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2025的“黑五”卷成“海外版双十一”?没有海外仓提前备货,黑五爆单只是空谈
Sou Hu Cai Jing· 2025-11-27 14:04
国内资本的密集投入让黑五竞争白热化,Temu、SHEIN等平台狂砸广告推高行业营销成本,同时倒逼 卖家推出低折扣、秒杀活动,甚至引入"仅退款"政策。这种内卷模式下,物流时效和成本控制成为决胜 关键,海外仓的价值愈发凸显。2025年黑五期间,某家海外仓峰值日单量同比增长3倍,3D打印机、扫 地机器人等品类出库量较日常暴涨200%以上,海外仓能够在订单量疯涨的情况下还能从容运营,这背 后离不开高效的海外仓系统支持。而易仓WMS作为行业较为成熟的仓储管理解决方案,其智能分拣功 能让海外仓处理效率提升40%,精准对接长周期促销中的高频补货需求。 关税政策的变动进一步放大了海外仓的刚需,美国终止800美元以下小额包裹免税政策后,大量卖家从 直邮转向海外仓发货。海外仓不仅能规避关税风险,还能缩短配送时效。而这一切高效运转的核心,正 是可靠的海外仓系统,易仓WMS通过全链路数据可视化,帮助海外仓实现库存精准管控,避免大促期 间出现缺货或积压问题。易仓WMS的智能调度算法,能根据订单热度动态调整库存布局,让海外仓在 爆单峰值时依然保持高效运转,其与各大跨境平台的无缝对接功能,更是解决了多渠道订单管理的痛 点。 2025年黑五 ...
义乌的圣诞商人,盼望世界和平
36氪· 2025-11-26 13:39
世界虽然动荡,义乌总有办法。 文 | 李丹 编辑 | 卢枕 来源| 镜相工作室(ID: shangyejingxiang ) 封面来源 | IC photo 以下文章来源于镜相工作室 ,作者镜相作者 镜相工作室 . 商业世界的风向与人 驶向"世界超市"义乌的高铁,也许是全中国最国际化的列车之一。车厢里不同肤色的人,说着世界各地的语言,抵达高铁站,还有专门的境外人员服务处。 国际商贸城附近的中东餐厅和中餐馆一样多,还有全中国唯一一家埃塞俄比亚菜,非洲老板用英文给我点完餐进厨房做菜,出完餐又坐到电脑前用板正的中 文一字一句地讲电话,"货什么时候能到?" 关于商贸城最广为人知的一个描述是,如果每家店停留5分钟,逛完商贸城要一年多。这里有超过7万家商铺,从一区到五区,要开四公里的车。它之所以享 誉世界,是因为无所不能,无奇不有。走进一区,一路上从天上飞的无人机,到地上跑的玩具车;从中东的香薰灯,到北欧的冰箱贴都能见到,每天都有大 量的小商品从这里发往世界各地。 十月中旬,我来到这里,此时距离圣诞——这个全世界最重要的节日之一,还有两个多月。圣诞是一个观察义乌的窗口,全世界有约80%的圣诞用品都来自 义乌。上到商贸城三 ...
义乌的圣诞商人,盼望世界和平
3 6 Ke· 2025-11-25 06:26
驶向"世界超市"义乌的高铁,也许是全中国最国际化的列车之一。车厢里不同肤色的人,说着世界各地的语言,抵达高铁站,还有专门的境外人员服务处。 国际商贸城附近的中东餐厅和中餐馆一样多,还有全中国唯一一家埃塞俄比亚菜,非洲老板用英文给我点完餐进厨房做菜,出完餐又坐到电脑前用板正的中 文一字一句地讲电话,"货什么时候能到?" 关于商贸城最广为人知的一个描述是,如果每家店停留5分钟,逛完商贸城要一年多。这里有超过7万家商铺,从一区到五区,要开四公里的车。它之所以享 誉世界,是因为无所不能,无奇不有。走进一区,一路上从天上飞的无人机,到地上跑的玩具车;从中东的香薰灯,到北欧的冰箱贴都能见到,每天都有大 量的小商品从这里发往世界各地。 十月中旬,我来到这里,此时距离圣诞——这个全世界最重要的节日之一,还有两个多月。圣诞是一个观察义乌的窗口,全世界有约80%的圣诞用品都来自 义乌。上到商贸城三楼,整整三个街区都是圣诞商铺,客人只有零星几个,大多数时候,店主或是店员坐在圣诞树组成的森林里埋着头,并不理会我的访谈 请求。有时,走道上只能听见"Jingle Bell"的歌声回荡。 眼下已经过了出货旺季,再过不久,商家们就该开始备料 ...
