7月11日，中国最大的ACG文化线下盛会——BilibiliWorld2025(简称BW2025)在上海正式开幕，数十万00后、05后年轻人奔赴申城。上海变身一座"痛城"， 二次元浓度已直逼日本秋叶原。 "京沪牛马线已经变成了京沪BW线！"有网友在社交媒体上惊呼。BW2025前一日，在从北京到上海的高铁上，放眼望去都是带着各种Cosplay装备、背着"痛 包"(即带有二次元徽章的包)赶去参加漫展的年轻人。多条地铁线路也被二次元"承包"，有二次元网友表示，从车站、地铁到酒店，身边都是同样从外地赶来 的同好，漫展的氛围在路上已经能感受到了。美团旅行此前公布的数据显示，漫展举办当周，上海文旅预订增速环比上涨35%，全国各地来沪火车票搜索量 环比增长36%，各地来沪机票预订量同比上涨近50%。漫展场地周边的热门高星酒店"暑期提前订"增速高达475%，仅7月第一周，00后游客预订上海高星酒 店人数占比已近15%。 大批年轻人齐聚上海，带动机票、火车票、酒店等旅游订单激增以外，二次元文化也正突破"次元壁"，有效激活本地吃喝玩乐消费。不少年轻人在出发前就 已开帖询问"上海美食攻略"，迫不及待交流"觅食心得"。夜间餐饮首先迎 ...

Core Viewpoint - The rise of "golden millet" products, which are gold jewelry linked to popular anime and cultural IPs, is attracting young consumers, but their investment value is questionable due to high premiums and reliance on their "millet" attributes rather than the gold itself [1][7]. Group 1: Market Trends - Multiple collaborations between gold brands and popular IPs have emerged, such as Lao Miao with "Tian Guan Ci Fu" and Chow Tai Fook with Chiikawa, indicating a trend towards targeting the younger, anime-loving demographic [2][4]. - The pre-sale period for these popular collaborative products can extend up to 45 days, reflecting strong consumer interest [2]. Group 2: Consumer Behavior - Young consumers are showing a willingness to pay high premiums for these collaborative products, viewing them as both collectibles and investments, despite concerns about the actual value retention [6][7]. - The perception of these "golden millet" products as investment items is prevalent, but only those with strong fan loyalty, limited availability, and official authorization have potential for appreciation [7]. Group 3: Pricing and Value - Collaborative products are significantly more expensive than regular items, leading to discussions among consumers about the value proposition and the business strategies behind these price increases [6][7]. - The resale value of non-officially authorized "golden millet" products is primarily based on the weight of the gold, with recovery prices around 770 RMB per gram, excluding any premium for the collaboration [7]. Group 4: Industry Insights - The Z generation is becoming the main force in gold consumption, valuing emotional connections and cultural recognition, which these IP collaborations fulfill [7]. - Traditional gold brands are leveraging popular IPs to rejuvenate their image and appeal to younger consumers, but they must carefully assess the value and premium of these collaborations to ensure sustainable growth [7].

电影暑期档仍在持续低迷中，目前看来月末上映的《长安的荔枝》被寄予了厚望。据拓普数据，25年6月全国录得含服务费票房19.06亿元，同比减少 14.59%。 放眼一望，国产片略显惨淡，全明星阵容+名导、头号种子《酱园弄：悬案》票房口碑均不及预期，《无名之辈：否极泰来》豆瓣5.8分、口碑崩盘，单日 票房榜前几只剩一个陈思诚监制的悬疑片《恶意》，但距离《消失的她》《误杀》系列等陈氏爆款尚有不小距离。 大盘基本上由进口片撑起：《侏罗纪世界：重生》《F1：狂飙飞车》《新驯龙高手》《名侦探柯南：独眼的残像》，老IP和老男神都还是能打，各自均获 得了不错的口碑和票房。经历前几年的低迷后，进口片迎来了一定程度的反弹和回暖。 其中，柯南系列第28部剧场版《名侦探柯南：独眼的残像》（以下简称"《独眼的残像》或M28"）表现惊人，目前破3亿已打破纪录，并以4亿的预测票房 落点，成为"柯南剧场版史上票房最高的一部"。作为跨越26年的长青IP，这一系列近年来是如何在国内保持较高且稳定的票房产出的？ IP联名大杀四方，"M28"创下历史最佳票房 回顾一系列剧场版，口碑并不与票房成正比。《名侦探柯南：贝克街的亡灵》是粉丝公认的高分神作，秉 ...

