobacco companies for H1 2025 show overall stable performance, with new tobacco products continuing to drive growth. British American Tobacco, Philip Morris International, and Japan Tobacco have all raised their annual forecasts [18]. Summary by Relevant Sections British American Tobacco (BAT) - For H1 2025, BAT reported revenues of £12.069 billion, a decrease of 2.2% year-on-year, with new tobacco products accounting for 13.7% of total revenue [2][19]. - The revenue from heated tobacco products was £440 million, showing a slight increase of 0.8%, while the revenue from new oral tobacco products surged by 38.1% to £470 million [20][21]. Philip Morris International (PMI) - PMI's Q2 2025 net revenue reached $10.14 billion, reflecting a year-on-year increase of 7.1%, with smoke-free tobacco products making up 41.6% of total revenue [3][28]. - The global shipment of heated tobacco units was 38.8 billion, up 9.2% year-on-year, with IQOS market share in Japan increasing to 31.7% [29]. Japan Tobacco - Japan Tobacco reported Q2 2025 revenues of ¥907.6 billion, a 9.4% increase year-on-year, with heated tobacco product shipments rising by 31.2% [4][38]. - The company has adjusted its annual revenue growth forecast to 8.4% and operating profit growth to 14.6% [38]. Altria - Altria's Q2 2025 revenue was $6.1 billion, down 1.7% year-on-year, with oral tobacco product revenue increasing by 5.9% [5][12]. Market Overview - The light industry sector experienced a relative return of +0.16% last week, despite a decline of 1.59% in the overall sector [6][9]. - Furniture retail sales in June increased by 28.7% year-on-year, while building materials sales saw a decline of 8.9% [6][12]. Investment Recommendations - The report recommends focusing on leading companies in the home furnishing sector, such as Oppein Home, Sophia, and Kuka Home, as well as in the paper and packaging sectors, highlighting Sun Paper and Yutong Technology as key investment opportunities [9][16].

证券研究报告·行业跟踪周报·商贸零售 商贸零售行业跟踪周报 菲莫国际和英美烟草发布 25H1 业绩，预计 HNB 业务全年均双位数增长 增持（维持） 2025 年 08 月 04 日 证券分析师 吴劲草 执业证书：S0600520090006 wujc@dwzq.com.cn 证券分析师 石旖瑄 执业证书：S0600522040001 shiyx@dwzq.com.cn 证券分析师 张家璇 执业证书：S0600520120002 zhangjx@dwzq.com.cn 证券分析师 阳靖 执业证书：S0600523020005 [Table_Tag] [投资要点 Table_Summary] yangjing@dwzq.com.cn 证券分析师 郗越 执业证书：S0600524080008 xiy@dwzq.com.cn 证券分析师 王琳婧 执业证书：S0600525070003 wanglj@dwzq.com.cn 行业走势 -6% 1% 8% 15% 22% 29% 36% 43% 50% 57% 2024/8/5 2024/12/3 2025/4/2 2025/7/31 商贸零售 沪深300 相关研究 《 ...

Investment Rating - The investment rating for the industry is "Positive" and is maintained [9] Core Insights - British American Tobacco (BAT) reported a revenue of £12.069 billion for H1 2025, a year-on-year decrease of 2.2% (an increase of 1.8% at constant exchange rates) [2][6] - Revenue from combustible tobacco decreased by 3.5% to £9.515 billion (an increase of 0.8% at constant exchange rates), with total cigarette sales down by 8.7% to 229 billion sticks [2][6] - Revenue from new tobacco products remained flat at £1.651 billion (an increase of 2.4% at constant exchange rates), accounting for 13.7% of total revenue, an increase of 0.3 percentage points year-on-year [2][6] - The company expects a revenue growth of 1%-2% for 2025 (closer to the upper limit) and mid-single-digit growth for new tobacco products, with a projected revenue growth of 3%-5% for 2026 [2][6] Summary by Sections Combustible Tobacco - Revenue decreased by 3.5% to £9.515 billion, driven by price increases, while total cigarette sales fell by 8.7% to 229 billion sticks [2][6] New Tobacco Products - Revenue remained flat at £1.651 billion, with a 2.4% increase at constant exchange rates. The modern oral tobacco segment showed strong growth, while heated tobacco products (HNB) performed steadily, and vaping products faced pressure from illegal markets [2][6] Future Outlook - The company anticipates a revenue increase of 1%-2% for 2025 and mid-single-digit growth for new tobacco products, with expectations of 3%-5% growth in 2026 [2][6] Product Performance - Vaping products saw a revenue decline of 15.3% due to illegal market impacts, while heated tobacco products showed a 0.8% revenue increase. Modern oral tobacco revenue surged by 38.1% [12]