出口结构变化大,外贸人迎风而行
Di Yi Cai Jing· 2025-11-20 13:27
国内产业转型升级正在为出口提供新的增长动能。 "北美和欧洲航线的舱位目前普遍是缺货状态,运费也在下降。"深圳一家货代的企业负责人王志从对第一财经表 示,从航运市场上来看,除了东南亚航线因为台风导致的港口堵塞,出现了短期运费上涨及海运爆仓之外,普遍 航线处于供大于求的"淡季"。 东方金诚宏观研究发展部执行总监冯琳认为,10月出口同比增速转负,一方面受到了去年同期高基数影响,另一 方面也与今年10月工作日较少有关。最重要的,还是美国高关税对全球贸易和中国出口的冲击持续显现,导致外 需整体放缓。其中,10月中国对美出口延续大幅下滑过程,同比降幅达到25.2%,与上月差别不大,直接下拉整 体出口增速3.8个百分点。 根据海关数据,10月中国对欧盟、日本、东盟及"一带一路"共建经济体出口增速分别为0.9%、-5.7%、11.0%、 2.8%,分别较上月下行13.2、7.5、4.7、14.3个百分点,剔除上年基数抬高和工作日效应,10月我国对这些区域的 出口动能均有所减弱。 美国采购商需求提前 中泰证券研究所首席分析师杨畅提出,10月对美出口同比降幅收窄,非美出口面临波动。10月以来上海出口集装 箱运价指数(SCFI)、 ...
久祺股份:公司跨境电商业务主要销售儿童自行车和成人自行车
Zheng Quan Ri Bao Wang· 2025-11-19 11:42
证券日报网讯久祺股份(300994)11月19日在互动平台回答投资者提问时表示,公司跨境电商业务主要 销售儿童自行车和成人自行车,属于大件商品,不适合直邮模式,公司在使用各个平台的官方仓之外, 也在不同的区域设置了海外仓来满足销售的需求。未来,公司将视市场需求稳步推进海外产能与仓配网 络深度融合,进一步夯实全球供应链竞争力。 ...
【财经分析】丝路潮涌开新局 咸阳聚力高水平开放发展
EH 01-16-11 04-09 =+-12 12 1 e D . 0 2 4 e 01-D6-1 04-05 01-16-11 04-06 / ENTERSEN ITELLERS (90 0 0 e 01-D6-4L 01-108 H 04-01 p ... .. 49 u e 近年来,咸阳成立市委书记、市长任"双组长"的市推进西咸一体化暨西安都市圈建设领导小组,与西安联手编制实施《西安都市圈建设三年行动计划 (2023-2025年)》和国土空间总体规划,积极实施公共交通优先发展战略,推动市各开发区打造成为承接西安产业融合转移主阵地。 从咸阳高新区与西安国际港务区签订合作协议,双方互设制造基地和销售中心,到两市探索建立企业供需信息共享机制,联合开展招商推介活动……持续完 善的硬件设施和持续增多的一体化合作,推动咸阳持续融入全球产业体系。今年前三季度,咸阳出口53.28亿元,同比增加4.77%。 新华财经11月18日电(记者朱程 刘桃熊 梁冬)2000多年前,这里是丝绸之路西行第一站,渡过渭河的旅人们略作休整,走向亚欧大陆腹地。2000多年后, 这里是高水平对外开放的前沿阵地,一支支"钢铁驼队"西去东来,传 ...