Core Insights - The upcoming Bilibili World 2025 (BW2025) event in Shanghai is expected to attract hundreds of thousands of young attendees, primarily from the post-00s and post-05s generations, significantly boosting local tourism and consumption [1][3][8] - Travel data indicates a substantial increase in travel bookings to Shanghai during the BW2025 event, with hotel reservations and flight searches showing remarkable growth [1][4][5] Travel Data - During the BW2025 event week, Shanghai's tourism bookings surged by 35% compared to the previous week, with a 36% increase in train ticket searches and nearly a 50% rise in flight bookings year-on-year [1][4] - The top ten sources of flight bookings for young travelers to Shanghai include Guangzhou, Shenzhen, Chengdu, and others, with Shenzhen and Wuhan showing nearly 100% growth in bookings [3][4] Hotel and Accommodation Trends - High-star hotels near the BW2025 venue are experiencing a significant increase in bookings, with one hotel reporting a 475% growth in advance reservations compared to the same period last year [5][8] - By the first week of July, nearly 15% of high-star hotel bookings in Shanghai were made by post-00s travelers, indicating a strong interest from this demographic [4][8] Cultural and Economic Impact - The BW2025 event is expected to stimulate local consumption across various sectors, including dining, entertainment, and retail, as young attendees engage in diverse experiences [8] - The rise of the "二次元" (ACG, Anime, Comic, and Games) culture is contributing to Shanghai's status as a leading hub for this demographic, with significant increases in searches for related venues and services [8]

◎记者 谭镕 "今年以来，对迪拜市场的出口量较去年同期增长50%以上，客户需求比较多。"近日，义乌语柏亚饰品 负责人朱文精对上海证券报记者说。 浙江星宝伞业有限公司董事长张吉英同样感受到了义乌市场的火爆。她说："今年以来，共建'一带一 路'国家的客户量较去年同期增长30%以上。" 在订单火爆的同时，不少义乌商户正加快品牌出海的步伐。"产品不缺、产能不缺、品质不缺、标准化 不缺，品牌出海就有了根基。"义乌市陈明饰品有限公司总经理丁杏娟说。她正筹备其韩国首家品牌店 的开业，这是她全球"品牌出海"的关键一步。 在义乌这座"买卖全球"的商贸重镇，记者看到，线上线下融合、国内国外互通的小商品贸易立体生态圈 已然形成，义乌正实现从"货源地"向"品牌升级"的跃迁。在时尚化、国际化、数字化的多元驱动下，新 主体、新行业、新模式、新业态活力迸发。 IP+直播效应引燃新消费 "今年上半年，客流量较去年下半年增加不少。进入暑期，客流量迎来高峰期。"位于义乌国际商贸城一 区四楼的云隙珍珠饰品负责人朱云雪告诉记者。在她的店里，珍珠饰品琳琅满目，不少游客仔细挑选货 品，在镜子前端详佩戴效果。 义乌市场人潮涌动。 记者 谭镕 摄 IP加持 ...

Core Viewpoint - The article highlights the surge of cross-dimensional consumption in Shanghai, driven by various IP-themed events and activities, particularly during the summer season, indicating a significant shift towards integrating culture, commerce, tourism, and exhibitions [1][4]. Group 1: Events and Activities - The "Shanghai Summer International Consumption Season" was launched on July 4, 2025, introducing the first "Shanghai Summer International Anime Month" to attract young consumers [1][4]. - The "Shining! Dimension Festival 2.0" commenced on June 27, attracting a large number of young fans, with sales exceeding 10 million yuan within the first few days [2][3]. - Various shopping centers in Shanghai are hosting numerous IP-themed pop-up events, with a focus on creating engaging consumer ecosystems [1][3]. Group 2: Consumer Behavior - A significant portion of the consumer base, approximately 70%, comes from outside an 8-kilometer radius, indicating that shopping centers are becoming key gathering places for anime and gaming enthusiasts [3][5]. - Consumers are increasingly traveling long distances, often carrying luggage filled with merchandise, showcasing the popularity of IP-related products [3][5]. Group 3: Industry Trends - The IP consumption market is expected to enter a trillion-yuan industry phase by 2024, with a growing emphasis on creating unique consumer experiences in shopping malls [4][6]. - The integration of IP culture into commercial spaces is seen as a way to attract younger demographics and enhance overall foot traffic [5][7]. - The rise of "Guziko" stores, which sell derivative products from anime and games, is noted, but there are concerns about their sustainability without a strong cultural atmosphere [6][7]. Group 4: Future Outlook - The article suggests that while the current trend of IP and anime-related activities is beneficial for driving foot traffic, the challenge lies in maintaining long-term consumer engagement and operational efficiency [7][8]. - Companies are expected to continue innovating in their offerings and experiences to capitalize on the popularity of IP culture and ensure sustained commercial vitality [7][8].