拓展跨境电商产销新场景
Jing Ji Ri Bao· 2025-11-06 22:09
Core Insights - Cross-border e-commerce is emerging as a new model for foreign trade development, providing a vibrant and efficient channel for Chinese goods to enter global markets [1] - The success of companies in this sector is significantly supported by targeted government policies and services [1][2] Group 1: Company Transformations - Taicang Sera Tent Co., Ltd. has shifted from traditional foreign trade to cross-border e-commerce, with over 50% of new orders coming from online platforms, resulting in an annual revenue increase of approximately 14 million yuan [1] - Suzhou Dejun Textile Technology Co., Ltd. is leveraging overseas warehouses to enhance order supply capabilities and expand into international markets [2] Group 2: Government Support and Services - Nanjing Customs, through Taicang Customs, has facilitated companies in obtaining cross-border e-commerce qualifications and provided training to ensure compliance and healthy development of new business models [1] - Suzhou Customs collaborates with local cross-border e-commerce service centers to provide one-on-one guidance for export declarations, helping companies maximize policy benefits and strengthen supply chain resilience [2] Group 3: Logistics and Customs Efficiency - Nanjing Customs has improved import customs supervision to ensure smooth cross-border e-commerce operations, implementing a "pre-audit and release upon arrival" model and 24/7 customs services [3] - In the first three quarters of this year, the retail import value of cross-border e-commerce in Wujiang Comprehensive Bonded Zone increased by nearly 70% year-on-year [3]
中国经济样本观察丨锅碗瓢盆,“烹”出300亿元“厨房产业”!
Sou Hu Cai Jing· 2025-11-05 09:38
Core Insights - The article highlights the transformation of Xingfu Town in Shandong Province into a global hub for commercial kitchenware manufacturing, despite lacking natural resources [1][2][5] Industry Overview - Xingfu Town has over 2,800 enterprises involved in the production and processing of commercial kitchenware, creating a complete industry chain from raw material supply to product sales [1][5] - The annual production capacity of commercial kitchen equipment is 20 million units, generating over 30 billion yuan in annual revenue, which accounts for over 40% of the domestic market share [1][5] Historical Development - The kitchenware manufacturing in Xingfu Town dates back to the 1960s and 1970s, initially focusing on simple household items like steamers [2][4] - The growth of the restaurant and hospitality industries in the 1980s led to the establishment of small workshops producing larger kitchen equipment, marking the beginning of a thriving commercial kitchenware industry [2][4] Technological Advancements - In the 21st century, the industry faced challenges such as technological lag and product homogeneity, prompting a shift towards advanced manufacturing and innovation [5][8] - Companies have developed energy-efficient gas stoves with over 30% improved thermal efficiency and smart kitchen appliances that are gaining popularity in both domestic and international markets [7][8] Market Expansion Strategies - To expand market reach, enterprises in Xingfu Town have adopted online sales models, including live streaming and cross-border e-commerce, with over 200 e-commerce companies generating online sales exceeding 100 million yuan [9][11] - The establishment of overseas warehouses has enhanced logistics efficiency, allowing direct access to local distributors and customers, facilitating a transition from traditional selling methods to global online sales [11]
锅碗瓢盆,“烹”出300亿元“厨房产业”!
Xin Hua She· 2025-11-05 02:35
Core Insights - The article highlights the transformation of Xingfu Town in Shandong Province into a global hub for commercial kitchenware, despite lacking natural resources [1][2][3] Industry Development - Xingfu Town has over 2,800 enterprises involved in the production and processing of commercial kitchenware, creating a complete industrial chain from raw material supply to product sales [1] - The annual production capacity of commercial kitchen equipment is 20 million units, generating over 30 billion yuan in annual revenue, capturing over 40% of the domestic market share [1] Historical Context - The kitchenware manufacturing in Xingfu Town dates back to the 1960s and 1970s, initially focusing on simple household items like steamers [2] - The growth of the restaurant and hospitality industries in the 1980s led to the establishment of small workshops producing larger kitchen equipment, marking the beginning of a thriving commercial kitchenware industry [2] Technological Advancements - In the 21st century, the industry faced challenges such as technological lag and low brand recognition, prompting a necessary shift towards upgrading and innovation [3] - Companies in Xingfu Town have introduced energy-efficient gas stoves with over 30% improved thermal efficiency and smart cooking appliances controlled via mobile apps, enhancing their market appeal [3] Market Expansion Strategies - To expand their market reach, enterprises in Xingfu Town have adopted online sales strategies, including live streaming and cross-border e-commerce, resulting in over 200 e-commerce companies and online sales exceeding 100 million yuan [4] - The establishment of overseas warehouses has improved logistics efficiency, allowing direct access to local distributors and customers, facilitating a shift from traditional selling methods to global online sales [4]
乐歌股份分析师会议-20251024
Dong Jian Yan Bao· 2025-10-24 14:36
Group 1: Research Basic Information - The research object is Leguo Co., Ltd., belonging to the household light industry, and the reception time was on October 24, 2025. The listed company's reception staff included the board secretary Yu Haoying and the securities affairs representative Qu Qilong [16] Group 2: Detailed Research Institutions - The research institutions included fund management companies (Huaxia, Guangdong Zhengyuan Private Equity, Huisheng, etc.), asset management companies (Qingrong, Yangtze River Securities (Shanghai)), investment companies (Guangdong Yuancheng Private Securities Investment, Shenzhen Hunt Investment Capital), securities companies (Guoxin Securities, Tianfeng Securities, Shanghai Securities, etc.), insurance asset management companies (China Life, Pacific), and others (Development Research Center, Guangdong Hengjian) [17][18][19] Group 3: Main Content Overseas Warehouse - In Q3, the gross profit margin of the company's overseas warehouse business was basically flat quarter - on - quarter. The current average utilization rate of overseas warehouses exceeded 70%, and the profitability of new non - US warehouses in Germany, the UK, and Canada had been continuously improving. The company will continue to invest in automation and informatization to improve storage operation efficiency and cost control capabilities [24] - As of the end of September 2025, the company had 19 self - operated overseas warehouses globally, with a total area of 650,000 square meters. The revenue of the overseas warehouse segment maintained a high growth rate. In the first three quarters, it had served 1,932 overseas enterprises, and the parcel volume increased by over 100% year - on - year. In the future, with the commissioning of self - built warehouses, the scale effect will gradually appear, and the profit margin is expected to further increase [26] US Terminal Demand under Sino - US Tariff Disturbance - The uncertainty in the Sino - US trade environment remains high. For optional consumer goods and products in offline supermarket channels, tariff adjustments and cost increases have led to price hikes, affecting the sales volume of OEM customers and putting periodic pressure on the company's OEM business. However, cross - border e - commerce has maintained steady growth, with the core category of intelligent lifting desks stable and rising, and the revenue of electric sofas and ergonomic chairs increasing significantly. It is expected that with the Fed entering the interest - rate cut cycle, consumer confidence will be boosted [25] OEM Business Development Trend - Affected by tariff policy adjustments, the offline supermarket OEM business is facing certain pressure on price transmission and sales volume. The company expects this business to gradually recover after the industry demand stabilizes. Meanwhile, the company is actively expanding emerging markets in Asia, Africa, and Latin America through brand agency and cooperation models to disperse trade risks and cultivate new performance growth points [25][26] Cross - border E - commerce Business - During the reporting period, the company's cross - border e - commerce business maintained steady growth. The sales revenue of independent websites accounted for over 40% of the total cross - border e - commerce revenue, with a year - on - year increase of about 12%. Independent websites have significant advantages in new product promotion, scenario - based marketing, and brand building. The Amazon channel has intense industry competition and obvious price involution. The company will continue to strengthen brand differentiation positioning and product innovation capabilities [27]