2025年前5月，上海实现社会消费品零售总额增速"回正"，同比增长1.4%。商圈作为消费新供给、新场 景、新客群的重要展示地和承载地，其发展对此"功不可没"。 具体而言，今年前5个月，重点监测的50个上海商圈零售额同比增长2.1%，增速高于社零0.7个百分点， 零售额规模为"十四五"以来最高；其中有15个商圈零售额同比增速突破10%。自"五五购物节"于5月启 动以来，各项促消费活动陆续开展，消费市场持续火热，这使得各大商圈零售额、客流量前5个月的同 比增速较前4个月分别高出2.1、2.8个百分点。 6月25日在上海市静安区星爷太古汇揭开面纱的路易威登全新概念地标——"路易号"，是上海首店经济 持续引领全国乃至全球的最新例证。作为路易威登全球最大的展览装置，顶着"首展+首店+首秀"光环 的"路易号"，其独特的"巨轮"造型为全球唯一。 在6月27日上海商务委举行的媒体沟通会上，上海市开放战略研究中心副主任老震煜表示，根据对其中 50个重点市级和地区级商圈开展数据监测，2025年1-5月商圈零售额规模、客流热度均呈现增长态势。 "政策+活动"双轮驱动 上海市商务委商贸处副处长李洪涛提出，上海今年5月当月社零总额增速 ...

2025年前5月，上海市实现社会消费品零售总额6872.11亿元，同比增长1.4%。这是今年上海社零增速首 次回正。此前，一季度上海社零下降1.1%，前4个月降幅收窄至0.3%。 近年来，国产化妆品加速替代国际大牌，顺应消费需求变化的同时，也带动了化妆品产业的本地化发 展。2025年是"东方美谷"概念诞生的第十年。作为全国唯一的"中国化妆品产业之都"，位于奉贤区的东 方美谷2024年实现产值508.5亿元，成为上海规模最大、国内知名度最高的化妆品产业集聚地之一，产 业规模近千亿元。 悦己消费和二次元经济贡献增量 根据上海市统计局的数据，从单月数据看，今年5月上海社零总额实现1516.7亿元，同比增长7.5%，增 速较4月提高4.9个百分点。 "上海社零恢复正增长是意料之中。"上海社会科学院经济研究所副研究员张伯超对第一财经表示，前5 月数据转正是"政策+活动"综合发力见效的结果，背后也反映了上海经济回暖向好和消费复苏的基本 面，以及消费者对于未来预期的改善。他预计，上海全面社零将保持平稳增长态势，全年社零增速有望 超过2%，对上海经济增长的支撑作用将进一步强化。 "以旧换新"政策和活动叠加发力 在张伯超看来， ...

"太疯了"——这是没有介入潮玩（也被称作谷子经济、盲盒经济）的人，最近经常发出的感慨。 尤其在现象级潮玩产品"LABUBU"席卷全球后，"疯狂"的事件层出不穷： 全球明星，从歌手蕾哈娜、Lisa，到体育明星贝克汉姆，把它们带在身边，与价值不菲的奢侈品搭配在一起。 英国出现等待购买LABUBU的消费者之间的争抢打斗，美国洛杉矶有人通宵排队等待刚刚运到的盲盒。 6月10日，一件初代LABUBU的雕塑在中国被拍出108万元人民币的高价。 6月14日，因为韩国地区线下销售太火爆，恐引发安全问题，母公司泡泡玛特宣布暂停LABUBU全系列销售。 资料显示，LABUBU是由香港艺术家龙家升创作的卡通形象，诞生于2015年。 起初作为童书绘本《神秘的布卡》中的角色登场。 2019年与泡泡玛特达成授权合作后才正式推出摆件系列进行商业化，近年来因"名人效应等多个原因越来越受到关注。 同样看不懂的这个畅销产品还有众多基金经理，在消费领域他们常年深耕的是茅台、五粮液、美的空调，对于IP孵化、盲盒抽奖、线下高端商超铺货的"塑 料玩具"则参不透其中逻辑。 电商平台"618"购物节刚过，你抢到LABUBU了吗？ 一位私募基金经理向媒体表示 ...

武商集团股份有限公司投资者关系活动记录表 | | A 级、武商集团人工智能应用创新创业大赛十佳团队，2024 年 | | --- | --- | | | "我为湖北好货代言"直播电商大赛优秀奖等。 | | | 四、武商梦时代和南昌武商 MALL 项目是否已经开始扭亏为 | | | 盈？两个项目在品牌引进方面有哪些亮点？ | | | 答：目前，武商梦时代经营势头良好，南昌武商 MALL 于 2023 | | | 年 4 月开业，目前，仍处于提升经营质效阶段。武商梦时代在 | | | 品牌引进上，贴合新消费趋势，定位"以家庭欢聚为主题的社 | | | 交平台"，倡导城市中心"微度假"生活方式。2024 年"首 | | | 店首展首发"集群高频更新，如公司首个黄金珠宝自运营项目 | | | 周大福时尚店；点都德华中首店、蔡澜点心华中首店等特色餐 | | | 饮；运动品牌 Salomon、UAOUTDOOR 华中首店，安踏冠军湖北 | | | 首店；国际彩妆品牌华伦天奴湖北首家精品店，Crocs 卡骆驰 | | | 全球首家旗舰店、超级猩猩武汉首家综合训练店等相继登场， | | | 持续扩充国内外头部品牌矩阵，不断给 ...